Social Media Manager Cover Letters

Approved by real hiring managers, these Social Media Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Social Media Manager Roles
Compiled and approved by: Marie-Caroline Pereira
Senior Hiring Manager - Social Media Manager Roles
10+ Years of Experience

Social Media Manager Cover Letter Example

Dear Hiring Manager,

As someone who practically lives on social media, I was thrilled to come across the Social Media Manager position at Google. I've always admired Google's dedication to innovation and making the world a better place, and I've been a loyal user of Google products for as long as I can remember. The opportunity to contribute to the company's social media presence and help shape the way people interact with the brand online sounds like a dream come true.

Having worked in social media management for the past four years, I've developed a strong understanding of what it takes to create engaging content and foster meaningful connections with a diverse audience. During my time at Resume Worded, I was responsible for increasing our social media following by 150% within a year and driving 60% more traffic to our website through targeted campaigns. I also successfully implemented a new content strategy that led to a 40% increase in user engagement across all platforms. I'm excited to bring my expertise in content creation, analytics, and audience growth to Google and contribute to the company's ongoing success in the digital space.

One aspect of Google's culture that particularly resonates with me is the commitment to fostering a diverse and inclusive environment. I've always been passionate about promoting diversity in the workplace and have been an active participant in various diversity and inclusion initiatives throughout my career. I believe this shared value will allow me to better understand and engage with Google's diverse audience and create content that truly speaks to everyone.

Thank you for considering my application. I'm eager to learn more about the Social Media Manager role at Google and discuss how my experience and passion for social media can contribute to the company's ongoing success.

[Your Name]

Why This Cover Letter Works in 2023

Emphasizing Relevant Experience

In this sentence, the writer highlights their social media management experience, showing that they have the skills and knowledge necessary for the role. This is important because it establishes their credibility early on and sets the stage for the rest of the letter.

Sharing Specific Accomplishments

By providing specific numbers and accomplishments, the writer demonstrates their ability to create tangible results in their field. This not only showcases their skills but also gives the hiring manager a clear idea of how they might contribute to the company's success.

Connecting to Company Values

Here, the writer highlights their passion for diversity and inclusion, which aligns with Google's company culture. This shows that they've done their research and are genuinely interested in working for a company that shares their values.

Social Media Manager Cover Letter Example

Dear Hiring Manager,

I am writing to express my interest in the Social Media Manager position at Twitter. As a regular user and passionate advocate of the platform, I've seen firsthand how Twitter has changed the way we communicate and share information. Your commitment to instant, global conversation is something I deeply admire and I believe my experience in social media management makes me a strong fit for this role.

At Resume Worded, I led a social media team that boosted our organic reach by 40% in just six months. One of my most significant achievements was designing a content strategy that increased our Twitter engagement rate by 25%. This involved deep data analysis, understanding our followers' behavior, and crafting timely, relatable content. In addition, I spearheaded a user-generated content campaign that increased our follower count by 30%.

I am excited about the opportunity to bring these experiences to Twitter. I am particularly drawn to the creative freedom and fast-paced nature of managing social media for such a dynamic company. Moreover, I am eager to work with a diverse team of professionals who are equally passionate about social media.

Thank you for considering my application. I look forward to the possibility of contributing to Twitter's continued success in shaping global conversation.

[Your Name]

Why This Cover Letter Works in 2023

Showcase Strategic Thinking

Demonstrating your ability to craft a successful content strategy not only shows you understand your job, but also tells me you can think strategically. It lets me know that you're not just good at the day-to-day tasks, but you're able to analyze data, understand your audience, and use that to your advantage. This is a key skill for a Social Media Manager, so make sure you highlight it.

Highlight Innovative Initiatives

Having initiated a user-generated content campaign proves your ability to come up with innovative ideas to engage your audience. It's an excellent way to show you know how to leverage the power of your community. It also tells me that you have the ability to think outside the box and utilize resources effectively to get results.

Senior Social Media Manager Cover Letter Example

Dear Hiring Manager,

I am very interested in the Senior Social Media Manager role at Facebook. As someone who has been in the social media industry for several years, I have always admired Facebook's innovative approach to connecting people globally. I would love to contribute my expertise and passion to your team.

At Resume Worded, I was responsible for managing the social media strategies of our biggest clients. I led a team of five, and together we achieved a 70% increase in engagement rates across all platforms within a year. I also created and implemented a comprehensive social listening strategy, which helped our clients understand their audience better and resulted in a 35% increase in positive brand sentiment.

What excites me about this role at Facebook is the chance to work in a constantly evolving space, where every day brings new challenges and opportunities. I am also eager to lead and mentor a team, and bring my experience to an organization that is at the forefront of social media innovation.

I appreciate your time and consideration, and I am excited about the possibility of bringing my creative and strategic skills to Facebook.

[Your Name]

Why This Cover Letter Works in 2023

Quantify Achievements

When you mention a 70% increase in engagement rates, it immediately grabs my attention. Quantifiable achievements are proof that you can deliver results. It paints a picture of what you could potentially do for my company. So, always try to quantify your achievements, it gives them more weight.

Showcase Expertise

When you mention creating a comprehensive social listening strategy, it shows that you have a deep understanding of the role. It demonstrates your expertise and tells me that you're not just another social media enthusiast, but someone who understands the nuances of the industry. Showcase such expertise and make it clear that you're someone who can make my social media channels stand out.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a daily consumer of Spotify's expertly curated playlists, imagine my excitement when I discovered the opening for a Social Media Manager at your company. The remarkable way Spotify merges technology and music to create a personalized experience for every listener aligns perfectly with my own passion for combining creativity and strategy in social media management.
This intro immediately connects the applicant's personal passion for the product with their professional expertise, making them a relatable and invested candidate for the Social Media Manager role.

While working on a marketing project that utilized Salesforce's extensive CRM platform, I was inspired by the company's ability to revolutionize customer interactions. The chance to contribute to such an innovative brand as a Social Media Manager appeals to my desire to combine my skills in content creation and audience engagement to make a lasting impact on your digital presence.
By sharing a brief experience of how they've already interacted with the company's product, the applicant shows a genuine interest in the company's mission and demonstrates their aptitude in the field.

As a long-time supporter of sustainable practices, I was more than enthusiastic to discover the Social Media Manager opportunity at Patagonia. The company's dedication to environmental awareness and their genuine commitment to responsible business practices make the prospect of managing their social media channels a fulfilling challenge I am ready to embrace. [COMMENTRAY] This intro highlights the applicant's personal values aligning with the company's core mission, showcasing their enthusiasm and understanding of the brand's unique identity.

After recently attending an Adobe MAX conference, I was blown away by the company's dedication to empowering creative professionals through cutting-edge tools and resources. With this inspiration in mind, I was thrilled to find the Social Media Manager position at Adobe, where I can apply my passion for both creativity and social media strategy to enhance the company's online presence.
By mentioning a specific event they attended, the applicant demonstrates their proactive interest in the company and its industry, making them a more memorable candidate for the position.

Growing up exploring the wonders of science at the American Museum of Natural History, I always admired the institution's ability to educate and inspire visitors of all ages. When I saw the opening for a Social Media Manager, I recognized a unique opportunity to transform my personal memories into a professional journey, helping the museum reach new audiences and create lasting connections through online platforms.
This intro offers a personal anecdote that connects the applicant's history with the company, emphasizing their deep-rooted passion and interest in the organization's mission.