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A retail brand manager acts as a liaison between customers, the company, and the brand. The retail brand manager oversees how a particular retail brand is perceived by consumers. They also ensure consumers maintain a positive outlook of individual retail branches and the brand at large.
To land a job as a retail brand manager, it’s recommended to have a degree in marketing or business. Hiring managers will also be looking for a candidate with professional experience in marketing, retail management, or as an assistant brand manager. Your resume will stand out to hiring managers if you have experience with digital marketing or social media.
If you have helped a company increase sales, achieve a higher public approval rating, or achieve an enhanced visibility on online platforms, it should be noted in your resume. It’s important to add figures and numbers to support the success you describe. For example, if you enhanced a brand’s social media presence, you should note the percent at which the online following grew.
Prior experience as a retail store manager will stand out to a recruiter. Hands-on retail experience will show a hiring manager you have interacted with a brand's customer demographic and understand them, as well as how retail sales work. Noting successes you had in your retail position, such as boosting sales or decreasing retention levels, will be attractive to hiring managers.
We spoke with hiring managers at leading retail companies like Walmart, Target, and Macy's to gather their best tips for writing a strong Retail Brand Manager resume. They emphasized the importance of showcasing your ability to develop and execute brand strategies, analyze market trends, and drive sales growth. Here are their top tips for crafting a resume that will help you stand out and land your next role as a Retail Brand Manager.
Retail companies want to see that you have a proven track record of successfully managing brands. Use specific examples to showcase your achievements in developing and executing brand strategies.
Avoid making vague statements about your brand management experience. Instead, quantify your impact with specific metrics.
A resume summary is an optional section that highlights your most relevant qualifications for the job you're applying for. While it's not a must-have on your resume, a well-written summary can help you stand out from other candidates and provide context for your experience, especially if you're changing careers or have a diverse background. However, avoid using an objective statement, as it focuses on your goals rather than how you can contribute to the company.
When crafting your summary for a Retail Brand Manager position, focus on your key strengths, accomplishments, and experience that align with the job requirements. Keep it concise and impactful, as hiring managers often have limited time to review resumes. Here are some tips to help you write an effective summary:
Your work experience section is the heart of your resume. It's where you show hiring managers that you have the right experience to excel in the role. Retail brand managers need to highlight their ability to manage teams, oversee product lines, and drive sales growth. Here are some key tips to make your work experience section stand out:
Start each bullet point with a strong action verb that showcases your retail brand management skills. Avoid generic verbs like 'managed' or 'responsible for'. Instead, use industry-specific verbs that paint a vivid picture of your accomplishments:
Compare those to more generic bullet points:
The education section of your resume as a retail brand manager should be concise and highlight your relevant degrees and certifications. This section helps employers quickly understand your educational background and how it relates to the position you're applying for.
Your skills section is one of the most important parts of your resume as a Retail Brand Manager. It's where you showcase your expertise and qualifications that make you the ideal candidate for the job. In this section, you'll want to highlight both your technical skills and your soft skills that are relevant to the position.
When crafting your skills section, keep in mind that many companies use Applicant Tracking Systems (ATS) to screen resumes. These systems scan your resume for specific keywords related to the job description. To ensure your resume makes it past the ATS and into the hands of a human recruiter, be sure to include relevant keywords from the job posting.
Here are examples of popular skills from Retail Brand Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Retail Brand Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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