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A growth manager is responsible for analyzing every step in the customer’s buying cycle and investigating any and all possible areas of growth. Your tasks will include managing and participating in the creation of marketing ideas that could drive growth, activating the most promising ideas, analyzing results from that activation, and then making recommendations on whether or not those ideas are worth implementing long term or not.
As a manager, you will work with a team to accomplish the above, and will therefore need strong managerial skills. This is a creative but also very technical job, so the skills section of your resume will be especially important to recruiters. Take a look at this strong growth marketing manager resume.
This is a technical position that needs strong skills in analytics and testing. Show recruiters that you are active in the industry and knowledgeable by ensuring that you periodically update your skills section to include the newest industry analytical and testing tools and techniques.
This position requires communication with many stakeholders, including customers. If you speak multiple languages, it will only serve to expand the pool of stakeholders you can engage with. Recruiters will love that.
We spoke with hiring managers at top companies like Airbnb, Uber, and Amazon to understand exactly what they look for when hiring Growth Marketing Managers. The following tips will help you create a strong resume that stands out and gets you interviews at companies like these.
The best way to show your value as a Growth Marketing Manager is by quantifying your impact on key growth metrics, such as:
Always try to include specific numbers and percentages to demonstrate the tangible results you achieved in your previous roles.
While a resume summary is optional, it can be a valuable addition for a Growth Marketing Manager role. A well-written summary provides context and highlights your most relevant skills and experiences. It's particularly useful if you're a career changer or have a diverse background that doesn't directly align with the position you're targeting.
Keep in mind that a summary should be concise, typically no more than a few sentences or a short paragraph. Avoid using an objective statement, as it focuses on your goals rather than how you can contribute to the company. Instead, think of your summary as a snapshot of your qualifications and the value you bring to the role.
Your work experience section is the most important part of your resume as a growth marketing manager. It's where you show hiring managers how you've applied your skills to drive results in past roles.
In this section, we'll cover what to focus on in your work experience section, with examples of what to do (and what to avoid).
When describing your marketing experience, use strong, results-oriented action verbs to start each bullet point. Avoid repetitive, weak verbs like "managed", "helped" or "responsible for".
Here are some powerful action verbs to use in a growth marketing resume:
Incorrect: Managed email campaigns and helped grow subscriber list Better: Launched automated email welcome series that accelerated new subscriber growth by 25%
The education section of your resume for a growth marketing manager role should be concise yet impactful. It's a chance to showcase your relevant academic background and any specialized training that sets you apart. Let's break down the key steps to crafting a compelling education section.
The skills section of your resume is a critical component that showcases your abilities to potential employers. As a growth marketing manager, it's essential to highlight the specific skills that align with the job description and demonstrate your expertise in the field. In this section, we'll guide you through the process of crafting a compelling skills section that will catch the attention of hiring managers and help you stand out from other candidates.
Here are examples of popular skills from Growth Marketing Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Growth Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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