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Advertising account executives serve as the primary liaisons between agencies and their clients. These professionals are often strong communicators, with a creative streak and superb multitasking abilities. In this role, you would be expected to meet with clients to understand their needs, create and propose advertising services, and coordinate the advertising campaign through to completion. Advertising account executives should have a mix of developed people skills and industry knowledge.
For this role, hiring managers will be looking for someone with a bachelor’s degree in communications, public relations, or another related field. Hiring managers may look for a candidate with a mix of sales, marketing, and advertising experience. Prior professional experience in roles such as lead generator, digital marketer, or public relations associate can help you land this role. Moreover, hiring managers will be looking for someone with the right soft skills, such as superb communication, public speaking skills, and strong organizational abilities.
The advertising account executive is responsible for more than just meeting with clients and creating solutions for them. They must also oversee these campaigns through to completion. For this reason, it is wise to highlight your project management experience on your resume. Be sure to highlight previous roles where you have managed large projects or any project management certifications you might have.
When it comes to landing this role, superb communication skills are top of mind. In this role, you will be expected to communicate with clients, internal stakeholders, freelancers, and many other parties. It is valuable to showcase your ability to effectively communicate with different audiences on your resume.
Within an advertising agency, an advertising account executive is a middleman between the client and the creative team. Your tasks will include communicating to clients to agree on a vision for their desired campaign, relaying the client’s ideas and feedback to the creative team, and ensuring the creative team delivers high-quality content on time and within the client’s budget.
Interpersonal and multitasking skills will be the most vital skills for you in this position so make sure your experience section shows your success in these areas. Recruiters will usually expect to see at least an undergraduate degree in marketing, advertising, business, or a related field as well as experience in advertising. Take a look at this successful advertising account executive resume.
Account executives need to have a portfolio to show recruiters the kinds of campaigns they have run in the past. Make sure you include all your most successful campaigns and any campaigns for big and noticeable clients. Make sure quantifiable success of the campaigns is included in the portfolio.
Beyond a bachelor’s degree, you may have pursued further certification in advertising. If you have any such certification, make sure to include it. It shows dedication to your career, a deep level of knowledge, and puts you above your competitors.
Advertising account executives need a strong awareness of marketing, advertising, and brand awareness. As an advertising account executive, you’ll need to really understand your clients, including their product, their voice, and their target audience. Pitching campaigns, understanding marketing strategy, and familiarity with social media are all skills you’ll need to have on hand.
You can easily tailor your resume by including the job title at the top of your resume and listing past job titles in the same format as the job you’re applying for. Simple tweaks like these will help your resume get past any automated resume screeners and make your experience easily scannable by a recruiter.
If you’ve completed any relevant projects, including marketing campaigns or projection tools above and beyond the scope of your normal responsibilities, let them shine by including them in their own section. List these like you would any other work experience, by using action verbs and metrics to demonstrate your accomplishments and their impact.
Here are examples of popular skills from Advertising Account Executive job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Advertising Account Executive job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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