Skill Profile

Sales Manager

Improve your resume's success rate by using these Sales Manager skills and keywords.

Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category

Sales Management
Sales
Business Development
Business Strategy
Account Management
Marketing Strategy
Management
Customer Service
Business-to-Business (B2B)
Marketing
International Sales
Retail
Project Management
Strategy
Customer Relationship Management (CRM)
Microsoft Access
Merchandising
Business Planning
Strategic Planning
Marketing Management
Product Development
Sales Operations

Resume Skills: Tools

Salesforce
Oracle CRM
HubSpot
Zoho CRM
Microsoft Dynamics 365
Pipedrive
Salesforce CRM
Slack
Microsoft Office Suite
Zoom
Google Analytics
Salesforce Marketing Cloud
Marketo
Ahrefs
Moz
SEMrush
Google Ads
Facebook Ads
Hubspot
HubSpot Sales
Gong
Outreach
HubSpot CRM
LinkedIn Sales Navigator
CRM Dynamics
Microsoft Power BI
Microsoft Teams
Google Workspace
Trello
Jira
Google Meet
Skype for Business
Nielsen RMS
Sysomos
Social Mention
Sprout Social
Tableau
Zoho Reports
Advanced Excel
Looker
QlikView
SAP BusinessObjects
MicroStrategy

Resume Skills: Sales

B2B Selling
Strategic Planning
Product Management
Customer Relationship
Sales Forecasting
Key Account Management
Strategic Prospecting
BANT Qualification
Value-based Selling
SPIN Selling
Challenger Sales
Rapport Building
Product Knowledge
Competitive Analysis
Direct Selling
B2B Sales
Closing Deals
STRONGMAN
Challenger Sale
SNAP Selling
Miller Heiman Strategic Selling
Customer Acquisition
Account Management
Market Analysis
Negotiation
Team Leadership
Territory Growth
Contract Negotiation
CRM (Salesforce)
Sales Analytics (Tableau)
Market Research
Pricing Strategies
B2C Sales
Strategic Accounts Development
Marketing Automation
CRM
Cross-Selling
Upselling
Branding
SWOT Analysis
Lean Six Sigma
Agile Project Management
Budgeting
Coaching
Business Development
Performance Metrics
Budgeting and Forecasting

Resume Skills: Data Analysis

Google Analytics
Salesforce Marketing Cloud
Marketo
Ahrefs
Moz
SEMrush
Salesforce
Pipedrive
Zoho CRM
HubSpot
Google Ads
Facebook Ads
Nielsen RMS
Sysomos
Social Mention
Sprout Social
Tableau
Zoho Reports
Advanced Excel
Excel
SQL
PowerBI
Microsoft Excel
SPSS

Resume Skills: Digital Marketing

Google Analytics
Salesforce Marketing Cloud
Marketo
Ahrefs
Moz
SEMrush
Salesforce
Pipedrive
Zoho CRM
HubSpot
Google Ads
Facebook Ads
Hubspot
Slack
Social Media Marketing (Facebook, Instagram)
Email Marketing (Mailchimp)
SEO
Content Marketing
PPC Advertising (Google AdWords)

Resume Skills: Software

Salesforce
Hubspot
Zoho CRM
Microsoft Dynamics
SAP Sales Cloud
HubSpot CRM
Google Analytics
MS Excel
Microsoft Dynamics 365
Pipedrive
Zendesk Sell
Salesforce Marketing Cloud
Marketo
Ahrefs
Moz
SEMrush
HubSpot
Google Ads
Facebook Ads
Microsoft Office Suite
SAP

Resume Skills: Techniques

Prospect development
Lead scoring
Relationship building
Upselling/Cross-selling
Market analytics
Strategic planning
Cross-Selling Techniques
Upselling Techniques
Closing Techniques
Buyer Behavior Understanding
Consumer Trends Analysis
Team Motivation Techniques

Resume Skills: Certifications

Certified Sales Leadership Professional (CSLP)
Certified Professional Sales Person (CPSP)
Customer Success Management (CSM) certified

Resume Skills: Languages

English
Spanish
French
Spanish (Fluent)
Mandarin

Resume Skills: Product Knowledge

IT and Software
Cloud-Based Solutions
Data Analysis Tools
SaaS Products
B2B Marketing
Social Media Platforms

Resume Skills: Strategic Planning and Analysis

SWOT Analysis
Porter’s Five Forces Analysis
Revenue Growth Management
Market Research

Resume Skills: Communication

Active Listening
Persuasive Speaking
Clear Writing
Constructive Feedback
Public Speaking
Non-Verbal Communication
Presentation Skills
Negotiation
Persuasion
Conflict Resolution
Listening

