14 Digital Copywriter Cover Letters

Approved by real hiring managers, these Digital Copywriter cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Digital Copywriter Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Digital Copywriter Cover Letter Example

Dear Hiring Manager,

As a longtime fan of storytelling and digital media, I was thrilled to come across the Digital Copywriter position at Netflix. Growing up, I was always captivated by how stories could transport me to different worlds and evoke powerful emotions. Today, I am just as fascinated by the impact of engaging content on a global scale. Netflix, with its commitment to innovation and accessibility, is an ideal platform for me to continue honing my skills as a Digital Copywriter.

Having spent the last four years at Resume Worded, I've gained invaluable experience creating compelling copy that drives engagement and conversions. In my time there, I successfully increased email open rates by 25% and boosted website traffic by 15% through strategic content planning and execution. I am confident that my ability to craft stories that resonate with diverse audiences will be an asset to Netflix's ever-expanding content library.

What excites me most about this role is the opportunity to collaborate with creative minds from around the world, working together to produce content that entertains, educates, and inspires. I am eager to contribute my skills and passion for storytelling to help Netflix continue its mission of pushing the boundaries of digital content and delivering unforgettable experiences to viewers everywhere.

Thank you for considering my application. I look forward to the opportunity to discuss how my background and expertise can contribute to Netflix's ongoing success.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Personal Connection to the Company

This opening statement establishes a genuine connection with the company by mentioning a love for storytelling and digital media. It shows that the applicant understands the company's impact and is passionate about the industry.

Relevant Past Experience

By mentioning their work at Resume Worded, the applicant highlights their relevant experience in the field. This helps build credibility and demonstrates that they have the necessary skills for the position.

Quantifiable Achievements

Using specific numbers to showcase accomplishments, such as increasing email open rates and boosting website traffic, adds credibility to the applicant's claim of being an effective copywriter. It also demonstrates their ability to drive results.

Enthusiasm for the Role

This sentence conveys excitement about the opportunity to collaborate with creative minds and contribute to the company's mission. It shows that the applicant is genuinely interested in the role and is not just applying to any company.

Digital Copywriter Cover Letter Example

Dear Hiring Manager,

Remember the first time you read a story that captivated you, that made you laugh or cry, that transported you to a different world? That's what I felt when I read my first ad copy for Apple. It was a simple yet powerful story that transformed a product into an experience. This is what I aim to do as a Digital Copywriter - to weave stories that connect, captivate, and convert. Apple's knack for storytelling and its relentless pursuit of innovation is what makes it a perfect match for my creative ambitions.

At RW Tech Company, I was known as the 'storyteller'. I spearheaded a project to revamp our old, technical product descriptions into engaging stories. The results were striking - a 35% increase in click-through rates and a 20% increase in conversions. In another instance, I led the content strategy for a campaign targeting millennials. By focusing on relatable, emotive stories, we saw an engagement increase of 50%. Clearly, I have a knack for understanding audiences and crafting messages that resonate with them.

What excites me most about this role is the opportunity to craft narratives for a brand that has always been an integral part of my life. I am eager to bring my expertise in digital copywriting and my love for storytelling to create compelling narratives that drive engagement and growth for Apple.

Thank you for considering my application. I am looking forward to the possibility of contributing my creative energies to a brand that has inspired me in countless ways.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your passion with the company's mission

When you express your appreciation for the company's mission and link it to your ambitions, it adds credibility to your application. It shows you've done your homework and are applying due to genuine interest, not just because you're looking for any job.

Talk about quantifiable achievements

Numbers speak louder than words. Mentioning specific results not only gives a clear picture of your capabilities, but it also shows you measure your success and understand its impact. So always quantify your accomplishments whenever possible.

Express enthusiasm about the role

When you share what excites you about the role, it signals your motivation and eagerness to contribute. It shows that you're not just looking for a paycheck, but genuinely enthusiastic about being part of the company.

Digital Copywriter Cover Letter Example

Dear Hiring Team,

I couldn't help but get excited when I saw the Digital Copywriter position open at Google. It's not every day you find a role that seems to have been carved out just for you. I remember the first time I used Google search to win an argument about the lyrics of a '90s pop song; it was a revelation. Since then, I've been a loyal Googler, but it's the company's commitment to making information universally accessible and useful that really resonates with me.

