Senior Social Media Manager Resume Examples for 2025

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Senior Social Media Manager

Head of Social Media Strategy

Director of Social Media Strategy

Lead Social Media Specialist

Head of Social Media

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Summary

Experience

Education

Skills

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Senior Social Media Manager Resume Tips

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Senior Social Media Manager Resume Sample

As a senior social media manager, you’ll likely be leading and managing a team of employees on top of your social media projects. The applicant notes that they “Improved employee retention by 87%” while managing both contractors and full-time employees. This shows the hiring manager that the applicant has expertise in both social media and management.

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Social media manager resume example for a senior and more experienced role

Tips to help you write your Senior Social Media Manager resume in 2025

Selected social media project experience

If you’re looking for a senior level role, most other applicants will have plenty of experience in the social media space, just like you. This template sets the applicant apart by focusing on select projects where their skills stand out. In this example, the template details their leadership in boosting online sales with SEO and highlights a successful product launch. When selecting project experience, we suggest you choose projects where your skills and experience align closely with key words and responsibilities outlined in the job posting.

Also see: Recruiter View: Showing Communication Skills on Your Resume

Selected social media project experience - Senior Social Media Manager Resume

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Skills, certifications and awards in social media

Managing social media campaigns at the senior level requires deep expertise and technical skills. This resume lists the applicant’s skills and certifications in various social media academies and analytics software, demonstrating their extensive knowledge in this area.

Also see: Recruiter View: Showing Communication Skills on Your Resume

Skills, certifications and awards in social media - Senior Social Media Manager Resume

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Senior Social Media Manager Resume Tips

As a hiring manager who has recruited for companies like Meta, Twitter, and LinkedIn, I've seen thousands of resumes for social media roles. The best resumes for senior social media manager positions effectively highlight the candidate's ability to develop and execute successful social media strategies that drive engagement, brand awareness, and business goals. Here are some tips to make your resume stand out:

Showcase your strategic thinking and planning skills

Employers want to see that you can develop and implement effective social media strategies that align with business objectives. Highlight your experience in:

Developing a social media strategy that increased brand engagement by 50% and drove 25% more website traffic
Creating a content calendar that aligned with product launches and key marketing campaigns, resulting in a 30% lift in social media conversions
Conducting a competitive analysis to identify opportunities to differentiate the brand and capture market share

Avoid simply listing tactics without connecting them to the bigger picture:

Posted on social media daily
Created social media content
Managed social media accounts

Bullet Point Samples for Senior Social Media Manager

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Quantify your impact with metrics and KPIs

Use numbers and metrics to quantify the impact of your work and demonstrate your ability to drive results. For example:

Grew Instagram followers from 50K to 250K in 12 months, a 400% increase
Increased average engagement rate from 2% to 5% across all social media platforms
Generated 500 qualified leads per month from social media, contributing to $1M in new revenue

Avoid using vague or subjective descriptions of your achievements:

Significantly increased social media followers
Improved engagement rates
Helped generate leads for the sales team

Highlight your leadership and team management experience

As a senior social media manager, you'll likely be responsible for leading a team and collaborating with cross-functional stakeholders. Showcase your leadership and management skills with examples like:

Led a team of 5 social media specialists to execute a global campaign that reached 10M users and generated 100K engagements
Collaborated with product, marketing, and customer service teams to develop a social media crisis response plan that reduced average response time by 50%
Mentored and trained junior team members, resulting in 2 promotions within the first year

Don't just list your management responsibilities without context:

Managed a team of social media specialists
Collaborated with other departments
Provided training to new hires

Demonstrate your platform expertise and technical skills

Employers want to know that you have deep expertise in the social media platforms and tools relevant to their business. Highlight your proficiency in:

Paid social media advertising on Facebook, Instagram, and Twitter, managing monthly budgets of $50K+
Social media management tools like Sprout Social, Hootsuite, and Agorapulse
Content creation tools like Adobe Creative Suite, Canva, and Animoto

