You’ve always got the perfect caption. Your friends come to you before they post on IG. Tweeting is your first language. Sound like you?
Social media managers are innovative, detail-oriented, and excellent at communication. They are responsible for the planning and execution of the company’s social media strategy, which involves overseeing the brand’s marketing campaigns, writing and reviewing content, and amplifying online reach and presence.
These days, social media managers are high in demand, and the industry is evolving every day. Experts expect job growth of over 10% through 2026, and as the market continues to expand rapidly into new forms of content like TikTok and Clubhouse, there’s never been a better time to be in social media.
It’s an exciting field, but also increasingly competitive. If you want to be a social media manager, you’ll need to stand out from the crowd. The first step is to make sure you have a stellar resume.
So, what should a social media manager resume look like in 2021?
Let’s take a look at some successful resume templates that you can download and use. We’ll also go over some of the essential skills that recruiters are looking for in a social media manager, as well as other industry tips to help you get that extra edge. Finally, we’ll wrap it up with some of the best action verbs to use in your bullet points to really make your resume shine.
Social Media Manager Resume Templates
Senior Social Media Manager Resume Sample
As a senior social media manager, you’ll likely be leading and managing a team of employees on top of your social media projects. The applicant notes that they “Improved employee retention by 87%” while managing both contractors and full-time employees. This shows the hiring manager that the applicant has expertise in both social media and management.
Recruiter Insight: Why this resume works in 2021
Social Media Marketing Manager Resume Sample
While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.
Recruiter Insight: Why this resume works in 2021
Entry Level Social Media Manager Resume Sample
Many students seeking their first entry level job may feel like they have little to no experience in their desired industry, or that they don’t stand a chance among the sea of applicants. If you feel that way, don’t worry -- everyone starts somewhere. Having a strong academic history or experience in relevant projects can effectively demonstrate your strong analytical skills, or even just an interest in social media that many recruiters often look for at the entry level.
Recruiter Insight: Why this resume works in 2021
Social Media Strategist Resume Sample
A social media strategist is a social media expert who focuses more on big picture strategy than the day-to-day management of social media accounts. This template includes a clear elevator pitch and lays out relevant work experience, education, and skills/certifications that are tailored specifically for such a strategic role.
Recruiter Insight: Why this resume works in 2021
Skills For Social Media Manager Resumes
You may have noticed that the templates above all had one thing in common -- a strong skills section. To ensure that your social media manager resume stands out from the crowd, you’ll want to show that you’ve got what it takes for the job. Recruiters want managers who can communicate well and lead with confidence, but who can also juggle other responsibilities, such as launching successful ad campaigns or interpreting website data. Make sure to choose skills that showcase your abilities in such areas.
On top of the social media manager skills listed here, don’t forget to read the job posting carefully. If the recruiter mentions any skills that you have, be sure to list those on your resume, and even include detailed examples of when you used those skills in the bullet points on your resume.
Finally -- a recruiter can receive hundreds of resumes a day. Many companies use applicant tracking systems (ATS) or other technology to sort through the mountains of applicants. But don’t let this discourage you -- we’ll teach you how to put together a resume with the highest probability of getting you past the automated filter.
- Social Media Marketing
- Digital Marketing
- Social Media
- Blogging
- Adobe Photoshop
- Social Media Advertising
- Photography
- Content Strategy
- Social Media Optimization (SMO)
- Marketing
- Copywriting
- Writing
- Social Media Communications
- Advertising
- Facebook Marketing
- Hootsuite
- Search Engine Optimization (SEO)
Social Media Manager Resume Tips
The average recruiter spends less than a minute -- at most -- reviewing resumes. That’s why it’s incredibly important to know how to craft a resume that quickly shows that you’re the perfect person for the job.
How exactly do you do that? We’ve gathered the top tips for creating a social media manager resume:
Action Verbs For Social Media Manager Resumes
Successful social media manager resumes highlight relevant achievements using strong action verbs. Use these to emphasize your role in achieving measurable impact and advancing sales volume, boosting brand awareness, or hitting key performance indicators (KPIs). Want to double the power of a strong verb? Combine it with quantifiable results to show the tangible impact of what you accomplished.
Social media managers are jack of all trades and there are a massive amount of verbs you could use to emphasize your strengths. We have an entire article devoted to action verbs to use in resumes.
- Doubled
- Increased
- Advanced
- Boosted
- Generated
- Administered
- Organized
- Spearheaded
- Improved
- Streamlined
- Led
- Collaborated
- Managed
- Developed
- Launched
For a full list of effective resume action verbs, visit Resume Action Verbs.
Resume Bullet Points From Social Media Manager Resumes
You should use bullet points to describe your achievements in your Social Media Manager resume. Here are sample bullet points to help you get started:
Analyzed global opportunities for the company's different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year
Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.
Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization
Overhauled the company's website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via email capture forms, reduced bounce rate by 20%
Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points, how to quantify your resume and resume accomplishments.
Social Media Manager Resume Sample
When applying for a social media manager role, it’s important to showcase demonstrated success and knowledge through relevant experience. In your work experience section, make sure to quantify your impact with numbers and timelines. Phrases such as “Increased digital reach from 75,000 to 350,000 in one calendar year” are more powerful than “Worked on increasing digital reach”.
Recruiter Insight: Why this resume works in 2021
Strong action verbs and measurable results
Notice that each bullet in the experience section starts with strong action verbs such as “generated”, “tripled”, and “increased”. While all resumes should use strong action verbs, it is particularly important for social media manager resumes to quantify their accomplishments and provide proof of your experience.
Education and skills
Social media managers must know how to communicate clearly and succinctly. This resume shows that the applicant has studied communication, with a Bachelor’s degree in English, Journalism and Business Studies, and that they continued to build on their knowledge with a Masters in Journalism. They also highlight key social media management skills such as marketing strategy and data analysis.