Copywriter Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Copywriter job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Add keywords directly into your resume's work experiences, education or Skills section.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Copywriting
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Creative Writing
  • Blogging
  • Web Content Writing
  • Advertising
  • Social Media
  • Writing
  • Digital Marketing
  • WordPress
  • Editing
  • Copy Editing
  • SEO Copywriting
  • Marketing
  • Digital Media
  • Content Marketing
  • Online Advertising
  • Public Relations
  • Content Strategy
  • Concept Development
  • Digital Copywriting
  • Creative Strategy
  • Marketing Copy
  • Online Marketing
  •   Show full list

Resume Skills: SEO Tools

  • Moz
  • SEMrush
  • Google Analytics
  • Google Search Console
  • Yoast SEO
  • SEMRush
  • Google Ads
  • Facebook Ads Manager

Resume Skills: Writing & Editing Tools

  • Grammarly
  • Hemingway Editor
  • Microsoft Word
  • Google Docs
  • Adobe InDesign
  • WordPress
  • HTML
  • CSS
  • JavaScript
  • Drupal
  • Joomla

Resume Skills: Project Management Software

  • Trello
  • Asana
  • Slack
  • Jira
  • Microsoft Teams

Resume Skills: Content Management Systems

  • WordPress
  • Drupal
  • Joomla
  • Wix
  • Squarespace

Resume Skills: Graphics & Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • InVision

Resume Skills: Writing & Storytelling

  • Brand Storytelling
  • Headline Writing
  • SEO Writing
  • Editorial Writing
  • Copy Editing
  • Content Planning

Resume Skills: Technical

  • WordPress
  • MS Office Suite
  • Google Docs
  • Adobe Creative Cloud
  • MailChimp
  • Hootsuite

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Copywriter Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Your Name
Digital Content Writer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Digital Content Writer
Led content marketing initiatives, resulting in 30% more lead generation
Crafted and implemented a comprehensive content strategy boosting brand visibility by 25%
Mentored and managed a team of four junior writers, developing their skills and increasing team efficiency by 20%
Wrote optimized copies for SEO, generating a 20% increase in organic search traffic
Developed digital content best practice guidelines, enhancing team-wide writing quality by 15% June 2018 - December 2021
Digital Content Writer
Incorporated creative copy into email marketing campaigns, improving email open rates by 15%
Developed content for the company's online advertisement campaigns, leading to 10% increase in conversions
Enhanced copy for landing pages, leading to a 20% decrease in bounce rate
The New York Times January 2017 - May 2018
Web Content Writer
Increased website visitor time on page by 10% by creating engaging and relevant web content
Improved SEO rank of the company's web pages by 5 positions through optimized copy
Generated an increase of 15% in social media shares, likes, and comments by creating compelling blog posts
Resume Worded University May 2016
Master of Science - Journalism & Digital Media
Received scholarship for academic excellence
Resume Worded Academic Center May 2014
Bachelor of Arts - English Literature
Minors in Communication Studies
Awarded 'Best Creative Writer' for 2013-2014 academic year
Writing & Editing Tools: Grammarly, Hemingway Editor, Google Docs, WordPress, Microsoft Word
SEO & Digital Marketing: SEMRush, Google Analytics, Yoast SEO, Moz, Google Ads, Facebook Ads Manager
Content Management Systems: WordPress, Drupal, Joomla, Wix, Squarespace
Graphics & Design: Adobe Photoshop, Adobe Illustrator, Canva, InVision
Certifications: HubSpot Content Marketing Certification, Google Digital Marketing Certification
Leadership & Volunteering: Mentor, Aspiring Writers Association; Coordinator, Annual Resume Worded Charity Run;
Projects: Maintains personal blog with monthly viewership of over 15K, Authored an e-book on Digital Content Marketing

Compare Your Resume To These Copywriter Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Copywriter resume?

Review the job posting closely.

Go through the Copywriter posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising, Social Media and Search Engine Optimization (SEO) are possible skills. These are skills you should try to include on your resume.

Add industry skills like Web Content Writing and Copywriting.

Add other common skills from your industry - such as Social Media Marketing, Blogging and Creative Writing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Digital Marketing, Writing and Editing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Copywriter, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Use the exact job title.

Try to add the exact job title, Copywriter, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Copywriter Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Copywriter job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Copywriter Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Copywriter recruiter sees it. For free.

Copywriter Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Frequently Asked Questions

What skills should you put on a Copywriter resume?

The most common skills and keywords we found on Copywriter resumes and job postings were Copywriting, Search Engine Optimization (SEO), Social Media Marketing, Creative Writing, Blogging, Web Content Writing, Advertising and Social Media.

Skills like Marketing Copy, Digital Marketing, WordPress, Writing and Editing also appeared on related job postings.

How do resume skills compare between a Search Engine Optimization Copywriter and a Creative Copywriter?

Popular skills we often see on resumes for Search Engine Optimization Copywriter positions include:

  • SEO Copywriting
  • Search Engine Optimization (SEO)
  • Copywriting
  • Web Content Writing
  • Copy Editing
  • Blogging
  • Keyword Research
  • Digital Marketing

In comparison, skills we see on Creative Copywriter resumes include:

  • Marketing Strategy
  • Advertising
  • Digital Strategy
  • Content Management
  • Storytelling
  • Social Media
  • Marketing
  • Tone Of Voice

What are good resume skills to include for different Copywriter roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Creative Copywriter: Content Strategy, Copywriting, Web Content Writing, Content Marketing and Digital Marketing
  • Search Engine Optimization Copywriter: SEO Copywriting, Search Engine Optimization (SEO), Copy Editing, Blogging and Keyword Research
  • Marketing Copywriter: Email Marketing, Marketing Copy, Social Media Marketing, Writing and Editing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2023 Resume Worded. All rights reserved.