Avoid simply listing platforms or tools without context:

Skills: Facebook, Instagram, Twitter, LinkedIn, Hootsuite, Sprout Social, Adobe Photoshop

Tailor your resume to the specific job and company

Customize your resume for each job application to showcase your most relevant skills and experience. For example:

For a fashion brand, highlight your experience creating visually engaging content and collaborating with influencers
For a B2B tech company, emphasize your ability to generate leads and drive conversions through targeted social media campaigns
For a nonprofit organization, showcase your experience building community and driving social impact through social media

Avoid using the same generic resume for every application:

Experienced social media manager with skills in content creation, community management, and analytics. Proven track record of growing followers and engagement across multiple platforms.

Include relevant certifications and professional development

Show your commitment to staying up-to-date with the latest social media trends and best practices by including relevant certifications and professional development on your resume, such as:

Facebook Blueprint Certification in Media Planning
Hootsuite Social Marketing Certification
Sprout Social Agency Partner Certification
Attended Social Media Marketing World conference (2022 and 2023)

Don't include irrelevant or outdated certifications or training:

Google AdWords Certification (expired 2018)
Introduction to Social Media Marketing course (completed in 2015)

Writing Your Senior Social Media Manager Resume: Section By Section

Summary

A resume summary, also known as a professional summary or career summary, is an optional section that appears at the top of your resume. It provides a brief overview of your professional experience, skills, and achievements that are most relevant to the job you're applying for.

While a summary is not required, it can be beneficial for senior-level professionals, career changers, or those with extensive experience in social media management. It allows you to highlight your most impressive qualifications and provide context for your career trajectory. However, it's crucial to avoid using an objective statement, as it focuses on your goals rather than what you can offer the employer.

How to write a resume summary if you are applying for a Senior Social Media Manager resume

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1. Tailor your summary to the social media manager role

When crafting your summary for a senior social media manager position, it's essential to focus on the specific skills and experiences that align with the job requirements. Consider the following examples:

Experienced professional with a background in marketing and a passion for social media. Seeking a challenging role in a dynamic company.
Results-driven individual with strong communication skills and a proven track record of success. Proficient in various social media platforms.

Instead, tailor your summary to highlight your relevant expertise and accomplishments:

Social media strategist with 8+ years of experience driving engagement and growth for Fortune 500 brands across multiple platforms.
Innovative social media manager with a proven ability to develop and execute data-driven campaigns that increase brand awareness and customer loyalty.

Ensure your summary showcases your most relevant skills and experiences for the senior social media manager role. If you're unsure if your summary is effective, try using Score My Resume to receive instant feedback and suggestions for improvement.

2. Quantify your impact and showcase leadership

As a senior-level professional, it's crucial to demonstrate your ability to drive results and lead teams. Use quantifiable achievements and leadership experience to set yourself apart from other candidates. Consider the following example:

Accomplished social media director with 10+ years of experience leading cross-functional teams to develop and implement innovative social media strategies. Achieved a 150% increase in organic social media traffic and a 200% boost in engagement rates for a global e-commerce brand, resulting in a 25% rise in online sales. Skilled in leveraging data analytics to optimize content and drive measurable ROI.

By quantifying your impact and showcasing your leadership abilities, you demonstrate the value you can bring to the organization as a senior social media manager.

When highlighting your achievements, focus on metrics that are most relevant to the social media manager role, such as engagement rates, follower growth, and conversions. Use Targeted Resume to ensure you're including the right keywords and skills that hiring managers are looking for.

Experience

Your work experience section is the core of your resume. It's where you detail your relevant experience and accomplishments for hiring managers. In this section, we'll cover what to include and how to write about your work experience effectively.

1. Start with your most recent and relevant experience

Hiring managers want to see your current skills and qualifications first. Begin your work experience section with your most recent job and go backward from there.

