If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As a lifelong fan of Peet's Coffee and an experienced sales professional, I have often found myself drawn to the company's dedication to quality, community, and sustainability. While sipping a cup of Major Dickason's Blend, I discovered the Sales Leader position at Peet's and immediately recognized the opportunity to combine my passion for coffee and sales expertise in a meaningful way.
Growing up in Seattle, I've always admired how Tully's Coffee was able to provide a cozy, welcoming atmosphere for customers while maintaining a strong presence in a competitive market. As an experienced sales professional, I am excited to apply my skills and knowledge to the Sales Leader role and contribute to Tully's continued success in connecting with their community.
As a sales professional with a penchant for discovering new coffee experiences, I was delighted to come across the Sales Leader position at Blue Bottle Coffee. I appreciate the company's innovative approach to the coffee industry – from unique brewing methods to a commitment to single-origin beans – and I'm eager to apply my sales expertise to support Blue Bottle's continued growth.
[COMMENTAY] This intro effectively highlights the unique aspects of the company that excite the candidate and demonstrates how their sales experience can contribute to those aspects.
A passionate traveler and sales professional, I've always been impressed by the global presence and impact of Costa Coffee. Having savored a cup of Costa's signature Mocha Italia blend in multiple countries, I was thrilled to find the Sales Leader opportunity and look forward to contributing my international sales experience to further expand Costa's reach.
Finding the perfect cup of coffee on a weekend drive led me to The Coffee Bean & Tea Leaf, and I was instantly captivated by the company's commitment to quality and community. As an experienced sales professional, I am excited about the prospect of joining the Sales Leader team to share my passion for The Coffee Bean's unique offerings and exceptional customer experience.
[COMMENTAY] This intro demonstrates the candidate's genuine connection to the company and emphasizes their excitement to contribute to the company's mission and customer experience.