Social Media Strategist Cover Letters

Approved by real hiring managers, these Social Media Strategist cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Social Media Strategist Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Social Media Strategist Roles
19+ Years of Experience

Social Media Strategist Cover Letter Example

Dear Hiring Manager,

As a long-time admirer of Google's innovative approach to technology and communication, I was thrilled to find an opening for a Social Media Strategist. I fondly remember when I first discovered Google Earth and spent hours exploring the world from my living room. I'm excited for the opportunity to contribute to a company that has made such a significant impact on the way people interact with technology and each other.

In my previous role as a Social Media Manager at Resume Worded, I increased our engagement rate by 35% and grew our follower base by 20% within the first six months. I accomplished this by implementing a targeted content strategy and engaging with key industry influencers. I also led the launch of a successful user-generated content campaign that generated over 5,000 submissions and showcased the creativity of our community. I believe these accomplishments demonstrate my ability to create and execute social media strategies that align with Google's goals and values.

What excites me most about this role is the chance to work on initiatives that empower people to connect and share their stories. Google's diverse suite of products offers endless opportunities for creativity and impact, and I'm eager to apply my skills and passion for social media to drive meaningful engagement and growth.

Thank you for considering my application. I look forward to the possibility of working with the talented team at Google and contributing to the company's continued success in the social media space.


[Your Name]

Why This Cover Letter Works in 2023


Increase Engagement and Follower Growth

Providing specific metrics like the increase in engagement rate and follower growth demonstrates the applicant's ability to make a measurable impact in their previous role.

Aligning Skills with Company Goals

By linking their accomplishments to Google's goals and values, the applicant shows they understand the importance of aligning their work with the company's mission.

Expressing Genuine Excitement

Sharing personal excitement about the role and the impact of Google's products shows the applicant is passionate about the opportunity and not just applying to any company.

Concise and Gracious Closing

A simple, short closing that thanks the reader for their time and consideration keeps the cover letter focused and leaves a positive impression.

Social Media Strategist Cover Letter Example

Dear Hiring Manager,

You know that moment when you stumble across a social media campaign that stops you in your tracks? That's been my reaction to the creative and engaging campaigns that LinkedIn has been pulling off lately. I'm writing to apply for the Social Media Strategist position, as I believe my experience at Resume Worded could bring a fresh perspective to your team.

At Resume Worded, I was responsible for increasing our social media engagement by 80% over a 12-month period. This wasn't achieved by chance, but through a calculated strategy based on understanding our audience, experimenting with different content types, and analyzing data to make informed decisions. I also initiated a cross-platform user-generated content campaign, which resulted in a 30% increase in our audience reach.

I am excited about the potential of bringing this experience to LinkedIn. Your company's innovative use of social media platforms presents an exhilarating challenge that I am eager to take on. I am particularly drawn to your commitment to diversity and inclusion, as it resonates with my own values.

Thank you for considering my application. I am excited about the possibility of contributing to LinkedIn's ongoing social media success.


Why This Cover Letter Works in 2023

Quantify Achievements with Metrics

Here’s the thing, it’s not enough to just say you did well. Numbers speak louder than words. By showing that you increased social media engagement by 80%, you're giving solid proof of your success. It also implies that you monitor and evaluate your work, which is a highly sought-after skill in the social media world.

Show Enthusiasm for Company's Mission and Innovations

Let's be honest, no company wants to hire someone who's not excited about their work. Mentioning the "innovative use of social media platforms" shows you’ve done your research and are genuinely interested in their methods. It also subtly demonstrates that you keep pace with industry trends, which is crucial in a constantly evolving field like social media.

Senior Social Media Strategist Cover Letter Example

Dear Hiring Manager,

Do you remember the first time you saw a tweet go viral in real-time? That was the exact moment I knew I wanted to dive deeper into the world of social media. I'm thrilled to apply for the Senior Social Media Strategist role at Twitter, a platform that has revolutionized the way we communicate globally.

During my time at RW Tech Company, I led a team that increased brand engagement by 120% within a year. This was achieved by developing a robust social media strategy, leveraging both organic and paid channels. I also spearheaded a successful influencer marketing campaign that resulted in a 40% increase in our follower count within six months.

I'm excited about the prospect of bringing this knowledge and experience to Twitter. The dynamic nature of your platform, coupled with the cultural impact it has globally, offers a unique and stimulating playing field for a seasoned strategist like myself. I'm particularly intrigued by your efforts towards combating misinformation, a challenge I'm eager to contribute towards.

Thank you for considering my application. I look forward to potentially being part of Twitter's mission to serve the public conversation.

Why This Cover Letter Works in 2023

Highlight Leadership and Success

Leading a team that increased brand engagement by 120% is no small feat. By sharing this, you demonstrate that you're not just a team player, but also a leader who drives results. It also shows you can handle responsibility and high-stakes tasks, which is what the 'senior' in Senior Social Media Strategist is all about.

Connect the Platform's Features with Your Experience and Skills

Describing Twitter as a "unique and stimulating playing field" shows you understand the platform's uniqueness and are undaunted by its challenges. It also suggests that you're confident of bringing new strategies and ideas to the table, which is key to staying ahead in the social media game.

Express Interest in Company's Mission

Mentioning Twitter's mission to 'serve the public conversation' is a smart move. It tells me you're aware of the company's broader goals and are interested in contributing to them. It's not all about the paycheck for you, it's about the impact and that's the kind of passion companies appreciate.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

When I first downloaded the Spotify app on my phone, I was instantly amazed by how it transformed my daily commute into a personalized concert experience. As someone who is passionate about connecting people through technology, I was excited to see an opening for a Social Media Strategist at Spotify and eager to contribute to a company that has revolutionized the way we discover and enjoy music.
This intro does a great job of illustrating a personal connection with the company's product and demonstrates genuine enthusiasm for the brand, which can make a candidate stand out.

During a recent road trip, I used Waze to navigate traffic, roadblocks, and even a sudden snowstorm. It's experiences like these that affirm my decision to pursue a career in social media. When I came across the opportunity to become a Social Media Strategist at Waze, I couldn't think of a better fit for my passion for technology, creativity, and connecting communities.
By sharing a personal story of how the company's app made a positive impact on the candidate's life, this intro creates an authentic connection and shows a genuine interest in working for Waze.

As someone who is constantly seeking new recipes and cooking inspiration, I've become a loyal user of Allrecipes' platform over the years. When I saw the available Social Media Strategist position, I knew that my experience in crafting engaging social media content, combined with my passion for cooking, would be a recipe for success at Allrecipes.
This introduction stands out by connecting the candidate's passion for the company's industry with their professional experience, showcasing that they are a great fit for the role and the company's culture.

Witnessing the rise of Airbnb over the past decade has been nothing short of awe-inspiring. The company's mission of fostering belonging and connecting people across cultures has always resonated with me. As a dedicated traveler and experienced Social Media Strategist, I'm excited about the opportunity to contribute to Airbnb's ongoing journey of revolutionizing the travel industry.
This intro highlights the candidate's admiration for the company's mission and growth, showing that they share the same values and are motivated to contribute to the company's ongoing success.

I still remember the day I signed up for my LinkedIn account and how it has since become an invaluable tool in my professional life. As a Social Media Strategist with a passion for helping people grow their careers, the opportunity to join LinkedIn and be part of a company that's committed to empowering professionals worldwide is both inspiring and exciting.
This introduction emphasizes the candidate's alignment with the company's core purpose, demonstrating that they understand the broader impact of their work and are motivated to contribute to the company's mission.