If you have a lot of experience, focus on the positions most relevant to the job you're applying for now. For example:

Customer Service Representative, Acme Inc., 2019-Present
Sales Associate, Retail Co., 2017-2019

Older or less relevant positions can be summarized more briefly at the end, or potentially left off entirely.

Not sure if your resume is highlighting your most relevant experience? Try out our Targeted Resume tool. It analyzes your resume against a job description to make sure you have the right keywords and skills featured.

2. Use strong action verbs to describe your contributions

When describing what you did in each role, start your bullet points with impactful action verbs. This makes your contributions clear and powerful. For example:

Responsible for handling customer questions and complaints

Instead, say:

Resolved an average of 50 customer inquiries per day via phone, email and chat

Some other strong action verbs to consider: Managed, Delivered, Implemented, Streamlined, Mentored, etc.

Action Verbs for Senior Social Media Manager

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Vary your action verbs - don't use the same one to start every bullet point. A quick thesaurus search for synonyms can help you mix it up.

3. Quantify your achievements with metrics where possible

Numbers are a compelling way to show the impact you made. Wherever you can, include hard data points or metrics on the scope of your work.

For example, instead of:

Helped grow sales in my region

Try:

Exceeded regional sales targets by 15% for 3 straight quarters, generating $500K in new revenue
Managed a $2M annual budget with a team of 5 direct reports

Think about how you can quantify the scale, frequency, percentages, or dollar amounts associated with your work.

No hard numbers? Metrics aren't always available, but you can still provide useful context for your accomplishments. Try qualitative details like

Selected by leadership to train 15 new team members

Consistently ranked in top 10% of team for customer satisfaction scores

4. Highlight promotions and career progression

Show how you've grown and advanced in your career. If you've earned promotions or taken on increasing responsibility, make that clear. For example:

Associate Consultant, XYZ Corp., 2016-2018
Senior Consultant, XYZ Corp., 2018-2020
Team Lead, XYZ Corp., 2020-Present

This kind of progression demonstrates your ability to succeed and advance in an organization. It gives employers confidence that you'll be an asset to their team.

Want to make sure your career progression really stands out? Consider bolding your job titles in the work experience section. This draws the eye to your upward career trajectory.

Education

The education section of your resume for a senior social media manager position should be concise and highlight your relevant qualifications. Focus on your highest degree and any coursework or certifications that relate to social media management. Here are some tips to help you craft a strong education section:

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1. List your highest degree first

Start your education section with your highest degree, such as a bachelor's or master's degree. Include the name of the institution, the degree earned, and your graduation year.

Here's an example:

Master of Business Administration (MBA)
University of California, Los Angeles (UCLA)
Graduated: 2015

If you have a degree in a field not directly related to social media management, you can still include it. However, consider adding relevant coursework or projects to tie it back to the job.

If you have multiple degrees, list them in reverse chronological order, with the most recent one first.

2. Highlight relevant coursework and projects

If you are a recent graduate or have completed coursework related to social media management, digital marketing, or communications, consider listing it under your degree. This can help demonstrate your knowledge and skills to potential employers.

For example:

Relevant Coursework: Social Media Marketing, Digital Analytics, Content Strategy
Capstone Project: Developed and executed a social media campaign for a local non-profit, resulting in a 25% increase in followers and engagement

Only include coursework and projects if they are directly relevant to the senior social media manager position and if you have limited work experience in the field.

3. Include professional certifications

In addition to your degree, list any professional certifications you have earned related to social media management or digital marketing. These can help demonstrate your expertise and commitment to staying current in the field.

Some examples of relevant certifications include:

Hootsuite Social Marketing Certification
Google Analytics Individual Qualification (IQ)
Facebook Blueprint Certification

If you have several certifications, consider creating a separate "Certifications" section on your resume to highlight them.

Only include certifications from reputable organizations and those that are relevant to the senior social media manager role.

4. Keep it concise for senior-level positions

When applying for a senior social media manager position, your education section should be brief, especially if you have extensive work experience. Hiring managers will be more interested in your professional accomplishments and skills.

