14 Senior Copywriter Cover Letters

Approved by real hiring managers, these Senior Copywriter cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Senior Copywriter Roles
Compiled by: Kimberley Tyler-Smith
Senior Hiring Manager
20+ Years of Experience

Senior Copywriter Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the Senior Copywriter position at Google. When I first learned about Google's commitment to creativity and innovation, I instantly felt a connection. The company's dedication to solving complex problems and making the world a better place has always resonated with me. In fact, I still remember the excitement I felt when I first used Google Search to find information for a school project - it felt like I had unlocked a treasure chest of knowledge. That moment sparked my passion for creating content that empowers people with valuable information.

As a Senior Copywriter at Resume Worded, I played a significant role in increasing the company's blog traffic by 45% in just six months. I achieved this by developing a data-driven content strategy and consistently producing engaging, SEO-optimized articles. This experience taught me the importance of understanding audience needs and creating content that truly resonates with them. I'm confident that my ability to craft compelling copy, combined with my deep understanding of digital marketing, will make me an invaluable asset to Google's content team.

Throughout my career, I've had the opportunity to work on diverse projects, ranging from creating persuasive email campaigns that generated a 30% increase in open rates, to crafting compelling case studies that helped close six-figure deals. These experiences have honed my adaptability and versatility as a writer, equipping me with the skills needed to excel as a Senior Copywriter at Google. I'm excited about the opportunity to contribute my expertise to help shape the narrative of Google's innovative products and services.

Thank you for considering my application. I'm eager to learn more about how my skills and experience can contribute to Google's ongoing success. I look forward to the opportunity to discuss my candidacy further.

Sincerely,

[Your Name]

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Why This Cover Letter Works in 2024

Increase in Blog Traffic

This cover letter showcases a specific accomplishment that highlights the candidate's ability to drive results. Use quantifiable achievements to demonstrate the impact you've made in previous roles.

Diverse Writing Experience

By mentioning diverse projects and successes, the candidate highlights their adaptability and versatility as a writer. This is an effective way to show that you're capable of handling various tasks and challenges.

Senior Copywriter Cover Letter Example

Dear Hiring Manager,

I stumbled upon the Senior Copywriter opening at Google and felt a rush of excitement. As a kid, I was the one who would rewrite cereal box descriptions for fun and I've spent countless hours doodling copy ideas on napkins. This isn't just a job for me, it's a way of life. Google, with its innovative approach to user-centric design and unparalleled user experience, has always been a beacon for me.

In my current role at Resume Worded, I've had the opportunity to lead a diverse team of copywriters and designers, and we've successfully increased user engagement by 45% over two years. We achieved this by creating compelling, SEO-optimized content that resonated with our target audience. I believe my ability to effectively communicate complex ideas in a simple, engaging manner will be a valuable asset to Google.

During my tenure at RW Tech Company, I spearheaded a content strategy that resulted in a 60% increase in organic traffic within a year. I led a team of five writers and together we crafted content that was not only SEO-friendly but also engaging and informative. I am certain that these skills and experiences would translate well into the Senior Copywriter role at Google.

I'm not just excited about this role because I'm a word nerd who loves a good challenge. It's also because I deeply admire the innovative culture at Google. I'm eager to work in an environment that values creativity and encourages experimentation.

Thank you for considering my application. I am eager to bring my passion for storytelling and knack for creating engaging content to Google.

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Why This Cover Letter Works in 2024

Showcase leadership and proven results

Sharing that you've lead a diverse team and achieved results with numbers to back it up, like increasing user engagement by 45%, is a smart move. It not only shows your ability to lead, but also that you can deliver quantifiable results. That's music to a hiring manager's ears.

Demonstrate your unique skills

Pointing out your ability to simplify complex ideas is a handy skill, especially for a copywriter. Showcasing this talent tells me you're valuable beyond just writing - you're a communicator, a translator of sorts, who can help Google's messages reach their audience effectively.

