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Your role in this position is similar to other account executives, except that the products you are selling are SaaS products. Your job will be to reach out to potential clients, develop relationships with them, educate them about the products your company sells and how they could be of use to the client, and encourage them to buy the products. Unlike sales executives, account executives will try to maintain relationships with clients even after their purchase and are more interested in creating long-term relationships. Your resume must show a strong sales background and experience creating lasting business relationships.
Sales approaches across different industries are very different. Because of this, recruiters are eager to see applicants who have experience selling in the SaaS industry and understand the products and clients. So concentrate on including these jobs in your experience section.
Account executives are sales professionals so being able to show recruiters your successes in sales using actual figures would be very impactful. For example, this applicant earned ‘over $1M in 2021 alone.’
An account executive is usually someone who must have a bachelor’s degree in Business, Marketing, or Sales or equivalent experience in the field. However, when it comes to SaaS, you should have a combination of sales and technical skills. Understanding how the product works is crucial, so some companies will hire candidates with bachelor’s degrees in Computer Science or Information Technology.
To become an account executive in a SaaS company, you must have certain skills such as communication, negotiation, customer service, sales, etc. It would also be useful to have some basic understanding of Salesforce and cloud services.
Dealing with clients isn’t easy. There will always be bad days, confusion, and rude prospects. As an account executive, you must know how to deal with these challenges, so recruiters are looking for great communicators and resilient candidates. You can use your resume to demonstrate your problem-solving skills and stand out from competitors.
The SaaS industry is constantly evolving, so the work environment requires you to work under pressure. You will become a life-long learner once you enter this field. In your resume, you should demonstrate your ability to work at a fast pace.
The process of selling a SaaS product on a large scale usually involves two people: the Sales Development Representative (SDR) and the account executive. The SDR gathers prospects’ contact information and sets up a meeting with them to develop initial interest.
Once they are intrigued by the product and interested to know more, they will meet with the account executive who is responsible for closing the deal. The account executive will clarify all types of doubts that prospects may have and provide them with a software demo. They will call or meet with the prospects regularly to ensure they close the deal.
As a SaaS account executive, you will probably move at a fast pace, so it’s important to have excellent time management skills. Try to demonstrate your organizational skills by explaining previous projects and how you were able to follow a particular timeframe.
As we mentioned earlier, there’s something called Applicant Tracking System (ATS) in the HR industry. This is a tool that recruiters use for assessing and scanning thousands of resumes. It basically automates their evaluation process, so they can focus on more relevant tasks, such as interviewing. Now, account executives in the SaaS industry aren’t exempt from ATS. That’s why you must build an ATS-friendly resume. These tools use keywords to scan resumes, so they will disregard non-related ones. If you want your account executive resume to pass this filter, try to include SaaS and sales-related keywords.
Here are examples of popular skills from SaaS Account Executive job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on SaaS Account Executive job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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