Sales Manager Cover Letters

Approved by real hiring managers, these Sales Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Sales Manager Roles
Compiled and approved by: Lucy Stratham
Senior Hiring Manager - Sales Manager Roles
9+ Years of Experience
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Sales Manager Cover Letter Example

Dear Hiring Manager,

As a long-time admirer of Amazon's innovative and customer-centric approach, I was thrilled to discover the Sales Manager position available within your organization. I still remember the excitement of receiving my first Amazon order, wrapped in that iconic packaging, and how it sparked my interest in e-commerce. Your company's dedication to creating a seamless shopping experience and constantly pushing the boundaries of what's possible in the retail space aligns perfectly with my personal values and career goals.

In my previous role as a Sales Team Leader at Resume Worded, I successfully led a team of 10 sales representatives to achieve a 35% increase in annual revenue within two years. This accomplishment was largely due to my ability to establish strong relationships with key clients while also implementing a data-driven sales strategy that targeted untapped markets. I am confident that my expertise in building and managing high-performing sales teams, along with my passion for leveraging technology to drive growth, will make a significant impact at Amazon.

Another notable achievement was during my time at TechGuru, where I collaborated with the marketing department to create a comprehensive sales and marketing plan that resulted in over $1M worth of new business in just six months. This experience has honed my skills in identifying and capitalizing on market opportunities, and I am eager to apply these skills to help Amazon continue to dominate the e-commerce landscape.

I am particularly excited about the potential to work with Amazon's diverse range of products and services, from Amazon Prime to Alexa-enabled devices. The opportunity to contribute to a company that is constantly evolving and expanding its offerings is genuinely thrilling and aligns with my desire to work in a dynamic and fast-paced environment.

Thank you for considering my application. I am eager to discuss how my passion and experience can contribute to Amazon's ongoing success and growth. I look forward to the opportunity to speak with you further.


[Your Name]

Why This Cover Letter Works in 2023

Quantifiable Achievements

Highlighting a specific, measurable accomplishment in the cover letter shows the impact you can make in the role. Make sure to link it to the skills and expertise the company is looking for.

Collaboration and Results

By showcasing an example of successful collaboration with another department, you demonstrate your ability to work in cross-functional teams and achieve tangible results. This skill is valuable in any organization.

Sales Manager Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Sales Manager role at Salesforce. My introduction to Salesforce was through a charity event where your team was using your CRM to manage donors, and it was impressive to see how the product streamlined the process and made everything efficient. I am inspired by Salesforce's commitment to not only providing top-notch CRM solutions but also giving back to the community.

At Resume Worded, I led a team of 10 sales professionals and successfully boosted our quarterly sales targets by 30% for three consecutive quarters. I was able to do this by implementing a customer-centric strategy that was focused on understanding our client's unique needs and providing tailored solutions. I believe this approach aligns with Salesforce's mission to create a more personalized experience for its users.

I am excited about the Sales Manager role at Salesforce because of the company's innovative approach to technology and customer relationship management. I am particularly interested in how Salesforce is leveraging AI to provide predictive insights and automation, and I am eager to contribute to this pioneering work.

Thank you for considering my application. I am excited about the opportunity to bring my unique blend of sales and customer-centric strategies to Salesforce.

Best Regards,
[Your Name]


Why This Cover Letter Works in 2023

Show genuine interest in the company

In the first key sentence, the writer shares a personal experience with the company's product. This not only shows a genuine interest in what the company does, but also demonstrates an understanding of how their product works and its impact. This is a smart way to show that you've done your research and aren't just applying blindly.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a firm believer in sustainable practices and eco-friendly initiatives, discovering the Sales Manager position at Patagonia instantly caught my attention. The time I spent in nature, backpacking through Yosemite with Patagonia gear in tow, solidified my appreciation for a company that truly invests in preserving the environment while providing quality products.
This intro demonstrates a personal connection to Patagonia's mission and values through real-life outdoor experiences, which helps the candidate stand out and make an emotional connection with the hiring manager.

When I first saw Tesla's Model S on the road, I knew I wanted to be a part of the company that was driving the electric vehicle revolution. As I read about your Sales Manager position, I was excited to find an opportunity where I can contribute to Tesla's growth, while fostering my passion for sustainable transportation.
By mentioning a specific product and connecting it to the candidate's passion for sustainable transportation, the intro shows genuine interest in Tesla's mission and demonstrates a commitment to the industry.

As someone who has relied on Dropbox to streamline my personal and professional life for years, I couldn't pass up the opportunity to apply for the Sales Manager position within a company that has become an indispensable part of my daily routine. Your commitment to improving the way people work and communicate inspires me to want to contribute to your continued success.
By showcasing how the candidate has personally benefited from the company's services, the intro creates a sense of trust and loyalty towards Dropbox, revealing a genuine understanding of the company's impact on its customers.

The moment I walked into a Lush store, I was captivated by the vibrant atmosphere and the commitment to ethical sourcing. As an advocate for cruelty-free products, I am eager to contribute my sales expertise to a company whose values align so closely with my own, making the Sales Manager position at Lush an ideal opportunity for me.
By highlighting a memorable in-store experience and connecting it to personal values, the intro demonstrates familiarity with Lush's brand identity, while reinforcing the candidate's alignment with the company's mission.

I have always admired how Airbnb revolutionized the travel industry by creating a unique, community-centered experience. As a frequent traveler and host, I understand firsthand the value Airbnb brings to its users, and I am excited by the opportunity to join your team as a Sales Manager, working towards a future where everyone feels a sense of belonging when they travel.
By emphasizing the candidate's role as both a user and host on the platform, the intro reveals authentic appreciation for Airbnb's mission and showcases an understanding of the customer experience, which is essential in a sales role.