14 Advertising Copywriter Cover Letters

Approved by real hiring managers, these Advertising Copywriter cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Advertising Copywriter Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Advertising Copywriter position at Ogilvy, a renowned advertising agency that consistently delivers innovative and effective campaigns for its clients. As an avid fan of the iconic "The Man in the Hathaway Shirt" campaign, I've always admired Ogilvy's ability to evoke strong emotions and create lasting impressions through compelling storytelling. This is the kind of creative magic I aspire to bring to life in my work as an advertising copywriter.

In my previous role at Resume Worded, I was responsible for crafting persuasive ad copy for various digital platforms that led to a 45% increase in click-through rates and a 20% increase in conversions over a six-month period. I achieved these results by combining my strong understanding of consumer behavior with an unwavering attention to detail, ensuring that every word and phrase resonated with the target audience. At XYZ Advertising, I played a key role in developing a rebranding campaign for a major tech company, which resulted in a 35% increase in brand awareness and a 15% growth in market share. These experiences have equipped me with the skills and knowledge necessary to excel in the fast-paced, dynamic environment at Ogilvy.

What excites me most about joining Ogilvy is the opportunity to work with world-class clients and contribute to groundbreaking campaigns that captivate audiences on a global scale. I am eager to learn from the best in the business and collaborate with a diverse team of talented professionals who share my passion for crafting stories that inspire, entertain, and persuade.

Thank you for considering my application. I am confident that my creativity, strategic thinking, and results-driven mindset would make me a valuable asset to the Ogilvy team. I look forward to the possibility of contributing to the agency's continued success and making a lasting impact on the world of advertising.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Increase in Click-Through Rates and Conversions

This sentence showcases quantifiable achievements in the applicant's previous role, proving their ability to deliver results. Make sure to include specific metrics that demonstrate your success in a relevant context.

Rebranding Campaign Impact

By sharing a specific accomplishment from another role, the applicant further demonstrates their expertise and versatility in the field of advertising copywriting. Use real-life examples to show your adaptability and success in various settings.

Passion for Groundbreaking Campaigns

This sentence conveys genuine enthusiasm for the company's work and highlights the applicant's desire to contribute to innovative projects. Express your excitement about the opportunity to work on projects that align with your passions and career goals.

Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I'm reaching out to express my interest in the Advertising Copywriter position at Saatchi & Saatchi. As a lifelong fan of the creative industry and a frequent observer of your innovative advertising campaigns, it's exciting to see an opportunity where my skills can contribute to a team that constantly pushes the envelope. The way Saatchi & Saatchi supports its creatives to think outside the box, and the way you've shaped brands like Proctor & Gamble and Toyota, truly resonates with my approach to advertising.

At Resume Worded, I developed a knack for transforming complex ideas into compelling stories. During my tenure, I managed to increase our client engagement rate by 30% through crafting targeted and engaging content. This achievement stemmed from my ability to deeply understand our audience and tailor our messaging to resonate with them. I believe this expertise in creating engaging narratives and my inherent ability to understand consumer behavior will be beneficial in creating winning campaigns at Saatchi & Saatchi.

Moreover, I've always admired Saatchi & Saatchi's commitment to diversity and inclusion, which is reflected in your global campaigns. This role excites me because I see it as an opportunity to contribute to an environment that values different perspectives and uses them to create unique and impactful advertisements.

Thank you for considering my application. I am eager to bring my creative energy to your team and contribute to the continued success of Saatchi & Saatchi.

Best,
[Your Name]

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Why This Cover Letter Works in 2024

Demonstrating ability to simplify complex ideas

This cover letter does an excellent job at showing that the applicant is skilled at distilling complex ideas into accessible, engaging content. The ability to transform complicated concepts into compelling narratives is a valuable asset in advertising copywriting. This skill allows the author to engage a wide variety of audiences and increase client engagement rates.

Highlighting understanding of consumer behavior

Understanding consumer behavior is central to creating persuasive advertising campaigns. The author's claim of possessing this ability, coupled with their skill in creating engaging narratives, paints a picture of a copywriter who can appeal to a target audience effectively. It's a clear argument for the value they can bring to the company.

