Possessing the skill to bring something new into existence or cause something to happen, which the action verb 'generated' implies, is essential in the areas of marketing, sales, and business development. You generate ideas and solutions that help your company grow and succeed.
Using the action verb 'generated' in your resume also shows that you are a resourceful person. Generating projects is a key part of many jobs, showing that you've had the initiative to develop something new and valuable. But, using a word like 'generated' repeatedly can make your resume seem dull and uninspired.
To fix this, you can use synonyms for generated, such as devised, catalyzed, or effectuated. These words communicate more than just generating something—they communicate that you created it with intention, purpose, and thoughtfulness. They also express that you have an eye for quality and care about what you produce.
Using synonyms like these can help your resume stand out from the crowd because it shows that not only do you generate new concepts or cause something to happen, but you are also thinking about the work you do and that you care about what comes out of your hands.
I've compiled some synonyms you can use instead of Generated on your resume, followed by real examples I've written for clients (feel free to use them!).
Resume Synonyms for Generated:
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Initiated
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Produced
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Engineered
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Fostered
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Spearheaded
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Established
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Pioneered
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Cultivated
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Accelerated
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Orchestrated
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Championed
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Propagated
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Formalized
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Drove
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Galvanized
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Maximized
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Refined
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Revitalized
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Energized
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Stimulated
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Commenced
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Derived
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Fashioned
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Formed
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Induced
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Activated
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Incepted
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Decided
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Catalyzed
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Inaugurated
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Translated
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Fathered
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Invoked
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Innovated
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Synthesized
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Effectuated
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Lifted
How to replace Generated with a stronger action verb:
Let's look at examples of how you can remove and replace the overused phrase, Generated, with a stronger synonym and alternative that is more effective at highlighting your achievements.
Before: Weak example using Generated• Generated increased sales for the company
⤸
After: Using a stronger synonym• Increased the sale of 5+ low performing items by 20% by using merchandising techniques that included product placement and visual strategies. .
Before: Generated• Generated new ideas for the team
⤸After: Initiated• Initiated and led weekly brainstorming sessions that resulted in 45+ innovative ideas that significantly improved product design.
Here, I changed 'Generated' to 'Initiated' to indicate purposeful action. Because, instead of vague and idle 'new ideas', I clarified the results by showcasing the number of beneficial, innovative ideas and the outcome of its implementation.
Tip: I've prepared a ton of additional examples for you to give you inspiration. Please click on any of the following to expand and see real examples of how I've rewritten client bullet points.
Before: Generated• Generated more clients for the company
⤸After: Produced• Produced a 35% increase in new clients within a year by enhancing marketing campaigns that targeted untapped metropolitan areas.
'Produced' has been used instead of 'Generated ' to signal a result-based action. The 'after' statement is more specific about the precise increase, strategies used to achieve this, and the timeframe.
Before: Generated• Generated improved team dynamics
⤸After: Engineered• Engineered a collaborative remote work model, leading to a 60% increase in overall team productivity during the pandemic.
Substituting 'Generated' with 'Engineered' demonstrates a deliberate approach. The improvement is quantified, pinpointing a clear change and its impact mentally and numerically.
Before: Generated• Generated an efficient work environment
⤸After: Fostered• Fostered a 50% improvement in workflow efficiency by redesigning processes to minimize bottlenecks and duplicate tasks.
I replaced 'Generated' with 'Fostered', indicating a nurturing approach. I also specified the measures taken to create an 'efficient work environment' and the measurable impact.
Before: Generated• Generated a new product design
⤸After: Spearheaded• Spearheaded the creation of a new product line that increased revenue by $500K in its first quarter.
'Spearheaded' replaces 'generated', suggesting a leadership role. The fresh design's economic impact is now emphasized, providing quantification for comparison.
Before: Generated• Generated collaborations with stakeholders
⤸After: Established• Established 30+ strategic partnerships with industry influencers that boosted our online visibility by 70%.
Replacing 'Generated' with 'Established' implies long-term commitment and tangible results. The scope and impact on online visibility are now clearly quantified.
Before: Generated• Generated a learning culture
⤸After: Pioneered• Pioneered an in-house professional development program that increased employee retention by 20%.
The verb 'Pioneered' suggests innovation and leadership. I have clarified exactly what measures were undertaken to cultivate the 'learning culture', and the importance of these measures (employee retention) has been measured.
Before: Generated• Generated client relationships
⤸After: Cultivated• Cultivated relationships with 100+ premium clients, resulting in repeat business that increased yearly revenue by 25%.
I switched 'Generated' with 'Cultivated' to stress the nurtured nature of these relationships and quantified both the number of relationships and the tangible impact on the company's revenue.
Before: Generated• Generated changes in the sales strategy
⤸After: Accelerated• Accelerated sales by 30% by implementing a comprehensive data-driven strategy focused on high-value customers.