Highlight relevant experience

You've connected the dots for me by linking your previous achievements directly to the role you're applying for. This makes it easy for me to see how your skills align with what Google needs. You're saving me time and that's always appreciated.

Senior Copywriter Cover Letter Example

Dear Jamie,

I stumbled upon storytelling somewhat by accident—through a love of words that started with scribbling lyrics on the back of my math notebook. It wasn't long before I realized that crafting narratives wasn't just a hobby; it was a calling. That's why the Senior Copywriter position at Google caught my eye. Not just because Google is a pioneer in blending technology with creativity, but because it's a place where I believe my penchant for weaving words into compelling stories can truly shine.

In my current role at RW Tech Company, I spearheaded a campaign that increased customer engagement by 40% in just six months, by marrying data-driven insights with emotive storytelling. I also led a small team in a content overhaul that resulted in a 25% uptick in website traffic. These experiences taught me not just the importance of a well-placed comma, but the power of a story well-told. At Google, I'm excited about the opportunity to apply this knowledge to create content that not only informs and engages, but also inspires.

What draws me to this role, beyond the chance to work for a company that's synonymous with innovation, is the opportunity to be part of a team that values creativity as much as it does technology. I'm particularly keen on leveraging Google's vast resources and culture of innovation to push the boundaries of what's possible in digital storytelling.

Thank you for considering my application. I'm looking forward to the possibility of discussing how my background, skills, and enthusiasms can contribute to the groundbreaking work being done at Google.

Warmest regards,
[Your Name]

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Why This Cover Letter Works in 2024

Show Impact Through Tangible Results

When you share concrete results like 'increasing customer engagement by 40% in six months', it grabs attention. It's a powerful way to demonstrate the impact your work can have on a business. Remember, the more specific, the better.

Clarify How You'll Add Value

By expressing your eagerness to apply your skills and knowledge at Google, you align your personal career goals with the company's goals. It also gives a clear idea of what you bring to the table. This is a smart way to show alignment with the company while highlighting your skills.

Express Your Ambition

When you mention leveraging Google's resources and culture for digital storytelling, it shows you're ambitious and ready to make the most of what Google offers. It reveals a thought process beyond the immediate role, which is always a plus.

End on a Positive Note

Ending the letter with a sentence that shows your eagerness for further discussion, displays your confidence and leaves a positive impression. It's a great way to round off the cover letter.

Senior Copywriter Cover Letter Example

Dear Ms. Johnson,

I'm excited to apply for the Senior Copywriter position at Ogilvy, a company renowned for its creative and impactful advertising campaigns. As a lifelong fan of Ogilvy's work, I still remember the first time I saw your iconic "Real Beauty" campaign for Dove. It was a defining moment that inspired me to pursue a career in advertising and use my writing skills to make a difference.

Throughout my career, I've honed my ability to craft compelling copy that resonates with target audiences and drives results. At Resume Worded, I led the copywriting efforts for a multi-channel campaign that increased brand awareness by 35% and generated a 20% uplift in sales. I also collaborated with cross-functional teams to develop a new brand voice that better connected with our millennial audience, resulting in a 25% increase in social media engagement. At RW Tech Company, I spearheaded the launch of a new product line, writing everything from the product descriptions to the email marketing campaigns. The launch exceeded our sales targets by 15% and garnered positive press coverage in top industry publications.

What excites me most about this role at Ogilvy is the opportunity to work on campaigns that not only drive business results but also make a positive impact on society. I'm particularly drawn to your focus on purpose-driven advertising and would love to contribute my skills to create work that inspires and empowers people.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and passion for impactful advertising can contribute to Ogilvy's continued success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the senior copywriter role

When you express your excitement and admiration for the company's work, like Ogilvy's campaigns, it shows you're not just looking for any job. You're interested in this specific role because you're driven by similar values and goals. This makes you a more appealing candidate.

Quantify your copywriting achievements

By mentioning specific results of your work, such as increased brand awareness and sales uplift, you provide clear proof of your ability to drive success. This tells me exactly what you can bring to my team.

