Freelance Copywriter Cover Letters

Approved by real hiring managers, these Freelance Copywriter cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Freelance Copywriter Roles
Compiled and approved by: Carlson Tyler-Smith
Senior Hiring Manager - Freelance Copywriter Roles
18+ Years of Experience
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Freelance Copywriter Cover Letter Example

Dear Hiring Manager,

I've always been a word nerd. Whether it's crafting a pun-filled birthday card or writing a thoughtful blog post, I thrive on the challenge of finding the perfect words to communicate a message. When I discovered that your company, Google, frequently hires Freelance Copywriters, I knew I had to reach out. What excites me most about Google is its commitment to innovation and creativity, which I believe are essential qualities for a successful copywriter.

During my time as a copywriter at Resume Worded, I increased website traffic by 30% through engaging and SEO-optimized content. This was achieved by consistently researching industry trends and collaborating with our marketing team to create highly shareable articles. In addition, I wrote a successful email campaign that generated a 25% increase in user engagement and contributed to a 15% growth in sales. I believe that my ability to create compelling content and adapt my writing style to various platforms would be a valuable asset to Google.

Aside from my passion for writing, I also have a keen eye for design and have used this skill to enhance the visual appeal of my work. For example, while working on a rebranding project for a local business, I collaborated with a team of graphic designers to create eye-catching visuals that complemented my written content. This combination of skills allowed me to deliver a cohesive and effective final product that increased the client's online presence.

I am truly excited about the opportunity to apply my writing and design skills to create outstanding content for Google. Thank you for considering my application. I look forward to the possibility of working together.


[Your Name]

Why This Cover Letter Works in 2023

Quantifiable achievements

In this cover letter, the writer demonstrates their success by providing specific and quantifiable results. This helps to show the impact they've made in their previous roles and how they can potentially contribute to Google.

Connecting skills to company values

The writer highlights their ability to adapt and create engaging content, which aligns with Google's commitment to innovation and creativity. This shows that they understand the company's values and are a good fit for the role.

Additional skills beyond writing

By mentioning their design skills, the writer demonstrates a well-rounded skillset that goes beyond just copywriting. This could make them a more attractive candidate, as they can contribute to multiple aspects of a project.

Freelance Copywriter Cover Letter Example

Dear Hiring Team,

I’m thrilled to be applying for the Freelance Copywriter position at Buzzfeed. As a voracious consumer of your content, I’m always intrigued by the creativity and humor in your writing. It’s not just about the stories you tell, but how you tell them that really tickles my imagination. From thought-provoking articles to hilarious listicles, there's always something unique that keeps me coming back for more.

As a Copywriter at Resume Worded, I've learned to balance creativity with strategy. One of my favorite projects was an interactive quiz that garnered 500,000 views in its first week, boosting our site traffic by 30%. From this, I learned the power of engaging content and the impact it can have on a company's visibility. I also spearheaded a rebranding campaign that led to a 20% increase in user engagement. These experiences have honed my skills in creating compelling content that not only entertains but also drives results.

I'm excited about the Freelance Copywriter role because it offers the chance to contribute to a brand I admire and create content that resonates with its diverse audience. Writing for Buzzfeed would allow me to combine my passion for storytelling with my knack for understanding what makes people click.

Thank you for considering my application. I am confident I can bring a fresh perspective and infectious enthusiasm to your team.

[Your Name]

Why This Cover Letter Works in 2023

Show Genuine Interest in the Company

Being honest about your interest in the company isn't just flattery. It shows you've done your research, you're invested in the brand, and you appreciate the uniqueness of their content. This genuine enthusiasm is infectious and can definitely catch a recruiter's eye.

Highlight Successful Projects

Concrete examples of your work, like the interactive quiz, not only illustrate your capabilities but also the direct results of your work. Quantifying your success gives a clearer picture of what you can bring to the table. It's not just about creating content, but creating content that gets noticed and drives traffic.

Focus on Skills and Results

It's beneficial to highlight the skills you've developed over the years, but linking them directly to measurable results makes your case stronger. It's not just about writing engaging content, but writing content that increases engagement and drives results.

Explain the Fit

Specifying how your skills will benefit the company and the position you're applying for shows a level of understanding and thoughtfulness. It's like saying "I know what you need, and I'm the person who can deliver it".