I've spent the last three years honing my craft at RW Tech Company, where I turned complex, technical jargon into engaging, understandable content that boosted our user engagement by 40%. My knack for crafting compelling stories led to a campaign that increased web traffic by 30% in just six months. I believe these experiences have perfectly poised me to contribute to Google's mission, especially in creating content that connects with users worldwide.

One project I'm particularly proud of involved collaborating with our design team to overhaul our content strategy, resulting in a 50% increase in newsletter sign-ups. This experience taught me the importance of marrying great design with even greater content—an approach I'm eager to bring to Google.

Your commitment to innovation and the seamless integration of technology into everyday life is what excites me most about the possibility of working with you. I'm passionate about creating content that not only informs but also inspires action. I believe my background in turning data into stories can help Google continue to be the first answer to everyone's questions.

In conclusion, I am thrilled at the possibility of being part of your team. I'm eager to bring my passion for storytelling and my content marketing skills to Google, where I can contribute to making information even more accessible and engaging for users around the globe.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your team and help continue the incredible work Google is known for.

Warmest regards,

[Your Name]

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Why This Cover Letter Works in 2024

Quantifiable Achievements

It's impressive that you've clearly stated your past achievements and added a numerical value to them. It gives me, as a recruiter, a clear understanding of the impact you've made in your previous role. Just remember, the numbers you share should be relevant to the job you're applying for - in this case, user engagement and web traffic are key performance indicators for a Digital Copywriter.

Showcase of Collaboration and Impact

Detailing a specific project where you collaborated with another team and achieved impressive results is a great move. It demonstrates your ability to work cross-functionally and your ability to influence key metrics, which is crucial for a role at Google.

Alignment with Company Values

You've shown your understanding of Google's mission and how your skills and passion align with it. This tells me that you've done your research and you're not just interested in the job, but you're also interested in our company's efforts to integrate technology into everyday life.

Passion for the Role

Your enthusiasm for storytelling and content marketing shines through here. It tells me you love what you do, and you're excited to apply your skills to contribute to Google's mission. This passion can be a great motivator, and it's something I'd definitely look for in a Digital Copywriter.

Gratitude and Forward-Thinking

This closing note is really well done. You've expressed gratitude for considering your application and shown eagerness about potentially discussing your contributions. It leaves a positive impression and shows that you're excited about the future.

Digital Copywriter Cover Letter Example

Dear Sarah,

When I saw the Digital Copywriter role at Warby Parker, I couldn't help but feel a sense of excitement. As an avid fan of your brand's witty and engaging copy, I've always admired how Warby Parker manages to infuse personality into every piece of writing, from product descriptions to email newsletters. It's the kind of creative challenge that I thrive on.

In my current role as a Copywriter at RW Fashion, I've had the opportunity to craft compelling copy for a wide range of digital channels, including social media, email marketing, and e-commerce product pages. One of my proudest achievements was writing a series of Instagram posts that showcased our latest collection in a fun and relatable way, resulting in a 25% increase in engagement and a 15% boost in sales. I also collaborated with the design team to create a brand voice guide that helped ensure consistency across all our marketing materials. At Warby Parker, I would bring that same passion for storytelling and brand-building, along with a keen eye for detail and a knack for adapting my writing style to fit different audiences and platforms.

What excites me most about this role is the chance to work with a company that values creativity, innovation, and social impact. I admire Warby Parker's commitment to giving back through your Buy a Pair, Give a Pair program, and I would love the opportunity to help spread the word about the incredible work you're doing.

Thank you for considering my application. I look forward to the possibility of joining the Warby Parker team and contributing my skills and enthusiasm to your mission.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your excitement for the digital copywriter role

When you share your genuine excitement about the job, it makes you more memorable to me. It shows that you're not just looking for any job, but you're interested in this specific role at our company.

Highlight digital copywriting achievements

By mentioning specific achievements in your current role, you prove your ability to deliver results. This is exactly what I'm looking for: evidence that you can handle the responsibilities of a digital copywriter and make a real impact.

