Next, I work closely with cross-functional teams such as marketing, product management, and customer success to identify our ideal target market and the key messages we want to convey. From what I've seen, this collaboration is crucial in ensuring that our sales efforts are aligned with the overall business goals.
Once we have a clear understanding of our target market and messaging, I focus on defining the sales tactics and channels that would be most effective in reaching our audience. This may involve a mix of inbound and outbound efforts, such as content marketing, social selling, cold calling, and attending industry events.
Lastly, I establish a set of key performance indicators (KPIs) to track the success of the sales strategy and make data-driven adjustments as needed. This helps me ensure that our sales efforts are delivering the desired results and contributing to the company's growth.