Template 1 of 5: Sales Manager Resume Example

A general sales manager will be expected to have a basic familiarity with all of the aspects of the sales management position. To indicate this, you should focus on including action verbs and skills that are relevant to sales managers wherever possible.

Template 2 of 5: Regional Sales Manager Resume Example

Regional sales managers should aim to indicate their proficiency with sales management at both the lower and upper levels to show they have both the fundamental skills and greater vision needed for a sales position with more responsibility. This resume does that with its heavy use of quantifiable data points and by showing progressive growth along the sales management career path.

Template 3 of 5: Hotel Sales Manager Resume Example

Hotel sales managers are involved in the marketing of the hotel itself, and so it helps to indicate your ability to develop and implement successful marketing strategies. In this resume, the applicant references their marketing accomplishments alongside their ability to improve staff performance (including implementing CRM tools and educating the staff accordingly), giving the impression of overall capability when it comes to hotel brand management.

Template 4 of 5: Automobile / Car Sales Manager Resume Example

As automobiles are high ticket items, automobile sales managers should be prepared to indicate that they have familiarity with the financing process and have made measurable gains within that field. This applicant does so by including finance-relevant data points. Furthermore, by including a relevant additional information section, the impression of overall competency is boosted.

Template 5 of 5: Retail Sales Manager Resume Example

Retail sales managers are on the front lines of sales, meaning they will be having more customer interactions than sales managers in other positions. This applicant shows that they have the ability to work with both customers and employees in a way that supports business sustainability.

Skills For Sales Manager Resumes

While it’s true that sales managers can work in a variety of industries, hiring managers are looking for general skills in their applicants. On the left, we’ve listed the most common skills for sales managers to include on their resumes.

You should aim to include the relevant sales managers skills that you have for each of the sales-related positions that you’ve held. If you’re applying for a position with a specific job title (such as regional sales manager or hotel sales manager), use our templates above to help you determine what skills are best to include.

Your skills can be listed in a summary at the start of your resume, in a skills bank on the side or bottom of your resume, and in your list of accomplishments at sales-related positions.

• Sales Management
• Account Management
• Key Account Development
• Sales Operations
• Marketing Strategy
• Sales Presentations
• Business-to-Business (B2B)
• Trade Shows
• Sales
• Business Development
• Merchandising
• Forecasting
• Sales Process
• Product Development
• Consumer Products
• Negotiation
• Pricing Strategy
• Retail
• Direct Sales
• Contract Negotiation

Skills Word Cloud For Sales Manager Resumes

This word cloud highlights the important keywords that appear on Sales Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

Action Verbs For Sales Manager Resumes

To get an idea of what action verbs you should be using in general as a sales manager, you can refer to the list on the left. These action verbs have been gleaned from sales manager resumes, and will enable your resume to make an impression on hiring managers while also making it past automatic screening tools.

As noted above, you should tailor your action verbs to specific positions based on your experience.

• Recommended
• Counselled
• Sold
• Developed
• Negotiated
• Recruited
• Trained
• Instructed
• Grew
• Initiated
• Promoted
• Consulted
• Increased
• Expanded
• Persuaded

For a full list of effective resume action verbs, visit Resume Action Verbs.

How To Write a Resume Summary for a Sales Manager Resume

If you're a senior-level employee, or you're changing careers to become a Sales Manager, it's useful to add a paragraph at the top of your resume highlighting your most impressive accomplishments. This is called a resume summary.

Here's an example of a summary that can be used on a Sales Manager resume.

A resume summary is a totally optional section, and in most cases, it's better to leave it out of your resume than include it. For example, if you're a student or mid-level hire, you should not include a summary, and instead use the space to add to your work experience.

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To learn how to write an effective resume summary for your Sales Manager resume, or figure out if you need one, please read Resume Summary Examples for Job Seekers: When To Include One.

Resume Bullet Points From Sales Manager Resumes

You should use bullet points to describe your achievements in your Sales Manager resume. Here are sample bullet points to help you get started:

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points, how to quantify your resume and resume accomplishments.