Brand Manager

Brand Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Brand Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Management
  • Marketing Strategy
  • Marketing
  • Digital Marketing
  • Market Analysis
  • Fast-Moving Consumer Goods (FMCG)
  • Marketing Management
  •  Find out what your resume's missing
  • Market Research
  • Strategy
  • Brand Development
  • Brand Marketing
  • Business Strategy
  • Brand Strategy
  • International Marketing
  • Trade Marketing
  • Social Media
  • Management
  • Product Launch
  • Advertising
  • Branding
  • Integrated Marketing
  • Social Media Marketing
  • Public Relations
  • Strategic Planning
  • Event Planning
  • Project Management

  •   Show full list

Resume Skills: Tools

  • Salesforce
  • HubSpot
  • Google Analytics
  • Social Media Marketing tools (Buffer, Hootsuite)
  • CRM Systems (Zoho, Microsoft Dynamics)
  • SEMrush
  • Hootsuite
  • Moz Pro
  • Kissmetrics
  • Adobe Suite (Illustrator, InDesign, Photoshop)
  • SIMS database
  • Adobe Photoshop
  • Illustrator
  • SEO
  • Social Media Marketing
  • Email Marketing
  • Content Management Systems (WordPress)
  • SEM
  • Google AdWords
  • PPC Campaigns
  • Content Marketing
  • MailChimp
  • Adobe Marketing Cloud
  • Microsoft Office Suite
  • Khoros
  • Adobe Creative Cloud
  • Asana
  • Microsoft Teams
  • Slack
  • Trello
  • Jira
  • Aha!
  • ProductPlan
  • Roadmunk
  • Slite
  • Airtable
  • Mixpanel
  • Tableau
  • Looker
  • Excel
  •  Match your resume to these skills

Resume Skills: Software

  • Salesforce
  • HubSpot
  • Google Analytics
  • Social Media Marketing tools (Buffer, Hootsuite)
  • CRM Systems (Zoho, Microsoft Dynamics)
  • Tableau
  • MailChimp
  • Canva
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite
  • G Suite
  • Adobe Creative Suite
  • CRM Systems
  • ZoomInfo
  • Sketch
  • InVision
  • Adobe XD
  • Figma
  • Adobe Photoshop
  • Adobe InDesign
  • CorelDRAW
  • Illustrator
  •  Match your resume to these skills

Resume Skills: Marketing

  • Market Research
  • Consumer Segmentation
  • Influence Marketing
  • Insights Development
  • SWOT Analysis
  • Funnel Analytics
  • Competitor Analysis
  • Branding Strategy
  • Product Positioning
  • Market Segmentation
  •  Match your resume to these skills

Resume Skills: Branding

  • Brand Strategy Development
  • Marketing Analysis
  • Product Positioning
  • Consumer Research
  • Competitive Analysis
  • Market Segmentation
  • Market Research Analysis
  • Brand Identity Design
  •  Match your resume to these skills

Resume Skills: Brand Management

  • Brand Strategy
  • Brand Awareness building
  • Product Positioning
  • Marketing Campaigns
  • Market Research
  • Public Relations
  • Brand Positioning
  • Brand Development
  • Competitive Analysis
  • Consumer Behavior Analysis
  • Product Development
  • Customer Segmentation
  • Positioning Strategies
  • Content Creation
  • Price Modeling
  • Distribution Networks
  • Promotional Campaigns
  •  Match your resume to these skills

Resume Skills: Market Research Techniques

Resume Skills: Brand & Product Management

Resume Skills: Languages

Resume Skills: SEO & PPC

Resume Skills: Content Marketing

Resume Skills: Agile Methodologies

Resume Skills: Communication

  • Copywriting
  • Blogging
  • Content Creation
  • Social Media Management
  • Search Engine Optimization
  • Public Speaking
  • Crisis Communication
  • Written Communication
  •  Match your resume to these skills

