Copywriter Cover Letters

Approved by real hiring managers, these Copywriter cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Copywriter Roles
Compiled and approved by: Carlson Tyler-Smith
Senior Hiring Manager - Copywriter Roles
18+ Years of Experience
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Copywriter Cover Letter Example

Dear Hiring Manager,

As a lifelong wordsmith with a knack for crafting compelling copy, I couldn't help but get excited when I saw the Copywriter position open at Google. I've always been drawn to the company's innovative spirit and commitment to making information accessible to everyone. In fact, I remember the first time I used Google Search in 1998 and was amazed by how it could find the most obscure information within seconds. Since then, I've been a loyal user of Google's products, and I'm eager to contribute to the company that has shaped the way we interact with information today.

I take pride in my ability to create persuasive messages that resonate with diverse audiences. For example, during my time at Resume Worded, I was responsible for creating copy for a new product launch. By conducting thorough research and understanding the target audience, I managed to craft a message that led to a 20% increase in sales during the first three months of the product's release. Additionally, while working with a non-profit organization, I developed a fundraising campaign that raised over $50,000 in donations, exceeding their goal by 25%. I'm confident that my experience in crafting engaging content and understanding audience needs will be a valuable asset to Google's marketing team.

What excites me most about this role is the opportunity to work on projects that have a global impact. Google's products and services are used by millions of people every day, and I am thrilled at the prospect of creating content that influences their experience and helps shape the future of technology.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to Google's ongoing success.


[Your Name]

Why This Cover Letter Works in 2023


Crafting Persuasive Messages

Highlighting your ability to craft persuasive messages that resonate with diverse audiences is a great way to showcase your copywriting skills. This sentence demonstrates a key skill that the employer is looking for, and it's supported by concrete examples in the following sentences.

Copywriter Cover Letter Example

Dear Hiring Manager,

I’m writing to express my interest in the Copywriter position at Google. A couple of years back, I attended a Google I/O conference and was captivated by the emphasis on user-centric content and the power of words in driving engagement. I remember thinking how splendid it would be to be part of a team that values creativity and innovation, and that's when I started honing my copywriting skills for a tech-oriented audience.

As a Copywriter at Resume Worded, I've been responsible for creating engaging, SEO-friendly content for a niche audience of job seekers and career changers. My articles and blog posts have consistently ranked in the top 3 search results, bringing in over 20% more organic traffic to our website. I’ve also helped create compelling product descriptions that led to a 15% increase in user sign-ups.

But, my proudest achievement was when I launched a weekly newsletter that grew from zero to 10,000 subscribers in just six months. I believe this success stemmed from my ability to understand and connect with our audience, delivering content that was both informative and entertaining.

Google's focus on creating a seamless user experience aligns with my belief in the power of words. I'm excited about the opportunity to create compelling content that resonates with users and drives engagement.

Thank you for considering my application. I look forward to the possibility of contributing to Google's content team and continuing its tradition of excellent storytelling.

[Your Name]


Why This Cover Letter Works in 2023

Showcasing Direct Responsibility

This cover letter impresses because it shows you've directly been in charge of creating content. It implies you've got your hands dirty, something that's vital for a Copywriter role. You're not just overseeing or planning - you're doing the work.

Quantifying Success

Here, you've made your achievements tangible. By saying your content ranked in the top 3 search results and increased organic traffic, you've shown that your work has had a clear, measurable impact. It's specific and says you pay attention to metrics, which is crucial in the digital age.

Building From Scratch

Launching something from ground up, like a newsletter, and growing it to 10,000 subscribers, is a great achievement. It shows initiative, creativity and the ability to engage an audience. It also implies you understand how to market yourself and your content - vital for a Copywriter role.

Senior Copywriter Cover Letter Example

Dear Hiring Manager,

I’m excited about the opportunity to apply for the Senior Copywriter position at Facebook. I've long admired the way Facebook uses language and storytelling to connect people and foster meaningful conversations. This resonates with my own belief in the transformative power of words and the role they play in shaping our world.