Senior Copywriter Cover Letter Example

Dear Hiring Manager,

I am excited to apply for the Senior Copywriter position at Adobe. Adobe’s commitment to innovation and creativity has always inspired me. Your products have been instrumental tools in my career, helping me bring ideas to life. It would be an exciting opportunity to contribute my writing skills to a company whose products I use and admire daily.

At Resume Worded Tech Company, I led a team of writers to develop persuasive content, resulting in a 40% increase in conversion rates. My experience in managing a team and our collective success in improving conversion rates are testaments to my ability to inspire creativity while maintaining focus on the bottom line. I also implemented a data-driven approach that led to a 25% improvement in SEO rankings. These experiences have equipped me with a deep understanding of how to create content that both resonates with the audience and achieves business objectives.

The Senior Copywriter role at Adobe excites me because it would allow me to leverage my leadership skills and creative acumen on a larger scale. I look forward to the possibility of working with a team that values innovation as much as I do.

Thank you for considering my application. I am eager to further discuss how I can contribute to Adobe's continued success.

[Your Name]

Why This Cover Letter Works in 2023

Connect Personal Experiences with the Company

By mentioning how you've used and admired Adobe's products, you're showing a personal connection to the company. This not only shows your familiarity with their offerings, but also signals that you're likely to be passionate about your work there.

Demonstrate Leadership and Impact

Any evidence of your leadership abilities, like managing a team, is gold. But pair that with quantifiable results, like a 40% increase in conversion rates, and you've got a narrative that's hard to ignore. It shows that you can lead, inspire, and deliver.

Speak the Company's Language

Companies love it when you understand their objectives - in this case, content that resonates and achieves business goals. By aligning your experiences to their objectives, you're saying "I get it, and I've done it".

Align with the Company's Values

Expressing excitement about the company's values, like innovation, shows alignment with their culture. It implies that you're not just a great professional fit, but a cultural fit as well. And that, my friend, is a big plus.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a lifelong word enthusiast who has spent countless hours exploring the expansive world of Apple products, I instantly felt a magnetic pull towards the Freelance Copywriter opening at Apple Inc. The company's unwavering dedication to providing intuitive user experiences through cutting-edge innovation creates a unique environment where my creativity and copywriting skills would truly flourish.
This introduction reveals the personal connection the candidate has with the company and its products, making their desire to work at Apple authentic and relatable.

Storytelling has been a fundamental aspect of my life, from engaging bedtime stories as a child to crafting compelling narratives as a copywriter. When I learned about the Freelance Copywriter position at Disney, I realized it would be the perfect place to unite my love for storytelling with a company that has built a legacy on creating magical worlds and characters that captivate audiences of all ages.
This paragraph highlights the candidate's passion for storytelling and their admiration for Disney's impact on the world, demonstrating a strong alignment with the company's core value of storytelling.

Growing up in a family of small business owners, I developed a deep appreciation for the impact that effective marketing and communication can have on a company's success. The Freelance Copywriter role at Shopify immediately caught my attention, as it offers the chance to support a platform that empowers entrepreneurs and provides them with essential tools to thrive in today's digital landscape.
By sharing their personal connection to entrepreneurship, the candidate establishes a genuine reason for wanting to work at Shopify, which shows a deeper understanding of the company's mission and values.

As a copywriter with a keen interest in environmental sustainability, I was thrilled to discover the Freelance Copywriter opportunity at Patagonia. Your company's dedication to responsible business practices and support for environmental causes resonates strongly with my personal values, and I am eager to contribute my writing skills to a brand that stands for something bigger than profits.
This introduction highlights the candidate's passion for sustainability and their admiration for Patagonia's commitment to environmental causes, showing a strong alignment with the company's values and mission.

Flipping through the pages of National Geographic as a child, I marveled at the vivid images and stories that transported me to far-off lands and cultures. When I saw the Freelance Copywriter position at National Geographic, I knew it would be the perfect opportunity to combine my love of writing with my admiration for the company's mission to explore and protect our planet.
This paragraph connects the candidate's early fascination with National Geographic to their current career aspirations, demonstrating a genuine enthusiasm for the company and a clear understanding of its purpose and values.