Copywriter Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Copywriter job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

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  • Copywriting
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Creative Writing
  • Blogging
  • Web Content Writing
  • Advertising
  •  Find out what your resume's missing
  • Social Media
  • Writing
  • Digital Marketing
  • WordPress
  • Editing
  • Copy Editing
  • SEO Copywriting
  • Marketing
  • Digital Media
  • Content Marketing
  • Online Advertising
  • Public Relations
  • Content Strategy
  • Concept Development
  • Digital Copywriting
  • Creative Strategy
  • Marketing Copy
  • Online Marketing

  •   Show full list

Resume Skills: SEO Tools

Resume Skills: Writing & Editing Tools

Resume Skills: Project Management Software

Resume Skills: Content Management Systems

Resume Skills: Graphics & Design

Resume Skills: Writing & Storytelling

Resume Skills: Technical

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Copywriter Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Copywriter Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Digital Content Writer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Digital Content Writer
Led content marketing initiatives, resulting in 30% more lead generation
Crafted and implemented a comprehensive content strategy boosting brand visibility by 25%
Mentored and managed a team of four junior writers, developing their skills and increasing team efficiency by 20%
Wrote optimized copies for SEO, generating a 20% increase in organic search traffic
Developed digital content best practice guidelines, enhancing team-wide writing quality by 15% June 2018 - December 2021
Digital Content Writer
Incorporated creative copy into email marketing campaigns, improving email open rates by 15%
Developed content for the company's online advertisement campaigns, leading to 10% increase in conversions
Enhanced copy for landing pages, leading to a 20% decrease in bounce rate
The New York Times January 2017 - May 2018
Web Content Writer
Increased website visitor time on page by 10% by creating engaging and relevant web content
Improved SEO rank of the company's web pages by 5 positions through optimized copy
Generated an increase of 15% in social media shares, likes, and comments by creating compelling blog posts
Resume Worded University May 2016
Master of Science - Journalism & Digital Media
Received scholarship for academic excellence
Resume Worded Academic Center May 2014
Bachelor of Arts - English Literature
Minors in Communication Studies
Awarded 'Best Creative Writer' for 2013-2014 academic year
Writing & Editing Tools: Grammarly, Hemingway Editor, Google Docs, WordPress, Microsoft Word
SEO & Digital Marketing: SEMRush, Google Analytics, Yoast SEO, Moz, Google Ads, Facebook Ads Manager
Content Management Systems: WordPress, Drupal, Joomla, Wix, Squarespace
Graphics & Design: Adobe Photoshop, Adobe Illustrator, Canva, InVision
Certifications: HubSpot Content Marketing Certification, Google Digital Marketing Certification
Leadership & Volunteering: Mentor, Aspiring Writers Association; Coordinator, Annual Resume Worded Charity Run;
Projects: Maintains personal blog with monthly viewership of over 15K, Authored an e-book on Digital Content Marketing
Your Name
Copy Supervisor
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Copywriter
Conceived and executed innovative digital marketing campaigns, enhancing website traffic by 45% within six months.
Implemented content strategy effectively across various platforms, witnessing a 35% increase in user engagement.
Nurtured a team of junior copywriters, increasing team efficiency by 25%.
Saatchi & Saatchi June 2019 - December 2021
Led in the creation of interactive marketing scripts, increasing customer interaction by 30%.
Applied a blend of art direction with compelling copywriting, facilitating brand development and an overall sales climb of 15%.
Played a pivotal role in the concept development of major campaigns, driving a 20% growth in the target audience conversion.
Supported direct mail efforts with high-impact copy, contributing to a 10% uplift in the lead to customer conversion ratio.
Resume Worded Academic Center May 2019
Master of Arts in Communication
Specialized in Copywriting and Advertising Campaigns
Resume Worded University May 2017
Bachelor of Arts in English Literature
Graduated with Honours
Minor in Creative Writing
Software: Microsoft Office (Word, Excel, Powerpoint), Google Suite (Docs, Sheets, Slides)
Writing and Editing: Copywriting, Proofreading, Technical Writing, Web Content Writing, Scriptwriting, SEO Writing
Design and Media: Adobe Photoshop (Intermediate), Adobe InDesign (Intermediate), Adobe Illustrator (Basic)
Online platforms: WordPress, Squarespace, MailChimp, Slack
Certifications: Google Ads Search Certification, Google Ads Display Certification
Projects: Led a global advertising campaign for a renowned fashion brand which reached 1M+ impressions
Awards: Saatchi & Saatchi Innovation Award 2020, Winner of the Creative Writer competition at Resume Worded 2021
Volunteering: Mentoring young writers at the local community center, Working with nonprofit organizations to create effective ad campaigns
Your Name
Content Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2022 - Present
Content Manager
Managed an extensive digital media campaign that improved online visibility by 38%.
Spearheaded the integration of SEO within the digital strategy, driving a 33% improvement in organic search ratings.
Guided a dynamic content team, fostering creativity which resulted in a 40% increase in content production without compromising quality.
Wunderman Thompson March 2018 - June 2022
Content Developer
Crafted engaging email marketing content, capturing a 28% increase in subscriber engagement.
Introduced graphic design elements into conventional content, increasing social media engagement by 35%.
Developed direct marketing content that contributed to a 13% increase in lead generation.
Resume Worded Academic Center January 2018
Master of Science in Digital Marketing
Specialization in Content Strategy
Resume Worded University May 2016
Bachelor in Mass Communication and Journalism
Minors in Digital Media and Graphic Design
Top 10% of the class
Content Management: Content Management Systems (CMS), Adobe Experience Manager, WordPress
Tools & Analytics: Google Analytics, Moz Pro, Hotjar, Adobe Creative Cloud
Social Media: LinkedIn, Twitter, Facebook, InstagramContent Scheduling
SEO/SEM: Google Adwords, Ahrefs, SEMrush, SEO Quake
Certifications: Certified Content Strategist – Content Marketing Institute (2022)
Projects: Worked on an aggressive content strategy that led to a 50% increase in organic website traffic for within a year
Presentations: Speaker – Digital Marketing Summit 2021, spoke on 'The Power of Content Strategy in Building an Online Brand'
Your Name
Creative Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2023 - Present
Senior Art Director
Developed an engaging creative strategy that increased brand loyalty by 32%.
Guided the advertising team in the creation of remarkable ad campaigns, increasing ad recall by 40%.
Pioneered integrated marketing initiatives that spiked annual revenue by 18%.
Leveraged Adobe Illustrator to produce compelling visuals, enhancing campaign effectiveness by 25%.
Coordinated a cross-functional team to ensure harmony in branding across all company assets.
Leo Burnett August 2018 - February 2023
Art Director
Applied Adobe InDesign to develop compelling print ads, gaining a 30% increase in regional ad recognition.
Collaborated in the formation of company-wide brand development strategies, witnessing a consistent brand image and 15% increase in brand awareness.
Supervised pre-press processes to ensure the excellent presentation of print materials.
Resume Worded University May 2018
Master of Arts in Visual Communication Design
Specialized in innovative web design and branding concepts
Resume Worded Academic Center May 2015
Bachelor of Fine Arts in Graphic Design
Minors in Marketing and Photography
Graduated with High Honor (Top 5%)
Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Sketch, InVision
Web Development: HTML, CSS, JavaScript, WordPress
Visual Design: Typography, Layout, UI/UX, Branding
Other Tools: Trello, Slack, Google Workspace (Docs, Sheets, Slides)
Certifications: Adobe Certified Expert – Photoshop (2023), Design Thinking: From Insights to Viability by The Delft Design Approach (2022)
Projects: Branded an emerging fintech startup, leading to a 30% increase in brand recognition within one quarter
Awards: Winner of the A'Design Award for Outstanding Design Concept (2022)
Volunteering: Pro-bono Design Consultant for 'Artists Unite', a non-profit organization promoting local artists

