Creative directors are in charge of all things creativity. When it comes to general marketing, designing, copywriting, sales, and more, the creative director is responsible for cross departmental collaboration and supervises team members. They oversee events, projects, launches for new products, and more while making sure the team meets deadlines. Creativity is a must for this role and you’ll want to let your muse shine!
Social media marketing as a whole has taken off and will continue to with the technological evolution that we’re experiencing. As a result, creative directors will still be necessary in the online world and should be expected to grow in these industries in order for companies to stay competitive.
Since creative director roles typically require five or more years of relevant experience, you’ll want to showcase your leadership, project and time management skills. Specific examples of completed projects within deadlines, especially with multiple departments involved, will prove that you’re capable of the position that you’re applying for and demonstrate your communication skills.
With that being said, let’s take a look at what successful creative director resumes look like in 2023. We’ll go over four examples of different creative director roles with templates to give you a strong starting point. Then, we’ll review a list of powerful action verbs to drive your achievements home and a list of skills that recruiters and companies are looking for in a creative director.
A creative director establishes the graphical vision of a particular brand. This includes video games, films, products, advertising campaigns, or a fashion line.
Their 'purpose' is to maintain a cohesive look of the brand. Since they manage the entire operations for delivering the visual elements of the brand, they are often tasked with executive tasks like maintaining budgets and resources, or outlining brand strategy, and doing less of the graphical design work.
Your creative director resume should demonstrate your creative background. Therefore, it is essential to focus on professional experience in design, art, marketing, and even psychology, since these fields can be really helpful in developing a brand’s visual identity.
Creative directors can work with multiple tools such as Adobe Illustrator, Adobe Photoshop, After Effects, Canva, etc. Depending on how much design work you're going to be doing, your skills section should likely include all of these tools that you use in your creative process.
As an experienced creative director that demonstrates growth within a company, you’ll want your resume to highlight your work history. This creative director resume template provides thorough and detailed examples of your achievements with measurable outcomes, using a combination of action verbs and numbers. The skills section also features a wide variety of hard and technical skills that are applicable to the role that you’re applying for.
If you have as much relevant experience as shown in this template, it should be the main focus and defining point of your resume. Although there are five positions listed, three of them were at one company which shows longevity and growth within your career, which companies like. They want someone who is going to grow with them, especially within the creative/marketing industries.
In a role that requires creativity, you need to have the skills to use the tools to create. Specific software like Adobe Creative suite demonstrates familiarity with industry standards, while other skills like graphic design, web design, and digital marketing further indicate familiarity with technology. Similarly, you should include skills across the marketing and creative industry to show recruiters variety and flexibility in what you can do.
The associate creative director oversees many aspects of the creative departments in a company. They may work with marketers, graphic designers, photographers, and other creative professionals within their organization. The associate creative director is responsible for crafting the broad vision for advertisements, publications, commercials, webpages, and more. They are also responsible for delegating the tasks that need to be done to the correct creative teams to make their vision come to life.
This is a mid-level role. Often, the associate creative director reports to the creative director. Ideal candidates for this role will have experience in the creative industry, like previous roles as a graphic designer, brand marketer, or assistant art director. They also must have artistic and creative prowess, superb communication skills, and established project management capabilities.
The associate creative director must have a strong understanding of who their ideal customer is and what they are looking for. For this reason, applying to companies that provide a product or service that you are familiar with is a good idea. For example, if you are an avid gamer, you can apply for an associate creative director role at a video game company and use your experience to your advantage.
An associate creative director may be someone with less experience than a creative director, and is perfect if you’re looking to grow into the position and obtain experience. As a mid-level role, you’ll want to use a strong combination of your work experience, education, skills, and certificates to prove that you’re looking to continue your career.
Since this is a mid-level position, the combo of both experience and education is key. This resume template lists relevant degrees for both bachelors and masters in marketing. If you don’t have relevant education or studied something else, you can also add online course certifications to show recruiters your dedication to the role and industry outside of traditional school.
Metrics are critical to include on your resume, since they clearly show recruiters the impact you have had to your previous employers. Note how this resume stresses things like “increased sales by 25%”, “improved production speed” and “boosted engagement” — when using metrics on your resume, try to use metrics like these that are relevant to marketing.
The creative marketing director is a key role on many marketing teams and at marketing agencies. The creative marketing director meets with their clients to understand their brand and vision, and then creates a comprehensive marketing plan to fulfill the brand’s desires. The creative marketing director generates ideas, leads the creative marketing team, sets the budget for each project, and ensures each aspect of the project is completed on time.
This is a senior-level role that requires the ability to find solutions, make decisions, and manage a team. As such, hiring managers will be looking for someone with extensive experience in marketing, brand management, or other creative roles. They will also be looking for a candidate with leadership experience and great project management skills. To land this job, you will need a bachelor's degree in a relevant field such as marketing or public relations. You will also need at least 3-5 years of experience working in marketing or branding positions. The ideal creative marketing director is insightful and organized, with great leadership and communication skills.
