Advertising Copywriter Cover Letters

Approved by real hiring managers, these Advertising Copywriter cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Advertising Copywriter Roles
Compiled and approved by: Lucy Stratham
Senior Hiring Manager - Advertising Copywriter Roles
9+ Years of Experience

Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Advertising Copywriter position at Ogilvy, a renowned advertising agency that consistently delivers innovative and effective campaigns for its clients. As an avid fan of the iconic "The Man in the Hathaway Shirt" campaign, I've always admired Ogilvy's ability to evoke strong emotions and create lasting impressions through compelling storytelling. This is the kind of creative magic I aspire to bring to life in my work as an advertising copywriter.

In my previous role at Resume Worded, I was responsible for crafting persuasive ad copy for various digital platforms that led to a 45% increase in click-through rates and a 20% increase in conversions over a six-month period. I achieved these results by combining my strong understanding of consumer behavior with an unwavering attention to detail, ensuring that every word and phrase resonated with the target audience. At XYZ Advertising, I played a key role in developing a rebranding campaign for a major tech company, which resulted in a 35% increase in brand awareness and a 15% growth in market share. These experiences have equipped me with the skills and knowledge necessary to excel in the fast-paced, dynamic environment at Ogilvy.

What excites me most about joining Ogilvy is the opportunity to work with world-class clients and contribute to groundbreaking campaigns that captivate audiences on a global scale. I am eager to learn from the best in the business and collaborate with a diverse team of talented professionals who share my passion for crafting stories that inspire, entertain, and persuade.

Thank you for considering my application. I am confident that my creativity, strategic thinking, and results-driven mindset would make me a valuable asset to the Ogilvy team. I look forward to the possibility of contributing to the agency's continued success and making a lasting impact on the world of advertising.


[Your Name]

Why This Cover Letter Works in 2023

Increase in Click-Through Rates and Conversions

This sentence showcases quantifiable achievements in the applicant's previous role, proving their ability to deliver results. Make sure to include specific metrics that demonstrate your success in a relevant context.

Rebranding Campaign Impact

By sharing a specific accomplishment from another role, the applicant further demonstrates their expertise and versatility in the field of advertising copywriting. Use real-life examples to show your adaptability and success in various settings.

Passion for Groundbreaking Campaigns

This sentence conveys genuine enthusiasm for the company's work and highlights the applicant's desire to contribute to innovative projects. Express your excitement about the opportunity to work on projects that align with your passions and career goals.

Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I'm reaching out to express my interest in the Advertising Copywriter position at Saatchi & Saatchi. As a lifelong fan of the creative industry and a frequent observer of your innovative advertising campaigns, it's exciting to see an opportunity where my skills can contribute to a team that constantly pushes the envelope. The way Saatchi & Saatchi supports its creatives to think outside the box, and the way you've shaped brands like Proctor & Gamble and Toyota, truly resonates with my approach to advertising.

At Resume Worded, I developed a knack for transforming complex ideas into compelling stories. During my tenure, I managed to increase our client engagement rate by 30% through crafting targeted and engaging content. This achievement stemmed from my ability to deeply understand our audience and tailor our messaging to resonate with them. I believe this expertise in creating engaging narratives and my inherent ability to understand consumer behavior will be beneficial in creating winning campaigns at Saatchi & Saatchi.

Moreover, I've always admired Saatchi & Saatchi's commitment to diversity and inclusion, which is reflected in your global campaigns. This role excites me because I see it as an opportunity to contribute to an environment that values different perspectives and uses them to create unique and impactful advertisements.

Thank you for considering my application. I am eager to bring my creative energy to your team and contribute to the continued success of Saatchi & Saatchi.

[Your Name]


Why This Cover Letter Works in 2023

Demonstrating ability to simplify complex ideas

This cover letter does an excellent job at showing that the applicant is skilled at distilling complex ideas into accessible, engaging content. The ability to transform complicated concepts into compelling narratives is a valuable asset in advertising copywriting. This skill allows the author to engage a wide variety of audiences and increase client engagement rates.

Highlighting understanding of consumer behavior

Understanding consumer behavior is central to creating persuasive advertising campaigns. The author's claim of possessing this ability, coupled with their skill in creating engaging narratives, paints a picture of a copywriter who can appeal to a target audience effectively. It's a clear argument for the value they can bring to the company.

Aligning with company values

Sharing common values with a prospective employer is key to fitting in well with a company's culture. Here, the author expresses excitement about contributing to an environment that values diversity and inclusion. This suggests they're not just looking for any job, but specifically value the ethos of this particular company - a great sign for hiring managers.