Demonstrate adaptability in your writing

Emphasizing your ability to adapt your writing style for different audiences and platforms is crucial. It tells me you’re versatile, a skill highly valued in digital copywriting where understanding diverse platforms can make or break a campaign.

Connect with the company’s mission

Showing that you value the company's social impact initiatives tells me you're looking to contribute to more than just the bottom line. This alignment with our mission can set you apart as a candidate who truly fits our culture.

Express gratitude and eagerness

Closing your letter by thanking me for considering your application and expressing eagerness to contribute shows professionalism and enthusiasm. It leaves a positive last impression, making me more likely to remember you.

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Digital Copywriter Cover Letter Example

Dear Samantha,

When I first discovered Moz, I was blown away by the quality and depth of the content on the blog. As someone who has been writing about SEO and digital marketing for years, I know how challenging it can be to create content that is both informative and engaging. That's why I was thrilled to see an opening for a Digital Copywriter position at Moz.

I believe my unique blend of technical SEO knowledge and creative writing skills make me an ideal candidate for this role. In my current position at RW Marketing Agency, I've written over 100 blog posts on topics ranging from keyword research to link building, resulting in a 50% increase in organic traffic for our clients. I also led a team of writers in creating a series of email newsletters that generated a 20% increase in open rates and a 15% increase in click-through rates. But what I'm most proud of is the way I've been able to make complex technical concepts accessible to a wide audience through storytelling and clear, concise language.

I'm excited about the opportunity to bring my skills and experience to Moz and contribute to the already impressive library of content. I have a deep respect for the work that Moz does in educating and empowering the digital marketing community, and I would be honored to be a part of that mission.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the success of the Moz content team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight your admiration for the company's work

Sharing your positive impression of our blog content immediately grabs my attention. It tells me you value quality content, which is critical for a digital copywriter.

Position yourself as a well-rounded candidate

Describing your blend of SEO knowledge and creative writing skills gives me a clear picture of how you can contribute to our team, making your application stronger.

Emphasize your ability to simplify complex topics

Pointing out your skill in making technical concepts understandable speaks volumes about your ability to engage a broad audience, which is key for digital content.

Communicate your respect for the company's mission

Your acknowledgment of our efforts to educate and empower the digital marketing community tells me you're someone who shares our values and would fit well in our team.

Express eagerness for a discussion

Closing with an invitation to discuss your potential contributions signals your readiness to take the next step and makes me more likely to reach out for an interview.

Digital Copywriter Cover Letter Example

Dear Ms. Johnson,

I'm excited to apply for the Digital Copywriter position at HubSpot. As a long-time follower of HubSpot's innovative marketing strategies and engaging content, I've always admired how the company consistently delivers value to its audience. In fact, it was a HubSpot blog post that first sparked my interest in digital marketing and set me on the path to becoming a copywriter.

Throughout my career, I've honed my skills in crafting compelling copy that resonates with target audiences. At Resume Worded, I spearheaded a content campaign that increased organic traffic by 150% and generated over 500 new leads within three months. I achieved this by conducting thorough keyword research, collaborating with the SEO team, and writing articles that addressed our readers' pain points while naturally incorporating high-ranking keywords. Additionally, I have extensive experience in writing email sequences, social media posts, and ad copy that consistently outperform industry benchmarks for open rates, engagement, and click-through rates.

What truly sets me apart is my ability to combine data-driven insights with creative storytelling to produce content that not only informs but also inspires action. I believe this approach aligns perfectly with HubSpot's mission to help businesses grow better by providing valuable content and fostering meaningful connections with their audience.

I would be thrilled to bring my skills and passion to the HubSpot team and contribute to creating content that empowers marketers and drives business growth. Thank you for considering my application, and I look forward to the opportunity to discuss further how I can contribute to HubSpot's success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine interest in the company

Talking about your long-time following and admiration for the company's work makes your application feel more personal and genuine. It shows you're not just looking for any job but are passionate about this particular company and its mission.

Detail your achievements with numbers

When you mention specific results like increasing organic traffic and generating leads, it provides a clear picture of your capabilities. This approach is much more effective than simply stating that you have experience.

