Director Of Brand Management

Director Of Brand Management Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Director Of Brand Management job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Management
  • Brand Development
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Advertising
  • Integrated Marketing
  •  Find out what your resume's missing
  • Brand Marketing
  • Strategy
  • Social Media Marketing
  • Strategic Partnerships
  • Art Direction
  • Email Marketing
  • Competitive Analysis
  • Online Marketing
  • Market Research
  • Marketing
  • Digital Media
  • Public Relations
  • Business Strategy

  •   Show full list

Resume Skills: Brand Strategy

  • Brand Positioning
  • Brand Equity
  • Customer Insight
  • Competitive Analysis
  • Market Analytics
  • Pricing Optimization
  • Brand portfolio management
  • Market positioning
  • Value proposition design
  • Brand equity optimization
  • Pricing strategy
  • Brand Development
  • Industry Analysis
  • Market Segmentation
  • Strategic Planning
  • Product Positioning
  • Positioning & Repositioning
  • Consumer Journey Mapping
  • Pricing Strategy
  • Portfolio Strategy
  •  Match your resume to these skills

Resume Skills: Marketing Tools

  • Google Analytics
  • Tableau
  • SEO
  • SEM
  • email marketing
  • social media marketing
  • Adobe Analytics
  • Marketo
  • CRM Systems (Salesforce, Hubspot)
  • Salesforce
  • SEO Proficient
  • Adobe Creative Suite
  • SEMrush
  • SEO & SEM
  • Google AdWords
  • Social Media Ad Tools (Facebook, Twitter, LinkedIn)
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Technical Tools

