If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
Growing up with a mother who worked for Procter & Gamble, I've always been fascinated by the world of consumer goods, and the way powerful brands can shape consumer behavior. It was this fascination that led me to pursue a degree in marketing and ultimately seek out the Assistant Brand Manager position at P&G. The company's longstanding history of launching successful campaigns and commitment to global sustainability make it the ideal place for me to contribute to the growth and development of innovative products.
While exploring the wide array of sustainable products at my local grocery store, I couldn't help but notice the impressive presence of Nestle's brands on the shelves. This inspired me to research more about the company's sustainability initiatives and led me to discover the Assistant Brand Manager role. With my background in marketing and genuine appreciation for Nestle's dedication towards responsible production and consumption, I am excited about the opportunity to make a difference at a company that shares my values.
During a recent marketing conference, I attended a workshop on brand management led by a PepsiCo team member. The innovative approach to storytelling and the unique ways in which PepsiCo builds lasting consumer connections immediately piqued my interest in exploring career opportunities with your company. I am excited to apply for the Assistant Brand Manager position to bring my marketing experience and passion for cultivating engaging brand experiences to PepsiCo's diverse portfolio.
As someone who's passionate about health and wellness, I've always admired Johnson & Johnson's comprehensive approach to improving lives through their diverse range of products. My background in marketing for consumer goods and my strong belief in the power of brands to positively impact lives make me an excellent candidate for the Assistant Brand Manager position. I am eager to contribute to the continued success of Johnson & Johnson by creating marketing strategies that resonate with health-conscious consumers.
When I first started using my reusable Starbucks cup, I was pleasantly surprised to see the company's efforts to encourage more sustainable consumer habits. As a marketing professional with experience in the consumer goods industry, I am excited to apply for the Assistant Brand Manager role at Starbucks to bring my passion for sustainability and the skills I've honed in marketing to a forward-thinking brand that is dedicated to making a difference.