Brand Manager Cover Letters

Approved by real hiring managers, these Brand Manager cover letters have been proven to get people hired in 2023. A hiring manager explains why.

Hiring Manager for Brand Manager Roles
Compiled and approved by: Emma Berry-Robinson
Senior Hiring Manager - Brand Manager Roles
19+ Years of Experience
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Brand Manager Cover Letter Example

Dear Hiring Manager,

When I first came across the Brand Manager position at Unilever, I was immediately drawn to the company's commitment to sustainability and the opportunity to work on some of the most iconic brands in the world. As someone who grew up with Dove's Real Beauty campaign and recycled my family's plastic containers religiously, joining a company that values both social impact and environmental responsibility feels like a natural fit for me.

During my time as a Marketing Coordinator at Resume Worded, I was responsible for managing multiple product launches and driving a 30% increase in our social media following within six months. I also had the pleasure of collaborating with cross-functional teams to develop and execute marketing strategies that led to a 15% increase in conversion rates. My success in these areas stems from my ability to identify and leverage consumer insights to create compelling brand stories and engaging content.

I'm particularly excited about the chance to work on Unilever's purpose-driven brands, such as Ben & Jerry's, which has always been one of my favorites not just for their delicious ice cream but also for their commitment to social justice and environmental causes. I believe my passion for creating positive change and my experience in building strong brand identities would make me a valuable addition to the Unilever team.

Thank you for considering my application. I look forward to the opportunity to contribute to Unilever's mission and help grow its incredible portfolio of brands.


[Your Name]

Why This Cover Letter Works in 2023

Highlighting Relevant Experience

This sentence does a great job of showcasing specific accomplishments and experiences that directly relate to the Brand Manager role. By providing concrete numbers and results, the candidate demonstrates their ability to drive tangible success in their past positions.

Showing Genuine Enthusiasm

What makes this sentence stand out is the personal connection the candidate makes with the company's values and brands. By mentioning specific brands and their initiatives, the candidate comes across as genuinely passionate about the company and its mission, which can set them apart from other applicants.

Brand Manager Cover Letter Example

Dear Hiring Manager,

As a marketing enthusiast who grew up surrounded by Nike's iconic "Just Do It" campaign and its impact, I am thrilled to apply for the Brand Manager position at Nike. Your commitment to innovation, and the way you inspire not just athletes, but everyone to rise above their limits, resonates deeply with my personal and professional ethos.

At Resume Worded, I spearheaded a rebranding strategy that resulted in a 30% increase in user engagement within the first quarter. This success was largely due to my ability to seamlessly integrate consumer insights, data analysis, and creativity to develop a brand story that struck a chord with our target audience. In another instance, working with a cross-functional team at RW Tech Company, I was instrumental in launching a product line that brought in a 15% increase in revenue within the first six months of launch.

In these roles, I've developed a knack for identifying the pulse of the consumer and translating it into compelling brand narratives. I am confident that I can bring the same level of success and passion to the iconic brand that Nike has built.

What excites me about this role at Nike is the opportunity to work with a brand that has such a significant cultural impact. The chance to create campaigns that inspire millions and shape the narrative of sports is a challenge I look forward to.

Thank you for considering my application. I look forward to the possibility of contributing to Nike's legacy of inspiring athletes and everyday individuals to achieve their potential.

[Your Name]


Why This Cover Letter Works in 2023

Aligning Personal and Professional Values

When you connect your personal values to the ethos of the company, like Nike's commitment to innovation and inspiration, it shows the recruiter that you're not just a fit for the job, but for the culture as well. This connection can make you more memorable and help establish a deeper connection with the hiring team.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

As a self-proclaimed tech enthusiast, I was thrilled to discover the Brand Manager position at Apple, a company that consistently pushes the boundaries of innovation and aesthetics. I remember my very first iPod Shuffle, a sleek device that fueled my love for both music and technology, and since then, I have closely followed Apple's product launches and brand evolution.
This introduction connects on a personal level, sparks nostalgia, and demonstrates the candidate's genuine interest in Apple's products and brand history.

The opportunity to work as a Brand Manager for Tesla, a trailblazer in the electric vehicle industry, aligns perfectly with my passion for finding eco-friendly solutions to global problems. I have had the pleasure of test-driving a Tesla Model 3, and the blend of cutting-edge technology, luxurious design, and environmental consciousness left a lasting impression on me.
By highlighting the candidate's personal experience with the product, this intro showcases a deep interest in the company's values and commitment to sustainability.

As a lifelong fan of athletic wear, I am keenly interested in joining the team at Nike as a Brand Manager, a company known for empowering athletes of all levels while fostering a culture of innovation. Nike's iconic "Just Do It" campaign has motivated me to tackle challenges, both on the field and in my marketing career, and I am excited about the possibility of contributing to the brand's continued growth.
This intro effectively establishes a personal connection through shared values and demonstrates the candidate's admiration for the company's motivational marketing approach.

When I learned of the Brand Manager opening at Patagonia, I couldn't help but reminisce about my adventures in the great outdoors, clad in my trusty Patagonia fleece. As an avid hiker and conservationist, the opportunity to work for a company that prioritizes sustainable practices and encourages exploration is truly inspiring.
By sharing a personal story and aligning interests with the company's core mission, this introduction creates an emotional connection while highlighting the candidate's genuine excitement for the brand.

Upon seeing the Brand Manager position at LEGO, I was instantly transported back to my childhood, piecing together colorful bricks, creating entire worlds with my imagination. LEGO's commitment to fostering creativity and inspiring young minds resonates with my passion for crafting engaging brand experiences that captivate audiences and leave lasting impressions.
This introduction effectively taps into nostalgia and showcases the candidate's understanding of the brand's core values, while connecting personal passion with the role's objectives.