Hotel Sales Manager Cover Letters

Approved by real hiring managers, these Hotel Sales Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Hotel Sales Manager Roles
Compiled and approved by: Gerrard Wickert
Senior Hiring Manager - Hotel Sales Manager Roles
25+ Years of Experience

Hotel Sales Manager Cover Letter Example

Dear Hiring Manager,

I hope this letter finds you well. As a long-time admirer of Marriott International, I could not pass up the opportunity to apply for the Hotel Sales Manager position at your esteemed establishment. From the first time I stayed at a Marriott hotel, I was captivated by the warmth and professionalism of the staff, as well as the attention to detail in every aspect of the guest experience. This has always stuck with me and inspired me to pursue a career in the hospitality industry.

In my previous role as a Sales Coordinator at Resume Worded, I successfully increased group bookings by 20% within six months. This was achieved by developing and implementing a targeted marketing strategy to attract small to medium-sized businesses for conferences and events. I also collaborated with the marketing team to create customized packages that catered to the unique needs of each client, resulting in a 30% increase in repeat bookings. I am confident that my experience in sales and my passion for crafting memorable experiences will be a valuable asset to Marriott International.

I am particularly excited to join Marriott International because of its commitment to innovation and sustainability. As an advocate for green initiatives within the hospitality industry, I have been following Marriott's efforts to reduce its environmental footprint with great interest. I am eager to contribute to these initiatives and help drive positive change in the industry while continuing to provide exceptional service to clients and guests.

Thank you for considering my application, and I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Marriott International. I am confident that together, we can create unforgettable experiences for our guests and drive growth for the company.

Warm regards,

[Your Name]

Why This Cover Letter Works in 2023

Quantifiable Achievement in Sales

By mentioning a specific and quantifiable achievement, the applicant demonstrates their ability to drive results and make a tangible impact on the business. This is a powerful way to showcase your skills and value to the company.

Collaboration and Customization

This sentence highlights the applicant's ability to work closely with other teams and their focus on tailoring offerings to meet clients' needs. Both of these qualities are highly desirable in a sales role and show the applicant's versatility.

Alignment with Company Values

By expressing excitement for the company's commitment to innovation and sustainability, the applicant shows that they share the same values and are likely to be a good cultural fit within the organization.

Contributing to Positive Change

This sentence demonstrates the applicant's passion for the industry and their desire to make a positive impact on both the company and the environment. It shows that they are not only motivated by personal success but also the success of the company as a whole.

Expressing Gratitude and Confidence

A simple yet effective closing, this sentence conveys the applicant's gratitude for the opportunity to apply and their confidence in their ability to contribute to the company's success. It leaves a strong and positive impression on the hiring manager.

Hotel Sales Manager Cover Letter Example

Dear Hiring Manager,

As a regular guest at various Marriott International properties, I’ve always admired the company's commitment to providing an exceptional guest experience. Your dedication to excellence aligns with my own personal values, making the Hotel Sales Manager position at Marriott International an ideal fit for me.

My unique combination of experience and skills sets me apart from other candidates. As a Sales Manager at Resume Worded Hotels, I increased annual booking rates by 25% by developing and implementing effective sales strategies. This was achieved through a mix of traditional and digital marketing efforts, including targeted email campaigns and collaborations with travel agencies. Additionally, I boosted customer retention rates by 15% by introducing an innovative loyalty program.

What excites me most about this role is the opportunity to connect with a diverse range of clients and use my sales acumen to drive growth for Marriott International. I am eager to bring my unique blend of creativity and strategic thinking to your team and contribute to your ongoing success.

Thank you for considering my application. I look forward to the possibility of contributing to Marriott International and am eager to further discuss my qualifications.

[Your Name]


Why This Cover Letter Works in 2023

Highlight Specific Achievements

You can't just say you're good at your job and expect to be believed. Quantifying your achievements, like increasing booking rates by 25%, shows you mean business. It gives concrete evidence of your value and helps hiring managers visualize what you could do for them.

Demonstrate Impact Beyond Sales

Increasing customer retention rates by 15% proves you understand that sales isn't just about closing deals, it's about building relationships. By showing that you can keep customers coming back, you're signaling that you understand the full sales cycle and can provide lasting value.