Creative marketing directors don’t just sit around and think up new ideas. Though generating ideas is a big part of this role, another equally important piece is the ability to execute new ideas with a team. For this reason, your resume should demonstrate instances where you have led a project or initiative, and the results you achieved.
Obtaining additional certifications on top of your degree can be a great way to show hiring managers your marketing knowledge. You can obtain a CAS (certified advertising specialist) or CPM (certified professional marketer) credential to stand out.
Creative directors can have niches, but a specialized one for marketing makes the most sense since creativity is often used for various marketing strategies. You’ll want to use specific projects that you’ve accomplished while showcasing your marketing prowess and leadership abilities. This resume template will help you stand out when applying for a senior-level marketing role with creative marketing experience.
You want to make sure that you talk about what you did in your role, rather than the responsibilities of the job that anyone might be able to do. This resume uses verbs like “applied,” “established, “directed,” and “researched.” These action verbs highlight things like leadership, initiative and technical acumen with one word.
Completed projects are important, especially when successful and within deadlines. The resume template specifically offers two successful projects of marketing plan development and social media campaigns, such as “developed 5+ videos and unique promotions, generating over 1,000 views.” You should include examples of marketing projects like these to demonstrate concrete accomplishments and show what you could do at the company.
Different kinds of C-suite positions beyond CEO, COO, CFO, and more are becoming more popular as roles to establish strong leadership at companies. The Chief Creative Officer role is one of these and is similar to a Chief Marketing Officer. An emphasis on your leadership and management experience will be key here, as this role is one of the heads of the organization.
Since this resume is for a c-suite role, there needs to be a focus on your experience with management over several teams and departments. This resume template not only shows your leadership, but your ability to mentor other employees’ “creative and professional development.” The ability to train others in this position shows your commitment for growth of the company.
This resume template uses accomplishments like “executed eight tradeshows and conferences, generating more than 1,000 quality leads in 5 months” and “led website redesign, resulting in 50% audience growth and 25% lower bounce rates.” Both are impressive and measurable outcomes. These help recruiters imagine the impact you’ll have if you’re hired - demonstrative impact is absolutely critical for C-level hires.
When applying for a creative director role, your technical skills are going to speak a lot to what you’re capable of doing. Make sure to scan the job posting for the description of the role, responsibilities, desired skills if any, and more. Use these key terms in your resume if relevant to you and if you have the skills in order to make it through the applicant tracking system (ATS). Many companies use this software now to automatically screen out candidates that don’t fit the criteria that they’re looking for, but will have keywords related to the job that will be searched for on your resume.
To give you an idea, here’s a list of relevant hard skills that we’ve found most commonly used on successful resumes for creative directors. These skill sets are transferable from previous positions, such as Adobe Creative suite, Canva, and SEO proficiency.
This word cloud highlights the important keywords that appear on Creative Director job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Creative directors simultaneously oversee multiple teams and departments. They are responsible for the company’s marketing initiatives, using their creativity and inspiration to bring products and services to life to attract more customers. Proficiency with technical software is a must, as these tools are vital to the ever expanding world of social media marketing and digital advertising. They direct the vision of where the art of the marketing will go and complete projects within deadlines and adhering to budgets.
With that out of the way, let’s go over some helpful tips to make your creative director resume successful in 2022:
Every bullet point should start with a strong action verb to highlight your role in every accomplishment. Especially for a high-level and experienced role like a creative director, you’ll want to use powerful verbs like “directed,” “initiated,” “budgeted,” and more. The role requires plenty of project management experience, budgeting experience, and overseeing cross-departmental teams in order to create a cohesive and well-oiled machine to bring the company’s marketing ideas to life. If you use more bland verbs such as “made” or “did,” you're downplaying your achievements in your experience to sound only like the essentials of what the job required.
For more related action verbs, visit Leadership Action Verbs.
For a full list of effective resume action verbs, visit Resume Action Verbs.
If you're a senior-level employee, or you're changing careers to become a Creative Director, it's useful to add a paragraph at the top of your resume highlighting your most impressive accomplishments. This is called a resume summary.
Here's an example of a summary that can be used on a Creative Director resume.
A resume summary is a totally optional section, and in most cases, it's better to leave it out of your resume than include it. For example, if you're a student or mid-level hire, you should not include a summary, and instead use the space to add to your work experience.
To learn how to write an effective resume summary for your Creative Director resume, or figure out if you need one, please read Resume Summary Examples for Job Seekers: When To Include One.
You should use bullet points to describe your achievements in your Creative Director resume. Here are sample bullet points to help you get started:
Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth
Analyzed $800K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 35%
Designed, executed, and optimized digital marketing campaign on Google's AdWords for $20B CPG company, yielding 20% ROI improvements
Optimized budget allocation of the increased marketing spend of $10MM across 5 cities
Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization.
For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points, how to quantify your resume and resume accomplishments.