Aligning with company values

Sharing common values with a prospective employer is key to fitting in well with a company's culture. Here, the author expresses excitement about contributing to an environment that values diversity and inclusion. This suggests they're not just looking for any job, but specifically value the ethos of this particular company - a great sign for hiring managers.

Advertising Copywriter Cover Letter Example

Dear Hiring Team at Ogilvy,

Remember the first time a piece of advertising made you feel something real? For me, it was an Ogilvy campaign that managed to make me laugh and think simultaneously. This blend of humor and insight wasn't just entertainment; it was art. And it's why I'm reaching out to apply for the Advertising Copywriter position. Ogilvy doesn't just sell products; it tells stories that resonate. That's the sandbox I want to play in.

At Resume Worded Tech, I spearheaded a campaign that increased customer engagement by 40% in just three months. It wasn't rocket science, but it did involve a deep dive into understanding our audience beyond demographics—into their behaviors, loves, and laughs. This initiative wasn't just about selling but about connecting, which is what I see Ogilvy doing every day. My knack for blending insights with creativity has not only won campaigns but hearts as well.

I'm not just a writer; I'm a storyteller. At RW Tech Company, I led a project that transformed dry, technical content into compelling narratives, boosting our content's shareability by over 50%. This experience taught me the power of story in any context, a skill I'm eager to bring to Ogilvy. I believe that understanding the human element—why people laugh, cry, or share—can make all the difference in advertising.

I'm excited about the possibility of bringing my love for storytelling to a team that values creativity and human connection as much as Ogilvy does. It's not just about writing copy; it's about crafting messages that stick with people long after they've scrolled past. That's what I want to contribute to.

Thank you for considering my application. I'm looking forward to the opportunity to discuss how my background, skills, and passions can contribute to the continued success and creativity of Ogilvy.

Best,

[Your Name]

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Why This Cover Letter Works in 2024

Quantifying achievements

When you mention a concrete figure like 'increased customer engagement by 40%', it showcases the direct impact you've had in your previous role. It's much more impressive than just saying you 'improved engagement'. Plus, it adds credibility to your claim.

Beyond professional success

Stating you've 'won hearts' gives an emotional twist to your professional accomplishments. It's a creative way to highlight your ability to connect with customers, which is crucial for an Advertising Copywriter role.

Understanding your audience

When you talk about understanding 'why people laugh, cry, or share', you're demonstrating a deep understanding of human emotions. This is a key skill for an advertising copywriter, as creating effective ads is all about tapping into these emotions to make an impact.

Show passion and alignment with the company

Expressing your excitement to bring your love for storytelling to a team that values 'creativity and human connection' shows your passion for the role and your alignment with the company's values. It's not just about having the right skills, but also the right mindset.

Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

When I first stumbled upon a quirky Saatchi & Saatchi ad in a magazine at age 12, I knew I had found my calling. The clever wordplay and witty humor left a lasting impression on me, igniting a passion for creative writing that has only grown stronger over the years. As an aspiring Advertising Copywriter, I am thrilled to apply for the open position at Saatchi & Saatchi, a company renowned for its innovative campaigns and ability to push creative boundaries.

Throughout my career, I have honed my skills in crafting compelling copy that resonates with target audiences and drives results. At Resume Worded Advertising Agency, I collaborated with cross-functional teams to develop a series of social media campaigns for a major fashion retailer, resulting in a 25% increase in engagement and a 15% boost in online sales. Later, as a freelance copywriter, I had the opportunity to work with a diverse range of clients, from tech startups to non-profit organizations. One of my most successful projects involved writing copy for a crowdfunding campaign that raised over $100,000 in just 30 days, surpassing the client's initial goal by 200%.

What excites me most about this role at Saatchi & Saatchi is the chance to collaborate with a team of talented creatives and contribute to campaigns that leave a lasting impact. I am particularly drawn to your agency's commitment to using advertising as a force for good, as demonstrated by your recent "Love Has No Labels" campaign, which promoted diversity and inclusion in a powerful and thought-provoking way.

