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A creative brand manager is an experienced marketing professional who oversees how the brand is seen and received by consumers. The creative brand manager makes sure the brand is always reaching the right demographic. They have several duties including analyzing sales data, interpreting data on brand awareness, choosing the graphics and copywriting for the brand, and more.
To get noticed by a hiring manager for this role, you’ll need a relevant Bachelor’s degree, preferably in marketing or business. A creative brand manager is a senior role, so you’ll also need several years of experience working in marketing, advertising or PR to be considered. Hiring managers will want to see a combination of education, experience, and related technical skills like market analysis.
Typically, the creative brand manager oversees all items relating to the brand at a company and therefore is a senior-level position. To have the best chance at landing a role as a creative brand manager, you’ll want relevant experiences like previous roles as a creative designer, assistant brand manager, or public relations associate.
Today most companies use online platforms to advertise their brand. Digital marketing is a powerful tool, but it requires skill to execute effectively. You can take courses in aspects of digital marketing such as email campaign software, digital ads, SEO, and more. Hiring managers will like to see a candidate with knowledge and experience executing digital marketing campaigns.
We spoke with hiring managers who recruit Creative Brand Managers at companies like Coca-Cola, Nike, and Apple to get their top tips on what they look for in resumes. Here are the most important things they told us that will help your resume stand out from the competition and land you more interviews.
Hiring managers want to see evidence of your ability to drive brand growth and engagement. Use specific metrics to quantify your impact:
Avoid vague statements that lack context, like:
When it comes to your resume, a summary is an optional section that can help provide context and highlight your most relevant qualifications. It's especially useful if you're a career changer or an executive with extensive experience. However, it's important to avoid using an objective statement, as they are outdated and ineffective.
When crafting your summary, focus on adding details that aren't already present in other sections of your resume. Avoid repeating information and instead use this space to showcase your unique value proposition. Keep it concise, limiting it to a single paragraph, and steer clear of directly mentioning soft skills or using corporate buzzwords like "proven track record."
Your work experience section is the heart of your resume. It's where you show hiring managers what you've accomplished in previous roles, and how that translates to the creative brand manager position you're applying for. In this section, we'll break down key strategies to make your work experience section stand out.
When describing your work experience, use powerful action verbs that showcase your creative brand management skills:
Avoid generic, overused verbs that don't highlight your unique value:
When applying for creative brand manager roles, your education section is a key part of your resume. Employers want to see that you have the right educational background and training to excel in this position. Here are some tips to make your education section stand out.
As a creative brand manager, your skills section is a key part of your resume. It's one of the first places hiring managers look to quickly assess if you have the right abilities for the job. In this section, we'll cover how to write an effective skills section step-by-step, with plenty of examples of what to do (and what to avoid).
Here are examples of popular skills from Creative Brand Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Creative Brand Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
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