Brand Strategist Cover Letters

Approved by real hiring managers, these Brand Strategist cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Brand Strategist Roles
Compiled and approved by: Grace Abrams
Senior Hiring Manager - Brand Strategist Roles
11+ Years of Experience

Brand Strategist Cover Letter Example

Dear Hiring Manager,

I am thrilled to apply for the Brand Strategist position at Nike, a company that has always inspired me with its commitment to innovation and pushing boundaries in the athletic industry. Growing up, I remember vividly how my first pair of Nike sneakers not only made me feel like I could run faster, but also sparked my interest in the power of branding and storytelling.

As a marketing professional with over six years of experience, I have a proven track record of developing and executing successful brand strategies for various companies, resulting in increased brand awareness, customer engagement, and revenue growth. At Resume Worded, I led a cross-functional team in creating a cohesive brand strategy that resulted in a 35% increase in organic website traffic and a 20% increase in conversions within six months. Moreover, during my tenure at a fast-growing tech startup, I was responsible for repositioning the brand, which led to a 50% increase in lead generation and helped secure a $5 million funding round.

I am particularly excited about the opportunity to work with Nike’s diverse portfolio of brands, as I believe my background in both B2B and B2C marketing will enable me to bring fresh perspectives and creative problem-solving to the table. Additionally, my passion for sports and fitness aligns with Nike's mission, making this role a perfect match for my personal and professional interests.

Thank you for considering my application. I would be honored to contribute to the continued success of Nike's iconic brand and look forward to the opportunity to discuss how my experience and skills can make a positive impact.


[Your Name]

Why This Cover Letter Works in 2023

Quantifying Accomplishments

By highlighting specific accomplishments and using numbers to back it up, this cover letter demonstrates the candidate's ability to drive results and make a positive impact on the company's bottom line.

Illustrating Success with Examples

Providing a detailed example of a past success not only shows the candidate's competency, but also gives the hiring manager a glimpse into their approach to problem-solving and handling challenges.

Personal Connection to the Company

Expressing excitement about the role and connecting it to personal interests shows genuine enthusiasm for the position and demonstrates that the candidate is genuinely invested in the company's mission and values.

Brand Strategist Cover Letter Example

Dear Hiring Manager,

I'm writing to express my interest in the Brand Strategist role at Apple Inc. What really attracts me to this position is the way Apple has revolutionized the tech industry with its innovative and user-friendly products. Growing up, I was the go-to person in my house for anything tech-related and that's when my fascination with Apple products began.

In my previous role at Resume Worded, I was responsible for leading a project that increased brand engagement by 35% within a year. I accomplished this by creating a comprehensive brand strategy that targeted our key demographic more effectively. In addition, I introduced a successful influencer marketing campaign which gained exposure to a wider audience and increased our online presence.

I'm excited about the opportunity to bring my unique blend of creative and strategic thinking to Apple. I am particularly interested in how Apple continues to push boundaries in the tech industry and I believe that my ability to create compelling brand narratives can contribute significantly to this.

Thank you for considering my application. I look forward to the possibility of contributing to the continued success of Apple Inc.


Why This Cover Letter Works in 2023

Personal Connection with the Brand

It's pretty clear from your cover letter that you are not just seeking any Brand Strategist role, but specifically one at Apple. This isn't because of name recognition, but due to a genuine connection you've had with the company's products since childhood. This personal touch makes you seem more passionate and invested in the role.

Quantifiable Results

You've managed to demonstrate your impact at your previous job in a clear, measurable way. You didn't just say you 'improved brand engagement', but quantified it with a 35% increase. That kind of hard data is powerful – it gives me a clear image of what you've achieved and what you could potentially do at Apple.

Senior Brand Strategist Cover Letter Example

Dear Hiring Manager,

I am thrilled to apply for the Senior Brand Strategist position at Google. I've always admired Google's commitment to creating products that are not only functional but also seamlessly integrated into everyday life. I remember when I first used Google as a teenager, I was amazed at how it seemed to have all the answers at my fingertips.

