If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As someone who has been immersed in the world of words and storytelling, I was thrilled to discover the Copywriter position available at IBM. I recall attending an IBM-hosted technology conference a couple of years ago and being impressed by their emphasis on innovation and commitment to creating a smarter, more connected world. As a frequent user of Watson-based services like the Weather Channel App, I am fascinated by how AI can transform data into meaningful insights, and I am enthusiastic about the prospect of contributing to the company's ongoing mission.
When I began my copywriting journey, a wise mentor once advised me to find a company that not only values creativity but also has a strong sense of purpose. Upon discovering the Copywriter role at Patagonia, I knew I'd found the perfect fit. As a passionate outdoor enthusiast and conscious consumer, I have always admired Patagonia's dedication to environmental sustainability and ethical business practices. I am excited to contribute my expertise in crafting engaging content to a company whose values align with my own.
As a copywriter with a background in journalism, I was immediately drawn to the Copywriter position at The New York Times. Growing up, I eagerly awaited the Sunday edition, devouring long-form articles and opinion pieces - this sparked my interest in writing and storytelling. I'm excited about the possibility of contributing to a news organization with an unwavering commitment to truth, integrity, and the pursuit of higher understanding through journalism.
Having worked in the advertising industry for several years, I was captivated by the unique approach of Airbnb's "Live There" campaign. As a frequent traveler and Airbnb user myself, the message struck a chord with me, highlighting the distinctive experiences offered beyond traditional accommodations. I'm excited about the opportunity to bring my copywriting skills to a company like Airbnb, which not only thinks outside the box but also fosters a sense of global belonging and community.
As a copywriter with a strong interest in human psychology and consumer behavior, I found the Copywriter position at Procter & Gamble quite intriguing. I've long admired P&G's ability to develop some of the world's most recognizable brands while maintaining a focus on improving consumers' lives. As someone who has grown up using P&G products, I am excited to contribute my skills to a company that has consistently demonstrated a unique understanding of human needs and desires.