Resume Skills: Technical

Resume Skills: Business

Resume Skills: Strategic Planning

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Brand Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Brand Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Brand Manager
Created end-to-end integrated marketing campaigns that grew brand awareness by 45% and increased overall revenue by $2M
Spearheaded strategic major product launch leading to a market increase of 30% in the first quarter
Managed cross-functional teams to achieve 15% increase in team efficiency, while effectively cutting down operational costs by 25%
Designed and executed brand strategy that bolstered market share by 18%, earning a company award for excellence in Integrated Marketing
Used comprehensive market analysis to inform digital marketing strategy, boosting social media engagement by 40%
Coca-Cola June 2019 - December 2021
Brand Manager
Implemented unique marketing strategy, increasing sales by $1.6M within the first year
Played lead role in a Product Launch driving a 12% increase in overall brand market share
Executed a consumer-focused branding strategy that increased customer loyalty by 35%
Managed a dynamic marketing team, fostering a 95% employee retention rate over 2 years
Procter & Gamble January 2016 - May 2019
Assistant Brand Manager
Implemented regional marketing plans leading to a 10% annual market growth
Reduced customer support issues by 22% by optimizing branding strategy
Promoted to Brand Manager 6 months ahead of schedule due to exemplary performance
Resume Worded University May 2015
Master of Business Administration - Marketing
Focus on brand strategies and consumer behavior analysis
Resume Worded University May 2013
Bachelor of Business Administration, Marketing
Graduated Magna Cum Laude
Recipient of the Outstanding Senior in Marketing Award
Market Research Techniques: Qualitative & quantitative research, focus groups, interviews, surveys, A/B testing, customer segmentation
Marketing Software: Salesforce, HubSpot, Google Analytics, Social Media Marketing tools (Buffer, Hootsuite), CRM Systems (Zoho, Microsoft Dynamics)
Brand & Product Management: Product life cycle management, branding strategies, product positioning, value proposition design, competitive analysis
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Certified Trade Marketing Strategist (CTMS, 2021), Google Analytics Individual Qualification (2020)
Leadership & Volunteering: Co-founder, Women in Marketing (WiM); Developed a weekly discussion series with leading marketers
Projects: Implemented a successful rebranding strategy for a local non-profit organization, leading to a 30% increase in donations within 6 months
Conferences & Publications: Keynote Speaker at Annual Virtual Summit for Emerging Marketers, 2021; Authored an article on 'The impact of virtual reality on brand engagement' in AdMark Journal, 2020
Your Name
Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2022 - Present
Marketing Director
Devised a high-impact business strategy plan that saw a consistent 13% quarterly growth in revenue
Championed market research initiatives that influenced the repositioning of two lagging brands, leading to a sales hike by 23% annually
Oversaw team of 10 in deploying a successful international marketing campaign that expanded footprint in 8 new markets
Propelled social media reach by 30% through innovative digital marketing techniques
Initiated a brand development plan that redefined company image, growing our digital audience by 60% in 6 months
Nike August 2018 - January 2022
Senior Marketing Manager
Leveraged market analysis to re-strategize marketing plan, resulting in 15% revenue growth
Spearheaded successful trade marketing efforts leading to an increase of 9% in B2B sales
Managed branding strategy, resulting in a 20% increase in brand recognition globally
Developed and implemented FMCG strategies that improved sales turnover by 18% annually
Unilever April 2015 - July 2018
Marketing Manager
Led marketing strategy that improved product visibility and increased customer base by 18%
Successfully launched 3 new products contributing an additional 10% to the overall revenue
Orchestrated an advertising campaign which boosted brand awareness by 30%
Resume Worded Institute January 2022
Certified Digital Marketing Professional (CDMP)
Focus on SEO, PPC, Social Media Marketing
Resume Worded University May 2015
Master of Business Administration - Marketing
Specialization in Market Research and Brand Management
Marketing Tools: Google Analytics, SEMrush, Hootsuite, HubSpot, Moz Pro, Kissmetrics
SEO & PPC: Keyword Research, On-page & Off-page Optimization, PPC Campaign Management
Content Marketing: Content Creation, Blogging, Infographics, Social Media Copywriting
Languages: English (Native), Spanish (Conversational)
Certifications: HubSpot Inbound Marketing Certification (2021), Google Analytics Individual Qualification (2020)
Leadership & Volunteering: Mentor at Startup Weekend, Marketing Director for Local Nonprofit
Projects: Established and grew a marketing blog to 50K+ monthly visitors, Led a successful crowdfunding campaign for a local charity
Your Name
Product Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2022 - Present
Senior Product Manager
Piloted successful product launch that increased earnings by 35% within the first quarter
Used data-driven market research to develop the business strategy, contributing to a 14% rise in annual revenue
Managed a team of 6 product designers, improving team efficiency by 18%
Crafted a successful international marketing plan resulting in product adoption in 5 additional countries
Implemented innovative digital marketing strategies, leading to 25% rise in website traffic
Amazon July 2018 - February 2022
Product Manager
Developed marketing management processes that expedited product delivery by 30%
Created a brand strategy that boosted Amazon’s brand image, resulting in a 20% customer increase
