If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.
As someone who has always appreciated the creative flair and unforgettable jingles of PepsiCo's advertisements, finding your Brand Activation Manager position felt like a serendipitous opportunity. I vividly recall the joy I felt trying to mimic the dance moves in the famous 2001 Britney Spears "Joy of Pepsi" commercial, which now serves as a constant reminder of the lasting impression a well-executed marketing campaign can have on a consumer's experience.
When I think of memorable marketing campaigns, McDonald's immediately comes to mind, and the Brand Activation Manager role has captured my attention. As a frequent traveler, I've encountered McDonald's in various countries, and I've always been impressed with how the company adapts its campaigns to fit local cultures while still maintaining its core brand identity. This global appeal and adaptability make joining your marketing team a truly exciting proposition for me.
One of my most cherished childhood memories is of my family gathered around the TV to watch sporting events while enjoying a bucket of KFC's Original Recipe chicken. This nostalgic connection to KFC, along with your commitment to supporting local communities, is why I am excited to apply for the Brand Activation Manager position and help further elevate a brand that has been such an integral part of my upbringing.
Starbucks has always been more than just a coffee shop to me; it has been a place for meeting friends, studying for exams, and observing the world around me. I am delighted to have stumbled upon the Brand Activation Manager opportunity, as I believe my passion for crafting memorable customer experiences, along with my admiration for Starbucks' commitment to ethical sourcing and community engagement, make me an ideal candidate to help further enhance the brand's unique positioning.
The Apple Store has always held a special place in my heart as the site of a job interview that changed the course of my career several years ago. Consequently, I am thrilled to apply for the Brand Activation Manager role at Apple, where I can use my experience and drive to contribute to a company that has been instrumental in my professional development and that consistently delivers boundary-pushing marketing and user experiences.