Here's an example of what to avoid:

Bachelor of Arts in English Literature
University of Washington
Graduated: 1998
Relevant Coursework: Creative Writing, British Literature, American Literature, Poetry

Instead, keep it concise and focus on the essential information:

Bachelor of Arts in English Literature, University of Washington

If you have a degree from a well-known or prestigious university, consider including it even if it's not directly related to social media management, as it can still be impressive to potential employers.

Skills

The skills section of your resume is a critical component that showcases your abilities to potential employers. As a senior social media manager, it's essential to highlight the specific skills that make you stand out in this competitive field. In this section, we'll guide you through the process of crafting a compelling skills section that will catch the attention of hiring managers.

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1. Identify relevant social media skills

When creating your skills section, focus on the skills that are most relevant to the senior social media manager role. These may include:

Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube
Tools: Hootsuite, Sprout Social, Buffer, Agorapulse, Canva
Analytics: Google Analytics, Facebook Insights, Twitter Analytics
Content Creation: Copywriting, graphic design, video editing

By highlighting your proficiency in these areas, you demonstrate your ability to effectively manage and grow social media accounts.

To ensure your skills section is tailored to the job, use a tool like Resume Worded's Targeted Resume to check if your resume has the right skills and keywords compared to the job description.

2. Use proficiency levels to showcase expertise

When listing your skills, consider using proficiency levels to indicate your level of expertise. This helps hiring managers quickly assess your capabilities. For example:

Facebook Advertising (Expert)
Instagram Stories (Advanced)
Twitter Chats (Intermediate)
TikTok Trends (Beginner)

However, avoid using subjective or vague terms like "proficient" or "familiar with." Instead, stick to clear, universally understood levels like beginner, intermediate, advanced, and expert.

Keep in mind that it's better to be honest about your skill levels rather than overinflating them. Hiring managers appreciate candidates who are self-aware and truthful about their abilities.

3. Tailor skills to pass applicant tracking systems

Many companies use applicant tracking systems (ATS) to filter resumes based on keywords and skills. To increase your chances of passing through these systems:

Carefully review the job description and identify the key skills and qualifications mentioned
Incorporate these skills into your resume, using the exact terminology when possible
Avoid using uncommon abbreviations or variations of skill names

SM marketing
Content mktg
Soc med analytics

Instead, use the full, commonly recognized terms:

Social media marketing
Content marketing
Social media analytics

To check if your resume is optimized for ATS, consider using Resume Worded's Score My Resume tool, which provides instant feedback on your resume's content, including your skills section.

4. Avoid outdated or irrelevant skills

As a senior social media manager, it's crucial to showcase skills that are current and relevant to the industry. Avoid including outdated platforms or tools, as this may signal to hiring managers that your skills are not up-to-date. For example:

MySpace marketing
Google+
Vine video creation

Instead, focus on the most popular and widely-used platforms and tools in the current social media landscape. Additionally, refrain from listing skills that are not directly related to the senior social media manager role, such as:

Microsoft Office
Basic computer skills
Email communication

These skills are generally assumed for professionals at your level and do not add significant value to your application.

Regularly update your skills section as you learn new platforms, tools, and techniques. This demonstrates your commitment to staying current in the ever-evolving social media industry.

Skills For Senior Social Media Manager Resumes

Here are examples of popular skills from Senior Social Media Manager job descriptions that you can include on your resume.

Microsoft Access
Marketing Strategy
Writing
Adobe Photoshop
Blogging
Search Engine Optimization (SEO)
Google Analytics
WordPress
Digital Strategy
Social Media Communications

Match Your Resume To These Skills

Skills Word Cloud For Senior Social Media Manager Resumes

This word cloud highlights the important keywords that appear on Senior Social Media Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

Top Senior Social Media Manager Skills and Keywords to Include On Your Resume

For more skills, visit Senior Social Media Manager Skills & Keywords.

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