Resume Skills: Softwares and Design

Resume Skills: Languages

Resume Skills: Strategy & Analytics

Resume Skills: Analytical

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Director Of Brand Management Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Director Of Brand Management Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Director Of Brand Management
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2018 - Present
Global Brand Strategy Manager
Revitalized stagnant marketing program using exclusively digital channels, resulting in increased organic website visits by 87%.
Integrated a groundbreaking brand strategy solution, which precipitated a surge in consumer engagement by 34% within six months.
Harnessed the power of social media marketing to enhance brand visibility, leading to a 50% increase in following alongside a 40% increase in conversion rates.
Managed and liaised with a diverse team, driving down project completion times by 25% and fostering a 39% increase in overall productivity.
Developed partnerships and strategic alliances with influencers and related business entities, amplifying brand awareness by 200%. December 2015 - May 2018
Senior Brand Manager
Employed data-driven market research to understand consumer behavior, leading to revenue growth of $1M in 2017.
Implemented innovative email marketing campaigns that increased consumer retention by 35% and attracted 30% new customers within a year.
Orchestrated a brand management program, revitalizing the company’s corporate image that caused a 20% increase in customer loyalty index.
Johnson & Johnson January 2012 - November 2015
Associate Brand Manager
Developed and implemented an online advertising strategy, enhancing the brand's online presence and increasing website traffic by 30%.
Performed regular competitive analyses, informing strategic adjustments that captured a 15% market share from industry rivals.
Led an integrated marketing team, successfully launching three new products and amplifying sales by 18%.
Resume Worded Institute June 2020
Executive Master in Brand Management
Focused on brand strategy and innovation management
Resume Worded University May 2011
Bachelor of Business Administration - Marketing Management
Minor in Consumer Psychology
Awards: Dean's List 2010 (Top 10%), Resume Worded Scholarship recipient
Marketing Tools: Google Analytics, Adobe Analytics, Tableau, Marketo, CRM Systems (Salesforce, Hubspot)
Brand Strategy Skills: Brand Development, Industry Analysis, Competitive Analysis, Market Segmentation, Strategic Planning, Product Positioning
Softwares and Design: Adobe Creative Suite (Photoshop, InDesign, Illustrator), MS Office Suite (PowerPoint, Excel, Word)
Languages: English (Native), Chinese (Fluent), French (Intermediate)
Certifications: Certified Brand Strategist (2020), Advanced Certification in Marketing Strategy (2019)
Leadership & Volunteering: Resume Worded Foundation (Board Member and Chair), Marketing Mentor at Startup Incubator
Projects: Conducted a year-long project on 'Impact of AI on Branding Strategies' during Master's, Published a research paper on 'Changing consumer behavior trends post-pandemic'
Your Name
Global Brand Strategy Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Pfizer April 2016 - Present
Brand Marketing Manager
Navigated the successful rebranding project, managing $2M budget, culminating in a 25% increase in brand recognition and 60% improvement in brand equity.
Collaborated in the development of the brand’s overall marketing and business strategy, successfully boosting revenue by $500K in Q1 of 2020.
Intricately led optimization of Pay Per Click (PPC) campaign, resulting in 50% increase in click-through rates and lower cost per click by 10%.
Monitored and evaluated market trends, consumer behavior, and competitor activity to identify market opportunities, increasing brand market penetration by 20%.
Revamped existing email marketing campaign, enhancing open rate by 30% and click-through rate by 18%.
Resume Worded July 2012 - March 2016
Brand Manager
Managed successful new product launches, recognized with a 35% increase in sales revenue.
Administered the brand's social media marketing strategy, enhancing brand visibility and increased followers by 130%.
Conducted an extensive market research project, identifying key market trends which in turn increased sales by 15% within a year.
Nestle March 2009 - June 2012
Brand Associate
Pioneered beneficial strategic partnerships that increased brand exposure and resulted in a 20% sales increase.
Instrumental in the creation of a focused public relations strategy, improving brand image and customer perception by 40%.
Conducted competitive analyses on industry trends to assist in the planning and execution of marketing initiatives, contributing to a 15% growth in market share.
Resume Worded Institute January 2012
Master of Business Administration (MBA) - Concentration in Marketing
Focused coursework on advanced marketing strategy and brand management
Resume Worded University May 2009
Bachelor's degree in Business Administration
Specialization in Marketing and Advertising
Dean's list: Consistently placed in the top 10% of the class
Brand Management: Brand Positioning, Brand Equity, Customer Insight, Competitive Analysis, Market Analytics, Pricing Optimization
Marketing Analytics: Google Analytics, Tableau, SEO, SEM, email marketing, social media marketing
Project Management: Scrum, Agile, Lean methodologies, MS Project, JIRA, Basecamp, Asana, Sprint Planning
Technical Tools: MS Office Suite (Word, PowerPoint, Excel), Adobe Creative Suite (Photoshop, Illustrator, InDesign), CRM Systems (Salesforce, Hubspot)
Certification: Google Ads Certified, Google Analytics Certified, Project Management Professional (PMP)
Leadership & Volunteering: Volunteer Marketing Consultant for local non-profits & Start-ups, Mentor for new marketing professionals under American Marketing Association (AMA)
Awards: ‘Rising Star’ award at Pfizer for innovative brand strategy, ‘Best Campaign’ award at Resume Worded for customer engagement
Professional Development: Continuous learning through marketing webinars and workshops, Regular attendee of AMA meetings and seminars
Your Name
Senior Brand Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE May 2019 - Present
Brand Strategy Director
Achieved an 18% YoY increase in business growth rates through innovative marketing strategy execution.
Deployed successful brand marketing methodologies, leading to 50% increase in brand awareness and a 30% boost in consumer retention.
Directed a cross-functional team of marketers, designers, and writers, fostering a culture of synergy that improved project completion rates by 35%.
Launched a comprehensive online marketing strategy that expanded current client base by 25%, while boosting company web-footprint by 40%.
Implemented an integrated marketing campaign, leveraging digital and traditional channels to increase the brand’s market footprint by 20%.
Nielson January 2015 - April 2019
Lead Brand Strategist
Utilized data-driven insights to develop, execute, and monitor strategic brand initiatives, resulting in a 30% increase in brand loyalty metrics.
Designed digital media campaign that surged customer engagement by 45% and improved SEO rankings.
Successfully managed $1M budget and negotiated cost-saving agreements with vendors, saving the company 15% in overhead costs.
Procter & Gamble June 2009 - December 2014
Brand Marketing Specialist
Consistently surpassed marketing performance benchmarks, contributing to a yearly gross profit increase of 30%.
Launched a new product line that resulted in annual sales volume increase of $3M.
Revolutionized the brand positioning strategy, driving significant incremental growth on the core business.
Resume Worded Institute April 2016
Certified Brand Strategist
This certification enabled an extensive understanding of brand planning and strategy execution.
Resume Worded University June 2009
Master of Business Administration - Marketing
Specialization in Brand Management
Brand Strategy: Brand Development, Positioning & Repositioning, Consumer Journey Mapping, Pricing Strategy, Portfolio Strategy
Marketing Tools: Google Analytics, Marketo, SEO & SEM, Google AdWords, Social Media Ad Tools (Facebook, Twitter, LinkedIn)
Analytical Skills: Market Research, Competitive Analysis, Consumer Segmentation, ROI and Performance Analysis
Project Management Tools: Trello, Asana, Jira, MS Project, Slack
Awards & Recognitions: Marketing Excellence Award at Procter & Gamble (2014), Rising Star of the Year at Nielson (2017)
Leadership & Volunteering: Volunteer at the NYC Marathon aiding brand promotion (2018 onwards), Mentor at Start4big for budding brand strategists (2016 - Present)
Publications & Articles: Published article in 'Marketing Weekly' - 'The importance of brand strategy in digital age' (2021)
Professional Affiliations: Member of American Marketing Association (2011 onwards), Active Participant of The Brand Strategy Insider Conference (2009 onwards)

How do I add skills to a Director Of Brand Management resume?

Review the job posting closely.

Go through the Director Of Brand Management posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising, Digital Marketing and Integrated Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Brand Development and Brand Marketing.

Add other common skills from your industry - such as Brand Strategy, Marketing Strategy and Brand Management - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Strategic Partnerships, Market Research and Public Relations - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Director Of Brand Management resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Director Of Brand Management resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Director Of Brand Management, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Director Of Brand Management Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Director Of Brand Management job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Director Of Brand Management Skills and Keywords to Include On Your Resume

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Director Of Brand Management Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

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Digital Brand Manager

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Project Management Office (PMO) Director

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Entry Level Brand Ambassador

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Creative Brand Manager

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Retail Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Director Of Brand Management resume?

Some effective Director Of Brand Management skills you can add to your resume include:

  • Brand Management
  • Brand Development
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Advertising
  • Integrated Marketing
  • Brand Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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