How do I add skills to a Copywriter resume?

Review the job posting closely.

Go through the Copywriter posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising, Social Media and Search Engine Optimization (SEO) are possible skills. These are skills you should try to include on your resume.

Add industry skills like Web Content Writing and Copywriting.

Add other common skills from your industry - such as Social Media Marketing, Blogging and Creative Writing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Digital Marketing, Writing and Editing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Copywriter, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Use the exact job title.

Try to add the exact job title, Copywriter, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Copywriter Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Copywriter job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Copywriter Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Copywriter Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Frequently Asked Questions

What skills should you put on a Copywriter resume?

The most common skills and keywords we found on Copywriter resumes and job postings were Copywriting, Search Engine Optimization (SEO), Social Media Marketing, Creative Writing, Blogging, Web Content Writing, Advertising and Social Media.

Skills like Marketing Copy, Digital Marketing, WordPress, Writing and Editing also appeared on related job postings.

How do resume skills compare between a Search Engine Optimization Copywriter and a Creative Copywriter?

Popular skills we often see on resumes for Search Engine Optimization Copywriter positions include:

  • SEO Copywriting
  • Search Engine Optimization (SEO)
  • Copywriting
  • Web Content Writing
  • Copy Editing
  • Blogging
  • Keyword Research
  • Digital Marketing

In comparison, skills we see on Creative Copywriter resumes include:

  • Marketing Strategy
  • Advertising
  • Digital Strategy
  • Content Management
  • Storytelling
  • Social Media
  • Marketing
  • Tone Of Voice

What are good resume skills to include for different Copywriter roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Creative Copywriter: Content Strategy, Copywriting, Web Content Writing, Content Marketing and Digital Marketing
  • Search Engine Optimization Copywriter: SEO Copywriting, Search Engine Optimization (SEO), Copy Editing, Blogging and Keyword Research
  • Marketing Copywriter: Email Marketing, Marketing Copy, Social Media Marketing, Writing and Editing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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