This is a crucial role for any organization because their job directly influences the company’s success. A vice president of marketing leads the marketing team toward meeting its goals. They conduct in-depth market research to identify opportunities and threats for the business in terms of audience reach.
Based on these metrics, they forecast the marketing scope of the brand and develop a strategy. Additionally, the VP of marketing determines marketing standards that the team must follow. If you want to make a good impression, you should highlight your research and data analytics skills on your resume.
Vice presidents of marketing maintain long-term relationships with clients, stakeholders, and the marketing team. This takes excellent communication skills and team work. That’s why you should also highlight these skills on your resume.
On the other hand, vice presidents of marketing also manage expenditures and budgets for marketing campaigns. Once they’ve determined long-term and short-term marketing strategies, they must estimate costs to complete those milestones.
Today, we’ll learn more about vice presidents of marketing and what you can do to optimize your resume for this position. We’ll share expert advice and tips based on industry research and customizable templates that you can download.
Jump to a resource:
Get advice on each section of your resume:
The vice president of marketing is responsible for leading the marketing team to achieve its goals. They set milestones for the long and short term and evaluate their team’s talent to delegate tasks. Generally, the VP of marketing is also in charge of budgeting and monitoring expenses, so including some basic financial skills in your resume is beneficial.
This is a senior-level position, so your employer might require you to have vast experience as a marketing manager. That’s why you should highlight your leadership experience in the field. You can mention previous jobs in which you directed the marketing team or led a marketing project.
Vice presidents of marketing perform in-depth data analysis using specialized marketing software. That’s why you should mention those tools you are familiar with. Yet, remember to check your potential employer’s job posts to see if they use a tool in particular. If you’re familiar with it, you can include it in your resume.
The marketing vice president develops a strategy to increase brand awareness and market visibility. That’s why they are required to have a solid background in marketing. Some employers might also ask you to have advanced training, such as a master’s degree in Marketing or a related field. Keep in mind that as a marketing vice president you might have to work under pressure, so it’s a good idea to mention multitasking and time management skills on your resume.
If you want to showcase your value and expertise in the marketing field, it’s important to mention your accomplishments on your resume. This way, your possible employer is aware of your potential and what you can bring to the team.
As a hiring manager who has recruited for VP of Marketing roles at companies like HubSpot, Mailchimp, and Salesforce, I know what makes a strong resume stand out. The tips below will help you create an impressive resume that showcases your marketing leadership skills and experience. By following this advice, you'll be well on your way to landing your next VP of Marketing position.
As a VP of Marketing, you need to show that you can effectively lead and collaborate with teams across the organization, such as product, sales, and customer success. Emphasize your experience managing cross-functional initiatives and driving alignment.
Compare these two examples:
A resume summary for a VP of Marketing role is optional, but can be a strategic way to provide additional context about your career and highlight key accomplishments. It's especially useful if you're a career changer and your past experience doesn't align with the VP of Marketing role, or if you're an experienced executive with an extensive background. Avoid using an objective statement, as it's outdated and not recommended by hiring managers.
When crafting your summary, focus on showcasing your unique value proposition and the most relevant aspects of your experience. Tailor it to the specific VP of Marketing role and company you're targeting. Remember, your summary should complement the rest of your resume, not repeat information that's already included elsewhere.
Your work experience section is the heart of your VP of Marketing resume. It's where you'll showcase your marketing leadership experience, key accomplishments, and the skills that make you the best candidate for the job.
In this section, we'll break down the essential steps to write an effective work experience section that will impress hiring managers and land you interviews.
The education section of your VP of Marketing resume is a vital component that showcases your academic background and qualifications. While it may seem straightforward, there are several key considerations to keep in mind when crafting this section to ensure it effectively supports your candidacy for a senior marketing role.
As a VP of marketing, you might be used to selling a product and engaging your audience. You must use the correct vocabulary and keywords to achieve that. Your resume works the same way. A good way to simplify your resume and improve your readability is to use bullet points for your work experience and combine them with strong action verbs.
These action verbs provide a descriptive perspective of your achievements and duties. That’s why they can help you optimize your resume. If you need some inspiration to find the ideal action verbs for your VP of marketing resume, take a look below. We have compiled some accurate action verbs that you can use.
For a full list of effective resume action verbs, visit Resume Action Verbs.
The ideal vice president of marketing has experience with digital marketing techniques, SEO, market analysis, segmentation, and data analytics. Additionally, your resume should reflect your computer literacy. Vice presidents of marketing work on a daily basis with related software such as CRM tools and analytic programs.
Keep in mind that this is an executive role, so your potential employer wants to know you have leadership skills. You must be able to motivate, supervise, and coach the marketing team. If you need more references for skills you can add to your VP of marketing resume, take a look below.
This word cloud highlights the important keywords that appear on VP of Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
