Leadership skills are essential in any role—businesses need to ensure they'll hire someone who can handle the responsibility of being in charge. This makes the action verb 'directed' a strong choice for your resume. It implies that you can plan, organize, coordinate and control a project from beginning to end.
When crafting your resume, however, it's important to remember that using the same word repeatedly gives the impression of a lack of creativity and diversity. You want to make sure that you don't sound like a robot or someone who just copied and pasted their resume.
To resolve this, try using synonyms for the action verb 'directed,' such as 'headed,' 'presided,' 'drove,' and more. These words can help you avoid sounding repetitive while showing off your skills and abilities.
Using synonyms shows that you can think creatively and come up with different ways to describe your capabilities so that it doesn't sound monotonous or dull to read. It also shows that you're not afraid to challenge yourself by trying new things, which is essential in all fields, but especially in careers where leading and managing are the main focus.
I've compiled some synonyms you can use instead of Directed on your resume, followed by real examples I've written for clients (feel free to use them!).
Resume Synonyms for Directed:
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Guided
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Pioneered
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Coordinated
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Mobilized
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Steered
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Orchestrated
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Undertook
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Navigated
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Initiated
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Sanctioned
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Chaired
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Managed
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Engineered
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Empowered
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Operationalized
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Funneled
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Channeled
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Consolidated
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Charged
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Stewarded
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Drove
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Trained
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Routed
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Ushered
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Motivated
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Educated
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Groomed
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Inspired
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Suggested
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Headed
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Mapped
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Magnified
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Presented
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Presided
How to replace Directed with a stronger action verb:
Let's look at examples of how you can remove and replace the overused phrase, Directed, with a stronger synonym and alternative that is more effective at highlighting your achievements.
Before: Weak example using Directed• Directed teams on launch training initiatives
⤸
After: Using a stronger synonym• Designed 12+ internal training programs and mentored teams on various technology initiatives, slashing $50K from the yearly training costs. .
Before: Directed• Directed process improvement discussions
⤸After: Guided• Guided employee discussion boards that led to a 30% increase in productivity, through refinement of over 5 major operational processes across various channels.
As a hiring manager, I'd want to show the exact impact of the candidate's leadership. Therefore, I used the synonym 'Guided' and included specific numbers to highlight their impact in a concrete and measurable way.
Tip: I've prepared a ton of additional examples for you to give you inspiration. Please click on any of the following to expand and see real examples of how I've rewritten client bullet points.
Before: Directed• Directed strategic project rollouts
⤸After: Pioneered• Pioneered the successful rollout of a high-priority international project ahead of schedule, reducing labor costs by 15% and boosting client satisfaction by 35%.
By changing 'Directed' to 'Pioneered', the bullet point now communicates to hiring managers the candidate's proactive role. Including clear metrics and specific outcomes makes the candidate's achievements more tangible and impressive.
Before: Directed• Directed team operations
⤸After: Coordinated• Coordinated team operations which led to a 25% increase in efficiency, by implementing employee training sessions and streamlining workflow processes.
To improve this bullet point, I made sure we were more specific about what was done. I also changed the action verb to 'Coordinated' which gives the reader a thorough understanding of the candidate's active role.
Before: Directed• Directed team of engineers for product development
⤸After: Mobilized• Mobilized a multi-functional team of 12 engineers, propelling a 20% increased product launch speed by instituting a faster Scrum Agile workflow.
By using the verb 'Mobilized' and giving specifics about the candidate's actions and their impact, we give hiring managers a more vibrant picture of the candidate's leadership and initiative to make positive changes.
Before: Directed• Directed sales strategy
⤸After: Steered• Steered the development of a targeted sales strategy, resulting in a strong 35% increase in quarterly revenue and significant market expansion.
By replacing 'Directed' with 'Steered', I emphasized proactive, impactful leadership. Including concrete results underscores the value and success of the candidate's coordinated efforts.
Before: Directed• Directed marketing campaigns
⤸After: Orchestrated• Orchestrated innovative, data-driven marketing campaigns that amplified brand exposure, boosting web traffic by 60% and increasing lead generation by 40%.
I replaced 'Directed' with 'Orchestrated' to showcase organization and planning ability. With specific metrics, there's a clear showcasing of the concrete impact the candidate made.
