To position your resume for a brand strategist role, it’s important to understand what a brand strategist does and what skill sets they need to have. Brand strategy is a creative and innovative subsect of any business. Brand strategists will have various responsibilities depending on the company they’re working with. However, the end goal is always the same: to enhance the brand’s value and increase revenue for the company.

It’s important that a brand strategist has a deep understanding of what makes branding effective. They will often have an educational background in marketing, english studies, or PR. An ideal candidate will have a deep understanding of the pathos, ethos, and logos that goes into successful branding. This is why they often have creative backgrounds, such as previous professional experience in graphic design, copywriting, content marketing, and more.

The best brand strategists have a mix of soft and hard skills. They are able to research, compile data, review case studies, and create an actionable and innovative branding plan for each company they work with.

In this guide, we’ll provide you with some insider tips and tricks on how to position your resume for a brand strategist role so your resume stands out to recruiters and hiring managers.

Brand Strategist Resume Templates

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Brand Strategist

Senior Brand Strategist

Brand Director

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Keywords for Brand Strategist Resumes

Brand Strategist Resume Tips

Action Verbs to Use

Related Marketing Resumes

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Header

Summary

Experience

Education

Template 1 of 4: Brand Strategist Resume Example

A brand strategist is someone who works with companies to strengthen their branding to shape the public’s perception of the company, with the end goal of enhancing revenue. Brand strategists use data, customer feedback, and more to understand the current brand. Then, they work with the company to create a branding plan.

No specific degree is needed to become a brand strategist, but a bachelor’s degree in English, communications, marketing, or PR is most desirable. Hiring managers will be looking for a candidate with a mix of technical and creative skills. It’s important that brand strategists have technical skills such as market research, using databases, and analyzing data sets. Hiring managers will be looking for someone with these technical skills, as well as important creative skills such as copywriting, graphic design, and email marketing. Typically, candidates for this role should have at least 2-3 years of experience in a similar role, like as a marketing analyst.

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Tips to help you write your Brand Strategist resume in 2024

Show previous experience analyzing data and research to stand out as a brand strategist

If you want to become a brand strategist, it’s extremely critical to show you understand how to take data and make use of it. Data helps companies understand how their current brand is perceived, and what needs to be changed. If you have experience compiling customer feedback, orchestrating customer interviews or focus groups,or experience working with databases like mySQL, these experiences should be highlighted on your resume.

Also see: How to List Research Experience on Your Resume

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Showcase your ability to collaborate with others

Brand strategists never work alone. To land a job as a brand strategist, you will need to show you have experience working with interdepartmental colleagues and company executives. As a brand strategist, you will constantly work with others to develop branding plans that align with the company's goals. As such, you need to be a strong collaborator who can work effectively with stakeholders to ensure this happens. Any experience where you have successfully collaborated with a team on a project or initiative should be highlighted on your resume.

Also see: How To Demonstrate Teamwork on Your Resume

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Skills you can include on your Brand Strategist resume

Template 2 of 4: Senior Brand Strategist Resume Example

The senior brand strategist is a managerial-level branding professional who helps businesses execute on their branding visions. They are responsible for analyzing the market and product and creating a branding plan for the company based on key data. At many medium to large companies, the senior brand strategist will have a group of branding and marketing professionals that work under them to help execute these initiatives.

When hiring for a senior brand strategist, companies will be looking for someone with several years of experience in branding and marketing strategy. These candidates typically have a bachelor’s degree in marketing, communications, or a similar field. Hiring managers will typically look for candidates that have professional experience in marketing, graphic design, b2b content creation, or other related roles. A candidate with strong leadership skills and extensive experience in the marketing realm is ideal.

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Tips to help you write your Senior Brand Strategist resume in 2024

Show off relevant prior roles and how they relate to the senior brand strategist position

Landing a senior brand strategist role can be achieved in different ways. No two senior brand strategists have the same career history or education. Previous experience in marketing, sales, customer relationship management, data analytics and more can all be considered relevant experience to land this role. Be sure to highlight the specific skills from past roles that are relevant to the job, such as experience interpreting customer data, spearheading new initiatives, or designing collateral or logos.

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Demonstrate your leadership skills for the senior brand strategist role

As this is a senior-level role, hiring managers will desire a candidate with strong leadership skills who has fundamental experience leading a group or project. It’s important to highlight times you have been put in charge of a project or group of employees on your resume. Even experience training new hires would be relevant and can be noted.

