If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As a marketing enthusiast, stumbling across the Marketing Communications Manager position at Amazon instantly caught my attention. Amazon's creative, data-driven approach to connecting with customers aligns with my professional values and reminds me of how I first became enamored with the marketing industry – seeing the launch of Amazon Prime and its transformative impact on consumer behavior.
When I read about the Marketing Communications Manager position at Coca-Cola, the first thing that came to mind was the moment I held a personalized "Share a Coke" bottle with my name on it. It was then that I realized the power of creative marketing efforts, and I knew I wanted to be part of a company that prioritizes personal connections with its consumers through innovative campaigns like this.
As I was scrolling through LinkedIn and discovered the Marketing Communications Manager role at Nike, I couldn't help but recall the countless times I've been motivated by Nike's "Just Do It" slogan on my morning runs. It was at that moment I knew I wanted to contribute to a brand that inspires millions through its marketing campaigns, just as it has inspired me throughout my fitness journey.
Seeing the Marketing Communications Manager position at Tesla immediately piqued my interest, as I have long been a supporter of the company's mission to advance sustainable energy. As someone who installed solar panels on my own home last year, I am excited about the prospect of using my marketing expertise to help promote Tesla's innovative products and contribute to a greener future.
As a dedicated follower of Microsoft's industry-leading technological advancements, I was eager to apply for the Marketing Communications Manager position when I came across it. It was my own positive experience migrating from another operating system to Windows that solidified my admiration for the company, and I am excited for the opportunity to use my marketing skills to help Microsoft continue to reach new heights.