Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. So try to include them on your resume where possible.

Remember that every job is different. Instead of including all these keywords on your resume, identify the keywords most relevant to the job you're applying to and include those. Use the free Targeted Resume tool to help with this.

  • Sales Management
  • Sales
  • Business Development
  • Business Strategy
  • Account Management
  • Marketing Strategy
  • Management
  • Customer Service
  • Business-to-Business (B2B)
  • Marketing
  • International Sales
  • Retail
  • Project Management
  • Strategy
  • Customer Relationship Management (CRM)
  • Microsoft Access
  • Merchandising
  • Business Planning
  • Strategic Planning
  • Marketing Management
  • Product Development
  • Sales Operations
  • Direct Sales
  • Sales Process
  • Contract Negotiation
  • Product Management
  • Sales & Marketing
  • Channel Sales
  • Market Research
  • Competitive Analysis
  • Solution Selling
  • Sales Presentations
  • New Business Development
  • Real Estate
  • Forecasting
  • Market Planning
  • Trade Marketing
  • Coaching
  • Inventory Management
  • Cold Calling
  • Customer Retention
  • Operations Management
  • Change Management
  • Fast-Moving Consumer Goods (FMCG)
  •   Show full list

  Where on my resume do I add these buzzwords?

Add keywords directly into your resume's work experiences, education or projects. Alternatively, you can also include a Skills section where you can list your technical skills in order of your proficiency.

Only include these technical skills or keywords into your resume if you actually have experience with them.

Compare Your Resume To These Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Sales Manager resume?

1
Review the job posting closely.

Go through the Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Account Management, Customer Service and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Sales and Management.

Add other common skills from your industry - such as Sales Management, Business Strategy and Business Development - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Coaching, Market Research and Competitive Analysis - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Sales Manager resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

6
Use the exact job title.

Try to add the exact job title, Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sales Manager Skills and Keywords to Include On Your Resume

Sales Manager Soft Skills

Here are common soft skills that appear on Sales Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Leadership
  • Leadership
  • Teamwork
  • Teamwork
  • Communication
  • Communication
  • Working with First-Time Home Buyers
  • Working with First-Time Home Buyers
  • Working with Investors
  • Working with Investors

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Sales Manager recruiter sees it. For free.

Sales Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Inside Sales Account Manager


Resume Example
Regional Sales Manager


Resume Example
Hotel Sales Manager


Resume Example
Automobile / Car Sales Manager


Resume Example
Retail Sales Manager


Resume Example
Retail Sales Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on a Sales Manager resume?

Some effective Sales Manager skills you can add to your resume include:

  • Sales Management
  • Sales
  • Business Development
  • Business Strategy
  • Account Management
  • Marketing Strategy
  • Management
  • Customer Service

How do resume skills compare between a Car Sales Manager and a National Sales Manager?

Popular skills we often see on resumes for Car Sales Manager positions include:

  • Dealer Management
  • Automotive
  • Sales Process
  • Customer Retention
  • Sales Management
  • Automotive Sales
  • Automotive Aftermarket
  • Sales Operations

In comparison, skills we see on National Sales Manager resumes include:

  • Marketing Strategy
  • Business Development
  • Business Strategy
  • Strategic Planning
  • Management
  • Business Planning
  • Marketing
  • Customer Service

What are good resume skills to include for different Sales Manager roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Event Sales Manager: Event Management, Corporate Events, Hospitality Management, Catering and Food & Beverage
  • Industrial Sales Manager: Sales Management, Manufacturing, Contract Negotiation, Product Development and Account Management
  • Territory Sales Manager: Sales, Sales Operations, Territory Management, Medical Devices and Customer Service
  • Business Sales Manager: Direct Sales, Sales Process, Customer Retention, Sales Presentations and Business-to-Business (B2B)
  • Technical Sales Manager: Business Development, Business Strategy, Technical Product Sales, Management and Microsoft Access

What soft skills do hiring managers expect for a Sales Manager role?

Examples of Sales Manager soft skills include Customer Satisfaction, Negotiation, Team Building, Team Leadership and Leadership.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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