Also see: Recruiter View: How To Show Leadership Skills on Your Resume

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Skills you can include on your Senior Brand Strategist resume

Template 3 of 4: Brand Director Resume Example

As every hiring manager knows, a Brand Director is the person who defines a company's identity and shapes its public perception. They need to be forward-thinking, have a keen understanding of market trends, and be able to interpret client behaviors to create effective branding strategies. You see, nowadays companies are seeking Brand Directors who are also data-focused. Why? Because the role is increasingly reliant on customer and market data to create strategies that resonate.

Writing a resume for a Brand Director role can be a bit tricky. It's about striking a balance between showcasing your creative flair and highlighting your analytical skills. You need to demonstrate an ability to continually evolve the brand's identity while maintaining its core values. And remember, many companies these days also want to see a proven record of using digital tools and platforms to drive brand performance.

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Tips to help you write your Brand Director resume in 2024

Show your strategic thinking

Your resume should emphasise your ability to develop and implement long-term brand strategies. This could include mentioning successful brand campaigns you've led, or how your strategies have driven brand growth.

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Highlight your digital expertise

As a Brand Director, you should illustrate your digital competency. Mention specific digital platforms you're proficient with and how you've used them to improve brand performance. That will show you know how to navigate the digital landscape effectively.

Also see: How To Tailor Your Resume To a Job and Write a Targeted Resume

Skills you can include on your Brand Director resume

Creative Strategy

Fast-Moving Consumer Goods (FMCG)

Brand Architecture

Brand Development

Digital Marketing

Marketing Strategy

Branding & Identity

Brand Marketing

Template 4 of 4: Brand Director Resume Example

A brand director is a leader who oversees the branding department and operations of a company. The brand director may have several employees who work under them, such a brand strategist, content creators, and graphic designers. The brand director is an experienced and innovative branding professional who guides the company in creating and maintaining an effective brand.

When hiring for a brand director, companies will be looking for someone with progressive experience in branding and marketing. Most brand directors have a bachelor's degree in marketing, public relations, or another related field. A master’s degree is not necessary but may help you stand out for this senior-level role. Most importantly, a good candidate for this role has 3-10 years of marketing and branding experience, a mix of technical and creative skill sets, and strong management skills.

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Tips to help you write your Brand Director resume in 2024

Gain certifications to show your expertise as a brand director

It can be hard to quantify all of the knowledge you’ve gathered over your career on paper. Certificates are a great way to do just that. You can become certified as a PCM (Professional Certified Marketer) to bolster your resume and gain credibility. The PCM certificate comes in 3 subtypes: marketing management, sales management, and content management. You can choose to obtain the most relevant or get all three.

Also see: How to List Certifications on a Resume

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Highlight your leadership skills that relate to being a branding director

A branding director is a senior-level role and therefore hiring managers will be looking for someone with strong leadership skills and project management experience. Be sure to highlight soft skills that relate to leadership such as crisis management, project management, public speaking, and effective collaboration. You should also note your leadership experiences and achievements in prior roles.

Also see: Recruiter View: How To Show Leadership Skills on Your Resume

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Skills you can include on your Brand Director resume

Creative Strategy

Fast-Moving Consumer Goods (FMCG)

Brand Architecture

Brand Development

Digital Marketing

Marketing Strategy

Branding & Identity

Brand Marketing

Brand Strategist Resume Tips

We reached out to hiring managers at top companies known for their strong branding, including Coca-Cola, Nike, and Apple, to get their insights on what makes a brand strategist resume stand out. Based on their feedback and our own expertise, we've compiled a list of key tips to help you craft a compelling resume that showcases your skills and experience in brand strategy.

Highlight your brand strategy framework expertise

Hiring managers want to see that you have a deep understanding of brand strategy frameworks and how to apply them effectively. In your resume, make sure to:

Mention specific brand strategy frameworks you've used, such as Brand Pyramid, Brand Wheel, or Brand Resonance Model
Describe how you've applied these frameworks to develop successful brand strategies for clients or employers
Provide examples of how your brand strategies have led to measurable results, such as increased brand awareness or sales growth

Avoid simply listing the frameworks without context, like this:

Familiar with Brand Pyramid, Brand Wheel, and Brand Resonance Model

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Showcase your ability to conduct market research

Effective brand strategists need to have a deep understanding of their target audience and market trends. Your resume should demonstrate your ability to:

Conduct market research using various methods, such as surveys, focus groups, and competitor analysis
Analyze market data to identify key insights and opportunities for brand growth
Use market research findings to inform brand positioning and messaging strategies

Don't just say you have experience with market research without providing specifics, like this:

Conducted market research to inform brand strategies

Demonstrate your strategic thinking skills

Brand strategists need to be able to think critically and creatively to develop effective brand strategies. Your resume should showcase your ability to:

Analyze complex business challenges and develop innovative solutions
Identify key brand differentiators and value propositions
Develop long-term brand vision and roadmaps aligned with business goals

Avoid using vague statements that don't demonstrate your strategic thinking skills, like:

Strong strategic thinker with a creative mindset

Quantify your impact on business results

Hiring managers want to see how your brand strategies have contributed to business success. Make sure to include specific metrics and results, such as:

Increased brand awareness by X% through targeted marketing campaigns
Grew market share by X% in key target segments through brand repositioning
Launched new product line that generated $X million in revenue within the first year

Don't just list your responsibilities without highlighting the impact of your work, like this:

Developed brand strategies for multiple clients
Created brand guidelines and messaging frameworks

Highlight your collaboration and leadership skills

Brand strategists often work cross-functionally with teams such as marketing, product, and sales. Your resume should demonstrate your ability to:

Collaborate effectively with diverse stakeholders to align brand strategies with business objectives
Lead cross-functional teams to execute brand initiatives and campaigns
Communicate complex brand concepts and strategies to senior executives and other non-marketing stakeholders

Avoid simply stating that you have collaboration or leadership skills without providing examples, like this:

Strong collaborator and leader with excellent communication skills

Tailor your resume to the specific job and company

One size does not fit all when it comes to brand strategist resumes. Make sure to:

Research the company's brand, values, and marketing strategies
Highlight relevant experience and skills that align with the company's needs and goals
Use language and terminology that resonates with the company's culture and industry

Don't submit a generic resume that could apply to any brand strategist position, like this:

Experienced brand strategist with skills in market research, brand positioning, and messaging

Instead, tailor your resume to the specific job and company you're applying to:

Brand strategist with 5+ years of experience developing award-winning brand strategies for Fortune 500 CPG companies. Expertise in market research, brand positioning, and messaging that drives business results. Proven track record of collaborating with cross-functional teams to launch successful new products and campaigns.

Writing Your Brand Strategist Resume: Section By Section

Header

As a brand strategist, your header is the first thing hiring managers will see on your resume. It's crucial to make a strong first impression and clearly convey your personal brand. Here are some key tips to keep in mind when crafting your header:

1. Showcase your specialty as a brand strategist

While it may be tempting to simply list your name and contact information in your header, consider adding a specific job title or area of expertise that sets you apart. This can help hiring managers quickly understand your focus and value proposition.

For example:

Jane Doe, CPG Brand Strategist
John Smith, Digital Brand Strategy Consultant

Avoid being too generic or vague, such as:

Jane Doe, Marketing Professional
John Smith, Branding Expert

Tailor your job title to the specific role and company you're applying to. Research their brand voice and positioning to mirror relevant language.

2. Include key contact details, but avoid oversharing

Your header should make it easy for hiring managers or recruiters to get in touch. Include your name, phone number, email address, and location (city and state).

However, avoid including too many personal details that could distract from your professional qualifications or introduce bias:

Full mailing address
Multiple phone numbers
Personal social media handles
Headshot or photo

A streamlined header with essential contact information will keep the focus on your brand strategy experience.

Jane Doe, Brand Strategist
New York, NY | [email protected] | 212-555-1234 | linkedin.com/in/janedoe

Ensure your email address and any links to online profiles look polished and professional. Avoid outdated AOL or Hotmail accounts or immature handles.

3. Align your header with your personal brand

As a brand strategist, you understand the importance of consistency and cohesion in branding. Apply that same lens to your own resume header.

Consider how the look and feel of your header — the layout, font choice, use of color or shading — reflects your personal brand and target employer.

For example:

A clean, modern sans serif font and minimalist layout for a tech startup
A classic serif font and more traditional layout for a heritage luxury brand
Subtle pops of color that tie into your online portfolio's branding

While design elements can enhance your header, keep them polished and understated. Avoid:

Distracting, hard-to-read novelty fonts
Bright, unprofessional colors
Busy, cluttered layouts

To ensure your resume makes a strong first impression, try our Score My Resume tool. It provides instant feedback on 30+ key criteria hiring managers look for, so you can perfect your header and the rest of your content.

