Territory Sales Manager Cover Letters

Approved by real hiring managers, these Territory Sales Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Territory Sales Manager Roles
Compiled and approved by: Grace Abrams
Senior Hiring Manager - Territory Sales Manager Roles
11+ Years of Experience

Territory Sales Manager Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Territory Sales Manager position at Johnson & Johnson. Growing up, my family always trusted Johnson & Johnson products for our healthcare needs, from Band-Aids to baby shampoo. This personal connection to the brand has only deepened my admiration for the company's unwavering commitment to improving the lives of millions worldwide. I am excited about the opportunity to contribute to this legacy of care and innovation.

As the top sales representative in my current role at Resume Worded, I consistently exceeded my sales targets by at least 20% each quarter, resulting in a 43% overall increase in revenue over the past year. This achievement was fueled by my ability to quickly build rapport with clients, understand their unique needs, and tailor solutions to address those needs. In addition, I spearheaded the implementation of a new CRM system that streamlined our sales processes and contributed to a 15% increase in lead conversion rates. I am confident that my proven track record of driving sales growth and my passion for nurturing client relationships will make me a valuable asset to Johnson & Johnson.

What truly excites me about this role is the chance to represent a company that genuinely cares about making a positive impact on people's lives. I am inspired by Johnson & Johnson's dedication to research and development, and I look forward to being a part of a team that brings groundbreaking healthcare solutions to communities around the world.

Thank you for considering my application for the Territory Sales Manager role at Johnson & Johnson. I am eager to contribute to the company's mission of shaping the future of health and look forward to the opportunity to discuss my qualifications further.


[Your Name]

Why This Cover Letter Works in 2023

Quantifiable Achievements

By including specific numbers and results, this cover letter demonstrates the candidate's tangible impact on their current company, which makes their achievements more credible and relevant to the desired role.

Process Improvement

This sentence showcases the candidate's ability to drive process improvements and adapt to new technologies, indicating that they are proactive and can contribute to the company's ongoing growth and success.

Personal Connection

Expressing genuine excitement about the role and the company's mission helps the candidate stand out by showing that they are passionate and motivated to make a difference.

Appreciation and Enthusiasm

Ending the cover letter on a positive note by thanking the reader and expressing enthusiasm for the opportunity leaves a lasting impression and demonstrates the candidate's genuine interest in the role.

Territory Sales Manager Cover Letter Example

Dear Mr. Thompson,

I am thrilled to apply for the Territory Sales Manager position at Salesforce. When I was a kid, my favorite game was Monopoly. There was something incredibly thrilling about strategically purchasing and managing properties. Now, as an adult, I realize that the excitement I felt during those games was a precursor to my passion for sales. Specifically, it's the strategic planning and relationship building that I find most rewarding - two things I know Salesforce values in its sales team.

At Resume Worded, I led a team of five salespeople and together, we increased annual sales by 35% in our territory. This was achieved not just by reaching out to new customers but by building relationships with our existing ones. I have always believed that the key to successful sales is understanding customer needs, and I have a knack for doing just that. I'm confident my relationship-building skills will add value to Salesforce's sales team and help maintain its industry-leading position.

The Salesforce platform has always impressed me with its ability to transform how businesses operate. Its focus on customer success aligns perfectly with my own sales philosophy. This is why I am genuinely excited about the chance to be a Territory Sales Manager at Salesforce.

Thank you for considering my application. I look forward to the opportunity to further discuss how my sales philosophy and experience align with Salesforce's objectives.

[Your Name]


Why This Cover Letter Works in 2023

Highlighting Relevant Interests

When you discuss your personal interests and passions, especially if they're directly related to the role you're applying for, you showcase your genuine enthusiasm for the job and industry. Here, your love for strategic planning and relationship building - key aspects of any sales role - shine through. This authenticity can be a powerful tool in connecting with recruiters.

Quantifying Achievements

Specific numbers lend credibility and give a solid, tangible sense of your capabilities. By citing that you increased annual sales by 35%, you not only demonstrate your impact but also give recruiters a clear picture of what they can expect from you.

Confidence in Skills

Asserting your confidence in your skills can be a positive signal to recruiters. You're not just saying you're good at what you do, you're also saying you believe you can bring added value to the future team. Confidence, when backed up by evidence, can be an attractive trait.

Aligning Personal Philosophy with Company Values

When you show that your own values align with the company's, you're demonstrating a potential cultural fit. This is key as companies don't just hire based on skills alone, but also on how well someone might integrate into their existing team and culture.

