Alternative Introductions
If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
1
Growing up, I was always fascinated by how brands like Apple could create such a buzz around their products through social media, and it inspired me to pursue a career in marketing. Now, with years of experience under my belt and a proven track record of success, I am excited about the opportunity to bring my passion for social media marketing to the Social Media Marketing Manager position at Apple.
2
When I learned about the Social Media Marketing Manager position at Tesla, I knew it would be the perfect opportunity to combine my love for renewable energy with my expertise in social media marketing. After driving my first Tesla vehicle, I was hooked, and since then, I've been passionately following the company and its mission to accelerate the world's transition to sustainable energy.
3
As someone who has always appreciated the power of connection through shared experiences, I'm eager to contribute my social media marketing skills to the Social Media Marketing Manager role at Airbnb. Their dedication to cultivating a sense of belonging for both hosts and travelers alike perfectly aligns with my values and passion for creating engaging content that resonates with diverse audiences.
4
When I read about the Social Media Marketing Manager position at Netflix, I couldn't help but think of the countless times I've been captivated by their engaging and innovative digital content. As an avid Netflix user and a social media marketing professional, I am excited to contribute my expertise and help create content that continues to captivate its global audience.
5
As a self-confessed bibliophile, I was thrilled to discover the Social Media Marketing Manager position at Penguin Random House. The opportunity to work with a company that is dedicated to finding and nurturing talented authors, and bringing their words to readers worldwide, is the ideal way for me to utilize my social media marketing skills and passion for literature.
Social Media Marketing Manager Cover Letter Example
I am writing to apply for the Social Media Marketing Manager position at Google. As a long-time admirer of Google's innovative spirit and commitment to creating a positive impact on people's lives, I'm excited to bring my passion for social media marketing and my track record of success to this role.
In my previous role at Resume Worded, I led a team that increased our social media following by 150% within the first six months, resulting in a 30% increase in website traffic and a 25% increase in sales. I achieved this by implementing a data-driven approach, analyzing the performance of different content types and adjusting our strategy accordingly. My love for storytelling and ability to create engaging content that resonates with our audience has been integral to my success in social media marketing.
What excites me most about this role at Google is the opportunity to work with a diverse range of products and services, each with its own unique audience and challenges. I believe my experience managing social media campaigns for both B2B and B2C companies, along with my passion for staying current with the latest trends in digital marketing, make me a strong candidate for this position.
Thank you for considering my application. I am eager to contribute my skills and enthusiasm to the Google team and look forward to the opportunity to further discuss how I can contribute to your organization's success.
Sincerely,
[Your Name]
Why This Cover Letter Works in 2023
Impressive Metrics and Results
What I love about this cover letter is that it showcases the candidate's accomplishments using specific metrics. You should always try to quantify your achievements to demonstrate the impact you've had in your previous roles.
Data-Driven Approach
This sentence highlights the candidate's ability to use data to inform their marketing strategy. Showing that you can analyze performance and adjust your strategy accordingly is a valuable skill for any marketing role.
Passion for Storytelling
By mentioning their love for storytelling, the candidate emphasizes their ability to create engaging content. This is essential for a social media marketing role, as it demonstrates that the candidate can connect with their audience on a personal level.
Excitement for the Role
The candidate expresses genuine enthusiasm for the opportunity to work with a diverse range of products and services at Google. This shows that they have a genuine interest in the company and are not just applying to any job.
B2B and B2C Experience
This sentence highlights the candidate's versatility in managing social media campaigns for both B2B and B2C companies. Demonstrating experience across different sectors can help you stand out from other candidates and show that you're adaptable to various challenges.