Detail your project leadership in copywriting

Leading a new product launch and achieving outstanding sales results shows you're not just a team player but also someone capable of steering a project to success. Highlighting this experience makes your application stand out.

Connect your values with the company’s mission

Mentioning your excitement for campaigns that drive both business results and societal impact aligns your personal values with the company's goals. This shows you're a great fit culturally, not just professionally.

End with a strong call to action

Closing your letter by expressing eagerness to discuss how you can contribute conveys confidence and proactiveness. It also shifts the conversation towards the next step, making it easier for the hiring manager to invite you for an interview.

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Senior Copywriter Cover Letter Example

Dear Ms. Johnson,

As a wordsmith with a knack for crafting compelling narratives, I couldn't resist the opportunity to apply for the Senior Copywriter position at Ogilvy. I've always admired Ogilvy's ability to create iconic campaigns that resonate with audiences across the globe, and I believe my skills and experience would be a valuable addition to your team.

Throughout my career, I've honed my ability to distill complex ideas into clear, concise, and engaging copy that drives results. At RW Agency, I spearheaded the copywriting efforts for a major rebranding campaign that increased brand awareness by 35% and generated a 20% uplift in sales. I also developed a series of thought leadership articles that positioned our client as an industry expert, resulting in a 50% increase in website traffic and a 25% boost in lead generation.

But what really sets me apart is my passion for storytelling and my ability to infuse every piece of copy with a unique voice and personality. Whether I'm crafting a snappy headline, a witty social media post, or a heartfelt manifesto, I always strive to create content that not only informs but also inspires.

I'm excited about the opportunity to bring my skills and enthusiasm to Ogilvy and help create work that leaves a lasting impact. Thank you for considering my application, and I look forward to the possibility of joining your talented team.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Start with your unique value

Introducing yourself as a 'wordsmith' right away tells the hiring manager what makes you different and why they should keep reading.

Demonstrate your strategic impact

By sharing specific outcomes of your past work, like increased brand awareness and sales, you make a strong case for your ability to contribute significantly to the company.

Showcase your passion for storytelling

Emphasizing your storytelling skills and how they bring uniqueness to your copy highlights your creative approach to engaging audiences.

Share your excitement for the role

Expressing enthusiasm for the opportunity to be part of the team and contribute to its success makes your application more memorable and positive.

End with a forward-looking statement

Acknowledging your anticipation for a future discussion demonstrates confidence and eagerness to take the next step in the application process.

Senior Copywriter Cover Letter Example

Dear Sam,

When I stumbled upon Wayfair's mission of "helping people create spaces that are just right for them," it instantly resonated with me. As a passionate wordsmith and storyteller, I've always been drawn to companies that understand the power of language in shaping experiences. That's why I'm thrilled to apply for the Senior Copywriter position at Wayfair.

Throughout my career, I've honed my skills in crafting compelling narratives that not only engage audiences but also drive tangible results. At RW Marketing Agency, I spearheaded the copywriting efforts for a major e-commerce client, resulting in a 25% increase in conversion rates and a 30% boost in customer engagement. I achieved this by diving deep into customer insights and weaving them into persuasive product descriptions and ad copy. At Pillow Co., I led a team of junior copywriters and collaborated closely with the design team to develop a cohesive brand voice across all touchpoints, contributing to a 15% uplift in brand awareness within six months.

What excites me most about joining Wayfair is the opportunity to combine my passion for writing with my love for interior design. I've always believed that the spaces we inhabit have a profound impact on our well-being, and Wayfair's commitment to helping people create their dream homes is truly inspiring. I'm eager to bring my creative flair and strategic thinking to the table, crafting copy that not only showcases Wayfair's exceptional products but also tells a story that resonates with customers on a deeper level.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to Wayfair's mission of creating a world where everyone can live in a home they love.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your passion with the company's mission

Starting your cover letter by linking your personal interests with the company's goals is a smart move. It shows you're not just looking for any job but are interested in this specific role at this company.

Show your senior copywriter results

Talking about your past achievements with actual numbers gives a clear picture of what you can bring to the table. It's convincing to see the direct impact your writing has had on business outcomes.