Highlight versatility in digital content creation

Showing your ability to successfully create content across different platforms demonstrates your versatility. It's important because it shows you can adapt to various aspects of digital marketing, making you a valuable asset.

Combine data with storytelling

Your ability to blend analytical insights with creative storytelling is a key strength. It shows you understand the balance between engaging your audience and meeting business objectives, which is crucial for a digital copywriter.

Express eagerness to contribute

By stating your desire to bring your skills and passion to the team, you're not just showing you want the job, but also that you're ready to make a meaningful contribution to the company's goals.

Senior Digital Copywriter Cover Letter Example

Dear Hiring Manager,

Have you ever read a piece of copy that made you want to buy a product immediately? That's the power of effective copywriting. It's a power I have honed over the years and one I wish to bring to Google. Google's commitment to making information accessible and useful aligns seamlessly with my passion for creating copy that connects and converts.

At RW Tech Company, my role as a Digital Copywriter involved tapping into the psyche of our target audience and creating copy that resonated with them. I helped increase website traffic by 30% by revamping the web copy to align with our brand voice and SEO strategies. I also played a pivotal role in a product launch that resulted in a 40% increase in sales within the first quarter. My contributions were recognized with the "Creative Genius" award, a testament to my ability to create compelling copy.

The prospect of working with a diverse team to create impactful narratives for Google's wide array of products is incredibly exciting for me. I am confident that my expertise in crafting engaging digital copy will be a valuable asset to your team.

Thank you for considering my application. I look forward to the potential opportunity to contribute my creative abilities and experience to Google's mission of making information universally accessible and useful.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Align your professional passion with the company's vision

It's not enough to be passionate about your work. Aligning your passion with the company's vision demonstrates an understanding of their ethos and a shared commitment to their mission. It's a personal touch that makes you more compelling as an applicant.

Highlight your impactful contributions

When you highlight your contributions and their impact, you're not just listing your experience. You're demonstrating your value and potential contribution to the company. It helps give employers a clear idea of what you could bring to their team.

Showcase your excitement about the company's diversity

By expressing your excitement about the company's diversity and product range, you're showing a broad interest and adaptability. It indicates you're ready to embrace new challenges and can potentially contribute in different areas.

Senior Digital Copywriter Cover Letter Example

Dear Michael,

I recently came across the Senior Digital Copywriter position at Mailchimp, and I couldn't resist the opportunity to apply. As someone who has been using Mailchimp for years to create engaging email campaigns, I've always been impressed by the company's ability to make email marketing feel fun and accessible to businesses of all sizes. It's a testament to the power of great copywriting.

In my current role as a Digital Copywriter at RW SaaS Company, I've had the chance to work on a variety of high-impact projects. One of my most successful campaigns was a series of onboarding emails that helped new users get up and running with our software quickly and easily. By using a friendly, conversational tone and highlighting key features, we were able to increase our trial-to-paid conversion rate by 30%. I also worked closely with our product team to develop messaging for a major feature launch, which helped drive a 20% increase in upgrades from existing customers.

At Mailchimp, I would bring that same focus on results-driven copywriting, along with a deep understanding of email best practices and a talent for translating complex ideas into clear, compelling language. I'm particularly excited about the opportunity to work on projects like your annual State of Email report, which showcases the latest trends and insights in email marketing.

Beyond my professional experience, I'm also a lifelong learner who is always looking for ways to improve my craft. I regularly attend copywriting workshops and conferences, and I'm an active member of several online copywriting communities where I share ideas and get feedback from other writers.

Thank you for taking the time to review my application. I would be thrilled to bring my skills and passion for copywriting to the Mailchimp team.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Communicate your enthusiasm for the senior digital copywriter position

Starting your letter by expressing genuine interest in the role instantly makes your application stand out. It shows you're not just seeking any job, but you're passionate about working for our company specifically.

Quantify your success in digital copywriting

Talking about specific results you've achieved, like improving conversion rates, demonstrates your capability to make a direct business impact. This kind of tangible success story is exactly what I look for in a senior digital copywriter.

Highlight your expertise in email marketing

By focusing on your experience and results in email marketing, you underline your specialized skills in a key area of digital copywriting. This tells me you have the targeted experience we need for this role.