Thank you for considering my application. I look forward to the opportunity to bring my passion, creativity, and experience to Saatchi & Saatchi and create work that inspires, engages, and makes a difference.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Discovering passion early shapes career paths

Sharing when you first became interested in advertising helps me understand your long-term commitment to this field.

Highlight your advertising success stories

Talking about your achievements, like increasing engagement and sales, shows you can drive real results.

Demonstrate impact with specific examples

Mentioning a project where you exceeded goals greatly showcases your ability to deliver beyond expectations.

Align with the company’s values

When you express admiration for projects we are proud of, it signals that you share our ideals and aspirations.

Show eagerness to contribute

Conveying your desire to bring passion and creativity to our team suggests you’ll be a motivated and inspiring coworker.

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Advertising Copywriter Cover Letter Example

Dear Ms. Thompson,

I'm thrilled to apply for the Advertising Copywriter position at Ogilvy & Mather. As a creative professional who's been captivated by the power of words since childhood, I've always admired Ogilvy's ability to craft compelling narratives that resonate with audiences across the globe. Your campaigns for clients like Dove and IBM have set the standard for emotionally engaging storytelling in the advertising industry.

Throughout my career, I've honed my skills in crafting persuasive copy that drives results. As a copywriter at Resume Worded, I collaborated with cross-functional teams to develop a series of email campaigns that increased customer engagement by 32% and generated over $500,000 in revenue. I also spearheaded the creation of a brand voice guide that ensured consistency across all marketing channels, showcasing my ability to think strategically and maintain brand integrity.

At my current role at RW Creative Agency, I've had the opportunity to work on a diverse range of projects, from social media ads to billboard copy. One of my proudest achievements was writing the tagline for a national campaign that increased brand awareness by 45% and won multiple industry awards.

I'm excited about the possibility of bringing my skills and passion to Ogilvy & Mather, where I could contribute to creating work that not only drives business results but also makes a positive impact on society. I admire your commitment to using creativity as a force for good, as evident in your recent "Real Beauty" campaign for Dove.

Thank you for considering my application. I would welcome the opportunity to discuss how my skills and experience could contribute to Ogilvy's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Start with your advertising copywriter passion

Sharing your lifelong interest in the power of words immediately connects your personal story with your professional goals.

Quantify your achievements

Using specific metrics, like a 32% increase in engagement, demonstrates the tangible impact you've made, which is attractive to hiring managers.

Show strategic thinking

Mentioning your role in creating a brand voice guide illustrates your ability to think about the larger picture and maintain consistency.

Highlight your desire to make a difference

Expressing a wish to join us for the impact we make shows you're not just about business results but also value social good.

End with a strong closing

Thanking for the consideration and expressing a desire to discuss your contribution further shows professionalism and eagerness.

Advertising Copywriter Cover Letter Example

Dear Sam,

I'm excited to apply for the Advertising Copywriter position at Ogilvy. As someone who has always been fascinated by the power of words to shape perceptions and drive action, I've long admired Ogilvy's ability to create campaigns that resonate deeply with audiences. I still remember the first time I saw your "Real Beauty" campaign for Dove – it was a revelation to me that advertising could be so honest, empowering, and transformative.

In my current role as a Copywriter at RW Creative Agency, I've honed my skills in crafting compelling copy that captures the unique voice and value proposition of each client. For example, when tasked with launching a new product line for a struggling skincare brand, I developed a series of social media ads and email campaigns that not only generated buzz but also led to a 35% increase in sales within the first quarter. I'm confident that I can bring this same level of creativity and strategic thinking to Ogilvy, working collaboratively with the team to develop groundbreaking campaigns that drive real business results.

What excites me most about this opportunity is the chance to work on a diverse range of projects for some of the world's most iconic brands. I'm particularly drawn to Ogilvy's commitment to using creativity as a force for good, whether it's promoting social causes or challenging conventional thinking. I believe that my passion for storytelling, coupled with my ability to think both creatively and analytically, would make me a valuable addition to the team.

Thank you for considering my application. I would welcome the opportunity to discuss further how my skills and experiences align with Ogilvy's needs. I look forward to the possibility of contributing to the agency's legacy of creating work that not only sells products but also shapes culture.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for advertising copywriting

When you express a deep interest in the work your potential employer does, it shows you're not just looking for any job but are enthusiastic about specifically what they do. This makes you more memorable.