Highlight teamwork and leadership in your copywriter role

Mentioning your experience leading a team and collaborating with other departments underlines your ability to work well with others and lead projects. This is particularly appealing for a senior position that requires oversight and collaboration.

Match your personal interests with the job

Expressing excitement about the role by connecting it to your personal passions makes your application memorable. It suggests you'll bring enthusiasm and genuine interest to the job, which is valuable.

Close with eagerness to contribute

Ending your letter by reiterating your desire to contribute to the company's mission leaves a strong closing impression. It reinforces your commitment and eagerness to be part of the team.

Copywriter Cover Letter Example

Dear Hiring Manager,

When I saw the Copywriter position at Amazon, my heart skipped a beat. Having grown up in a family of voracious readers, I've always been enchanted by the power of words. I believe Amazon, with its commitment to providing a diverse range of products and services, offers the perfect platform for a creative storyteller like me.

In my role at Resume Worded, my knack for crafting engaging narratives helped boost website traffic by 30% within a year. I was able to achieve this by creating SEO-optimized content that resonated with our target audience. I am confident that my ability to tell compelling stories will be instrumental in creating engaging content for Amazon.

At RW Tech Company, I was part of a team of writers that increased social media engagement by 50% in six months. This was accomplished by creating content that was not only engaging but also aligned with the company's brand voice. My experience in creating content that drives engagement will be beneficial in the Copywriter role at Amazon.

The opportunity to work at Amazon excites me because it aligns with my passion for creating engaging content that connects with a diverse audience. I look forward to the possibility of contributing to Amazon's mission of being the Earth's most customer-centric company.

Thank you for considering my application. I look forward to the possibility of bringing my creativity and passion for storytelling to Amazon.
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Why This Cover Letter Works in 2024

Quantify your impact

By pointing out that your storytelling skills boosted website traffic by 30%, you're telling me your work has a clear, measurable impact. It's one thing to say you're good at your job, but showing me you can make a difference with actual numbers? Now, that's compelling.

Highlight team achievements

You've showcased your team-oriented mindset by sharing a collective achievement. It tells me you don't just work in silos, but can collaborate effectively with a team to hit targets. As a team-oriented company like Amazon, this is something we really value.

Copywriter Cover Letter Example

Dear Mr. Thompson,

When I first discovered Wieden+Kennedy's "Just Do It" campaign for Nike, I knew I wanted to be a part of an agency that creates such iconic and impactful work. That's why I'm thrilled to apply for the Copywriter position at your agency.

As a copywriter, I believe in the power of storytelling to forge deep connections with audiences. At Resume Worded, I crafted the narrative for a series of customer testimonial videos that not only showcased our product's benefits but also emotionally resonated with viewers. The videos generated a 30% increase in website traffic and a 15% uplift in conversions. I also wrote a range of blog posts and social media content that established our brand as a thought leader in the industry, growing our organic search traffic by 40% and doubling our social media followers.

What draws me to Wieden+Kennedy is your commitment to pushing creative boundaries and producing work that gets people talking. I'm excited by the prospect of collaborating with some of the brightest minds in the industry to create campaigns that not only drive results but also leave a lasting impact on popular culture.

I'm confident that my skills in crafting compelling copy, paired with my passion for creative storytelling, would enable me to make valuable contributions to your team.

Thank you for taking the time to review my application. I would welcome the opportunity to discuss further how I could contribute to Wieden+Kennedy's mission of creating provocative and influential work.

Sincerely,
[Your Name]
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Why This Cover Letter Works in 2024

Emphasize storytelling in copywriting

Your belief in storytelling to connect with audiences showcases your understanding of what makes copy powerful. This approach is crucial in creating memorable campaigns that resonate on a deeper level with the target audience.

Highlight your content creation impact

Sharing specific results, like increased website traffic and social media growth, proves your content is not just creative but also effective in meeting business objectives. It's compelling evidence of your capability to enhance brand visibility and engagement.