Show commitment to continuous learning

Sharing your involvement in workshops and online communities reveals your dedication to improving your craft. This lifelong learner mindset is attractive because it means you're likely to stay on top of industry trends and bring fresh ideas to the team.

End with a strong, grateful closing

Thanking me for my time and expressing excitement about the possibility of joining the team wraps up your letter on a high note. It shows respect and eagerness, two qualities that are always welcome in a new hire.

Senior Digital Copywriter Cover Letter Example

Dear Michael,

I still remember the first time I read a HubSpot blog post. It was a revelation – finally, a company that understood the power of content marketing and was doing it right. Since then, I've followed HubSpot's growth and admired the way the company has consistently produced high-quality, valuable content. That's why I was excited to see an opening for a Senior Digital Copywriter position.

In my current role as a Content Marketing Manager at Resume Worded, I've had the opportunity to develop and execute content strategies that have driven real results. For example, I led a team in creating a series of ebooks and whitepapers that generated over 1,000 leads in just three months. I also developed a content partnership program that resulted in a 75% increase in backlinks to our site. But what I'm most proud of is the way I've been able to mentor and develop junior writers, helping them to hone their skills and grow in their careers.

I believe my experience in developing and executing successful content strategies, combined with my passion for mentoring and developing talent, make me an ideal candidate for this role at HubSpot. I'm excited about the opportunity to work with a team of talented writers and marketers to create content that educates, inspires, and drives results.

Thank you for taking the time to review my application. I'm truly passionate about the work that HubSpot does and would be thrilled to contribute to the company's continued success. I look forward to the opportunity to discuss my qualifications further.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your content writer passion

Sharing a personal connection with the company's work makes your application stand out. It shows you're not just looking for any job, but you're interested in this one because of what the company does.

Quantify your content success

When you talk about specific results like lead generation numbers, it gives a clear picture of what you can achieve. It's important to show measurable success to make your experience more compelling.

Highlight leadership in content creation

Mentioning how you've helped others grow in their careers not only shows your skill but also your ability to work as part of a team. It suggests you're ready to take on a senior role.

Express genuine enthusiasm

Showing real passion for the company's work can make your application memorable. It's good to let them know you admire what they do and see yourself contributing to their success.

Invite further discussion

Ending your cover letter by looking forward to a discussion is a polite way to suggest the next step. It shows you're eager to move forward in the process.

Senior Digital Copywriter Cover Letter Example

Dear Mr. Thompson,

When I came across the Senior Digital Copywriter position at Mailchimp, I knew I had to apply. As someone who has been using Mailchimp for years to create engaging email campaigns, I've always been impressed by the company's user-friendly platform and commitment to empowering small businesses and entrepreneurs.

In my current role as a Digital Copywriter at RW Marketing Agency, I've had the opportunity to work with a diverse range of clients, from tech startups to established e-commerce brands. One of my proudest achievements was developing a series of email nurture campaigns for a SaaS client that resulted in a 30% increase in trial sign-ups and a 25% boost in conversions. I accomplished this by closely collaborating with the client to understand their unique value proposition and crafting personalized, benefit-driven copy that spoke directly to their target audience's needs and desires.

Beyond email marketing, I have a proven track record of creating high-performing content across various digital channels, including websites, landing pages, social media, and paid ads. My secret sauce is a combination of strong research skills, a deep understanding of consumer psychology, and a knack for telling stories that forge emotional connections with readers.

I believe my skills and experience would be a valuable asset to Mailchimp as the company continues to grow and evolve. I'm excited by the prospect of working with a talented team of marketers, designers, and developers to create innovative campaigns that help businesses build lasting relationships with their customers.

Thank you for taking the time to review my application. I'm eager to learn more about how I can contribute to Mailchimp's mission of empowering the underdog and driving business growth through effective email marketing.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Personalize your experience with the platform

Sharing your firsthand experience with Mailchimp's platform not only demonstrates your familiarity with the tool but also shows you understand its impact on small businesses and entrepreneurs. This personal touch can set you apart from other candidates.

