Highlight your social media marketing experience

Recruiters want to see that you have hands-on experience managing social media accounts and campaigns. Be specific about the platforms you've worked with and the results you achieved.

• Managed Facebook, Twitter, and Instagram accounts for a B2C brand with over 500,000 followers, increasing engagement by 25% year-over-year
• Created and executed a TikTok campaign that generated 2 million views and 50,000 new followers in one month

Avoid being vague or generic about your experience, like this:

• Worked on social media accounts
• Created content for various platforms

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   Show your impact with data and metrics

Quantify your achievements whenever possible to show the impact of your work. Use specific numbers and percentages to demonstrate how you drove growth, engagement, and conversions.

• Increased website traffic from social media by 150% in 6 months through targeted ad campaigns and influencer partnerships
• Generated $500,000 in sales from a series of Instagram posts and stories featuring new product launches

Don't just list your responsibilities without showing the results, like this:

• Responsible for creating social media content
• Managed social media ads

   Demonstrate your strategic thinking skills

Social media strategists need to be able to develop and execute effective campaigns that align with business goals. Highlight examples of how you used data and insights to inform your strategy and drive results.

Developed a social media strategy for a new product launch that targeted key customer segments based on market research and buyer personas. Executed a multi-platform campaign that generated 10,000 pre-orders and exceeded sales targets by 25%.

Avoid talking about tactics without linking them to a larger strategy, like this:

Posted content on social media to promote a new product. Used hashtags and ran some ads.

   Showcase your content creation skills

Creating engaging content is a key part of being a social media strategist. Include examples of the types of content you've created, such as:

• Written blog posts and articles that generated 10,000+ views and shares
• Designed graphics and infographics that increased engagement by 50%
• Produced short videos that received over 100,000 views on TikTok and Instagram Reels

Don't just say you created content without providing specifics, like this:

• Wrote social media posts
• Made videos and graphics

   Highlight your experience with social media tools

Employers want to know that you're proficient with the latest social media tools and platforms. Mention the specific tools you've used to manage accounts, schedule posts, analyze data, and create content.

• Hootsuite, Sprout Social, Buffer for social media management
• Adobe Creative Suite, Canva for graphic design
• Google Analytics, Sprout Social insights for data analysis

Avoid just listing tools without context, like this:

• Familiar with social media tools
• Used various software for content creation

   Tailor your resume to the job description

Customize your resume for each job application to show how your skills and experience match what the employer is looking for. Use the same keywords and phrases from the job description in your resume.

For example, if the job description says:

• "Develop and execute social media campaigns to drive brand awareness and engagement"

You could say in your resume:

• "Developed and executed a social media campaign for XYZ brand that increased followers by 25% and engagement by 40% in 3 months"

Avoid using a generic resume that doesn't address the specific requirements of the job, like this:

• "Managed social media accounts and created content"