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Advertising copywriters specialize in conceiving and creating text for advertisements. This could be a slogan, a script for an advert, or the text on a billboard. This role requires impeccable communication skills as the process of creating advertisements is a very collaborative one, and you must be able to communicate your concept to a client clearly for approval. You must also be ready for multiple rounds of revision and rewriting at the request of the client. So patience and perseverance are necessary.
An effective advertising copywriter's resume will focus on the applicant’s experience. Showing that you have created successful or acclaimed advertisements will carry more weight than almost anything else. Showing your ability to work in a team will also strengthen your resume. This resume does both of these successfully.
Advertising copywriters have one goal; to get customers to buy their client’s products. So you want to make it very clear, how successful you are at doing that. If you have gotten any recognition or accolades for a particularly ingenious copy, be sure to highlight that in your resume.
Advertising copywriting is some of the more direct marketing that copywriters will do. Clients will therefore look kindly on applicants who can show that they have an acute understanding of marketing. So if you have a marketing background or have taken a marketing course, be sure to include it in your resume. If you don’t have any marketing-specific certification or background, consider taking a course and getting one.
We talked to hiring managers at top advertising agencies like Ogilvy, BBDO, and McCann, who shared their insights on what they look for in an advertising copywriter's resume. Based on their feedback and our own expertise, we've put together these tips to help you create a resume that will catch their attention and land you an interview.
Hiring managers want to see examples of your copywriting skills, so make sure to include a link to your portfolio or attach samples of your best work.
Avoid simply listing the clients or brands you've worked with without providing any concrete examples of your work.
A resume summary, also known as a professional summary or summary statement, is an optional section that highlights your most relevant qualifications for the job you're applying for. While it's not a mandatory part of your resume, a well-written summary can help you stand out from other candidates and provide context for your experience, especially if you're changing careers or have a diverse background. However, avoid using an objective statement, as it's outdated and focuses on what you want rather than what you can offer the employer.
When crafting your summary for an advertising copywriter position, focus on your key strengths, achievements, and the value you can bring to the role. Tailor your language to the specific job description and company, showcasing your most relevant skills and experiences. Keep it concise, typically no more than 3-4 sentences or bullet points, and avoid repeating information that's already covered in other sections of your resume.
The work experience section is the heart of your advertising copywriter resume. It's where you show hiring managers how you've applied your creativity and writing skills to craft compelling ad copy that drives results. Use the following tips to write a work experience section that will grab attention and showcase your value.
Start each bullet point with a powerful verb that captures the essence of what you did. As an advertising copywriter, choose vivid, evocative verbs that showcase your creativity and ability to influence.
Some verbs to consider:
Launched 3 new product campaigns that hooked consumers and lifted sales by 25% YoY.
The education section of an advertising copywriter resume is where you show off your relevant schooling. It's a chance to highlight your academic background and how it prepared you for a career in advertising.
Here are some tips to make your education section stand out:
As an advertising copywriter, your skills section is a critical part of your resume. It's where you showcase your unique abilities and expertise that make you stand out from other candidates. Hiring managers will quickly scan this section to determine if you have the right mix of skills for the job.
Here are some key tips to keep in mind when writing your skills section:
Here are examples of popular skills from Advertising Copywriter job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Advertising Copywriter job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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