Area Sales Manager Cover Letters

Approved by real hiring managers, these Area Sales Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Area Sales Manager Roles
Compiled and approved by: Carlson Tyler-Smith
Senior Hiring Manager - Area Sales Manager Roles
18+ Years of Experience

Area Sales Manager Cover Letter Example

Dear Hiring Manager,

I'm thrilled to be applying for the Area Sales Manager position at Unilever, a company that has always been at the forefront of innovation and sustainability in the consumer goods industry. As someone who grew up using Unilever products, I've witnessed firsthand how your commitment to quality and ethical sourcing has made a difference in the lives of millions of consumers.

In my previous role as a Sales Team Lead at Resume Worded, I was responsible for overseeing a team of 10 sales professionals, and together we increased our territory's annual revenue by 35% in just 18 months. I attribute this success to my ability to foster strong relationships with both clients and teammates, as well as my knack for identifying untapped market opportunities. I'm excited to bring these skills to Unilever and contribute to your ongoing success as a market leader.

Another accomplishment I'm proud of is my experience in launching a new product line while working at a startup called GreenTech. I collaborated closely with product development, marketing, and customer support teams to ensure a successful go-to-market strategy. The product line went on to generate over $2 million in revenue in its first year, surpassing our initial projections. This experience has given me valuable insight into the complexities of bringing new products to market, which I believe will serve me well in the Area Sales Manager role at Unilever.

What truly excites me about this opportunity is the chance to work for a company that is not only a global leader in its field but also genuinely committed to making a positive impact on the environment and society. I am passionate about driving sales for products that make a difference, and I know that my enthusiasm and dedication will be an asset to the Unilever team.

Thank you for considering my application. I look forward to the opportunity to further discuss how my experience and skills can contribute to the continued growth and success of Unilever.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Past Success

By mentioning a specific accomplishment in a past role, the writer demonstrates their ability to achieve results and shows how their skills can be applied to the new position.

Emphasizing Relevant Experience

The writer shares another example of their experience launching a new product line, which is relevant to the Area Sales Manager role and showcases their adaptability in different work environments.

Expressing Genuine Passion

This sentence shows the writer's excitement for the role and their commitment to working for a company with a positive impact. By expressing genuine passion, the writer demonstrates that they will be a dedicated and enthusiastic team member.

Area Sales Manager Cover Letter Example

Dear Hiring Manager,

My first encounter with Microsoft was when I was 12, and my dad brought home a Windows 95 computer. I was fascinated by the magic of technology, and Microsoft was the wizard behind the curtain. Today, as a seasoned sales professional, I am excited about the opportunity to join Microsoft as an Area Sales Manager.

When I started at Resume Worded, I was a rookie with a burning desire to excel. Within a year, I had surpassed my sales targets by 50%, and was promoted to a senior sales executive. I was fascinated by the process of understanding customer needs, and translating them into product features. I was also successful in increasing customer retention by 30%, by implementing a follow-up process to address customer concerns.

At my current role with RW Tech Company, I have successfully led a team of five sales professionals. I was instrumental in increasing our regional sales by 200% in two years. This was achieved by a combination of understanding market trends, competitive analysis, and building strong relationships with key customers.

I am excited about the Area Sales Manager role at Microsoft because it offers an opportunity to work with a diverse team, and cater to a global customer base. I am confident that my experience in technology sales, and my passion for customer service, will be an asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the continued success of Microsoft.

[Your Name]

Why This Cover Letter Works in 2023

Highlight personal transformation

When you share a personal story of growth, like going from a rookie to a star performer, it not only demonstrates your ability to learn and adapt but also shows resilience and determination. It paints the picture of a journey, giving a glimpse of your character and work ethics. It's a great way to show that you're not just about skills, but also about grit and tenacity.

Showcase your quantifiable contribution

Specifically citing your significant contributions like increasing regional sales by a whopping 200% is a powerful way to show that you can deliver results. Such tangible achievements make your cover letter compelling and show you're not just a participator, but a game-changer. And remember, the higher the numbers, the better.

