Dear Hiring Team at Ogilvy,
Remember the first time a piece of advertising made you feel something real? For me, it was an Ogilvy campaign that managed to make me laugh and think simultaneously. This blend of humor and insight wasn't just entertainment; it was art. And it's why I'm reaching out to apply for the Advertising Copywriter position. Ogilvy doesn't just sell products; it tells stories that resonate. That's the sandbox I want to play in.
At Resume Worded Tech, I spearheaded a campaign that increased customer engagement by 40% in just three months. It wasn't rocket science, but it did involve a deep dive into understanding our audience beyond demographics—into their behaviors, loves, and laughs. This initiative wasn't just about selling but about connecting, which is what I see Ogilvy doing every day.
My knack for blending insights with creativity has not only won campaigns but hearts as well.
I'm not just a writer; I'm a storyteller. At RW Tech Company, I led a project that transformed dry, technical content into compelling narratives, boosting our content's shareability by over 50%. This experience taught me the power of story in any context, a skill I'm eager to bring to Ogilvy.
I believe that understanding the human element—why people laugh, cry, or share—can make all the difference in advertising.
I'm excited about the possibility of bringing my love for storytelling to a team that values creativity and human connection as much as Ogilvy does. It's not just about writing copy; it's about crafting messages that stick with people long after they've scrolled past. That's what I want to contribute to.
Thank you for considering my application. I'm looking forward to the opportunity to discuss how my background, skills, and passions can contribute to the continued success and creativity of Ogilvy.
Best,
[Your Name]
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Why This Cover Letter Works in 2024
Increase in Click-Through Rates and Conversions
This sentence showcases quantifiable achievements in the applicant's previous role, proving their ability to deliver results. Make sure to include specific metrics that demonstrate your success in a relevant context.
Rebranding Campaign Impact
By sharing a specific accomplishment from another role, the applicant further demonstrates their expertise and versatility in the field of advertising copywriting. Use real-life examples to show your adaptability and success in various settings.
Passion for Groundbreaking Campaigns
This sentence conveys genuine enthusiasm for the company's work and highlights the applicant's desire to contribute to innovative projects. Express your excitement about the opportunity to work on projects that align with your passions and career goals.