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An advertising account manager acts as the client’s representative within the agency. In this position you will sit down with clients to get a clear idea of their wants, goals, and ideas, you will relay that information to the creative team and will advocate for the client throughout the development and engagement of the campaign. You will be responsible for keeping the campaign within the client’s budget and the agreed time frame. You will usually graduate to this position from the account executive position.
To succeed in this role your interpersonal, networking, and communication skills must be very strong. You will be expected to have a bachelor’s degree in advertising or a closely related field, and will be expected to have years of experience working with clients in an agency. Recruiters will also be keen to see your tools section. Here is an example of a strong advertising account manager.
Communication is at the core of this role, so being able to speak multiple languages is a huge plus for recruiters. The more languages an agency’s employees can speak, the more clients, who speak these languages, they can attract.
There are many tools that an account manager will be expected to use. Show recruiters that you are active in the industry by making sure your tools section is updated to reflect the newest tools being used in the industry. This could range from communication tools to CRMs.
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