Show your admiration for creative innovation

Your attraction to a company known for breaking creative limits suggests that you’re someone who values originality and bold ideas. This aligns well with agencies looking for copywriters who can think outside the box.

Project confidence in your copywriting skillset

Stating your confidence in your abilities alongside your passion for storytelling indicates you're not just skilled but also passionate about your craft. This combination is highly attractive to employers looking for dedicated team members.

Request a meeting with enthusiasm

Ending your cover letter with an invitation to discuss how you can contribute demonstrates eagerness and initiative. It’s a positive note that encourages the hiring manager to take the next step.

Copywriter Cover Letter Example

Dear Mr. Smith,

Ever since I penned my first short story in third grade, I've been hooked on the power of words to engage, persuade, and inspire. That's why I was thrilled to come across the Copywriter opening at McCann – an agency renowned for its ability to craft compelling narratives that resonate with audiences around the world.

As a Copywriter at RW Creative Agency, I've had the opportunity to work on a diverse range of projects, from crafting social media posts for a major fast-food chain to developing web copy for a cutting-edge tech startup. One of my proudest achievements was writing the script for a video campaign that went viral, racking up over 10 million views on YouTube and generating a 40% increase in product sales.

But what really drives me is the challenge of finding the perfect words to capture a brand's unique voice and personality. I love diving deep into research, brainstorming creative concepts, and experimenting with different tones and styles until I find the one that feels just right. Whether I'm writing a punchy headline or a heartfelt manifesto, my goal is always to create copy that not only informs but also delights.

I'm excited about the opportunity to bring my passion and skills to McCann and help create work that leaves a lasting impact. Thank you for considering my application, and I look forward to the possibility of joining your talented team.

All the best,
[Your Name]
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Why This Cover Letter Works in 2024

Highlight personal journey in copywriting

Sharing your early connection with writing showcases a genuine passion for the field.

Detail specific achievements

Discussing concrete examples of your work and its impact demonstrates your capability.

Show dedication to craft

Expressing enthusiasm for the creative process conveys a strong work ethic and commitment.

Express eagerness to contribute

Showing excitement about the role highlights your motivation to be part of the team.

Close with gratitude

Ending your letter by thanking the reader reflects good manners and professionalism.

Copywriter Cover Letter Example

Dear Alex,

As a lifelong bookworm and lover of all things literary, I've always been captivated by the magic of words. When I discovered Barnes & Noble's commitment to fostering a love for reading and learning, I knew I had to be a part of it. That's why I'm excited to apply for the Copywriter position at Barnes & Noble.

In my current role as a copywriter at RW Publishing House, I've had the privilege of working on a diverse range of projects, from crafting compelling book descriptions to developing engaging social media campaigns. One of my proudest achievements was writing the product copy for a debut author's novel, which went on to become a New York Times bestseller. I collaborated closely with the marketing team to develop a unique voice that captured the essence of the book and resonated with readers.

What sets me apart as a copywriter is my ability to immerse myself in the world of the product or brand I'm writing about. I believe that truly great copy comes from a place of genuine passion and understanding. At Barnes & Noble, I would relish the opportunity to dive headfirst into the rich tapestry of literature, crafting copy that not only informs but also inspires readers to embark on new adventures through the pages of a book.

Moreover, I'm excited by the prospect of working for a company that values community and shared experiences. I envision myself contributing to Barnes & Noble's mission by writing copy that fosters a sense of belonging and encourages readers to connect with one another through their love of books.

Thank you for taking the time to review my application. I would be thrilled to bring my passion for storytelling and my dedication to crafting impactful copy to the Barnes & Noble team.

Warm regards,
[Your Name]
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Why This Cover Letter Works in 2024

Begin with your passion for the industry

Opening your cover letter by sharing your love for the field immediately establishes your genuine interest in the role. This connection can set you apart from candidates who may not share the same enthusiasm.

Detail a standout achievement

Highlighting a specific, significant accomplishment, like contributing to a bestseller, showcases your ability to deliver results. It gives a concrete example of your successful copywriting skills in action.

