Skill Profile

Sales Manager

Improve your resume's success rate by using these Sales Manager skills and keywords.

Jump To

Looking for keywords for a specific job? Search for your job title here.





© 2025 Resume Worded. All rights reserved.

Sales Manager
Similar Professions
Skills

Sales Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sales Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Sales Management
  • Sales
  • Business Development
  • Business Strategy
  • Account Management
  • Marketing Strategy
  • Management
  •  Find out what your resume's missing
    •
  • Customer Service
  • Business-to-Business (B2B)
  • Marketing
  • International Sales
  • Retail
  • Project Management
  • Strategy
  • Customer Relationship Management (CRM)
  • Microsoft Access
  • Merchandising
  • Business Planning
  • Strategic Planning
  • Marketing Management
  • Product Development
  • Sales Operations

    •   Show full list

Resume Skills: Tools

  • Salesforce
  • Oracle CRM
  • HubSpot
  • Zoho CRM
  • Microsoft Dynamics 365
  • Pipedrive
  • Salesforce CRM
  • Slack
  • Microsoft Office Suite
  • Zoom
  • Google Analytics
  • Salesforce Marketing Cloud
  • Marketo
  • Ahrefs
  • Moz
  • SEMrush
  • Google Ads
  • Facebook Ads
  • Hubspot
  • HubSpot Sales
  • Gong
  • Outreach
  • HubSpot CRM
  • LinkedIn Sales Navigator
  • CRM Dynamics
  • Microsoft Power BI
  • Microsoft Teams
  • Google Workspace
  • Trello
  • Jira
  • Google Meet
  • Skype for Business
  • Nielsen RMS
  • Sysomos
  • Social Mention
  • Sprout Social
  • Tableau
  • Zoho Reports
  • Advanced Excel
  • Looker
  • QlikView
  • SAP BusinessObjects
  • MicroStrategy
  •  Match your resume to these skills
    •

Resume Skills: Sales

  • B2B Selling
  • Strategic Planning
  • Product Management
  • Customer Relationship
  • Sales Forecasting
  • Key Account Management
  • Strategic Prospecting
  • BANT Qualification
  • Value-based Selling
  • SPIN Selling
  • Challenger Sales
  • Rapport Building
  • Product Knowledge
  • Competitive Analysis
  • Direct Selling
  • B2B Sales
  • Closing Deals
  • STRONGMAN
  • Challenger Sale
  • SNAP Selling
  • Miller Heiman Strategic Selling
  • Customer Acquisition
  • Account Management
  • Market Analysis
  • Negotiation
  • Team Leadership
  • Territory Growth
  • Contract Negotiation
  • CRM (Salesforce)
  • Sales Analytics (Tableau)
  • Market Research
  • Pricing Strategies
  • B2C Sales
  • Strategic Accounts Development
  • Marketing Automation
  • CRM
  • Cross-Selling
  • Upselling
  • Branding
  • SWOT Analysis
  • Lean Six Sigma
  • Agile Project Management
  • Budgeting
  • Coaching
  • Business Development
  • Performance Metrics
  • Budgeting and Forecasting
  •  Match your resume to these skills
    •

Resume Skills: Data Analysis

  • Google Analytics
  • Salesforce Marketing Cloud
  • Marketo
  • Ahrefs
  • Moz
  • SEMrush
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • HubSpot
  • Google Ads
  • Facebook Ads
  • Nielsen RMS
  • Sysomos
  • Social Mention
  • Sprout Social
  • Tableau
  • Zoho Reports
  • Advanced Excel
  • Excel
  • SQL
  • PowerBI
  • Microsoft Excel
  • SPSS
  •  Match your resume to these skills
    •

Resume Skills: Digital Marketing

  • Google Analytics
  • Salesforce Marketing Cloud
  • Marketo
  • Ahrefs
  • Moz
  • SEMrush
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • HubSpot
  • Google Ads
  • Facebook Ads
  • Hubspot
  • Slack
  • Social Media Marketing (Facebook, Instagram)
  • Email Marketing (Mailchimp)
  • SEO
  • Content Marketing
  • PPC Advertising (Google AdWords)
  •  Match your resume to these skills
    •