Senior Area Sales Manager Cover Letter Example

Dear Hiring Manager,

I remember the first time I used Google. I was astounded by the power of information at my fingertips, and Google was the enabler. Today, as an experienced sales leader, I am thrilled at the prospect of joining Google as a Senior Area Sales Manager.

During my time at Resume Worded, I was a key player in the launch of a new product line. I led the sales strategy, which resulted in an increase in sales by 300% in the first year. I was also responsible for account management, which involved building and nurturing relationships with key clients.

At RW Tech Company, I honed my leadership skills by managing a team of ten sales professionals. I was successful in increasing our sales by 400% in three years. This was achieved through a combination of strategic planning, market analysis, and effective team management.

The Senior Area Sales Manager role at Google appeals to me because it provides an opportunity to work in a dynamic and innovative environment. I am confident that my skills in sales leadership and client relationship management will be beneficial to your team.

Thank you for considering my application. I am excited about the possibility of contributing to the growth and success of Google.

[Your Name]

Why This Cover Letter Works in 2023

Exhibit your strategic approach

When you mention leading the sales strategy that led to a significant increase in sales, you're displaying your strategic thinking abilities. It shows you're not just good at following orders but can take the driver's seat and steer the team towards success. It positions you as a leader who can create impactful strategies and execute them successfully.

Highlight your leadership success

Nothing speaks louder than results. By mentioning that you've led a team to increase sales by a staggering 400%, you're showing that you're a leader who can inspire and guide your team to achieve outstanding results. It demonstrates your ability to effectively manage a team and transform them into high performers. This is exactly what organizations look for in a leader.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a lifelong user of Procter & Gamble products, I was delighted to discover the Area Sales Manager position available at your esteemed company. Throughout my career, I've been inspired by P&G's dedication to improving lives globally through innovative and sustainable products and practices, and I believe that my extensive sales experience aligns perfectly with the company's core values and goals.
This intro shows the applicant's personal connection to the company and appreciation of its mission, while also expressing genuine enthusiasm for the job opportunity.

During a recent visit to a Tesla showroom, I was struck by the passion and knowledge of the sales staff and knew that my experience in sales would be a perfect fit for an Area Sales Manager position at Tesla. Combining my admiration for Tesla's cutting-edge technology with my proven track record in sales management would be a compelling opportunity for me to contribute to the company's ongoing growth.
This intro focuses on the writer's first-hand experience with the company, demonstrating their eagerness to work for Tesla and highlighting their relevant skills.

The dynamic and vibrant atmosphere of the retail world has always been a passion of mine, which is why I am excited to apply for the Area Sales Manager position at Target. Personally, I have always been drawn to Target's ability to constantly adapt and offer a customer-centric shopping experience, and I believe my past successes in sales leadership would make me a valuable addition to the Target team.
This paragraph showcases the writer's enthusiasm for the industry and how Target stands out in the retail space, making it clear that they have a genuine interest in the company.

I have always been fascinated by the burgeoning tech industry and the crucial role that companies like Apple play in shaping the future of consumer electronics. With my strong background in sales, I am eager to contribute my talents as an Area Sales Manager at Apple, where I can be a part of a company that consistently pushes boundaries and encourages innovation.
This intro highlights the applicant's interest in the industry and expresses their excitement to be part of a company that fosters innovation, making it clear that they are motivated to excel in their role.

When I first experienced the impressive attention to detail and unparalleled atmosphere of a Starbucks café, I knew that the company's commitment to excellence aligned with my own professional aspirations. As an experienced sales leader, I am thrilled to apply for the Area Sales Manager position at Starbucks, where I can contribute to fostering the same sense of quality and community I have come to appreciate as a customer.
This paragraph establishes a personal connection to the company and demonstrates the applicant's understanding of Starbucks' dedication to quality, providing a solid foundation for launching into their experience and skills.