If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As someone who grew up admiring the "Think Small" campaign for Volkswagen, I was excited to discover that Doyle Dane Bernbach is currently seeking an Advertising Copywriter. DDB's legacy of creating game-changing, memorable advertising campaigns with a distinctly human touch truly resonates with me, as I have always sought to combine emotional appeal with strategic messaging in my work.
I was first introduced to the persuasive power of advertising during a college internship at a small marketing agency, and I've been hooked ever since. When I saw that Saatchi & Saatchi is searching for an Advertising Copywriter, I knew it presented the perfect opportunity to work at a company that has been at the forefront of emotionally-driven advertising campaigns, like the renowned "Lovemarks" approach.
As a former copywriter for a startup digital marketing agency, I have experienced firsthand the challenges and rewards of crafting engaging, persuasive copy for a wide range of clients. When I learned that BBDO is seeking an Advertising Copywriter, I was eager to join a company that has a long history of producing innovative, award-winning campaigns, such as the unforgettable "You're Not You When You're Hungry" campaign for Snickers.
My passion for storytelling and persuasion was ignited during my time as a volunteer at my local community theater, where I was tasked with writing promotional material to attract new audiences. When I saw that Wieden+Kennedy is looking for an Advertising Copywriter, I was instantly drawn to the opportunity to work for a company that understands the power of bold, distinctive storytelling, as demonstrated by their groundbreaking "Just Do It" campaign for Nike.
When I first encountered the beautifully executed "Real Beauty Sketches" campaign by Dove, it inspired me to pursue a career in advertising with the goal of creating content that not only sells products but also has a positive impact on society. Seeing the open Advertising Copywriter position at McCann made me eager to join a company that shares my values and vision for advertising that can truly make a difference.