Resume Skills: Software

  • Salesforce
  • Hubspot
  • Zoho CRM
  • Microsoft Dynamics
  • SAP Sales Cloud
  • HubSpot CRM
  • Google Analytics
  • MS Excel
  • Microsoft Dynamics 365
  • Pipedrive
  • Zendesk Sell
  • Salesforce Marketing Cloud
  • Marketo
  • Ahrefs
  • Moz
  • SEMrush
  • HubSpot
  • Google Ads
  • Facebook Ads
  • Microsoft Office Suite
  • SAP
  •  Match your resume to these skills
    •

Resume Skills: Techniques

  • Prospect development
  • Lead scoring
  • Relationship building
  • Upselling/Cross-selling
  • Market analytics
  • Strategic planning
  • Cross-Selling Techniques
  • Upselling Techniques
  • Closing Techniques
  • Buyer Behavior Understanding
  • Consumer Trends Analysis
  • Team Motivation Techniques
  •  Match your resume to these skills
    •

Resume Skills: Certifications

Resume Skills: Languages

Resume Skills: Product Knowledge

Resume Skills: Strategic Planning and Analysis

Resume Skills: Communication

  • Active Listening
  • Persuasive Speaking
  • Clear Writing
  • Constructive Feedback
  • Public Speaking
  • Non-Verbal Communication
  • Presentation Skills
  • Negotiation
  • Persuasion
  • Conflict Resolution
  • Listening
  •  Match your resume to these skills
    •

Resume Skills: Report Preparation

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Sales Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Sales Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Director of Sales
Indianapolis, USA  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded  - Boston, USAApril 2018 - Present
Director of Sales
Revamped sales policy to drive a 45% increase in monthly sales volume through adoption of a solution-selling approach
Managed a team of 20 to execute strategic sales initiatives that resulted in 30% business growth
Participated in the development and launch of three new products that generated a revenue increase by $5M in the first quarter
Strengthened relationships with key accounts, contributing to a 40% increase in recurrent business deals
Applied customer-centric approach boosting customer retention rate by 35%
Coached.com  - Austin, USAOctober 2014 - March 2018
Senior Sales Manager
Led a team of 15, increased sales efficiency by 25% through implementation of performance metrics and ongoing coaching
Obtained 20% additional revenue by identifying and exploiting opportunities in new market sectors
Spearheaded an international sales initiative that gained a foothold in five new countries
Oracle  - Seattle, USAJanuary 2010 - September 2014
Channel Sales Manager
Coordinated strategic alliance with major distributors resulting in an increase in sales by 23%
Developed an effective plan for channel sales growth, achieving a profit increase by 30%
Secured retail partnerships with a key player, facilitating a 15% market share increase within one year
EDUCATION
Resume Worded University  - London, UKJune 2008
Master of Business Administration (MBA) - Emphasis on Sales Leadership
Graduated with Distinction, Dean's List 2008
Resume Worded Institute  - Boston, USAMay 2006
Bachelor of Business Administration (BBA) - Marketing
Relevant Courses: Consumer Behavior, Sales Management, Strategic Marketing Planning
Achievements: School Scholar Athlete - Four Years, President of Business Club
SKILLS
CRM Software: Salesforce, Hubspot, Zoho CRM, Microsoft Dynamics 365, Pipedrive, Zendesk Sell
Business Intelligence Tools: Tableau, Looker, Microsoft Power BI, QlikView, SAP BusinessObjects, MicroStrategy
Sales & Marketing Software: Google Analytics, Salesforce Marketing Cloud, Marketo, Ahrefs, Moz, SEMrush
Communication & Collaboration Tools: Slack, Microsoft Teams, Zoom, Google Workspace, Trello, Jira
Director of Sales

How do I add skills to a Sales Manager resume?

1
Review the job posting closely.

Go through the Sales Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Account Management, Customer Service and Marketing Strategy are possible skills. These are skills you should try to include on your resume.

Expand
2
Add industry skills like Sales and Management.

Add other common skills from your industry - such as Sales Management, Business Strategy and Business Development - into your resume if they're relevant.

Expand
3
Add skills into your work experience.

Incorporate skills - like Merchandising, Retail and Customer Relationship Management (CRM) - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Expand
4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Sales Manager resume, so try to include any examples of where you led a project or managed other people.

Expand
5
Emphasize your sales skills.

As the job title suggests, sales and communication are important elements of Sales Manager roles. Through your bullet points, show hiring managers evidence of how you have generated new customers.

Expand
6
Use the exact job title.