Before: Directed• Directed cost-saving initiatives
⤸After: Undertook• Undertook strategic cost-saving initiatives that streamlined supply chain processes, helping the company save over $1M annually.
By using 'Undertook' and giving specifics about the tasks performed and results accomplished, we paint a vivid picture of the candidate's role and the significant financial impact they achieved.
Before: Directed• Directed software upgrade transitions
⤸After: Navigated• Successfully navigated complex software transitions, saving 15% on IT costs while minimizing downtime by ensuring the timely training of over 200 employees.
Instead of ‘Directed’, I used ‘Navigated’ and stated clear benefits of reduced costs and minimized downtime to depict the candidate's strategic planning and execution abilities.
Before: Directed• Directed process automation projects
⤸After: Initiated• Initiated process automation projects reducing resource wastage by 30% and improving output quality by introducing stringent compliance checks.
The meaningful verb 'Initiated' signals a proactive approach and provides a stronger, clear visual of the candidate's action and its positive fallout, unlike the vague verb 'Directed'.
Before: Directed• Directed policy changes
⤸After: Sanctioned• Sanctioned and implemented essential policy changes that improved employee welfare – reducing health incidents by 40% and increasing overall employee satisfaction by 35%.
The term ‘Sanctioned’ gives off an air of authority and decisive action, providing a better understanding of the candidate’s role than 'Directed'. Detailed outcomes make the impact clearer and more compelling.
Before: Directed• Directed weekly team meeting
⤸After: Chaired• Chaired weekly meetings that fostered open communication, leading to a 15% reduction in project turnaround time and improving team synergy.
By switching 'Directed' with 'Chaired', we emphasize the candidate's leadership skills. Furthermore, including specific results achieved enforces the candidate's impact on the team and overall productivity.
Before: Directed• Directed project completion
⤸After: Managed• Managed timely completion of a $5M project while maintaining 10% under budget by effectively allocating resources and streamlining processes.
Replacing 'Directed' with 'Managed' emphasizes a stronger ownership and control. Quantifiable results are included to give a clearer overview of the candidate's impact.
Before: Directed• Directed product launch
⤸After: Engineered• Engineered the product launch that catapulted sales by 200%, winning 'Product of The Year' in a leading industry publication.
I've used 'Engineered' to create a more compelling image, hinting at meticulous planning and execution. The inclusion of specific, quantifiable results demonstrates a lasting, substantial impact.
Before: Directed• Directed job training for staff
⤸After: Empowered• Empowered staff with targeted job training, reducing average onboarding time by 30% and increasing overall staff productivity by 15%.
'Empowered' better portrays a proactive role in nurturing the team's growth. A definitive percentage figure reinforces the value of these trainings.
Before: Directed• Directed business expansion
⤸After: Operationalized• Operationalized business expansion in 3 new international markets, contributing 25% to annual revenue growth and increasing customer base by 30%.
Replacing 'Directed' with 'Operationalized' instills a sense of the candidate’s hands-on involvement. It provides a clear picture of the achievement, including tangible metrics to highlight the success.
How to use these synonyms in practice
We've put together an infographic to give you more examples of how to put this into practice. Note the use of strong action verbs instead of words like Directed.
More resume bullet point samples that use strong synonyms
How to use Analyzed on a resume:
• Analyzed $800K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 35%.
How to use Created on a resume:
• Created and maintained models for M&A plans, Discounted Cash Flow Analysis, Product SVA Analysis, Credit Risk Assessment Models, and Common Stock Liquidity Comparisons.
How to use Conducted on a resume:
• Conducted private equity due diligence in $400M portfolio. Performed strategic and analytical valuation of assets based on interviews with experts and created extensive models of the industries; persuaded client to move forward with acquisition.
How to use Liaised on a resume:
• Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue.
How to use Led on a resume:
• Led multi-disciplinary 7 person team to design, develop, and launch online e-commerce store; prioritized and resolved 45+ new features and bug fixes.
How to use Enabled on a resume:
• Enabled integration with existing systems by creating tool that extracts metadata from images and provides metadata to a system-wide search database..
Frequently Asked Questions
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