Highlight your success in previous roles

Telling a story of how you brought value to a past client or employer demonstrates your capability to produce results, which is exactly what hiring managers want to see.

Emphasize your excitement for diverse projects

Pointing out that you're looking forward to working on a variety of projects shows that you're adaptable and eager for challenges, a key trait for thriving in creative roles.

Express interest in the company’s values

By mentioning your alignment with the company's commitment to using creativity for good, you make a strong case for cultural fit, which is as important as skills and experience.

Communicate your ambition to make an impact

Stating your desire to contribute to the agency’s legacy shows that you’re not just looking for a job but a place where you can make a significant difference.

Senior Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I'm thrilled to apply for the Senior Advertising Copywriter position at Ogilvy. I've always admired Ogilvy's reputation for creating iconic campaigns and its commitment to fostering creativity. As an experienced copywriter with a passion for crafting persuasive narratives, I'm eager to bring my expertise to a team that values innovation and originality.

In my current role at Resume Worded, I spearheaded a project that increased web traffic by 45% through strategic content creation and SEO implementation. This involved not just writing compelling copy, but also collaborating with our marketing and design teams to ensure a cohesive brand message. My proven ability to lead a team and my expertise in creating engaging, SEO-friendly content would enable me to contribute effectively to Ogilvy's advertising projects.

What excites me about this role is Ogilvy's dedication to driving change through creativity. Having the opportunity to be part of a team that creates groundbreaking campaigns for clients like American Express and IBM, while also fostering a culture of innovation, is incredibly appealing.

Thank you for considering my application. I look forward to the possibility of contributing to Ogilvy's legacy of creating compelling and impactful advertising campaigns.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Proving success with measurable achievements

It's one thing to say you're good at something, it's another to back it up with hard numbers. By stating that they increased web traffic by 45% through strategic content creation and SEO implementation, the author demonstrates that they can deliver tangible results. This makes their claims more credible and compelling.

Showcasing leadership skills

As a senior position requires, the author emphasizes their ability to lead a team. Coupled with their expertise in creating engaging, SEO-friendly content, they make a strong case for their ability to contribute significantly to the company's advertising projects. By explicitly stating this, they assure the hiring manager of their capacity to handle the responsibilities of the role.

Senior Advertising Copywriter Cover Letter Example

Dear Hiring Manager at Publicis Groupe,

The power of a well-crafted message to not only capture attention but also to inspire action has always fascinated me. This fascination is what drew me to advertising, and more specifically, to Publicis Groupe, a company renowned for its innovative and impactful campaigns. As someone with a decade of experience in the field, I'm excited to apply for the Senior Advertising Copywriter position, aiming to contribute to and learn from the best in the industry.

One of my proudest moments was at Resume Worded, where I led a campaign that resulted in a 70% increase in user engagement. This wasn't just a win for the metrics; it was a win for storytelling. By focusing on authentic stories that resonated with our audience, we were able to cut through the noise. I believe this approach aligns perfectly with Publicis Groupe's philosophy of creating meaningful connections between brands and their audiences.

In my recent role at RW Tech Company, I not only crafted copy but also mentored junior copywriters, fostering a culture of creativity and continuous improvement. My experience has taught me the value of a team that works together cohesively, pushing the boundaries of what's possible in advertising. I'm particularly proud of a cross-media campaign that increased brand recall by over 60%, a testament to our team's creativity and strategic thinking.

Joining Publicis Groupe as a Senior Advertising Copywriter would be an incredible opportunity to leverage my skills and experiences in a new and dynamic environment. I'm particularly excited about the prospect of working on diverse projects that challenge the status quo and set new benchmarks in the industry.

Thank you for considering my application. I am eager to bring my passion for storytelling and strategic thinking to the Publicis Groupe team and contribute to creating campaigns that not only capture attention but also drive meaningful action.

Warm regards,

[Your Name]
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Why This Cover Letter Works in 2024

Highlighting major wins

Mentioning a significant achievement, like leading a campaign that resulted in a '70% increase in user engagement', immediately grabs attention. It shows you have a proven track record of delivering results, which is key for a Senior Advertising Copywriter role.