Resume Skills: Report Preparation

MS Office (Excel, Word, PowerPoint, Outlook)
CRM
Quantitative & Qualitative Analysis

Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Sales Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template

Your Name

Director of Sales

City, Country • (123) 456-789 • [email protected] • linkedin.com/in/your-profile

EXPERIENCE

Resume Worded April 2018 - Present

Director of Sales

Revamped sales policy to drive a 45% increase in monthly sales volume through adoption of a solution-selling approach

Managed a team of 20 to execute strategic sales initiatives that resulted in 30% business growth

Participated in the development and launch of three new products that generated a revenue increase by $5M in the first quarter

Strengthened relationships with key accounts, contributing to a 40% increase in recurrent business deals

Applied customer-centric approach boosting customer retention rate by 35%

Coached.com October 2014 - March 2018

Senior Sales Manager

Led a team of 15, increased sales efficiency by 25% through implementation of performance metrics and ongoing coaching

Obtained 20% additional revenue by identifying and exploiting opportunities in new market sectors

Spearheaded an international sales initiative that gained a foothold in five new countries

Oracle January 2010 - September 2014

Channel Sales Manager

Coordinated strategic alliance with major distributors resulting in an increase in sales by 23%

Developed an effective plan for channel sales growth, achieving a profit increase by 30%

Secured retail partnerships with a key player, facilitating a 15% market share increase within one year

EDUCATION

Resume Worded University June 2008

Master of Business Administration (MBA) - Emphasis on Sales Leadership

Graduated with Distinction, Dean's List 2008

Resume Worded Institute May 2006

Bachelor of Business Administration (BBA) - Marketing

Relevant Courses: Consumer Behavior, Sales Management, Strategic Marketing Planning

Achievements: School Scholar Athlete - Four Years, President of Business Club

SKILLS

CRM Software: Salesforce, Hubspot, Zoho CRM, Microsoft Dynamics 365, Pipedrive, Zendesk Sell

Business Intelligence Tools: Tableau, Looker, Microsoft Power BI, QlikView, SAP BusinessObjects, MicroStrategy

Sales & Marketing Software: Google Analytics, Salesforce Marketing Cloud, Marketo, Ahrefs, Moz, SEMrush

Communication & Collaboration Tools: Slack, Microsoft Teams, Zoom, Google Workspace, Trello, Jira

Your Name

Business Development Manager

City, Country • (123) 456-789 • [email protected] • linkedin.com/in/your-profile

EXPERIENCE

Coached.com June 2017 - Present

Business Development Manager

Deepened market penetration by executing a business strategy that improved sales by 35%

Played an instrumental role in the product development of two significant product lines, contributing to a 45% increase in profits

Harvested synergies between sales and marketing teams, achieving sales growth by 22%

Spearheaded a successful customer service program that ensured 99% client satisfaction rate

Steered the company’s strategic planning, resulting in a 40% market share increment

Resume Worded December 2011 - May 2017

Sales Manager

Structured and led sales and marketing teams to surpass sales objectives by 18%

Successfully negotiated a merger with a smaller competitor, resulting in a 15% rise in market share and sustained growth

Created a scalable sales model that increased gross margins by 28%

Microsoft August 2008 - November 2011

Sales Lead

Implemented training programs for new sales hires, driving performance improvement by 20%

Helped generate $10M in annual revenue by maintaining comprehensive sales pipeline reports accurately

EDUCATION

Resume Worded University April 2011

Master of Business Administration

Specialization in Strategic Sales Management

Resume Worded Institute June 2008

Bachelor of Business Administration - Marketing

Minor in Information Systems and Digital Business

Awards: Dean's List 2007 (Top 10%)

SKILLS

Sales and Marketing Tools: Salesforce, Hubspot, Google Analytics, Marketo, Slack

Strategic Planning and Analysis: SWOT Analysis, Porter’s Five Forces Analysis, Revenue Growth Management, Market Research

Management Techniques: Lean Six Sigma, Agile Project Management, Budgeting, Team Leadership, Coaching

Languages: English (Native), Spanish (Fluent), French (Conversational)

OTHER

Certifications: Certified Business Development Professional, American Management Association

Leadership & Volunteering: Rotary Club (Membership Chair, 2019-Present), Volunteer at the local food pantry (2015-Present)

Conferences: Speaker at the 2021 Sales Success Summit, Attendee at the 2017 & 2019 National Sales Conference

Compare Your Resume To These Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Match Your Resume

How do I add skills to a Sales Manager resume?

Review the job posting closely.

Go through the Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Account Management, Customer Service and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

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Add industry skills like Sales and Management.

Add other common skills from your industry - such as Sales Management, Business Strategy and Business Development - into your resume if they're relevant.

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Add skills into your work experience.