I replaced 'Generated' with 'Accelerated' to highlight the candidate's role in instigating change and used specific descriptors to explain how the sales strategy was altered, which led to a significant increase in sales.
Before: Generated• Generated a new branding strategy
⤸After: Orchestrated• Orchestrated a complete overhaul of the company's branding strategy, leading to a 150% increase in brand awareness within 6 months.
I used 'Orchestrated' as an upgrade from 'Generated', as it hints at a well-coordinated, significant effort. The result showcases a quantifiable coefficient and a specified timeframe.
Before: Generated• Generated higher levels of customer satisfaction
⤸After: Championed• Championed customer-centric initiatives, raising customer satisfaction rates by 40% and reducing churn by 15% over one quarter.
I used 'Championed' instead of 'Generated' to imply a proactive stance. Also, I have included quantifiable measures to clearly outline the scale and span of the impact.
Before: Generated• Generated an elevated company profile
⤸After: Propagated• Propagated a robust PR strategy, gaining media coverage in top industry outlets and generating a 60% uplift in web traffic.
I opted for 'Propagated' to reflect consistent and spread-out efforts. The effect of the strategy is outlined with solid metrics on media coverage and website traffic increase.
Before: Generated• Generated more streamlined processes
⤸After: Formalized• Formalized standardized protocols that enhanced operation efficiency by 35% and minimized errors by 25%.
Instead of 'Generated', 'Formalized' makes it clear that these were structured, documented processes. The specific benefits due to these changes are also itemized and quantified.
Before: Generated• Generated growth of the business
⤸After: Drove• Drove a three-fold business growth by expanding into 2 new international markets.
'Drove' displays a leading role in business growth. The addition of tangible numbers and details of the initiative further highlights the specific action and resultant impact.
Before: Generated• Generated improvements in corporate culture
⤸After: Galvanized• Galvanized a 360-degree turnaround in corporate culture, boosting employee engagement scores by 45%.
Swapping 'Generated' with 'Galvanized' implies a rapid and energizing change. It underlines measurable improvement in the corporate culture via increased employee engagement.
Before: Generated• Generated cost savings
⤸After: Maximized• Maximized cost savings by renegotiating vendor contracts and optimizing procurement processes, reducing expenditure by $200K annually.
I used 'Maximized' in place of 'Generated' to indicate that not only were savings made, but they were also optimally utilized. It also now clearly outlines the method and monetary impact.
Before: Generated• Generated more effective communication modes
⤸After: Refined• Refined company's communication strategy, which resulted in a 30% increase in response rate and 25% quicker resolution times.
'Refined' over 'Generated' denotes precision and improvement. Additional metrics in this statement provide clear evidence of the positive impact of the revised communication strategy.
Before: Generated• Generated improved employee performances.
⤸After: Revitalized• Revitalized employee performances by implementing quarterly training modules and personal growth plans, reducing skill gaps by 70%.
'Revitalized' was chosen over 'Generated' to portray a refreshing and significant change. The after-space is more detailed about the measures taken and the exceptional results they achieved.
Before: Generated• Generated a robust project pipeline
⤸After: Energized• Energized a stagnant project pipeline, obtaining 25 new clients and increasing project closures by 40%.
'Energized' suggests that the pipeline was dynamic and vibrant, replacing 'Generated'. Specific metrics show the tangible impact and progress of these efforts.
Before: Generated• Generated a renewed sense of team spirit
⤸After: Stimulated• Stimulated team spirit and productivity by instituting a transparent reward system; Increased project participation by 50%.
I used 'Stimulated' instead of 'Generated' to imply a sparked change. Also, I have provided clear steps taken to foster team spirit and directly linked it to a measurable outcome.
How to use these synonyms in practice
We've put together an infographic to give you more examples of how to put this into practice. Note the use of strong action verbs instead of words like Generated.
More resume bullet point samples that use strong synonyms
How to use Developed on a resume:
• Developed a prototype to identify key influencers on Twitter using clustering techniques over 100,000 data points in Python.
How to use Designed, on a resume:
• Designed, executed, and optimized digital marketing campaign on Google's AdWords for $20B CPG company, yielding 20% ROI improvements.
How to use Analyzed on a resume:
• Analyzed fundamental growth drivers via top-down (macro/sector trends, competition) and bottom-up (growth strategy, revenue forecast, cost allocation) approaches, and analysis of senior management and shareholding structure..
How to use Conducted on a resume:
• Conducted market analysis and competitor benchmarking analysis to evaluate the distribution strategy of luxury fashion brand; summarized findings in comprehensive report to client.
How to use Performed on a resume:
• Performed a gap analysis by conducting a current state assessment to understand the inefficiencies associated with the
existing manual business process.
How to use Created on a resume:
• Created content and copy for social media channels (Twitter, Facebook and Instagram) and email newsletter; assessed customer response to create targeted messaging and inform future content; social media following grew 125%+ organically.
Frequently Asked Questions
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