Aligning with the company's approach

When you say your approach aligns with that of the company's, you're showing you have done your homework on the company and its philosophy. It also shows you are a good cultural fit and that you understand the kind of work the company values and strives for.

Team accomplishments

By highlighting a team accomplishment like a 'campaign that increased brand recall by over 60%', you show your ability to work in a team and achieve great results. This showcases your leadership skills, which is vital for a senior position.

Expressing growth mindset

Noting that the role would be an 'incredible opportunity to leverage your skills and experiences in a new and dynamic environment' makes it clear that you're looking for growth and new challenges. That's an appealing quality in any candidate.

Senior Advertising Copywriter Cover Letter Example

Dear Ms. Johnson,

As a young girl, I would often sit at the kitchen table, scribbling down slogans and jingles for my favorite products. Little did I know that this childhood hobby would eventually lead me to a fulfilling career in advertising. With over a decade of experience crafting compelling copy for some of the world's most recognizable brands, I am excited to apply for the Senior Advertising Copywriter position at McCann Worldgroup.

My journey in advertising has been marked by a series of successful campaigns and a dedication to pushing creative boundaries. At Resume Worded Creative Agency, I led the copywriting efforts for a multi-channel campaign that introduced a new line of eco-friendly cleaning products. By developing a unique brand voice and messaging strategy, we were able to generate a 30% increase in sales within the first quarter of the product launch. More recently, as a Senior Copywriter at RW Marketing Solutions, I spearheaded the rebranding initiative for a national restaurant chain, crafting a new tagline and brand story that resonated with younger audiences and contributed to a 20% increase in foot traffic across all locations.

What draws me to McCann Worldgroup is your agency's reputation for creating iconic campaigns that stand the test of time. From the timeless "Priceless" campaign for Mastercard to the emotionally charged "Thank You, Mom" series for P&G, your work consistently demonstrates the power of storytelling and the ability to forge deep connections with consumers. I am eager to bring my skills and experience to your team and contribute to the next generation of groundbreaking campaigns.

Thank you for taking the time to review my application. I am confident that my passion for creative writing, coupled with my proven track record of success, makes me an ideal candidate for this role. I look forward to the opportunity to discuss how I can contribute to McCann Worldgroup's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Experience speaks volumes in advertising

Highlighting extensive experience makes you stand out as a seasoned professional ready to tackle senior-level challenges.

Success stories validate creativity and skill

Detailing successful campaigns you’ve led proves your ability to not just create but also execute strategies with impact.

Connecting with younger audiences is key

Showing you can craft messages that resonate with specific demographics demonstrates strategic thinking and adaptability.

Appreciation for memorable campaigns shows insight

Admiring our iconic work indicates you have a deep understanding of what makes advertising effective and memorable.

Confidence and track record encourage trust

Expressing confidence in your abilities, backed by achievements, suggests you’re a reliable candidate who can contribute significantly.

Senior Advertising Copywriter Cover Letter Example

Dear Taylor,

I am writing to express my strong interest in the Senior Advertising Copywriter role at McCann. As a long-time admirer of McCann's iconic campaigns, from "Priceless" for Mastercard to "Dumb Ways to Die" for Metro Trains, I am thrilled at the prospect of contributing my skills to an agency that consistently pushes the boundaries of what's possible in advertising.

In my current role as a Senior Copywriter at RW Worldwide, I have consistently demonstrated my ability to lead the creative development of high-impact campaigns. For instance, when our agency was tasked with revitalizing a declining beverage brand, I spearheaded the creation of a bold new campaign that centered around user-generated content and influencer partnerships. The result was not only a 28% increase in sales but also a significant boost in brand awareness and social media engagement. I am confident that I can bring this same level of strategic vision and executional excellence to McCann.

Beyond my technical skills, what truly sets me apart is my passion for mentoring and collaborating with other creatives. I firmly believe that the best ideas emerge when diverse perspectives are brought together and everyone feels empowered to contribute. At RW Worldwide, I have consistently sought out opportunities to foster this kind of collaborative environment, whether it's through leading brainstorming sessions or providing one-on-one feedback and guidance to junior team members.

