Digital Copywriter Cover Letters

Approved by real hiring managers, these Digital Copywriter cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Digital Copywriter Roles
Compiled and approved by: Lucy Stratham
Senior Hiring Manager - Digital Copywriter Roles
9+ Years of Experience

Digital Copywriter Cover Letter Example

Dear Hiring Manager,

As a longtime fan of storytelling and digital media, I was thrilled to come across the Digital Copywriter position at Netflix. Growing up, I was always captivated by how stories could transport me to different worlds and evoke powerful emotions. Today, I am just as fascinated by the impact of engaging content on a global scale. Netflix, with its commitment to innovation and accessibility, is an ideal platform for me to continue honing my skills as a Digital Copywriter.

Having spent the last four years at Resume Worded, I've gained invaluable experience creating compelling copy that drives engagement and conversions. In my time there, I successfully increased email open rates by 25% and boosted website traffic by 15% through strategic content planning and execution. I am confident that my ability to craft stories that resonate with diverse audiences will be an asset to Netflix's ever-expanding content library.

What excites me most about this role is the opportunity to collaborate with creative minds from around the world, working together to produce content that entertains, educates, and inspires. I am eager to contribute my skills and passion for storytelling to help Netflix continue its mission of pushing the boundaries of digital content and delivering unforgettable experiences to viewers everywhere.

Thank you for considering my application. I look forward to the opportunity to discuss how my background and expertise can contribute to Netflix's ongoing success.


[Your Name]

Why This Cover Letter Works in 2023

Personal Connection to the Company

This opening statement establishes a genuine connection with the company by mentioning a love for storytelling and digital media. It shows that the applicant understands the company's impact and is passionate about the industry.

Relevant Past Experience

By mentioning their work at Resume Worded, the applicant highlights their relevant experience in the field. This helps build credibility and demonstrates that they have the necessary skills for the position.

Quantifiable Achievements

Using specific numbers to showcase accomplishments, such as increasing email open rates and boosting website traffic, adds credibility to the applicant's claim of being an effective copywriter. It also demonstrates their ability to drive results.

Enthusiasm for the Role

This sentence conveys excitement about the opportunity to collaborate with creative minds and contribute to the company's mission. It shows that the applicant is genuinely interested in the role and is not just applying to any company.

Digital Copywriter Cover Letter Example

Dear Hiring Manager,

Remember the first time you read a story that captivated you, that made you laugh or cry, that transported you to a different world? That's what I felt when I read my first ad copy for Apple. It was a simple yet powerful story that transformed a product into an experience. This is what I aim to do as a Digital Copywriter - to weave stories that connect, captivate, and convert. Apple's knack for storytelling and its relentless pursuit of innovation is what makes it a perfect match for my creative ambitions.

At RW Tech Company, I was known as the 'storyteller'. I spearheaded a project to revamp our old, technical product descriptions into engaging stories. The results were striking - a 35% increase in click-through rates and a 20% increase in conversions. In another instance, I led the content strategy for a campaign targeting millennials. By focusing on relatable, emotive stories, we saw an engagement increase of 50%. Clearly, I have a knack for understanding audiences and crafting messages that resonate with them.

What excites me most about this role is the opportunity to craft narratives for a brand that has always been an integral part of my life. I am eager to bring my expertise in digital copywriting and my love for storytelling to create compelling narratives that drive engagement and growth for Apple.

Thank you for considering my application. I am looking forward to the possibility of contributing my creative energies to a brand that has inspired me in countless ways.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Connect your passion with the company's mission

When you express your appreciation for the company's mission and link it to your ambitions, it adds credibility to your application. It shows you've done your homework and are applying due to genuine interest, not just because you're looking for any job.

Talk about quantifiable achievements

Numbers speak louder than words. Mentioning specific results not only gives a clear picture of your capabilities, but it also shows you measure your success and understand its impact. So always quantify your accomplishments whenever possible.

Express enthusiasm about the role

When you share what excites you about the role, it signals your motivation and eagerness to contribute. It shows that you're not just looking for a paycheck, but genuinely enthusiastic about being part of the company.