Regional Sales Director Cover Letter Example

Dear Ms. Johnson,

I am writing to express my interest in the Regional Sales Director position at Oracle. When I first started in sales, I was drawn to the thrill of closing a deal. But over time, I realized that what truly excited me was the process - the building of relationships, the strategic planning, and the leadership aspect of guiding a team toward a shared goal. I believe these are the qualities Oracle seeks in a Regional Sales Director.

As the Territory Sales Manager at Resume Worded, I was responsible for a team of 10 salespeople. Under my leadership, we exceeded our annual sales target by 40% two years in a row. This was achieved by implementing a strategic plan that focused on building relationships with key customers and understanding their needs. In addition, I introduced a mentorship program that improved team performance by 15%. My experience and leadership style will be a perfect fit for Oracle's sales team.

Oracle's commitment to helping its customers adapt to the changing world of business has always impressed me. I am particularly drawn to its emphasis on innovation and customer success. The opportunity to lead a team of passionate salespeople in a company that values innovation and customer success is incredibly exciting for me.

Thank you for considering my application. I look forward to the opportunity to further discuss how my experience and passion align with Oracle's sales objectives.

[Your Name]

Why This Cover Letter Works in 2023

Showcasing Leadership Achievements

When applying for a leadership role, it's crucial to show that you've successfully led a team before. By mentioning how your team exceeded sales targets under your guidance, you're demonstrating your effective leadership and ability to deliver results, which is exactly what recruiters want to see.

Highlighting Contributions to Team Success

Mentioning the mentorship program that improved team performance shows you're not just focused on individual success but also on lifting your whole team up. This shows you're not just a leader but a team player, which is highly valued in collaborative environments.

Expressing Excitement for the Role

Showing genuine excitement for the role can make you more memorable to recruiters. Expressing your enthusiasm for leading a team in a company that shares your values indicates that you'd be motivated and engaged in the role - and likely to stick around longer, too.

Showing Eagerness for Further Discussion

Expressing your eagerness to further discuss your fit for the role shows initiative and proactivity. It implies that you're keen on the job and confident in your ability to contribute, which can encourage recruiters to move you forward in the hiring process.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

I have always been fascinated by how Pfizer continues to revolutionize the pharmaceutical industry, and it's an honor to apply for the Territory Sales Manager position with such an innovative company. During my time as a pharmacy student, witnessing how Pfizer's innovations significantly improved patient outcomes left a lasting impression on me and ignited my passion for sales in the healthcare sector.
This intro demonstrates a genuine connection to the company, showcasing both a personal experience and an admiration for the company's innovative culture, which can pique a hiring manager's interest.

As someone who is passionate about making a difference in the healthcare industry, I am excited to apply for the Territory Sales Manager position at Novartis. Their dedication to conducting ethical business practices and improving access to medicines in low-income countries deeply resonates with my own values and desire to make a positive impact in the world.
This intro effectively highlights the company's unique qualities and shows a shared alignment in values, which can capture a hiring manager's attention and potentially make your application stand out.

I came across an article in Forbes that featured Gilead Sciences' rapid response and contributions to fight the COVID-19 pandemic, and it reinforced my belief that this is the kind of company I want to be a part of. I am thrilled to apply for the Territory Sales Manager position and contribute towards Gilead's mission of creating a healthier world.
By referencing a company's recent accomplishments and expressing enthusiasm to be part of such a proactive team, this intro can appeal to a hiring manager by showcasing your awareness and alignment with the company's goals.

When I first heard about Amgen's commitment to environmental sustainability, I was impressed by the company's dedication to minimizing its ecological footprint while providing life-saving medicines. This passion for sustainability and healthcare led me to pursue the Territory Sales Manager position at Amgen and contribute to the continued growth of such a responsible and innovative company.
Highlighting a company's unique commitment to sustainability and connecting it to your own passions can help create a memorable first impression on a hiring manager and show that you are a good cultural fit for the company.

Throughout my career in the healthcare sales industry, I have admired Baxter International's dedication to breaking down barriers for patients who require critical care. As someone who has personally witnessed the life-changing impact of Baxter's products on my cousin's health, I am eager to apply for the Territory Sales Manager position and help the company expand its reach to even more patients in need.
Sharing a personal anecdote that reflects your connection to the company's products and mission can make your application more relatable and memorable to a hiring manager, increasing the chances of being noticed among other applicants.