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The hotel sales manager is an experienced hospitality professional who oversees several aspects of a hotel’s daily business operations. Typically, the hotel manager is in charge of a large team of on-site hospitality staff. They also oversee special bookings and events, improve reservations percentages, and marketing strategies, manage budgets, resolve high-level guest complaints, and identify capital improvements for the property.
To become a hotel sales manager, you will need a degree in hospitality management, business, or another related field. Hiring managers will also look for someone with extensive experience in hospitality, such as previous roles held as a lead concierge, front desk associate, events manager, or housekeeping supervisor. The best hotel managers have superb customer service and conflict resolution skills, as well as great organization and multitasking abilities.
When it comes to hotel management, making sure your guests are satisfied is one of the most important responsibilities you’ll have. So, to be considered for this role, make sure your resume highlights the previous experience you have with customer service and conflict resolution. Even better if you can highlight how you improved another property’s guest satisfaction rating.
Although this is not a marketing-centric position, many hotel managers are responsible for marketing their property to ensure reservations keep rolling in. As a hotel manager, you may be asked to think of new marketing campaigns. To get hired for this role, it will be important to highlight any experience you have using digital marketing tools to garner more bookings.
As the name suggests, this manager is in charge of the hotel's sales department. In this position, you would be working under a general manager. You will oversee the hotel’s marketing campaigns, and customer outreach strategies, among other tasks. Your goal is to maximize sales and profits. A strong sales background as well as a wealth of knowledge in the hospitality industry will be expected. Ensure your resume highlights both. Here is a strong resume sample.
The core function of sales is to increase revenue for the hotel. Show recruiters how successful you have been at doing that by including metrics of how much you and your team were able to increase sales and thereby revenue under your leadership in previous positions.
Marketing is a huge part of how you attract customers to your hotels and thereby how you make sales. Being able to show in your resume that you are particularly skilled and experienced in marketing is a huge advantage for your application. This applicant has included their marketing coordinator position in their experience section. Include your marketing experience in your resume.
Hotel sales managers are involved in the marketing of the hotel itself, and so it helps to indicate your ability to develop and implement successful marketing strategies. In this resume, the applicant references their marketing accomplishments alongside their ability to improve staff performance (including implementing CRM tools and educating the staff accordingly), giving the impression of overall capability when it comes to hotel brand management.
Note how this applicant includes how they “implemented social media strategies that increased client interest by 20%” and attended more than 10 industry networking events with the net result of increasing sales by 20 percent. If you have similar accomplishments related to sales outreach, marketing, or developing campaigns (online and offline), you should include them to let hiring managers know that you won’t be slacking when it comes to promoting the hotel to gain business.
This hotel sales manager includes their success at working with a variety of team members to improve the overall hotel performance, showcasing their well roundedness in hotel management. Their accomplishments include educating concierges, training staff, executing sales strategies with five national level sales managers, and working with hotel sales teams. To demonstrate that you have experience working with staff, sales teams, and team members at a variety of levels, you should opt to include any accomplishments that showcase your ability to lead.
As a hiring manager who has recruited for top hotel chains like Marriott, Hilton, and Hyatt, I've reviewed hundreds of resumes for Hotel Sales Manager positions. Based on my experience, I've compiled a list of tips that will help your resume stand out and increase your chances of landing an interview. These tips are specific to the hotel industry and the Hotel Sales Manager role, and will help you showcase your relevant skills and experience.
Hiring managers want to see concrete evidence of your sales success. Instead of simply listing your responsibilities, quantify your achievements with specific metrics:
Avoid vague or unquantified statements like:
A resume summary for a Hotel Sales Manager is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional background, skills, and accomplishments that are most relevant to the job you're applying for. While a summary is not required, it can be a useful tool for highlighting your qualifications and grabbing the attention of hiring managers, especially if you have extensive experience in the hotel industry or are making a career change.
When writing your summary, focus on your most impressive achievements and qualifications that demonstrate your ability to succeed as a Hotel Sales Manager. Avoid using an objective statement, as it is outdated and focuses on what you want from the employer, rather than what you can offer them. Your summary should be concise, no more than a few sentences or a short paragraph, and tailored specifically to the Hotel Sales Manager position you are seeking.
Your work experience section is the core of your resume. It's where you detail your career history and accomplishments to show hiring managers you have the right background for the job. For hotel sales managers, your experience section needs to demonstrate your ability to drive revenue, build client relationships, and effectively promote the hotel's services.
Here are some key tips to keep in mind when writing your hotel sales manager resume experience section:
When describing your hotel sales experience, choose powerful action verbs that convey your contributions and value. Some examples:
Avoid repetitive, generic phrases like "responsible for" or "handled." Instead, start each bullet point with a strong verb that showcases your achievements.
Prospected new corporate clients and closed $1M in group contracts in Q4, representing 25% of hotel's annual group business.
Aim to incorporate a variety of verbs to add interest and highlight different aspects of your skill set.
Your education section is a key part of your hotel sales manager resume. It shows employers that you have the knowledge and training needed for the job. Use these tips to write an effective education section that will get you noticed.
The skills section of your resume is a crucial component that showcases your abilities and qualifications to potential employers. As a hotel sales manager, it's essential to highlight the skills that are most relevant to your industry and the specific job you're applying for. In this section, we'll provide you with tips and examples to help you craft a compelling skills section that will catch the attention of hiring managers.
Here are examples of popular skills from Hotel Sales Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Hotel Sales Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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