Emphasize your unique approach to copywriting

Stating that your success as a copywriter stems from a deep understanding and passion for your subjects reinforces your fit for a role that demands creativity and authenticity in its writing.

Show your alignment with company values

Expressing excitement about the company's focus on community and shared experiences demonstrates that you not only understand but also value the company's culture and goals.

End with gratitude and enthusiasm

Concluding your letter by thanking the hiring manager for their consideration and expressing eagerness to join their team is polite and positive. It wraps up your application on a hopeful note.

Content Strategist Cover Letter Example

Dear Alex,

When I first dipped my toes into the world of content creation, it was the thrill of influencing decisions with well-crafted narratives that hooked me. That thrill has only grown, guiding me to the Content Strategist position at Amazon. What excites me about Amazon isn't just its global reach or its commitment to innovation, but its understanding that at the heart of every successful marketing campaign is a compelling story.

My journey at RW Tech Company began with a challenge: to revitalize a stagnant blog. Through a mix of strategic SEO practices and a renewed focus on storytelling, I boosted our monthly blog traffic by over 200% within a year. This wasn't just a win for our metrics; it was a testament to the power of content that resonates. Later, at Resume Worded, I led a cross-functional team to launch a multi-platform campaign that resulted in a 35% increase in product sign-ups. These experiences have equipped me with a keen understanding of how to craft strategies that not only attract attention but sustain engagement.

At Amazon, I'm eager to leverage this expertise to help drive forward your content marketing efforts, ensuring that every piece of content — be it a product description or a global marketing campaign — tells a story that captivates and converts.

What draws me to this role is not just the chance to work for a world-leader in retail and technology, but to be part of a team that's shaping the future of how we shop, read, and interact with the world around us. The opportunity to contribute to Amazon's storytelling, to help define the narrative of a company at the forefront of so many industries, is incredibly exciting to me.

Thank you for considering my application. I'm looking forward to potentially discussing how my strategic approach to content can align with Amazon's visionary goals.

Best,
[Your Name]
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Why This Cover Letter Works in 2024

Quantify Your Achievements

Mentioning that you boosted blog traffic by over 200% within a year is a strong way to showcase your capabilities. It gives a clear idea of what you're capable of delivering. Quantitative achievements are a compelling way to show your value.

Align with Company Goals

By stating your eagerness to contribute to Amazon's content marketing efforts, you demonstrate your understanding of the role and the company's objectives. This shows you're not just applying randomly, but see a clear fit between your skills and what the company needs.

Show Enthusiasm for the Role

Expressing excitement about contributing to Amazon's storytelling and defining the company's narrative shows genuine interest in the role. It's a great way to show that you're enthusiastic about the impact you could make.

Leave the Door Open

Ending your letter by looking forward to a potential discussion about aligning your strategic approach with Amazon's goals, leaves a strong, positive final impression. It's a nice way to wrap things up while keeping the door open for further conversation.

Associate Copywriter Cover Letter Example

Dear Ms. Lee,

When I came across the Associate Copywriter position at McCann, I knew I had to apply. As someone who's been following your work for years, I've always admired your ability to create campaigns that not only sell products but also spark meaningful conversations.

One of my proudest achievements as a copywriter at RW Tech Company was writing the launch campaign for a new mobile app. I came up with a creative concept that positioned the app as not just another productivity tool, but a lifestyle companion. The campaign copy I wrote for social media, email, and in-app messaging resonated strongly with our target audience, driving 100,000 app downloads in the first month and achieving a 4.5-star rating on the App Store.

At Resume Worded, I honed my skills in writing clear, concise, and persuasive copy for a variety of channels. I wrote product descriptions that highlighted key features and benefits, contributing to a 20% increase in conversion rates. I also crafted compelling email subject lines and body copy that improved our email open rates by 25% and click-through rates by 15%.

What excites me about the Associate Copywriter role at McCann is the chance to learn from some of the best in the business and grow my skills in a creative and collaborative environment. I'm eager to bring my passion for storytelling and my experience driving measurable results to contribute to your team's success.

