If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As an electric vehicle advocate who has personally experienced the benefits of driving a Chevrolet Bolt EV, I am thrilled to be applying for the Automotive Sales Manager position at General Motors. Your company's dedication to producing a diverse lineup of electric vehicles, from the affordable Bolt to the luxurious Cadillac Lyriq, demonstrates a strong commitment to a sustainable future. With my extensive background in sales and passion for sustainable transportation, I am excited to contribute to General Motors' ambitious goals of an all-electric future.
Having witnessed firsthand the enthusiasm and loyalty of Ford fans at numerous automotive events, I am excited to apply for the Automotive Sales Manager position at Ford Motor Company. Combining my passion for the iconic American brand and my extensive sales experience, I am eager to lead a team dedicated to selling vehicles that have been at the heart of American automotive culture for over a century.
As someone who believes in the power of technology to improve our lives, I am excited to apply for the Automotive Sales Manager position at Alphabet's Waymo. Through your groundbreaking work in autonomous vehicles, Waymo has the potential to revolutionize not only the automotive industry but also how we live and work. My sales experience and passion for innovative technology make me well-suited to bring Waymo's vision to customers around the world.
Having grown up in a family of Volkswagen owners, I am excited to apply for the Automotive Sales Manager position at Volkswagen Group. I have long respected the company's commitment to both innovative design and engineering, as well as its dedication to reducing its environmental impact. With my background in automotive sales and a personal appreciation for Volkswagen's brand history, I believe I am uniquely positioned to lead a sales team passionate about bringing the best of German engineering to customers around the world.
As a city dweller who values efficient and sustainable transportation, I am thrilled to apply for the Automotive Sales Manager position at Toyota. Your company's dedication to producing reliable, fuel-efficient vehicles, such as the Prius, resonates with my own beliefs about the importance of sustainability in urban environments. My extensive sales experience and commitment to promoting eco-friendly transportation make me a natural fit for leading a sales team at Toyota.