Illustrate your diverse client experience

Highlighting your work with a range of clients underlines your adaptability and the breadth of your copywriting skills. It suggests you can handle the varied challenges and audiences that a senior digital copywriter role involves.

Emphasize your multi-channel content expertise

Detailing your success across various digital channels showcases your comprehensive skill set. It's particularly appealing in a digital landscape where brands strive for a cohesive presence across all touchpoints.

Position yourself as an asset to the team

Asserting that your skills and experience would benefit the company's growth and evolution demonstrates confidence and a forward-thinking mindset. It's persuasive because it focuses on how you can help the company succeed.

Show enthusiasm for the company's mission

Expressing eagerness to support Mailchimp's mission highlights your alignment with the company's values and goals. It indicates you're not just seeking any role but are motivated by what the company stands for, making your application more compelling.

Senior Content Strategist Cover Letter Example

Dear Hiring Manager,

The opportunity to apply for the Senior Content Strategist role at Adobe caught my eye for one simple reason: Adobe's unparalleled dedication to creativity and innovation. Having led content teams that propelled startups and established tech companies to new heights, I've always admired Adobe's commitment to empowering creatives. Your tools helped me design my first website; it was clunky but mine, sparking a lifelong passion for digital storytelling.

At RW Tech Company, I spearheaded a content overhaul that increased organic traffic by 65% and reduced customer acquisition costs by 30% within a year. My strategy centered around understanding user intent and aligning it with our content, a methodology I believe could greatly benefit Adobe's diverse and creative user base.

In my role as Content Director at Resume Worded, I led a multi-disciplinary team in a year-long project that resulted in doubling our engagement rates and significantly increasing subscription conversions. This achievement underscored the power of strategic content planning and the importance of a cohesive team effort, principles I'm eager to apply at Adobe.

Adobe's mission to change the world through digital experiences resonates deeply with me. I'm particularly excited about the prospect of leveraging Adobe's suite of products to not only tell compelling stories but also to measure their impact in real-time, refining strategies to meet and exceed our objectives.

The chance to contribute to Adobe's legacy by enhancing its content strategy and driving user engagement is an opportunity I approach with enthusiasm and a wealth of relevant experience. I am eager to bring my strategic planning, team leadership, and content innovation skills to a company at the forefront of digital creativity.

Thank you for considering my application. I look forward to potentially discussing how I can contribute to Adobe's continued success and growth.

Best,

[Your Name]
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Why This Cover Letter Works in 2024

Success Metrics

It's great that you've highlighted your success at RW Tech Company with specific, measurable results. Your ability to increase organic traffic and reduce acquisition costs is a very important skill for a Senior Content Strategist and it's something we look for in a potential candidate.

Demonstration of Leadership

By sharing a project where you led a team and produced tangible results, you've showcased your leadership skills. This tells me that you're not just a strategist, but also a leader who can guide a team to successfully execute a project.

Alignment with Adobe's Mission

You've shown a deep understanding of Adobe's mission and expressed excitement about leveraging Adobe's products. This tells me that you've done your homework and you're genuinely interested in contributing to our mission to change the world through digital experiences.

Desire to Contribute

We appreciate how you've expressed your eagerness to bring your strategic planning, leadership, and content innovation skills to Adobe. It shows that you're confident in the value you bring and you're excited to contribute to our company.

Expression of Interest

Your closing note is strong. You've expressed gratitude for considering your application and shown interest in discussing how you can contribute to Adobe's continued success. This leaves a positive impression and shows that you're looking forward to potentially collaborating with us.

Email Marketing Copywriter Cover Letter Example

Dear Emily,

I was thrilled to see the Email Marketing Copywriter position at Trello, as I've been a fan of your product for years. As someone who uses Trello to organize everything from work projects to personal tasks, I know firsthand how powerful a well-crafted email can be in driving engagement and building brand loyalty.

In my current role as a Digital Copywriter at RW Productivity Tools, I've had the opportunity to work on a variety of email marketing campaigns. One of my most successful projects was a welcome series for new users that helped them discover key features and get the most value out of our product. By segmenting our audience based on their interests and behavior, we were able to increase open rates by 40% and click-through rates by 25%.