During my time as a Senior Copywriter at Resume Worded, I've not only written engaging content but also led a team of junior copywriters. I've been responsible for overseeing our content strategy, ensuring its alignment with our brand voice and mission. The campaigns I've managed have resulted in a 30% increase in web traffic and a 25% boost in user engagement.

One project I'm particularly proud of is a content marketing campaign we ran last year, which exceeded our KPIs by 60%. I led the ideation, writing, and editing processes, and the successful execution of this campaign affirmed my belief in the power of creative storytelling.

I'm excited about the prospect of bringing my skills and experience to Facebook. I believe my ability to craft compelling narratives and lead a creative team would be a valuable addition to your content department.

Thank you for considering my application. I look forward to potentially helping shape the future of storytelling at Facebook.

[Your Name]

Why This Cover Letter Works in 2023

Leadership Skills

In this sentence, you've demonstrated your ability to lead a team. This adds another layer to your skillset, showing you're not just a great writer, but also a great leader. As a senior role, this proves you're ready to step up and manage others.

Strategic Thinking

Here, you've indicated that you're not just executing tasks, but also thinking strategically about content and brand alignment. This shows you understand the bigger picture and that your writing isn't just about creating good content, but also about fitting into a larger mission, which is key for a Senior Copywriter.

Exceeding Expectations

This is a fantastic statement because it tells me that you're not just meeting targets, but surpassing them. It shows that you're capable of delivering exceptional results and that you set high standards for yourself. It also indicates that you're result-driven, a trait highly valued in a Senior Copywriter role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As someone who has been immersed in the world of words and storytelling, I was thrilled to discover the Copywriter position available at IBM. I recall attending an IBM-hosted technology conference a couple of years ago and being impressed by their emphasis on innovation and commitment to creating a smarter, more connected world. As a frequent user of Watson-based services like the Weather Channel App, I am fascinated by how AI can transform data into meaningful insights, and I am enthusiastic about the prospect of contributing to the company's ongoing mission.
This introduction effectively connects the applicant's personal experience with IBM's focus on innovation while maintaining an authentic tone, showcasing the applicant's genuine interest in joining the team.

When I began my copywriting journey, a wise mentor once advised me to find a company that not only values creativity but also has a strong sense of purpose. Upon discovering the Copywriter role at Patagonia, I knew I'd found the perfect fit. As a passionate outdoor enthusiast and conscious consumer, I have always admired Patagonia's dedication to environmental sustainability and ethical business practices. I am excited to contribute my expertise in crafting engaging content to a company whose values align with my own.
This paragraph showcases the applicant's personal connection to Patagonia's values and mission, demonstrating a strong cultural fit and genuine passion for the company's work.

As a copywriter with a background in journalism, I was immediately drawn to the Copywriter position at The New York Times. Growing up, I eagerly awaited the Sunday edition, devouring long-form articles and opinion pieces - this sparked my interest in writing and storytelling. I'm excited about the possibility of contributing to a news organization with an unwavering commitment to truth, integrity, and the pursuit of higher understanding through journalism.
By highlighting their personal connection and passion for journalism, this introduction showcases the applicant's motivation for joining The New York Times while conveying a sense of their character.

Having worked in the advertising industry for several years, I was captivated by the unique approach of Airbnb's "Live There" campaign. As a frequent traveler and Airbnb user myself, the message struck a chord with me, highlighting the distinctive experiences offered beyond traditional accommodations. I'm excited about the opportunity to bring my copywriting skills to a company like Airbnb, which not only thinks outside the box but also fosters a sense of global belonging and community.
This introduction effectively connects the applicant's personal experiences and admiration for Airbnb's innovative marketing campaigns, demonstrating their enthusiasm for the company's vision and mission.

As a copywriter with a strong interest in human psychology and consumer behavior, I found the Copywriter position at Procter & Gamble quite intriguing. I've long admired P&G's ability to develop some of the world's most recognizable brands while maintaining a focus on improving consumers' lives. As someone who has grown up using P&G products, I am excited to contribute my skills to a company that has consistently demonstrated a unique understanding of human needs and desires.
By connecting their personal experiences and professional interests to Procter & Gamble's approach to branding, this introduction effectively communicates the applicant's enthusiasm for the company and their potential value as a member of the team.