I am excited about the possibility of bringing my skills and experiences to McCann and contributing to the agency's tradition of creative excellence. Thank you for your consideration, and I look forward to the opportunity to discuss my qualifications further.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Admire the company’s creative achievements

Showing respect and admiration for a company's work highlights your awareness of industry standards and your aspiration to be part of a team that sets those benchmarks.

Demonstrate leadership in creative campaigns

Describing how you led a campaign that revitalized a brand not only showcases your leadership skills but also your ability to think strategically and execute effectively.

Value collaboration and mentorship

Emphasizing your commitment to teamwork and helping others grow professionally indicates that you’re not just a leader but also a team player who values the growth of your colleagues.

Show enthusiasm for contributing to the team

Expressing excitement about bringing your skills and experiences to the team suggests that you're already thinking about how you can add value and help the company achieve its creative goals.

Junior Copywriter Cover Letter Example

Dear Mr. Thompson,

As a recent graduate with a degree in Creative Writing and a lifelong love for the art of persuasion, I am thrilled to apply for the Junior Copywriter position at Ogilvy & Mather. From the moment I first learned about David Ogilvy's legendary "The Man in the Hathaway Shirt" ad, I knew that I wanted to follow in his footsteps and create work that captivates audiences and leaves a lasting impact.

During my time at university, I sought out every opportunity to hone my copywriting skills and gain real-world experience. As a content writer for Resume Worded University's marketing department, I crafted engaging blog posts, social media content, and email newsletters that helped increase student enrollment by 15% year-over-year. Additionally, I completed a summer internship at RW Creative Studio, where I had the chance to work on a variety of projects, from writing product descriptions for e-commerce sites to developing copy for print ads. One of my proudest achievements was writing the tagline for a local non-profit's fundraising campaign, which helped them surpass their donation goal by 25%.

What excites me most about the Junior Copywriter role at Ogilvy & Mather is the opportunity to learn from some of the brightest minds in the industry and contribute to campaigns that push creative boundaries. I am particularly inspired by your agency's commitment to using creativity as a force for good, as demonstrated by your recent "Like a Girl" campaign for Always, which challenged gender stereotypes and empowered young women around the world.

Thank you for considering my application. I am eager to bring my passion for storytelling, my strong work ethic, and my fresh perspective to Ogilvy & Mather, and I look forward to the opportunity to grow and make a meaningful impact as part of your team.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for advertising copywriting

Talk about your early interest and educational background to show a genuine passion. This helps me see your dedication.

Detail your relevant experience

Highlight specific achievements with numbers to show how you can bring value. Mentioning a 15% increase in enrollment is a strong example.

Demonstrate impact with examples

Giving a clear example of your success, like the fundraising campaign tagline, shows your ability to contribute meaningfully.

Align with the company's values

Expressing admiration for our campaigns and values shows you've done your research and share our ethos.

Express eagerness to contribute

Closing with your desire to bring your skills and grow with us is compelling and shows you're ready to be a team player.

Senior Copywriter Cover Letter Example

Dear Mr. Johnson,

When I saw the opening for a Senior Copywriter at McCann, I knew I had to apply. As someone who's been fascinated by the intersection of creativity and commerce since my first lemonade stand, I've long admired McCann's ability to create campaigns that not only sell products but also shape culture.

In my current role as a copywriter at Resume Worded, I've had the opportunity to work on a wide range of projects, from crafting product descriptions to developing brand manifestos. One of my proudest achievements was writing the copy for a series of social media ads that generated a 500% increase in click-through rates and a 25% boost in sales. I also collaborated with designers to create a brand style guide that helped ensure consistency across all touchpoints, demonstrating my ability to think holistically about brand communication.

Prior to RW Creative Co., I honed my skills at a boutique agency where I worked on campaigns for local businesses. I quickly learned the importance of understanding the target audience and crafting messages that resonate with their values and desires. For example, I wrote the copy for a direct mail campaign that helped a struggling restaurant increase its customer base by 35% in just three months.

I'm excited about the possibility of bringing my skills and passion to McCann, where I could work on campaigns that not only drive business results but also contribute to the cultural conversation. I admire your recent work for Microsoft, which showcased the power of technology to bring people together and make a positive impact on the world.