Senior Digital Copywriter Cover Letter Example

Dear Hiring Manager,

Have you ever read a piece of copy that made you want to buy a product immediately? That's the power of effective copywriting. It's a power I have honed over the years and one I wish to bring to Google. Google's commitment to making information accessible and useful aligns seamlessly with my passion for creating copy that connects and converts.

At RW Tech Company, my role as a Digital Copywriter involved tapping into the psyche of our target audience and creating copy that resonated with them. I helped increase website traffic by 30% by revamping the web copy to align with our brand voice and SEO strategies. I also played a pivotal role in a product launch that resulted in a 40% increase in sales within the first quarter. My contributions were recognized with the "Creative Genius" award, a testament to my ability to create compelling copy.

The prospect of working with a diverse team to create impactful narratives for Google's wide array of products is incredibly exciting for me. I am confident that my expertise in crafting engaging digital copy will be a valuable asset to your team.

Thank you for considering my application. I look forward to the potential opportunity to contribute my creative abilities and experience to Google's mission of making information universally accessible and useful.

Best regards,
[Your Name]

Why This Cover Letter Works in 2023

Align your professional passion with the company's vision

It's not enough to be passionate about your work. Aligning your passion with the company's vision demonstrates an understanding of their ethos and a shared commitment to their mission. It's a personal touch that makes you more compelling as an applicant.

Highlight your impactful contributions

When you highlight your contributions and their impact, you're not just listing your experience. You're demonstrating your value and potential contribution to the company. It helps give employers a clear idea of what you could bring to their team.

Showcase your excitement about the company's diversity

By expressing your excitement about the company's diversity and product range, you're showing a broad interest and adaptability. It indicates you're ready to embrace new challenges and can potentially contribute in different areas.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Growing up, I remember eagerly waiting for the latest issue of New York Times to arrive on our doorstep, and it kindled my love for the written word. That passion has since evolved, and today, I am excited to apply for the Digital Copywriter position at The New York Times, a company that has not only shaped my understanding of the world but has also consistently demonstrated excellence in journalism and digital innovation.
This intro demonstrates a personal connection to the company and highlights how the company's excellence in journalism has influenced the candidate's passion for storytelling, making it a strong start to the cover letter.

Discovering Reddit was a game-changer for me as it opened up a new world of diverse communities and authentic storytelling. The Digital Copywriter position at Reddit immediately caught my attention, as I am eager to contribute to a platform that fosters open conversation and has the power to connect people from all corners of the globe.
By sharing a personal experience about how the candidate discovered Reddit, this intro establishes a genuine connection to the company while also emphasizing the platform's unique ability to bring people together.

My first introduction to the world of e-commerce was making a purchase on eBay, and I was instantly captivated by the thrill of online bidding. Fast forward to today and my enthusiasm for e-commerce has only grown, which is why I am thrilled to apply for the Digital Copywriter position at eBay, a company that pioneered the industry and continues to innovate in the space.
This intro showcases the candidate's long-standing interest in e-commerce, specifically mentioning eBay as a pioneer in the field, effectively capturing the reader's attention and demonstrating genuine enthusiasm for the company.

When I started my career in digital content, I had no idea that I would one day have the opportunity to apply for a Digital Copywriter position at Adobe, a company that I have admired for years for its industry-leading creative software. Over the years, my fascination with Adobe's products has evolved into a deep understanding of their impact on the creative community, and I am eager to contribute to a company that has revolutionized the way we create.
By mentioning the candidate's admiration for Adobe's products, this intro emphasizes the company's impact on the creative community and demonstrates the candidate's eagerness to contribute to a company that has transformed their field of interest.

As an avid reader of Medium, I have always appreciated the platform's dedication to giving writers a voice, regardless of their background or experience. I am thrilled to apply for the Digital Copywriter position at Medium, a company that not only shares my passion for empowering storytellers but is also committed to curating authentic and thought-provoking content.
This intro focuses on the unique aspects of Medium that align with the candidate's own passion for empowering storytellers, demonstrating the candidate's enthusiasm for the company's mission and commitment to authentic content.