Instagram is a photo and video sharing platform where users can post content with captions and hashtags, engage with other users through likes and comments, and discover new content through the Explore page. It's a highly visual platform, and I've found that it works best for brands with strong visual content, such as fashion, travel, and food.
Twitter is a microblogging platform that allows users to share short messages, called tweets, and engage with others through likes, retweets, and replies. It's fast-paced and real-time, making it ideal for news, updates, and conversations. From what I've seen, Twitter is particularly effective for thought leadership and customer service.
LinkedIn is a professional networking platform designed for business and career-oriented users. It allows users to connect with colleagues, share professional achievements, and discover job opportunities. In my experience, LinkedIn is most effective for B2B marketing, professional networking, and recruiting.
TikTok is a short-form video platform where users can create and share 15-60 second videos with music, effects, and filters. It's known for its viral challenges and trends, making it popular among younger audiences. I've found that TikTok is best for brands looking to engage with Gen Z and create shareable, entertaining content.