I also have experience with A/B testing and optimizing email copy for different devices and email clients. In one recent campaign, I worked with our design team to create mobile-friendly templates that increased our mobile click-through rates by 15%.

At Trello, I would bring that same data-driven approach to email copywriting, along with a deep understanding of user behavior and a knack for crafting compelling subject lines and calls-to-action. I'm particularly excited about the opportunity to work on your onboarding and retention campaigns, where I believe I could make a real impact in helping users discover the full value of your product.

Outside of work, I'm an avid reader and writer who is always looking for ways to improve my skills. I recently completed a course on persuasive writing techniques, and I'm always experimenting with new tools and technologies to help me work more efficiently.

Thank you for considering my application. I would be thrilled to bring my passion for email copywriting to the Trello team and help you create engaging, effective campaigns that drive real results.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Show genuine enthusiasm for the email marketing role

Starting your cover letter with a personal connection to the product shows me you're not just looking for any job, but you're interested in our company specifically. This makes your application stand out.

Quantify your email campaign success

Mentioning specific achievements with numbers proves your ability to deliver results. It tells me exactly what you could bring to our team.

Demonstrate technical email marketing skills

Highlighting your experience with A/B testing and mobile optimization shows me you have the technical skills needed to adapt to different email platforms, which is crucial for this role.

Express eagerness to contribute to specific projects

When you talk about how excited you are to work on our onboarding and retention campaigns, it shows me you've done your homework and are already thinking about how you can contribute to our success.

Close with a strong statement of intent

Ending your cover letter by reaffirming your enthusiasm for the role makes a lasting impression, ensuring we remember your application when making our decision.

Content Writer Cover Letter Example

Dear Emily,

I've been a fan of Atlassian's products for years, but it wasn't until I started digging into the company's blog that I realized just how much I admire Atlassian's approach to content. The way you use storytelling to make complex topics like agile development and team collaboration accessible and engaging is truly impressive. That's why I was thrilled to see an opening for a Content Writer position on the Atlassian team.

As a writer with a background in software development, I have a unique ability to translate technical concepts into clear, compelling content. In my current role at RW Tech Company, I've written everything from blog posts to user guides to API documentation. One of my proudest achievements was creating a series of tutorials that helped increase product adoption by 30%. I've also had the opportunity to collaborate with cross-functional teams, working closely with developers, designers, and product managers to ensure that our content is accurate, up-to-date, and aligned with our overall strategy.

I'm excited about the opportunity to bring my skills and experience to Atlassian and contribute to the team's mission of unleashing the potential of every team. I'm particularly drawn to Atlassian's values of openness and authenticity, and I believe that my communication style and approach to content aligns well with those values.

Thank you for considering my application. I would welcome the opportunity to discuss how I can contribute to Atlassian's success and learn from the talented team you've assembled.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Connect through storytelling

Showing you understand and value the company's approach to content demonstrates that you've done your research and see where you fit in. Appreciating their storytelling method is a strong start.

Blend technical skills and writing

Having a background in a technical field can set you apart as a content writer. It shows you bring a unique perspective to making complex topics understandable and engaging.

Showcase collaborative content creation

Highlighting your experience working with diverse teams underlines your ability to produce content that meets various needs and perspectives, which is crucial for a cohesive content strategy.

Align with company values

When you can align your personal style and values with those of the company, it suggests you'll fit in well with the team and contribute positively to the company culture.

Express your drive to contribute

Ending on a note of eagerness to contribute and learn from the team shows humility and a readiness to engage with and grow alongside the company.

Content Writer (Digital Marketing) Cover Letter Example

Dear Ms. Davis,

I've been a fan of Canva's mission to democratize design and empower people to create stunning visuals ever since I discovered the platform as a marketing intern. So, when I saw the Content Writer (Digital Marketing) position open up, I jumped at the opportunity to apply and potentially join a company that aligns so closely with my own values and passion for creativity.

In my current role as a Digital Copywriter at Resume Worded, I've had the chance to flex my creative muscles and produce a wide range of content, from blog posts and social media copy to email newsletters and video scripts. One of my most successful projects was a series of design tutorial blog posts I created in collaboration with our graphic design team. By breaking down complex design concepts into easy-to-follow steps and incorporating visuals, we saw a 200% increase in organic traffic and a 50% boost in sign-ups for our design courses.