Thank you for considering my application. I would jump at the opportunity to discuss how I could help McCann continue to produce work that moves people and drives business impact.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Show your passion for the industry

Talking about how long you've been following a company's work shows you're not just looking for any job, but you're passionate about this particular role and company.

Include specific achievements

When you mention exact numbers like app downloads and ratings, it proves that your work has real, measurable impact. This is very convincing for hiring managers.

Highlight your copywriting skills

Describing the variety of content you've successfully created demonstrates your versatility and ability to adapt your writing to different needs and channels.

Express eagerness to grow

Showing excitement about learning and growing with the company makes you stand out as someone who wants to contribute to the team in the long run.

Close with a strong call to action

Ending your letter by emphasizing your desire to discuss how you can contribute further shows initiative and ends your letter on a proactive note.

Associate Creative Director (Copy) Cover Letter Example

Dear Ms. Davis,

As a creative professional with a passion for crafting compelling stories, I was immediately drawn to the Associate Creative Director (Copy) role at Wieden+Kennedy. I've long admired W+K's ability to create boundary-pushing work that not only sells products but also sparks conversations and shapes culture.

In my current role as Senior Copywriter at RW Advertising, I've had the opportunity to lead the creative development of several high-profile campaigns. One of my proudest achievements was spearheading the launch of a new product line for a major beauty brand, which included developing the overarching creative concept, writing copy for multiple touchpoints (from packaging to digital ads), and collaborating with cross-functional teams to bring the campaign to life. The launch exceeded sales projections by 25% and generated significant buzz on social media.

But what really sets me apart is my ability to think strategically and approach every project with a keen understanding of the target audience and the broader cultural context. I'm always looking for ways to push the creative boundaries while staying true to the brand's core values and messaging. Whether I'm writing a manifesto or a simple tagline, my goal is always to create work that resonates on a deep, emotional level.

I'm thrilled at the prospect of bringing my skills and perspective to W+K and helping to create groundbreaking work that leaves a lasting impact. Thank you for considering my application, and I look forward to the opportunity to discuss how I can contribute to your team's success.

Best regards,
[Your Name]
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Why This Cover Letter Works in 2024

Connect with the company’s ethos

Stating your admiration for the company's work creates a personal connection.

Emphasize leadership in creative projects

Highlighting your role in leading significant campaigns showcases leadership skills and creativity.

Demonstrate strategic thinking

Showing how you blend creativity with strategic insight indicates your ability to think big picture.

Convey ambition to innovate

Expressing a desire to produce groundbreaking work signals your drive for excellence.

End with an invitation to discuss further

Asking for the opportunity to discuss your application suggests eagerness and openness.

Content Writer Cover Letter Example

Dear Taylor,

As a self-proclaimed travel enthusiast and storyteller, I've always been drawn to companies that inspire people to explore the world and create unforgettable memories. That's why I was thrilled to come across the Content Writer position at Lonely Planet. The opportunity to combine my love for writing with my passion for travel is truly a dream come true.

In my previous role as a content creator at RW Travel Blog, I had the chance to showcase my ability to craft engaging and informative travel content. One of my most successful pieces was a guide to hidden gems in Southeast Asia, which garnered over 50,000 views and resulted in a 20% increase in reader engagement. I achieved this by conducting thorough research, interviewing local experts, and infusing the article with my own personal anecdotes and recommendations.

What I admire most about Lonely Planet is its commitment to providing travelers with authentic and reliable information. As a content writer, I understand the importance of creating content that not only inspires wanderlust but also equips readers with the practical knowledge they need to make their travel dreams a reality. I'm excited by the prospect of collaborating with Lonely Planet's team of travel experts to develop content that is both informative and engaging.

Furthermore, I believe that my skills in SEO optimization and social media promotion would be valuable assets to Lonely Planet. I have a proven track record of creating content that not only ranks well in search engines but also performs well on social media platforms. By leveraging these skills, I'm confident that I can help Lonely Planet reach an even wider audience of travel enthusiasts.

