Conducted means that you were in charge of a project, or you were the person who implemented a process or led the team of people who did so. It shows them that you're able to lead and direct others in order to achieve goals. It also indicates that you can develop and execute plans effectively, which is essential for any job.

While 'conducted' is an excellent description of your accomplishments, using it too often can make your resume seem bland and unprofessional. You want to stand out from other applicants with similar education, experience, and skillsets as you do; therefore, it's best not to use this word in excess throughout your resume!

There are many words that can be used instead of 'conducted' on your resume. Instead of using it multiple times, use fresh language to highlight your skills. For example, 'ran' and 'presided' are synonyms for 'conducted.' You can also use other words such as 'catalogued' or 'scrutinized.'

Using synonyms in your writing will make it more dynamic, especially on a resume where you want to catch the eye of the recruiter and get them interested in what else you have to say.

I've compiled some synonyms you can use instead of Conducted on your resume, followed by real examples I've written for clients (feel free to use them!).

Resume Synonyms for Conducted:

Directed
Formulated
Spearheaded
Oversaw
Implemented
Managed
Negotiated
Reformed
Devised
Structured
Coordinated
Demonstrated
Fostered
Optimized
Orchestrated
Surveyed
Revamped
Compressed
Promoted
Analyzed
Inspected
Compiled
Examined
Scrutinized
Accelerated
Elected
Disproved
Empowered
Founded
Presided
Routed
Ran
Performed
Achieved
Prepared
Catalogued
Classified

How to replace Conducted with a stronger action verb:

Let's look at examples of how you can remove and replace the overused phrase, Conducted, with a stronger synonym and alternative that is more effective at highlighting your achievements.

Before: Weak example using Conducted

• Conducted the implementation of new customer feedback systems

⤸

After: Using a stronger synonym• Designed and launched customer feedback systems for Macy's flagship store, improving net promoter score by 30 points in pilot teams over 6 months.

Replacing Conducted with Directed ▾

Before: Conducted

• Conducted team meetings and brainstorming sessions

⤸

After: Directed• Directed cross-functional team meetings, driving a 25% increase in project completion speed by implementing Agile methodologies

To make this bullet point effective, I focused on specifying the action taken and the impact it had. Replacing 'conducted' with 'directed' allows us to highlight the leading role the candidate held while adding the increase in project completion speed quantifies their impact.

Tip: I've prepared a ton of additional examples for you to give you inspiration. Please click on any of the following to expand and see real examples of how I've rewritten client bullet points.

Replacing Conducted with Formulated ▾

Before: Conducted

• Conducted market research for the new product launch

⤸

After: Formulated• Formulated comprehensive market analysis strategies ahead of new product launch, leading to a sell-out debut with a revenue rise of $500K in Q1

In rewriting this example, I made sure to be precise about what was done and what result it yielded. Substituting 'conducted' with 'formulated' transforms the responsibility into a decisive action, showcasing initiative and strategic thinking. The numerical metric provides tangible evidence of the candidate’s effectiveness.

Replacing Conducted with Spearheaded ▾

Before: Conducted

• Conducted the planning and execution of marketing campaigns

⤸

After: Spearheaded• Spearheaded the creation and launch of marketing campaigns, driving a 45% increase in online engagement and a $2.5 million growth in sales revenue

The word 'conducted' was replaced with 'spearheaded' to illustrate the candidate’s leadership role. Adding specific numbers - the 45% increase in engagement and the $2.5 million rise in sales - helps truly demonstrate the candidate’s effectiveness and business impact.

Replacing Conducted with Oversaw ▾

Before: Conducted

• Conducted the organization of company-wide events

⤸

After: Oversaw• Oversaw the coordination of company-wide events, facilitating networking opportunities for 200+ employees and enhancing team morale

The phrase 'conducted the organization of' was altered to 'oversaw the coordination of' to more accurately encapsulate the candidate's managerial role. The subsequent impact is also explicitly stated, drawing attention to the candidate's ability to foster a positive company culture.

Replacing Conducted with Implemented ▾

Before: Conducted

• Conducted changes to increase the efficiency of the production line

⤸

After: Implemented• Implemented key modifications to the production line, reducing operation downtime by 30% and increasing overall productivity by 20%

To transform this bullet point, I replaced 'conducted' with 'implemented' to highlight the candidate's proactive approach. Including specific metrics such as 'reducing operation downtime by 30%' and 'increasing overall productivity by 20%' gives hiring managers concrete proof of the candidate’s impact.

Replacing Conducted with Managed ▾

Before: Conducted

• Conducted oversight of the technical team

⤸

After: Managed• Managed a technical team of 15, boosting application delivery rate by 35% through a restructured sprint approach

As a recruiter, I replaced the word 'conducted' with 'managed' to more accurately describe the candidate's leadership role. I then emphasized their accomplishments and the exact impact they had on the team's productivity.

Replacing Conducted with Negotiated ▾

Before: Conducted

• Conducted cost-cutting efforts within the department

⤸

After: Negotiated• Negotiated new supplier agreements, effectively cutting costs by 20% within the fiscal year, saving the department $50,000

What makes this revised point stronger is the specificity around what cost-cutting measures were done. By replacing 'conducted' with 'negotiated', the candidate appears more proactive. The use of precise metrics makes the impact very clear.

Replacing Conducted with Reformed ▾

Before: Conducted

• Conducted updates to the company’s purchasing process

⤸

After: Reformed• Reformed the company's purchasing process, reducing average order completion time by 15% and saving $20,000 annually

In improving this bullet point, I used 'reformed' in place of 'conducted' to show the transformative action the candidate undertook. Including metrics 'reducing average order completion time by 15%' and 'saving $20,000 annually' allows hiring managers to quantitatively measure the candidate's capability.

