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An advertising account manager acts as the client’s representative within the agency. In this position you will sit down with clients to get a clear idea of their wants, goals, and ideas, you will relay that information to the creative team and will advocate for the client throughout the development and engagement of the campaign. You will be responsible for keeping the campaign within the client’s budget and the agreed time frame. You will usually graduate to this position from the account executive position.
To succeed in this role your interpersonal, networking, and communication skills must be very strong. You will be expected to have a bachelor’s degree in advertising or a closely related field, and will be expected to have years of experience working with clients in an agency. Recruiters will also be keen to see your tools section. Here is an example of a strong advertising account manager.
Communication is at the core of this role, so being able to speak multiple languages is a huge plus for recruiters. The more languages an agency’s employees can speak, the more clients, who speak these languages, they can attract.
There are many tools that an account manager will be expected to use. Show recruiters that you are active in the industry by making sure your tools section is updated to reflect the newest tools being used in the industry. This could range from communication tools to CRMs.
As a hiring manager who has recruited for advertising account manager roles at top agencies like Ogilvy, Wieden+Kennedy, and Droga5, I've seen countless resumes come across my desk. The best ones always stand out by showcasing the candidate's unique blend of strategic thinking, client management skills, and creative problem-solving abilities. Here are some tips to help your advertising account manager resume rise to the top of the pile.
Advertising account managers are the main point of contact between the agency and the client. Your resume should demonstrate your ability to manage client relationships effectively.
Avoid vague statements that don't provide specific examples of your client management skills:
A resume summary for an Advertising Account Manager is an optional section that sits at the top of your resume, just below your name and contact details. It provides a brief overview of your most relevant skills, experiences, and achievements, tailored to the specific position you're applying for.
While a summary can be a useful way to provide context and highlight your key qualifications, it's not always necessary. If your work history and skills are already well-aligned with the Advertising Account Manager role, you may choose to omit the summary and let your experience speak for itself. However, if you're making a career change or have a diverse background, a summary can help clarify your goals and show how your skills transfer to the new role.
It's important to note that you should never use an objective statement in place of a summary. Objectives are outdated and focus on what you want from the employer, rather than what you can offer them.
The work experience section is the most important part of your advertising account manager resume. It's where you show hiring managers that you have the skills and experience to excel in the role. To write a strong work experience section, focus on your most relevant and impressive achievements, use industry-specific language, and highlight your career progression.
When describing your work experience, use powerful action verbs that showcase your advertising account management skills. Avoid generic phrases like "responsible for" or "worked on." Instead, use industry-specific verbs that demonstrate your impact, such as:
By using strong action verbs, you emphasize your contributions and make your resume more impactful.
Your education section is a key part of your advertising account manager resume. It shows hiring managers that you have the required knowledge and training. Keep this section concise while highlighting your most relevant and impressive academic achievements.
Your skills section is a critical part of your advertising account manager resume. It's where you showcase your expertise and qualifications to potential employers. Use this section to highlight the specific skills that make you stand out from other candidates.
When writing your skills section, focus on the hard skills that are most relevant to the job you're applying for. Avoid generic soft skills like "communication" or "teamwork" that don't really tell the hiring manager anything about your unique abilities.
Here are examples of popular skills from Advertising Account Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Advertising Account Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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