Thank you for considering my application. I would be honored to contribute my skills and passion to Lonely Planet's mission of inspiring and enabling people to explore the world.

Best wishes,
[Your Name]
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Why This Cover Letter Works in 2024

Connect your passion to the company's mission

When you talk about your love for what a company does, it shows us that you're not just looking for any job. You want this job. It makes us feel special and shows that you would fit in well with our culture.

Use numbers to show your content writing impact

Sharing specific achievements with numbers grabs our attention. It's impressive and helps us understand the real impact you could bring to our team. Plus, it shows you know the importance of measuring success.

Admire the company's values

Pointing out what you respect about our company makes us see that you've done your homework. It also tells us that you care about more than just a paycheck; you care about what we stand for, which is key for long-term success here.

Highlight relevant skills for the content writer role

Mentioning your skills in SEO and social media lets us know you understand the bigger picture of content writing. It's not just about creating good content; it's about making sure it reaches the right people.

Show gratitude and eagerness to contribute

Ending your cover letter by thanking us for considering your application adds a personal touch. It also reiterates your desire to be a part of our mission, which is always a strong closing statement.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
I'm excited to apply for the Senior Copywriter position at Amazon because of my long-standing admiration for the company. Ever since I read about Amazon's mission to be the Earth's most customer-centric company, I've been inspired by their relentless focus on delivering value to their customers. In fact, I've been a loyal Prime member for years, and I am continually amazed by the seamless experience Amazon offers across its vast array of products and services. This shared passion for creating exceptional customer experiences drives my success as a Senior Copywriter, and I can't imagine a better place to make an impact.
This paragraph grabs the reader's attention by showcasing a personal connection to Amazon and their mission, while emphasizing the candidate's passion for creating great customer experiences.

2
As someone who thrives on tackling new challenges and pushing the boundaries of what's possible, I couldn't think of a more fitting company to join than SpaceX. For years, I've been captivated by SpaceX's audacious goal to make life multiplanetary and the technological breakthroughs they've achieved in pursuit of this vision. My creative drive as a Senior Copywriter is fueled by this same spirit of exploration and pushing the limits, which is why I'm thrilled to apply for this role at SpaceX.
This introduction highlights the candidate's enthusiasm for SpaceX's mission, while drawing a parallel between the company's innovative spirit and the candidate's own creative drive.

3
As a firm believer in the power of good storytelling, I'm excited to apply for the Senior Copywriter position at The Walt Disney Company. Growing up, I was captivated by Disney's iconic tales and the way they managed to capture the hearts of millions around the globe. As a Senior Copywriter, I strive to create content that has a similar impact by crafting stories that resonate with audiences and inspire action. I can't imagine a better company to continue honing these skills and tell stories that matter.
Here, the candidate shares a personal connection to Disney and their stories while highlighting their own commitment to impactful storytelling, making them an ideal fit for the company.

4
As a Senior Copywriter with a passion for sustainability, I was thrilled to discover the opportunity at Patagonia. I've long admired Patagonia's commitment to protecting the environment while creating high-quality outdoor products. In fact, my first-ever fleece jacket was a Patagonia product, and it's still in great condition after years of wear. I'm eager to use my writing skills to contribute to Patagonia's mission and help promote their environmentally responsible practices and products.
This introduction showcases the candidate's passion for sustainability and their personal experience with Patagonia products, emphasizing their alignment with the company's values and mission.

5
I've always been drawn to companies that use technology to make a positive impact on people's lives, which is why I'm thrilled to apply for the Senior Copywriter position at Airbnb. I've personally experienced the power of Airbnb in connecting people and fostering unique travel experiences; it completely transformed the way I plan my trips. As a Senior Copywriter, I'm passionate about creating content that showcases the potential of technology to bring people together and make the world a better place - just like Airbnb does every day.
This paragraph highlights the candidate's personal experience with Airbnb and how it connects to their passion for using technology to improve lives, emphasizing their fit for the company's culture and values.



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