Growth marketers are constantly experimenting with ways to reach and affect customers and their spending. You may experiment with using a new channel or using an industry-standard channel in a new way. Growth marketers will then perform tests to see if these ideas will maximize their customer base. As marketing technology has advanced, so to have the tools that growth marketers have at their disposal to create successful marketing campaigns. Examples of growth marketing campaigns include loyalty campaigns and referral programs. It is of utmost importance that growth marketers always stay up to date on the technologies in their field.
In terms of skills, a growth marketer requires creativity, out-of-the-box thinking, and research skills. Here are some growth marketing titles and tips on creating a strong resume for each title.
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A growth marketer is tasked with discovering and investigating new ways to market to customers to maximize sales. You will need to have a creative mind to create new ways of marketing, as well as strong analytical skills to conduct and review tests used to gauge the success of your new marketing ideas. Being very knowledgeable about the industry standards, the current investigative and marketing tools currently in use, the performances of different marketing channels, and consumer behavior are vital for you to thrive in this industry.
Recruiters will be looking first and foremost, at your experience and successes as a growth marketer, so ensure all your successes are highlighted in your experience section. They will also want to see your analytical skills and interpersonal skills so ensure those are also highlighted. Lastly, they will want to see a bachelor’s degree in marketing, analytics, or a similarly related field. Take a look at this successful growth marketer's resume.
This position requires you to develop ideas for consumer maximization, do tests to ascertain how successful those ideas are, and then analyze the test results. This is a very important step as the results of the analysis will determine whether the idea is used or not. It is therefore important to list all the tools you use for data analysis.
This is a pretty technical position that will benefit greatly from experience. Showing that you have been in marketing for years and have grown into this position tells recruiters that you are very experienced and dedicated to the field. So if you started as an intern and built yourself up, make sure your resume reflects that.
A growth manager is responsible for analyzing every step in the customer’s buying cycle and investigating any and all possible areas of growth. Your tasks will include managing and participating in the creation of marketing ideas that could drive growth, activating the most promising ideas, analyzing results from that activation, and then making recommendations on whether or not those ideas are worth implementing long term or not.
As a manager, you will work with a team to accomplish the above, and will therefore need strong managerial skills. This is a creative but also very technical job, so the skills section of your resume will be especially important to recruiters. Take a look at this strong growth marketing manager resume.
This is a technical position that needs strong skills in analytics and testing. Show recruiters that you are active in the industry and knowledgeable by ensuring that you periodically update your skills section to include the newest industry analytical and testing tools and techniques.
This position requires communication with many stakeholders, including customers. If you speak multiple languages, it will only serve to expand the pool of stakeholders you can engage with. Recruiters will love that.
A growth product manager is tasked with finding innovative ways to maximize sales and customer retention by analyzing and adjusting the product to make it more desirable for customers. This may be as simple as slightly changing the price to attract more customers and revenue. This is a pretty technical position and requires strong analytical, research, and interpersonal skills. You must have extensive knowledge of consumer behavior and the market you are operating in.
Your tasks may include developing a strategy to attract customers, using testing to gain data on whether or not the strategy is successful, analyzing the data, and applying those strategies that show themselves to be successful. It is important that your resume reflects your experience doing all of the above tasks, and that the skills section equally reflects the skills and tools needed for all of the listed tasks. This is a good example of a successful growth product manager resume.
Because this position is product-based, it would be essential to specify which industries you are experienced in. The growth product management of laptops is very different from fresh milk.
The whole point of growth product management is to maximize customers and therefore revenue. To help inch you above your competitors, dazzle recruiters with figures showing how successful your tests are, how much extra money your strategies netted the company, and how your work introduced new efficiencies.
We spoke with hiring managers who recruit for growth marketing roles at high-growth companies like Uber, Stripe, and Airbnb. They shared insider tips on what they look for in top resumes for growth marketing positions. The following tips will help your resume stand out and increase your chances of landing an interview.
Hiring managers want to see evidence of your ability to drive growth. Use specific metrics to showcase your achievements:
Avoid vague statements that lack supporting data:
A resume summary for a Growth Marketing role is optional. While your resume already summarizes your skills and experience, a summary can provide additional context if you're a career changer or have a lot of experience. However, avoid using an objective statement, as it's outdated and ineffective.
When writing your summary, focus on your most relevant skills and experiences for the Growth Marketing role. Highlight your achievements in areas like customer acquisition, retention, and data-driven marketing. Tailor your language to the specific job description and company.
The work experience section is the heart of your resume. It's where you can highlight your professional achievements and show potential employers how you've made an impact in your previous roles. In this section, we'll break down the key steps to crafting a compelling work experience section that will catch the eye of hiring managers in the growth marketing field.
The education section of your resume is an important part of catching the attention of hiring managers, especially for growth marketing roles. In this section, we'll cover what to include and how to format your education effectively.
Strong action verbs help recruiters understand your role in specific tasks. A growth marketer’s resume should use action verbs that are relevant to the growth marketing process. Action verbs like "Analyzed", "Brainstormed" or “Created" are examples of strong action verbs for this profession.
For a full list of effective resume action verbs, visit Resume Action Verbs.
When you speak of skills for a growth marketer, you will want to list the technical and analytical skills used in the growth marketing process
Here is a list of skills you would expect to see in a growth marketer’s resume. Add those that you are experienced with to your resume to impress recruiters.
You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:
This word cloud highlights the important keywords that appear on Growth Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
