Usage of numerical data points, using metrics relevant to sales
At the higher levels in particular, businesses are interested in knowing how particular employees within their company will affect their bottom line. When this applicant notes how they increased sales by 30 percent, helped the company go from 100 to 500 installations in a year, and managed a $20 million territory, it spells out in clear terms how much they will be able to help the business that hires them. You can accomplish this effect by including numerical data points with every bullet point on your resume.