Replacing Conducted with Devised ▾

Before: Conducted

• Conducted new strategies to boost customer retention

⤸

After: Devised• Devised innovative loyalty rewards schemes, boosting customer retention rates by 35% in the first quarter

By altering 'conducted' to 'devised', I positioned the candidate as a strategic thinker. The clear, quantifiable increase in customer retention rates allows the hiring manager to appreciate the impact the candidate made.

Replacing Conducted with Structured ▾

Before: Conducted

• Conducted employee training programs

⤸

After: Structured• Structured and delivered employee training modules, which increased team performance metrics by an average of 25%

The change from 'conducted' to 'structured' shifts the emphasis from executing the programs to creating them, underscoring the candidate's initiative. The language is more engaging, and the addition of specific metrics offers proof of performance improvement.

Replacing Conducted with Coordinated ▾

Before: Conducted

• Conducted the company's corporate social responsibility activities

⤸

After: Coordinated• Coordinated the company's corporate social responsibility initiatives, raising $100,000 for local charities and generating positive media coverage

To emphasize the candidate's direct involvement and leadership role, I replaced 'conducted' with 'coordinated'. Including specific outcomes, 'raising $100,000 for local charities' and 'generating positive media coverage', highlights the candidate's ability to not just plan but also productively execute actions.

Replacing Conducted with Demonstrated ▾

Before: Conducted

• Conducted demonstration of product features to customers

⤸

After: Demonstrated• Demonstrated product functionalities to diverse customer groups, leading to a 30% uplift in product understanding and 25% increase in sales conversion rates

I replaced the term 'conducted' with 'demonstrated' to portray the candidate as action-oriented. By mentioning the tangible results - a 30% uplift in product understanding and a 25% increase in sales conversion - the impact is clear, which makes this statement more compelling.

Replacing Conducted with Fostered ▾

Before: Conducted

• Conducted initiatives to build team spirit

⤸

After: Fostered• Fostered a positive work environment and team spirit, leading to a decrease in team turnover by 15% and an increase in productivity by 10%

To boost this bullet point, I opted for 'fostered' instead of 'conducted' to show a nurturing, leadership role. Employing percentages to convey the decrease in team turnover and increase in productivity adds a measurable value to the candidate's accomplishments.

Replacing Conducted with Optimized ▾

Before: Conducted

• Conducted operations to improve product quality

⤸

After: Optimized• Optimized product development processes, yielding a 15% improvement in product quality and a 20% reduction in returns due to defects

What I valued about this change is the shift from the vague term 'conducted' to the active verb, 'optimized'. The specific metrics provide concrete proof of the candidate’s performance, showcasing their impact-oriented approach.

Replacing Conducted with Orchestrated ▾

Before: Conducted

• Conducted project workflows within the team

⤸

After: Orchestrated• Orchestrated dynamic project workflows, achieving an on-time project completion rate of 98% over two years

As a writer, I switched 'conducted' for 'orchestrated' to more accurately portray the candidate's role in managing and directing processes. Adding a quantitative result, 'an on-time project completion rate of 98%', significantly heightens the value of this statement.

Replacing Conducted with Surveyed ▾

Before: Conducted

• Conducted investigations on customer preferences

⤸

After: Surveyed• Surveyed and analyzed customer preferences, driving a 20% increase in customer satisfaction rating within six months

In revising this point, I chose 'surveyed' over 'conducted' to relay the candidate's strategic data gathering and analytical skills. Noting the specific percentage increase in customer satisfaction rating quantifies their accomplishments.

Replacing Conducted with Revamped ▾

Before: Conducted

• Conducted revisions of business procedures

⤸

After: Revamped• Revamped business procedures for the sales department, leading to a 15% increase in sales efficiency and a 10% rise in quarterly revenue

To improve this point, I thought it was key to use an action verb such as 'revamped' to clearly demonstrate initiative and an improvement-oriented mindset. The use of precise metrics then solidifies the impact of this initiative.

How to use these synonyms in practice

We've put together an infographic to give you more examples of how to put this into practice. Note the use of strong action verbs instead of words like Conducted.

More resume bullet point samples that use strong synonyms

How to use Assessed on a resume:

• Assessed the product portfolio and created a brand turnaround strategy for a global fashion company; conducted qualitative interviews with industry experts and quantitative analysis to determine barriers to purchasing and distribution.

How to use Pitched on a resume:

• Pitched 25+ stocks to the investment team and portfolio managers, resulting in the addition of 6 stocks to the firm's portfolio with investment returns of more than 15% in 12 months.

How to use Optimized on a resume:

• Optimized budget allocation of the increased marketing spend of $10MM across 5 cities.

How to use Designed on a resume:

• Designed and implemented 50+ E2E tests using Selenium & Protractor, simulating each user group's actions.

How to use Led on a resume:

• Led multi-disciplinary 7 person team to design, develop, and launch online e-commerce store; prioritized and resolved 45+ new features and bug fixes.

How to use Designed, on a resume:

• Designed, executed, and optimized digital marketing campaign on Google's AdWords for $20B CPG company, yielding 20% ROI improvements.

Frequently Asked Questions

What is another word for Conducted on a resume?

If you're looking for another word to use in place of Conducted, consider using one of these stronger alternatives:

Routed
Accelerated
Founded
Compressed
Scrutinized
Presided

What is a better way of saying Conducted on a resume?

Generic language like Conducted are considered to be buzzwords because they're used so often. Consider using synonyms like Promoted, Empowered, Classified, Disproved, Prepared or Examined.

Get a free resume review: Find out if your action verbs are strong enough.

If you have a version of your resume ready, remember to get it checked using our free resume scanner below. It will make sure all your action verbs are strong enough, and give you feedback on any mistakes you might have overlooked, so you can fix them before a recruiter sees them.

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