Show Enthusiasm for Client Interaction

By mentioning your excitement to connect with a diverse range of clients, you show you're not just in it for the money - you genuinely enjoy your job. This can be a big selling point for hiring managers, who want team members who are motivated and passionate.

Senior Hotel Sales Manager Cover Letter Example

Dear Hiring Manager,

Having been fortunate enough to stay in several Hilton Worldwide properties over the years, I’ve always been impressed by your commitment to customer satisfaction and innovation. It's this dedication that makes the Senior Hotel Sales Manager position at Hilton Worldwide an exciting opportunity for me.

In my current role as Senior Sales Manager at RW Tech Company, I led a team of five sales professionals and together we achieved revenue growth of 35% year-on-year. This was accomplished through creative sales strategies and a customer-centric approach, which increased both new bookings and customer retention rates. My experience in team leadership and strategic planning will enable me to drive sales growth at Hilton Worldwide.

The prospect of working with a diverse clientele and using my sales expertise to drive Hilton's growth is what makes this role particularly compelling. I am enthusiastic about the opportunity to bring my unique blend of creativity and strategic thinking to your team.

Thank you for considering my application. I look forward to the opportunity to contribute to Hilton Worldwide and to further discuss my qualifications.

[Your Name]

Why This Cover Letter Works in 2023

Lead With Leadership

Leading a team is no small feat, and it says a lot about your capabilities. It shows that you can handle responsibility, work collaboratively, and motivate others - all key traits for a Senior Hotel Sales Manager. Always flag up this experience when you have it.

Quantify Team Success

Showing that your leadership led to a significant increase in revenue growth is a powerful way to demonstrate your impact. It's not just about how you improved, it's about how you helped others improve and achieve a common goal.

Link Your Experience to the Job

Your experience in team leadership and strategic planning is crucial, but connecting it directly to what you could achieve at Hilton gives it real punch. Clearly articulating how your skills transfer to this exact role shows you've thought deeply about how you can contribute.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a frequent traveler who appreciates exceptional hospitality experiences, I was excited to discover the Hotel Sales Manager opportunity at Hilton Hotels & Resorts. Staying at Hilton properties has consistently provided me with the perfect blend of comfort and luxury, and it was during a stay at the Hilton in New York that I realized how passionate I am about the hospitality industry, making the pursuit of this role a perfect fit for my professional journey.
This introduction is effective because it paints a relatable picture of the applicant's passion and connection to the Hilton brand, while highlighting their enthusiasm to work for the company.

Having grown up in a family that owns and operates a small boutique hotel, I recognize and appreciate the dedication and hard work it takes to provide an outstanding guest experience. I believe my personal connection and understanding of the industry, combined with my professional experience, makes me a suitable candidate for the Hotel Sales Manager position at Hyatt Hotels Corporation.
This intro shares a unique personal anecdote and background in the hospitality industry, which makes the applicant stand out from others while showcasing their genuine interest in working for Hyatt.

One of my fondest memories is attending a conference at an InterContinental Hotels & Resorts property, where I had an extraordinary experience thanks to the incredible staff and the well-organized event. That moment left a lasting impact on me and my professional goals, motivating me to apply for the Hotel Sales Manager role at your esteemed organization.
Through sharing a memorable experience with the company, the applicant establishes an emotional connection to the brand, demonstrating their enthusiasm and commitment to delivering top-notch service within the organization.

As someone who values the importance of community engagement and local partnerships, I was thrilled to learn about the Hotel Sales Manager position at Kimpton Hotels & Restaurants. Your company's unique approach to weaving local culture into your properties resonated with me, and I can think of no better place to bring my sales experience and passion for creating extraordinary experiences.
This intro highlights the candidate's appreciation for Kimpton's unique company values, emphasizing their alignment with the company's mission and philosophy, which makes for a strong first impression.

After witnessing the impressive transformation and growth of Accor Hotels over the years, I am eager to contribute my sales expertise and passion for the hospitality industry to your team. The Hotel Sales Manager role at Accor presents an exciting opportunity for me to combine my professional skills with the pursuit of creating exceptional guest experiences in line with the company's innovative approach to hospitality.
By acknowledging the company's growth and transformation, this introduction demonstrates that the applicant has done their research and possesses a genuine interest in being a part of Accor's future success.