Incorporate skills - like Merchandising, Retail and Customer Relationship Management (CRM) - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

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Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Sales Manager resume, so try to include any examples of where you led a project or managed other people.

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Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

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Use the exact job title.

Try to add the exact job title, Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

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Word Cloud for Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sales Manager Skills and Keywords to Include On Your Resume

Sales Manager Soft Skills

Here are common soft skills that appear on Sales Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

Customer Satisfaction

Leadership
Working with First-Time Home Buyers
Working with Investors

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Sales Manager recruiter sees it. For free.

Sales Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Overview

Regional sales managers should aim to indicate their proficiency with sales management at both the lower and upper levels to show they have both the fundamental skills and greater vision needed for a sales position with more responsibility. This resume does that with its heavy use of quantifiable data points and by showing progressive growth along the sales management career path.

Tips on why this template works

Usage of numerical data points, using metrics relevant to sales

At the higher levels in particular, businesses are interested in knowing how particular employees within their company will affect their bottom line. When this applicant notes how they increased sales by 30 percent, helped the company go from 100 to 500 installations in a year, and managed a $20 million territory, it spells out in clear terms how much they will be able to help the business that hires them. You can accomplish this effect by including numerical data points with every bullet point on your resume.

Also see: How to Write Resume Bullets That Get Interviews

Usage of numerical data points, using metrics relevant to sales - Regional Sales Manager Resume

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Shows progressive growth within a company

For a sales manager to make it to the regional level, it would make sense for them to have taken steps along the sales manager ladder to get there. This resume shows that the applicant began with basic accomplishments (such as upselling products as a sales associate) and progressively grew into positions that have greater responsibilities (up to overseeing four branches at the national level) at the company. By including the promotions that you’ve had within a company, you can show to hiring managers that you have successfully demonstrated your competency to your superiors on a consistent basis. Beyond individual companies, hiring managers like to see that you’re moving upward in your career trajectory, so be sure to indicate that when you can.

Also see: How to Show Promotions on Your Resume

Shows progressive growth within a company - Regional Sales Manager Resume

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Resume Example
Hotel Sales Manager

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Resume Example
Automobile / Car Sales Manager

Automobile / Car Sales Manager Resume Sample

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Resume Example
Retail Sales Manager

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Resume Example
Retail Sales Manager

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Frequently Asked Questions

What skills do hiring managers want to see on a Sales Manager resume?

Some effective Sales Manager skills you can add to your resume include:

Sales Management
Sales
Business Development
Business Strategy
Account Management
Marketing Strategy
Management
Customer Service

How do resume skills compare between a Car Sales Manager and a National Sales Manager?

Popular skills we often see on resumes for Car Sales Manager positions include:

Dealer Management
Automotive
Sales Process
Customer Retention
Sales Management
Automotive Sales
Automotive Aftermarket
Sales Operations

In comparison, skills we see on National Sales Manager resumes include:

Marketing Strategy
Business Development
Business Strategy
Strategic Planning
Management
Business Planning
Marketing
Customer Service

What are good resume skills to include for different Sales Manager roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

Event Sales Manager: Event Management, Corporate Events, Hospitality Management, Catering and Food & Beverage
Industrial Sales Manager: Sales Management, Manufacturing, Contract Negotiation, Product Development and Account Management
Territory Sales Manager: Sales, Sales Operations, Territory Management, Medical Devices and Customer Service
Business Sales Manager: Direct Sales, Sales Process, Customer Retention, Sales Presentations and Business-to-Business (B2B)
Technical Sales Manager: Business Development, Business Strategy, Technical Product Sales, Management and Microsoft Access

What soft skills do hiring managers expect for a Sales Manager role?

Examples of Sales Manager soft skills include Customer Satisfaction, Negotiation, Team Building, Team Leadership and Leadership.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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Skill Profile

Sales Manager

Improve your resume's success rate by using these Sales Manager skills and keywords.

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Sales Manager Resume Keywords and Skills (Hard Skills)

Resume Skills: Tools

Resume Skills: Sales

Resume Skills: Data Analysis

Resume Skills: Digital Marketing

Resume Skills: Software

Resume Skills: Techniques

Resume Skills: Certifications

Resume Skills: Languages

Resume Skills: Product Knowledge

Resume Skills: Strategic Planning and Analysis

Resume Skills: Communication

Resume Skills: Report Preparation

Sample Sales Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Compare Your Resume To These Sales Manager Skills (ATS Scan)

How do I add skills to a Sales Manager resume?

Word Cloud for Sales Manager Skills & Keywords

Sales Manager Soft Skills

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Sales Manager recruiter sees it. For free.

Sales Manager Resume Templates

Resume Example Inside Sales Account Manager