At RW Tech Company, I led a team of five strategists in an initiative that increased brand recognition by 50% in two years. This was achieved by implementing a data-driven approach to understand our customers better and aligning our brand messaging to their needs. I also led the launch of a product that became a major revenue driver, contributing to a 20% increase in sales in its first year.

What excites me about this role at Google is the chance to work with a diverse team to create innovative brand strategies. I believe my proven ability to lead and inspire teams, along with my strong analytical skills, would be a valuable asset to Google.

Thank you for considering my application. I am eager to potentially bring my expertise and passion for brand strategy to Google, where I can contribute to shaping the future of tech.

Why This Cover Letter Works in 2023

Expressing Early Impact of the Brand

Acknowledging the early influence Google had on you is quite compelling. It shows that your interest is ingrained and long-standing, and not a recent fad. That sense of awe you experienced is something you'll likely want to replicate for others, driving you to create effective brand strategies.

Highlighting Leadership and Strategy Success

Not only have you shared the impressive result of increasing brand recognition by 50%, but you also highlighted your leadership role in the process. By pointing out your ability to lead a team, you're giving me a glimpse of how you'd fit into a Senior Brand Strategist position.

Focus on Future Contributions

Instead of merely expressing interest in the job, you speak about your eagerness to contribute and shape the future of tech at Google. By doing so, you've already started visualizing your role within the company, which shows initiative and a forward-thinking mindset.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a dedicated runner and a marketing professional with over six years of experience, the Brand Strategist position at Adidas immediately caught my attention, as it offers the unparalleled opportunity to combine my passion for sports with my proven expertise in the strategic branding realm. I have always appreciated Adidas' commitment to sustainability and its pioneering approach to creating performance-enhancing products that positively impact both the athlete and the environment.
This intro effectively demonstrates the applicant's genuine connection to the company's values and mission, while also highlighting their relevant professional background, making them a strong candidate for the role.

Throughout my six years working in marketing, I have often looked to Apple's remarkable ability to create powerful brand stories and inspire customer loyalty as a guiding example and inspiration for my own career. As I apply for the Brand Strategist position at Apple, I am eager to bring my creative problem-solving skills and experiences to a company that has consistently pushed the boundaries of innovation and design in the technology industry.
Here, the applicant shows their admiration for the company's unique branding methods, proving their enthusiasm for joining the team and contributing to the company's ongoing success.

When I first learned about the Brand Strategist position at Tesla, I was instantly reminded of the time I rented a Model S for a weekend road trip and how that experience left a lasting impression on me, not only for the amazing performance of the vehicle but also for the futuristic brand image that Tesla has meticulously crafted. As a marketing professional with over six years of experience, I am excited about the opportunity to bring my expertise in brand storytelling and strategy to a company that is revolutionizing the automotive and clean energy industries.
Personal anecdotes like these help the applicant stand out and create a memorable connection with the company, demonstrating their genuine interest in joining the team and contributing to the brand's development.

During a recent marketing conference, I had the opportunity to attend a workshop led by a member of the Google Brand Studio team, and I was left in awe of the team's innovative approaches to creating unforgettable and impactful brand experiences. It is with great enthusiasm that I submit my application for the Brand Strategist position at Google, where I believe my six years of marketing experience, combined with my passion for creative problem-solving, would enable me to contribute meaningfully to the company's ongoing mission to organize the world's information and make it universally accessible and useful.
By mentioning a specific event that sparked their interest in the company, the applicant demonstrates their genuine connection to the brand and their ability to fit well within the company culture.

As someone who has always been passionate about supporting local businesses and artisans, the Brand Strategist position at Etsy presents an exciting opportunity for me to use my six years of marketing and branding experience to champion a company that is dedicated to empowering creative entrepreneurs and fostering a global marketplace for unique and handmade goods. I am eager to bring my expertise in storytelling and strategy to a company that shares my commitment to supporting small businesses and creating meaningful connections between buyers and sellers.
By aligning their personal values with the company's mission, the applicant effectively showcases their enthusiasm for the role and demonstrates how they would be a great fit as a Brand Strategist at Etsy.