Try to add the exact job title, Sales Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Expand

Word Cloud for Sales Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sales Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sales Manager Skills and Keywords to Include On Your Resume

Sales Manager Soft Skills

Here are common soft skills that appear on Sales Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Customer Satisfaction
    Expand
  • Negotiation
    Expand
  • Team Building
    Expand
  • Team Leadership
    Expand
  • Time Management
    Expand
  • Communication
    Expand
    • Leadership
    • Working with First-Time Home Buyers
    • Working with Investors

    Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

    Resume Skills and Keywords from Related Jobs

    We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

    Get your Resume Instantly Checked, For Free

    Upload your resume and we'll spot the issues in it before an actual Sales Manager recruiter sees it. For free.

    Sales Manager Resume Templates

    Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

    Resume Example
    Inside Sales Account Manager

    Inside Sales Account Manager Resume Sample
    Go to Resume Page

    Resume Example
    Regional Sales Manager

    Regional Sales Manager Resume Sample
    Go to Resume Page

    Resume Example
    Hotel Sales Manager

    Hotel Sales Manager Resume Sample
    Go to Resume Page

    Resume Example
    Automobile / Car Sales Manager

    Automobile / Car Sales Manager Resume Sample
    Go to Resume Page

    Resume Example
    Retail Sales Manager

    Retail Sales Manager Resume Sample
    Go to Resume Page

    Resume Example
    Retail Sales Manager

    Retail Sales Manager Resume Sample
    Go to Resume Page

    Browse Skills from Similar Jobs

    Internet Sales Director
    See Skills  
    Sales Support Specialist
    See Skills  
    General Manager of Sales
    See Skills  
    Outside Sales Consultant
    See Skills  
    Sales Support Manager
    See Skills  
    Business Sales Executive
    See Skills  
    Sales Technician
    See Skills  
    Medical Sales Specialist
    See Skills  
    National Sales Trainer
    See Skills  

    Frequently Asked Questions

    What skills do hiring managers want to see on a Sales Manager resume?

    Some effective Sales Manager skills you can add to your resume include:

    • Sales Management
    • Sales
    • Business Development
    • Business Strategy
    • Account Management
    • Marketing Strategy
    • Management
    • Customer Service

    How do resume skills compare between a Car Sales Manager and a National Sales Manager?

    Popular skills we often see on resumes for Car Sales Manager positions include:

    • Dealer Management
    • Automotive
    • Sales Process
    • Customer Retention
    • Sales Management
    • Automotive Sales
    • Automotive Aftermarket
    • Sales Operations

    In comparison, skills we see on National Sales Manager resumes include:

    • Marketing Strategy
    • Business Development
    • Business Strategy
    • Strategic Planning
    • Management
    • Business Planning
    • Marketing
    • Customer Service

    What are good resume skills to include for different Sales Manager roles and job titles?

    Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

    • Event Sales Manager: Event Management, Corporate Events, Hospitality Management, Catering and Food & Beverage
    • Industrial Sales Manager: Sales Management, Manufacturing, Contract Negotiation, Product Development and Account Management
    • Territory Sales Manager: Sales, Sales Operations, Territory Management, Medical Devices and Customer Service
    • Business Sales Manager: Direct Sales, Sales Process, Customer Retention, Sales Presentations and Business-to-Business (B2B)
    • Technical Sales Manager: Business Development, Business Strategy, Technical Product Sales, Management and Microsoft Access

    What soft skills do hiring managers expect for a Sales Manager role?

    Examples of Sales Manager soft skills include Customer Satisfaction, Negotiation, Team Building, Team Leadership and Leadership.

    Target your Resume to a Job Description

    While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

    It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

    Start targeting your resume

    © 2025 Resume Worded. All rights reserved.

    Turn your LinkedIn profile into an opportunity magnet.
    In just 10 seconds, our free AI-powered tool will show you how to get 5x more jobs and opportunities on LinkedIn.
    Optimize your LinkedIn for free
    "This tool was ridiculously helpful. In just one week after making the changes the AI suggested, I received three times the number of profile views and had five recruiters pitching me jobs on LinkedIn. I can't thank you enough!"
    -Ashley L.
    Why aren't your applications turning into interviews?
    Find out exactly why you're being overlooked with our AI resume analysis. In just 30 seconds, we'll identify the critical mistakes that are preventing recruiters from calling you back.
    Check my resume
    Get expert insights from hiring managers
    ×