Managed effective market analysis, leading to better targeting and a 15% rise in sales annually
Microsoft January 2016 - June 2018
Assistant Product Manager
Contributed to a product launch that achieved $1M in sales within the first three months
Optimized advertising strategy leading to a 28% increase in brand visibility
Used market research data to align the marketing strategy, leading to a 9% increase in B2B sales
Resume Worded University May 2016
Master of Business Administration
Specialization in Product Management
Resume Worded Academic Center June 2014
Bachelor of Science in Computer Science - Product Development
Minors in Business Management and Marketing
Awards: 'Product Innovator of the Year' (2014), Dean's List 2013 (Top 10%)
Product Management Tools: Jira, Trello, Aha!, Asana, ProductPlan, Roadmunk
Design and Prototyping Software: Sketch, InVision, Adobe XD, Figma, Canva
Data Analysis tools: Google Analytics, Mixpanel, Tableau, Looker, Excel
Agile Methodologies: Scrum, Kanban, Lean, Extreme Programming (XP), Feature-Driven Development (FDD)
Certifications: Certified Product Manager - AIPMM, Certified Scrum Master (CSM)
Leadership & Volunteering: Established local Product Managers Meetup Group - Organizer and speaker since 2018
Projects: Developed 'PM Insight' Blog delivering product management insights and tutorials
Awards: ‘Product Manager of the Year’, Resume Worded, 2023
Your Name
Vice President Brand Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Vice President Brand Marketing
Championed a comprehensive brand strategy that increased brand awareness by 40%, successfully positioning Resume Worded as a leader in career services.
Executed an integrated marketing campaign that increased web traffic by 60% and boosted subscription purchase rate by 15%.
Developed a customer insight framework which drove a 50% increase in customer retention and 30% upselling of premium packages.
Established strategic partnerships that expanded our services to two additional countries and increased market share by 20%.
Directed art direction initiatives contributing to a consistent brand message, leading to a 25% increase in social media engagement. May 2015 - December 2019
Director of Brand Development
Generated a 35% increase in new customer engagement by directing the development and execution of innovative digital media campaign.
Facilitated sales growth of $2M in the first year by executing effective online marketing strategies.
Implemented a creative strategy that led to a 20% increase in email marketing engagement and a 10% higher conversion rate.
Nike Inc. March 2012 - April 2015
Brand Manager
Led brand management initiatives that boosted sales by 30% across three core product lines.
Played an instrumental role in launching two successful product lines that resulted in a 25% increase in market share.
Procter & Gamble June 2009 - March 2012
Senior Brand Associate
Contributed to the design and launch of an advertising campaign that increased product sales by 15%.
Enhanced marketing strategy that broadened customer base by 20% in the first year.
Resume Worded Institute March 2020
Advanced Certification in Digital Marketing
Focused on latest trends in brand development and online advertising.
Resume Worded University May 2012
Master of Business Administration - Marketing
Specialization in Brand Management
Strategic Brand Development: Brand Positioning, Customer Segmentation, Competitive Analysis, Brand Launches, Marketing Communication Strategies, Digital Marketing
Marketing Tools: Google AdWords, Google Analytics, Salesforce, Tableau, SEMRush, MailChimp
Marketing Techniques: SEO/SEM, Content Marketing, Email Marketing, Influencer Marketing, Video Marketing, Social Media Marketing
Leadership: Team Management, Project Management, Budget Management, Strategic Planning, Partner & Vendor Management
Certifications: Certified Brand Strategist (2021), Google Analytics IQ Certification
Achievements: Awarded 'Marketer of the Year' by (2018)
Professional Associations: Active member of The American Marketing Association
Volunteer Work: Marketing mentor at local youth center, helping youngsters understand the basic concepts of marketing through interactive sessions.

How do I add skills to a Brand Manager resume?

Review the job posting closely.

Go through the Brand Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Fast-Moving Consumer Goods (FMCG), Marketing and Marketing Management are possible skills. These are skills you should try to include on your resume.

Add industry skills like Market Analysis and Marketing Strategy.

Add other common skills from your industry - such as Digital Marketing, Market Research and Brand Management - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like International Marketing, Advertising and Branding - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Brand Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Brand Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Brand Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Brand Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Brand Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Brand Manager Skills and Keywords to Include On Your Resume

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Brand Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

Resume Example
Digital Brand Manager

Resume Example
Entry Level Brand Ambassador

Resume Example
Creative Brand Manager

Resume Example
Retail Brand Manager

Resume Example
Associate Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Brand Manager resume?

Some popular Brand Manager hard skills are Brand Management, Marketing Strategy, Marketing, Digital Marketing, Market Analysis, Fast-Moving Consumer Goods (FMCG), Marketing Management and Market Research.

Depending on the job you apply to, skills like Public Relations, Trade Marketing, Branding, International Marketing and Advertising can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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