Social Media Marketing Manager Cover Letters

Approved by real hiring managers, these Social Media Marketing Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Social Media Marketing Manager Roles
Compiled and approved by: Grace Abrams
Senior Hiring Manager - Social Media Marketing Manager Roles
11+ Years of Experience

Social Media Marketing Manager Cover Letter Example

Dear Hiring Manager,

I am writing to apply for the Social Media Marketing Manager position at Google. As a long-time admirer of Google's innovative spirit and commitment to creating a positive impact on people's lives, I'm excited to bring my passion for social media marketing and my track record of success to this role.

In my previous role at Resume Worded, I led a team that increased our social media following by 150% within the first six months, resulting in a 30% increase in website traffic and a 25% increase in sales. I achieved this by implementing a data-driven approach, analyzing the performance of different content types and adjusting our strategy accordingly. My love for storytelling and ability to create engaging content that resonates with our audience has been integral to my success in social media marketing.

What excites me most about this role at Google is the opportunity to work with a diverse range of products and services, each with its own unique audience and challenges. I believe my experience managing social media campaigns for both B2B and B2C companies, along with my passion for staying current with the latest trends in digital marketing, make me a strong candidate for this position.

Thank you for considering my application. I am eager to contribute my skills and enthusiasm to the Google team and look forward to the opportunity to further discuss how I can contribute to your organization's success.

Sincerely,

[Your Name]

Why This Cover Letter Works in 2023

Impressive Metrics and Results


What I love about this cover letter is that it showcases the candidate's accomplishments using specific metrics. You should always try to quantify your achievements to demonstrate the impact you've had in your previous roles.

Data-Driven Approach


This sentence highlights the candidate's ability to use data to inform their marketing strategy. Showing that you can analyze performance and adjust your strategy accordingly is a valuable skill for any marketing role.

Passion for Storytelling


By mentioning their love for storytelling, the candidate emphasizes their ability to create engaging content. This is essential for a social media marketing role, as it demonstrates that the candidate can connect with their audience on a personal level.

Excitement for the Role


The candidate expresses genuine enthusiasm for the opportunity to work with a diverse range of products and services at Google. This shows that they have a genuine interest in the company and are not just applying to any job.

B2B and B2C Experience


This sentence highlights the candidate's versatility in managing social media campaigns for both B2B and B2C companies. Demonstrating experience across different sectors can help you stand out from other candidates and show that you're adaptable to various challenges.

Social Media Marketing Manager Cover Letter Example

Dear Hiring Manager,

I hope this letter finds you well. I recently came across the opportunity to apply for the Social Media Marketing Manager role at Netflix, and I couldn't help but get excited about the possibility of merging my love for storytelling with my passion for social media.

My connection with Netflix started during my university days. My friends and I were such big fans of "Stranger Things" that we even organized a themed party for the Season 2 premiere. It was then that I realized the potential of social media platforms to create communities around shared interests. It's this same understanding and passion I'd like to bring to your team.

At my current role with Resume Worded, I've had the chance to hone my skills in social media marketing. I led a campaign that boosted our Twitter following by 40% in just six months. Furthermore, I implemented a content strategy that increased our engagement rates on Instagram by 50%. I believe these experiences have equipped me with the skills to drive community engagement and growth at Netflix.

In addition to my skills, I bring a deep understanding of media and entertainment. Having worked in the marketing department of a tech company, I have learned how to navigate the fast-paced digital world and stay ahead of the curve. I'm excited to bring this knowledge to Netflix and contribute to the innovative work you are doing.

Thank you for considering my application. I look forward to the possibility of bringing my storytelling skills and love for social media to Netflix.

Best,
[Your Name]

Why This Cover Letter Works in 2023

Tailoring to the company

Incorporating your personal connection or experiences with the company you're applying to, like your love for Netflix shows, can help you connect on a personal level with the hiring manager. It demonstrates you're not just interested in the role, but are passionate about the company and its products, which can make you a more engaging candidate.

Senior Social Media Marketing Manager Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Senior Social Media Marketing Manager position at Facebook. As a seasoned professional with over a decade of experience in the field, I am excited about the idea of using my skills to help Facebook continue to connect the world.

My first interaction with Facebook was during its early days, when it was just a platform for college students. I was amazed by the way it brought people together and allowed us to share our lives with each other. This personal connection with Facebook has only grown stronger over the years, and I am excited about the opportunity to contribute to the platform that has had such an impact on my life.

Currently, at Resume Worded, I manage a team of social media marketers who have collectively increased our brand's social media engagement by over 65% in the last year. I was also instrumental in launching a user-generated content campaign that led to a 30% increase in our follower base across all platforms. I am confident that these experiences and skills will be valuable in driving user engagement and growth at Facebook.

What excites me most about this role is the opportunity to shape how millions of people connect and communicate. I am eager to bring my strategic thinking and creative problem-solving skills to a company that is at the forefront of social media innovation.

Thank you for considering my application. I look forward to the opportunity to contribute to the growth and success of Facebook.

Best,
[Your Name]

Why This Cover Letter Works in 2023

Relating past experiences

Mentioning your previous achievements, like increasing Twitter followers or Instagram engagement at a previous job, can solidify your capabilities. It provides concrete evidence of your skills and the impact you can bring, making you a more credible candidate. Just make sure to relate it back to how these experiences can benefit the new company you're applying to.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

1
Growing up, I was always fascinated by how brands like Apple could create such a buzz around their products through social media, and it inspired me to pursue a career in marketing. Now, with years of experience under my belt and a proven track record of success, I am excited about the opportunity to bring my passion for social media marketing to the Social Media Marketing Manager position at Apple.
This intro paints a clear picture of the applicant's interest in marketing from a young age and sets the stage for how that passion has evolved into the professional they are today.

2
When I learned about the Social Media Marketing Manager position at Tesla, I knew it would be the perfect opportunity to combine my love for renewable energy with my expertise in social media marketing. After driving my first Tesla vehicle, I was hooked, and since then, I've been passionately following the company and its mission to accelerate the world's transition to sustainable energy.
By sharing a personal connection to Tesla and its mission, this intro immediately showcases the applicant's genuine interest in the company, making them stand out from other candidates.

3
As someone who has always appreciated the power of connection through shared experiences, I'm eager to contribute my social media marketing skills to the Social Media Marketing Manager role at Airbnb. Their dedication to cultivating a sense of belonging for both hosts and travelers alike perfectly aligns with my values and passion for creating engaging content that resonates with diverse audiences.
By emphasizing a personal value alignment with Airbnb's mission, this intro highlights the applicant's passion for the company's goals and shows they're not just interested in any marketing job but this specific role at Airbnb.

4
When I read about the Social Media Marketing Manager position at Netflix, I couldn't help but think of the countless times I've been captivated by their engaging and innovative digital content. As an avid Netflix user and a social media marketing professional, I am excited to contribute my expertise and help create content that continues to captivate its global audience.
By sharing a personal anecdote about being a Netflix user and recognizing the company's innovative content, this intro demonstrates the applicant's ability to understand the company's audience and what makes it unique in the industry.

5
As a self-confessed bibliophile, I was thrilled to discover the Social Media Marketing Manager position at Penguin Random House. The opportunity to work with a company that is dedicated to finding and nurturing talented authors, and bringing their words to readers worldwide, is the ideal way for me to utilize my social media marketing skills and passion for literature.
By mentioning a personal interest in literature, this intro connects the applicant's passion for books with the job opportunity, making it clear that they're enthusiastic about the company and the role itself.