Automotive Sales Manager Cover Letters

Approved by real hiring managers, these Automotive Sales Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Automotive Sales Manager Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Automotive Sales Manager Roles
19+ Years of Experience
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Automotive Sales Manager Cover Letter Example

Dear Hiring Manager,

As a car enthusiast who's been following the growth of Tesla for years, I was thrilled to learn about the Automotive Sales Manager position at your company. I've always admired Tesla's commitment to innovation and sustainability, and the way it has revolutionized the automotive industry. With my extensive experience in automotive sales, I believe I can contribute to Tesla's continued success by leading a top-performing sales team.

In my previous role as Sales Team Leader at Resume Worded Motors, I increased annual sales by 25% within two years, earning recognition as the top-performing sales team in the region. My success was largely due to my ability to build strong relationships with clients and my team, as well as my deep knowledge of the automotive industry. I also implemented a new sales training program that resulted in a 15% increase in new sales representatives hitting their targets within their first three months.

At my current position with Waffle Motors, I led a cross-functional team to launch a new electric vehicle line, resulting in a 30% increase in market share for the company. This experience has given me a strong understanding of the unique challenges and opportunities that come with selling electric vehicles, and I am excited to apply this knowledge to help Tesla expand its customer base and drive sales growth.

I am particularly excited about the opportunity to work with a company that shares my passion for electric vehicles and sustainable transportation. I firmly believe in Tesla's mission to accelerate the world's transition to sustainable energy, and I am eager to contribute to this important cause.

In closing, thank you for considering my application. I am confident that my experience and passion for the automotive industry make me a strong candidate for the Automotive Sales Manager position. I look forward to the opportunity to discuss my qualifications further and explore how I can contribute to Tesla's ongoing success.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Impressive Results

This cover letter does a great job of showcasing the candidate's achievements in their previous roles. By providing specific numbers and results, it demonstrates the candidate's capabilities and potential to make a significant impact at Tesla.

Connecting Experience to Role

The candidate highlights their experience with electric vehicles, making a direct connection between their past work and the job they're applying for. This shows the hiring manager that they have the relevant skills and background to excel in the position.

Automotive Sales Manager Cover Letter Example

Dear Mr. Peterson,

I happened to stumble upon the opportunity for an Automotive Sales Manager position at Ford Motor Company and I couldn't help but feel a jolt of excitement. Growing up, my father was a mechanic and he instilled in me a deep appreciation for the automotive industry. It was in his shop where I learned the nuts and bolts of the business, literally and figuratively, and discovered my knack for sales. This unique upbringing has fostered an understanding of the industry that goes beyond mere numbers and targets; it's a passion, a lifestyle.

During my tenure at RW Tech Company, I was responsible for managing a team of sales associates. I led my team to achieve a 20% increase in annual sales, topping our department for three consecutive years. I was also instrumental in developing a sales strategy that targeted the millennial market, which resulted in a 15% increase in sales from that demographic within a year. What I can bring to Ford is not just my sales acumen, but also my ability to strategize and adapt to changing market trends.

Being part of Ford Motor Company, a company that has been a stalwart in the auto industry for over a century, would be an unparalleled opportunity. I'm excited about the prospect of bringing my unique perspective and proven sales strategies to a company that is constantly innovating and leading the way in the industry.

Thank you for considering my application. I look forward to the possibility of contributing to Ford's legacy of excellence.

[Your Name]


Why This Cover Letter Works in 2023

Express genuine excitement

What's not to love here? You're not just saying you're interested in the job, you're showing it with your enthusiasm. When you talk about how the job opportunity made you feel excited, it's evident that this isn't just another job application for you. It's a role you genuinely care about and are passionate about. That's something employers like me really value.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As an electric vehicle advocate who has personally experienced the benefits of driving a Chevrolet Bolt EV, I am thrilled to be applying for the Automotive Sales Manager position at General Motors. Your company's dedication to producing a diverse lineup of electric vehicles, from the affordable Bolt to the luxurious Cadillac Lyriq, demonstrates a strong commitment to a sustainable future. With my extensive background in sales and passion for sustainable transportation, I am excited to contribute to General Motors' ambitious goals of an all-electric future.
This intro stands out because it showcases the applicant's direct experience with the product and highlights the company's wide range of electric vehicle options, making a connection between personal passion and professional experience.

Having witnessed firsthand the enthusiasm and loyalty of Ford fans at numerous automotive events, I am excited to apply for the Automotive Sales Manager position at Ford Motor Company. Combining my passion for the iconic American brand and my extensive sales experience, I am eager to lead a team dedicated to selling vehicles that have been at the heart of American automotive culture for over a century.
This intro is strong because it highlights the applicant's personal connection to the brand and its place in American history, demonstrating a deep understanding of what makes Ford appealing to customers.

As someone who believes in the power of technology to improve our lives, I am excited to apply for the Automotive Sales Manager position at Alphabet's Waymo. Through your groundbreaking work in autonomous vehicles, Waymo has the potential to revolutionize not only the automotive industry but also how we live and work. My sales experience and passion for innovative technology make me well-suited to bring Waymo's vision to customers around the world.
This introduction grabs attention by connecting the applicant's belief in technology's transformative potential with Waymo's industry-leading offerings, positioning the applicant as a strong advocate for the technology.

Having grown up in a family of Volkswagen owners, I am excited to apply for the Automotive Sales Manager position at Volkswagen Group. I have long respected the company's commitment to both innovative design and engineering, as well as its dedication to reducing its environmental impact. With my background in automotive sales and a personal appreciation for Volkswagen's brand history, I believe I am uniquely positioned to lead a sales team passionate about bringing the best of German engineering to customers around the world.
This introduction is effective because it shows a personal connection to Volkswagen's brand and products, while highlighting the company's focus on innovation and environmental responsibility.

As a city dweller who values efficient and sustainable transportation, I am thrilled to apply for the Automotive Sales Manager position at Toyota. Your company's dedication to producing reliable, fuel-efficient vehicles, such as the Prius, resonates with my own beliefs about the importance of sustainability in urban environments. My extensive sales experience and commitment to promoting eco-friendly transportation make me a natural fit for leading a sales team at Toyota.
In this intro, the applicant demonstrates an understanding of Toyota's core values and connects them to their own experience and commitment to sustainability, making a strong case for their enthusiasm and knowledge about the brand.