If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
Growing up in a household that always had Coca-Cola products in the fridge, I saw firsthand how a strong brand can create loyal consumers. When I came across the Associate Brand Manager position at The Coca-Cola Company, I was excited to see that I could apply my passion for brand management to help maintain and improve the iconic presence of their diverse portfolio of brands in the marketplace.
As a frequent user of LinkedIn for my professional development and networking activities, I've been consistently impressed by the platform's ability to connect people across industries and geographies. When I saw the opening for an Associate Brand Manager at LinkedIn, I knew that it would be the perfect place for me to apply my brand management expertise to help strengthen LinkedIn's position as the premier professional networking platform.
During my recent visit to a local Starbucks, I was inspired by the sense of community the store created and the way the brand consistently delivers an exceptional customer experience. This inspired me to seek out an opportunity to contribute my brand management skills to a company like Starbucks, where I could help drive further growth and loyalty among their customer base as an Associate Brand Manager.
As someone who appreciates cutting-edge technology, I have always admired Apple for revolutionizing the way we live and work. When I came across the Associate Brand Manager position at Apple, I saw the perfect chance to combine my passion for technology and brand management to create impactful marketing campaigns that continue to position Apple as a leader in innovation.
Traveling has always been a passion of mine, and booking flights through Southwest Airlines has consistently been a preferred choice due to their commitment to affordability and friendly customer service. When I discovered the opening for an Associate Brand Manager at Southwest Airlines, I knew that it was the ideal opportunity to apply my brand management skills to help strengthen and promote the values that make Southwest stand out in the industry.
[COMMENTALTERY] In this intro, the applicant highlights their personal experience and appreciation for the company's unique offerings, showing they understand what sets Southwest apart in the industry.