Senior Advertising Copywriter Cover Letter Example

Dear Hiring Manager,

I'm thrilled to apply for the Senior Advertising Copywriter position at Ogilvy. I've always admired Ogilvy's reputation for creating iconic campaigns and its commitment to fostering creativity. As an experienced copywriter with a passion for crafting persuasive narratives, I'm eager to bring my expertise to a team that values innovation and originality.

In my current role at Resume Worded, I spearheaded a project that increased web traffic by 45% through strategic content creation and SEO implementation. This involved not just writing compelling copy, but also collaborating with our marketing and design teams to ensure a cohesive brand message. My proven ability to lead a team and my expertise in creating engaging, SEO-friendly content would enable me to contribute effectively to Ogilvy's advertising projects.

What excites me about this role is Ogilvy's dedication to driving change through creativity. Having the opportunity to be part of a team that creates groundbreaking campaigns for clients like American Express and IBM, while also fostering a culture of innovation, is incredibly appealing.

Thank you for considering my application. I look forward to the possibility of contributing to Ogilvy's legacy of creating compelling and impactful advertising campaigns.

[Your Name]

Why This Cover Letter Works in 2023

Proving success with measurable achievements

It's one thing to say you're good at something, it's another to back it up with hard numbers. By stating that they increased web traffic by 45% through strategic content creation and SEO implementation, the author demonstrates that they can deliver tangible results. This makes their claims more credible and compelling.

Showcasing leadership skills

As a senior position requires, the author emphasizes their ability to lead a team. Coupled with their expertise in creating engaging, SEO-friendly content, they make a strong case for their ability to contribute significantly to the company's advertising projects. By explicitly stating this, they assure the hiring manager of their capacity to handle the responsibilities of the role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As someone who grew up admiring the "Think Small" campaign for Volkswagen, I was excited to discover that Doyle Dane Bernbach is currently seeking an Advertising Copywriter. DDB's legacy of creating game-changing, memorable advertising campaigns with a distinctly human touch truly resonates with me, as I have always sought to combine emotional appeal with strategic messaging in my work.
This intro showcases the applicant's personal connection to DDB's work and highlights their desire to create advertising that combines emotional appeal with strategic messaging, making them a strong fit for the company culture.

I was first introduced to the persuasive power of advertising during a college internship at a small marketing agency, and I've been hooked ever since. When I saw that Saatchi & Saatchi is searching for an Advertising Copywriter, I knew it presented the perfect opportunity to work at a company that has been at the forefront of emotionally-driven advertising campaigns, like the renowned "Lovemarks" approach.
With this paragraph, the applicant establishes their passion for advertising and their interest in Saatchi & Saatchi's unique approach to emotionally-driven campaigns, demonstrating that their values align with the company's.

As a former copywriter for a startup digital marketing agency, I have experienced firsthand the challenges and rewards of crafting engaging, persuasive copy for a wide range of clients. When I learned that BBDO is seeking an Advertising Copywriter, I was eager to join a company that has a long history of producing innovative, award-winning campaigns, such as the unforgettable "You're Not You When You're Hungry" campaign for Snickers.
This introduction highlights the applicant's prior experience in advertising copywriting and their enthusiasm for BBDO's iconic campaigns, signaling that they are not only knowledgeable about the industry but also excited to contribute to the company's ongoing success.

My passion for storytelling and persuasion was ignited during my time as a volunteer at my local community theater, where I was tasked with writing promotional material to attract new audiences. When I saw that Wieden+Kennedy is looking for an Advertising Copywriter, I was instantly drawn to the opportunity to work for a company that understands the power of bold, distinctive storytelling, as demonstrated by their groundbreaking "Just Do It" campaign for Nike.
By sharing a personal anecdote about their experience in a community theater, the applicant demonstrates their genuine love for storytelling and persuasion, which aligns with Wieden+Kennedy's commitment to creating impactful advertising narratives.

When I first encountered the beautifully executed "Real Beauty Sketches" campaign by Dove, it inspired me to pursue a career in advertising with the goal of creating content that not only sells products but also has a positive impact on society. Seeing the open Advertising Copywriter position at McCann made me eager to join a company that shares my values and vision for advertising that can truly make a difference.
This intro showcases the applicant's inspiration in pursuing a career in advertising and their interest in working for a company that strives to create meaningful, socially impactful campaigns, making them a great fit for McCann's mission and values.