A brand ambassador is someone with an engaged community that positively represents a brand in a wide variety of settings. They help the brand build a positive reputation around their community by providing trustworthy recommendations.
Does this sound familiar to you? You may be pointing out influencers. However, despite their similarities, these two positions have three main differences:
-Ambassadors work continuously offline and online; influencers focus on online marketing.
-Ambassadors offer a more extended long-term relationship, whereas influencers can be paid per post.
-Ambassadors can occasionally create content, whereas influencers do it all the time.
According to a survey conducted by the PR agency Matter Communications, 61 percent of consumers are more likely to trust their peers and influencers than brands and traditional advertising. This is the power of a brand ambassador.
That is why your resume should demonstrate your knowledge of your potential employer’s niche. That company might be looking for someone that is already organically engaged with their brand and their niche.
Another thing you may want to highlight in your resume is your networking skills. As we mentioned earlier, the ambassador’s role goes beyond social media. They must represent the brand with word-to-word recommendations and by building a strong community.
Jump to a resource:
Get advice on each section of your resume:
As a brand ambassador, you must be proficient in marketing analytics, so this is something you should highlight in your resume. Marketing analytics help you make more informed marketing decisions to boost engagement in your audience and grow your community even more. It is an essential factor that your potential employer might want to know. It’ll also help you establish metrics to demonstrate your achievements.
If you’ve been already a brand ambassador in the past, you know that to build your community you needed to implement certain marketing techniques. Your potential employer might want to know that you are able to continue growing your community and engaging it with the latest marketing trends.
An entry-level brand ambassador is someone who has a strong community but low experience with influencer marketing. Your responsibilities include managing social media, providing feedback on the products, and designing promotional content. Your resume should highlight your content creation skills and computer literacy.
If you’ve an entry-level brand ambassador, you probably don’t have a vast list of collaborations with brands. However, that doesn’t mean you can’t demonstrate your experience. You can also include projects in which you used relevant skills for product promotions and influencer marketing.
We've spoken with hiring managers at top companies like Nike, Adidas, and Coca-Cola who frequently recruit brand ambassadors. They've shared insider tips on what makes a resume stand out for this role. The following tips will help you craft a resume that showcases your skills and experience in a way that appeals to employers looking for brand ambassadors.
Employers want to see that you understand and can connect with their target audience. Show this by including specific examples of how you've engaged with this demographic in the past.
Avoid being too general or vague about your target audience experience, like this:
A resume summary for a Brand Ambassador role is optional, but can be a strategic way to provide additional context about your background and qualifications that may not be immediately apparent from the rest of your resume. This is especially true if you are changing careers or have a lot of experience to summarize. A summary should never be long - keep it to a short paragraph at most.
Importantly, never use an objective statement in place of a summary. Hiring managers know your objective is to land the job, so it's redundant and wastes valuable space. Instead, use your summary to highlight your most relevant skills, experiences and achievements as they relate to a Brand Ambassador position.
The work experience section is the heart of your resume. It's where you show hiring managers what you've accomplished in your career and how you can drive results for their company. When writing your work experience, focus on your impact and results, not just your day-to-day responsibilities.
Here are some key tips to make your work experience section stand out:
Your education section shows hiring managers that you have the knowledge and training required for the brand ambassador role. It also gives you a chance to show off coursework, projects or extracurriculars that are relevant to the position.
In this section, we'll break down everything you need to know about writing an effective education section step-by-step, including what to include, how to format it, and tips for making it stand out.
Your brand ambassador resume should demonstrate proactiveness and effective communication. This is because your potential employer wants a candidate that is engaged with their brand. To achieve this, you can include action verbs to complement your achievements.
If you use strong action verbs, you’ll accurately describe your experience and demonstrate accountability. This will help your potential employer know that you are involved in the promotion process and with previous brands. Remember that you should use varied action verbs to enrich your resume. Consider using some of our recommended action verbs for your brand ambassador resume.
For a full list of effective resume action verbs, visit Resume Action Verbs.
The most important thing you want to demonstrate in your skills section is your knowledge of marketing techniques. That’s why you can include skills such as social media management, content creation, and content marketing. However, you should also highlight your computer literacy and knowledge of marketing software such as Hubspot.
Don’t forget to include promotion skills like product demonstration, and visual marketing. Keep in mind that the required skills will defer from company to company. That is why you should take this only as a reference. Don’t forget to check out our selection of skills for your brand ambassador resume.
You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:
This word cloud highlights the important keywords that appear on Brand Ambassador job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