Thank you for considering my application. I would welcome the opportunity to discuss how my skills and experience could help McCann continue to create work that moves people and drives results.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the creative copywriter role right away

Talking about your lifelong interest in the blend of creativity and commerce sets a strong foundation. It tells me you're not just looking for any job, but you're passionate about this field.

Quantify your creative copywriter achievements

Numbers speak louder than words. When you mention a 500% increase in click-through rates and a 25% boost in sales, it immediately grabs my attention and showcases your ability to drive tangible results.

Understanding the audience is key for a creative copywriter

Highlighting your skill in crafting messages that align with the audience's values shows you're not just a writer; you're a strategist who can connect on a deeper level.

Demonstrate your vision for future contributions

Expressing your excitement to contribute to culture-shaping campaigns tells me you're looking to bring value and have a long-term impact, not just fill a role.

Express gratitude and eagerness to contribute

Your polite sign-off with an offer to discuss your potential contributions further makes you come across as both professional and eager to be part of the team.

Creative Copywriter Cover Letter Example

Dear Hiring Manager,

I've been an admirer of Wieden+Kennedy's work since I first saw your "Just Do It" campaign for Nike as a kid. The way you consistently create campaigns that not only sell products but also inspire people to be their best selves is truly remarkable, and it's a big part of why I'm so excited to apply for the Creative Copywriter role.

In my current position at Resume Worded, I've had the chance to work on a variety of projects that have challenged me to think outside the box and push the boundaries of what's possible with words. One of my favorite projects was a series of YouTube ads for a new product launch, where I used humor and storytelling to create a narrative that resonated with our target audience. The ads generated over 1 million views and contributed to a 40% increase in sales.

I've also had success in crafting copy for more traditional mediums. For example, I wrote the tagline and product descriptions for RW Tech Company's new software suite, which helped differentiate the product in a crowded market and generate a 20% increase in leads. I believe my ability to adapt my writing style to different audiences and channels would serve me well in a role at Wieden+Kennedy.

Beyond my writing skills, I pride myself on being a collaborative team player who's always willing to lend a hand or offer a fresh perspective. I thrive in fast-paced, creative environments where I can bounce ideas off of talented colleagues and push myself to create work that's both effective and memorable.

Thank you for taking the time to review my application. I would jump at the chance to join the team at Wieden+Kennedy and create work that leaves a lasting impact on people's lives.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your personal inspiration to the job

Mentioning how a campaign inspired you personally shows me that you have a genuine connection to our work and a deep understanding of its impact.

Showcase your versatile creative copywriter skills

Describing a successful project with measurable outcomes, especially one that required thinking outside the box, highlights your creativity and ability to adapt your writing to achieve great results.

Adaptability is a creative copywriter's strength

Emphasizing your ability to write for different audiences and channels demonstrates valuable versatility in today's fast-changing media landscape.

Team collaboration enhances creative copywriter outcomes

Stating your collaborative spirit and desire to work in creative, fast-paced environments shows me you're a team player ready to contribute to and thrive in our dynamic setting.

Close with enthusiasm for the role

Ending your cover letter with a note of thanks and eagerness to contribute to impactful work leaves a lasting positive impression, making me want to learn more about you.

Creative Copywriter Cover Letter Example

Dear Alex,

When I came across the Creative Copywriter opening at Droga5, I knew I had to apply. As someone who has been following the agency's work for years, I am continually inspired by your ability to create campaigns that are not only visually stunning but also emotionally resonant and culturally relevant. From the "The Truth Is Worth It" campaign for The New York Times to the "The Crocodile Inside" for Qantas, Droga5's work consistently demonstrates the power of storytelling to build brands and connect with audiences on a deep level.

In my current role as a Copywriter at RW Content Studio, I have had the opportunity to work on a wide range of projects, from developing social media content for startups to crafting scripts for branded videos. One of my proudest achievements was leading the creative development of a campaign for a nonprofit client focused on mental health awareness. By partnering closely with the client to understand their mission and audience, I was able to craft a series of powerful stories that not only raised awareness but also drove a significant increase in donations and volunteer sign-ups.

