1. Research: Before reaching out to a lead, I invest time in understanding their company, industry, and specific needs. This helps me tailor my approach and make a strong first impression.
2. Active Listening: When talking to a potential customer, I make sure to actively listen and pay attention to their pain points, goals, and preferences. This allows me to better understand their needs and determine if our product or service is a good fit for them.
3. Asking the Right Questions: To qualify a lead, I ask targeted questions that help me gauge their level of interest, budget, and decision-making authority. This approach not only helps me identify if they're a good fit but also builds trust and rapport with the potential client.
For example, in my last role, I was responsible for selling software solutions to small businesses. I would research each lead's industry and specific needs before reaching out, which allowed me to have more meaningful and productive conversations. By actively listening to their pain points and asking the right questions, I was able to qualify leads and focus on those with the highest potential for conversion.