What I love most about writing for digital platforms is the opportunity to blend my skills in storytelling, research, and data analysis to create content that not only informs and inspires but also drives measurable results. Whether I'm diving deep into analytics to optimize content performance or brainstorming new ideas to engage our audience, I always strive to bring a sense of curiosity and enthusiasm to my work.

I believe my skills, experience, and passion for design and creativity make me a strong fit for the Content Writer role at Canva. I'm excited by the prospect of collaborating with a talented team of marketers, designers, and product experts to create content that empowers people to unlock their creative potential and achieve their goals.

Thank you for considering my application. I would welcome the opportunity to discuss further how I can contribute to Canva's mission and help drive the company's continued growth and success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the company's mission

When you explain why you admire the company's goals, it shows you are not just looking for any job but are interested in this specific role because it matches what you care about. This is a good way to start your letter.

Highlight your project successes with numbers

Talking about a specific project where you increased traffic and sign-ups significantly demonstrates your ability to create impactful content. Mentioning exact numbers makes your achievement more real and convincing.

Combine skills for digital content impact

Describing how you use storytelling, research, and data analysis to make your content effective shows that you understand what's important in a digital marketing role. It's not just about writing well, but also about making sure the content achieves its goals.

Match your abilities with the job needs

Clearly connecting your skills and experiences to what the job involves makes it easy for the hiring manager to see you as a good fit. It's like saying, "I have exactly what you need for this role."

Express eagerness to contribute to the company's goals

Ending your letter by stating your desire to help the company succeed shows you're motivated and see yourself as part of their team. It leaves the hiring manager with a positive impression of your attitude toward the job.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
Growing up, I remember eagerly waiting for the latest issue of New York Times to arrive on our doorstep, and it kindled my love for the written word. That passion has since evolved, and today, I am excited to apply for the Digital Copywriter position at The New York Times, a company that has not only shaped my understanding of the world but has also consistently demonstrated excellence in journalism and digital innovation.
This intro demonstrates a personal connection to the company and highlights how the company's excellence in journalism has influenced the candidate's passion for storytelling, making it a strong start to the cover letter.

2
Discovering Reddit was a game-changer for me as it opened up a new world of diverse communities and authentic storytelling. The Digital Copywriter position at Reddit immediately caught my attention, as I am eager to contribute to a platform that fosters open conversation and has the power to connect people from all corners of the globe.
By sharing a personal experience about how the candidate discovered Reddit, this intro establishes a genuine connection to the company while also emphasizing the platform's unique ability to bring people together.

3
My first introduction to the world of e-commerce was making a purchase on eBay, and I was instantly captivated by the thrill of online bidding. Fast forward to today and my enthusiasm for e-commerce has only grown, which is why I am thrilled to apply for the Digital Copywriter position at eBay, a company that pioneered the industry and continues to innovate in the space.
This intro showcases the candidate's long-standing interest in e-commerce, specifically mentioning eBay as a pioneer in the field, effectively capturing the reader's attention and demonstrating genuine enthusiasm for the company.

4
When I started my career in digital content, I had no idea that I would one day have the opportunity to apply for a Digital Copywriter position at Adobe, a company that I have admired for years for its industry-leading creative software. Over the years, my fascination with Adobe's products has evolved into a deep understanding of their impact on the creative community, and I am eager to contribute to a company that has revolutionized the way we create.
By mentioning the candidate's admiration for Adobe's products, this intro emphasizes the company's impact on the creative community and demonstrates the candidate's eagerness to contribute to a company that has transformed their field of interest.

5
As an avid reader of Medium, I have always appreciated the platform's dedication to giving writers a voice, regardless of their background or experience. I am thrilled to apply for the Digital Copywriter position at Medium, a company that not only shares my passion for empowering storytellers but is also committed to curating authentic and thought-provoking content.
This intro focuses on the unique aspects of Medium that align with the candidate's own passion for empowering storytellers, demonstrating the candidate's enthusiasm for the company's mission and commitment to authentic content.



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