What excites me most about the opportunity to join Droga5 is the chance to work with some of the brightest and most creative minds in the industry. I am a firm believer in the power of collaboration to unlock new ideas and push creative boundaries. I am also deeply committed to using my skills as a storyteller to make a positive impact on the world, whether it's through promoting social causes or simply bringing a smile to someone's face.

Thank you for considering my application. I would be thrilled to have the opportunity to learn from and contribute to the incredible work happening at Droga5. I am confident that my passion for creativity, coupled with my skills and experiences, would make me a valuable addition to the team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the creative copywriter role

Mentioning your long-term admiration for the company's projects shows you're not just looking for any job, but you're passionate about this specific role and company. This makes you more memorable.

Highlight your diverse experience in copywriting

Talking about your range of projects, especially in different mediums, demonstrates your versatility and ability to adapt. This is key in a creative field where demands can change quickly.

Express excitement for teamwork and innovation

Stating your enthusiasm for collaboration and innovation shows you're a team player who values growth and creativity. This aligns well with companies looking for forward-thinking individuals.

End with gratitude and eagerness to contribute

Closing your cover letter by thanking the reader and expressing your desire to contribute to their work strikes a balance between humility and confidence. It leaves a positive, lasting impression.

Assert your confidence in your creative abilities

Asserting your belief in your own skills and passion for creativity subtly convinces the hiring manager of your potential value to the team, making your application stand out.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
As someone who grew up admiring the "Think Small" campaign for Volkswagen, I was excited to discover that Doyle Dane Bernbach is currently seeking an Advertising Copywriter. DDB's legacy of creating game-changing, memorable advertising campaigns with a distinctly human touch truly resonates with me, as I have always sought to combine emotional appeal with strategic messaging in my work.
This intro showcases the applicant's personal connection to DDB's work and highlights their desire to create advertising that combines emotional appeal with strategic messaging, making them a strong fit for the company culture.

2
I was first introduced to the persuasive power of advertising during a college internship at a small marketing agency, and I've been hooked ever since. When I saw that Saatchi & Saatchi is searching for an Advertising Copywriter, I knew it presented the perfect opportunity to work at a company that has been at the forefront of emotionally-driven advertising campaigns, like the renowned "Lovemarks" approach.
With this paragraph, the applicant establishes their passion for advertising and their interest in Saatchi & Saatchi's unique approach to emotionally-driven campaigns, demonstrating that their values align with the company's.

3
As a former copywriter for a startup digital marketing agency, I have experienced firsthand the challenges and rewards of crafting engaging, persuasive copy for a wide range of clients. When I learned that BBDO is seeking an Advertising Copywriter, I was eager to join a company that has a long history of producing innovative, award-winning campaigns, such as the unforgettable "You're Not You When You're Hungry" campaign for Snickers.
This introduction highlights the applicant's prior experience in advertising copywriting and their enthusiasm for BBDO's iconic campaigns, signaling that they are not only knowledgeable about the industry but also excited to contribute to the company's ongoing success.

4
My passion for storytelling and persuasion was ignited during my time as a volunteer at my local community theater, where I was tasked with writing promotional material to attract new audiences. When I saw that Wieden+Kennedy is looking for an Advertising Copywriter, I was instantly drawn to the opportunity to work for a company that understands the power of bold, distinctive storytelling, as demonstrated by their groundbreaking "Just Do It" campaign for Nike.
By sharing a personal anecdote about their experience in a community theater, the applicant demonstrates their genuine love for storytelling and persuasion, which aligns with Wieden+Kennedy's commitment to creating impactful advertising narratives.

5
When I first encountered the beautifully executed "Real Beauty Sketches" campaign by Dove, it inspired me to pursue a career in advertising with the goal of creating content that not only sells products but also has a positive impact on society. Seeing the open Advertising Copywriter position at McCann made me eager to join a company that shares my values and vision for advertising that can truly make a difference.
This intro showcases the applicant's inspiration in pursuing a career in advertising and their interest in working for a company that strives to create meaningful, socially impactful campaigns, making them a great fit for McCann's mission and values.



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