Summary

A resume summary for a Brand Strategist position is optional, but it can be a valuable addition if you want to provide context or highlight details that may not be immediately apparent from the rest of your resume. This is especially true if you're making a career change and your past experience doesn't directly align with the Brand Strategist role you're targeting. Remember, your resume itself is already a summary of your qualifications, so avoid repeating information that's already covered elsewhere.

When crafting your summary, focus on the key skills, experiences, and achievements that make you a strong candidate for a Brand Strategist position. Tailor your language to the specific job description and company, and aim to showcase your unique value proposition. Keep it concise — a few sentences or a short paragraph is plenty.

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1. Highlight your brand strategy expertise

When writing your resume summary for a Brand Strategist position, it's crucial to showcase your expertise in developing and executing brand strategies. Mention specific skills or experiences that demonstrate your ability to analyze market trends, create brand positioning, and develop strategic plans.

For example:

Experienced Brand Strategist with a proven track record of developing and implementing successful brand strategies for Fortune 500 companies. Skilled in market research, brand positioning, and strategic planning. Adept at collaborating with cross-functional teams to drive brand growth and increase market share.

Avoid generic statements that could apply to any candidate, such as:

Hardworking professional with strong communication skills
Results-oriented team player

Remember to quantify your achievements whenever possible. Use our Score My Resume tool to ensure your resume effectively highlights your brand strategy expertise and meets key criteria hiring managers look for.

2. Tailor your summary to the company and role

To make your resume summary stand out, tailor it to the specific Brand Strategist position and company you're targeting. Research the company's mission, values, and current branding initiatives, and incorporate relevant keywords and concepts into your summary.

For instance, if the company emphasizes innovation and digital marketing, you might write:

Creative and data-driven Brand Strategist with 5+ years of experience driving innovation and growth for digital-first brands. Proven success in developing and executing omnichannel brand strategies that engage target audiences and deliver measurable results.

Avoid using the same generic summary for every application, as it may come across as insincere or uninformed. Instead, take the time to customize your summary for each opportunity, highlighting the most relevant aspects of your background and experience.

Before submitting your resume, use our Targeted Resume tool to check if your resume and summary include the right skills and keywords for the specific Brand Strategist job you're applying for.

Experience

As a brand strategist, your work experience section is your chance to show recruiters and hiring managers how you've delivered results for companies. Focus on highlighting your most relevant and impactful experiences that align with the job description.

In this section, we'll cover what to focus on in your work experience to create a compelling narrative for why you're the best candidate for the role.

1. Highlight strategic brand initiatives

Recruiters want to see how you've developed and executed brand strategies that drove business results. Describe the strategic brand initiatives you led and the impact they had, such as:

Spearheaded rebrand of XYZ product line, resulting in 25% lift in brand awareness and 15% increase in sales
Developed and launched new brand identity and messaging platform, unifying 5 sub-brands and improving brand consistency across touchpoints
Led cross-functional initiative to reposition ABC brand to appeal to new millennial audience, contributing to 20% growth in market share

Quantify your results with metrics wherever possible to give concrete evidence of your abilities.

Use strong action verbs like 'spearheaded', 'orchestrated', and 'launched' to emphasize your leadership in driving brand initiatives forward. This shows your ability to take ownership and deliver results.

2. Showcase strategic partnerships and collaborations

Brand strategy often involves working cross-functionally and with external partners. Highlight successful collaborations to show your ability to influence and work with stakeholders, such as:

Partnered with sales to create brand-aligned pitch decks, increasing close rates by 18%
Collaborated with PR agency to develop earned media strategy, securing coverage in top industry publications and driving 50K website visits
Worked with product team to ensure new features aligned with brand vision, contributing to 92% favorable brand perception

On the flip side, avoid simply listing the stakeholders or departments you've worked with without concrete examples of what you achieved together, like:

Worked with marketing, sales and product
Partnered with external agencies

Once you've written out your work experience, run it through Score My Resume to get instant feedback on over 30 key criteria hiring managers look for, so you can ensure your experience has the impact you're aiming for.

3. Demonstrate brand expertise and tools used

Effective brand strategists stay on top of the latest industry trends and tools. Weave in your brand expertise and the tools you've used to show your industry knowledge, like:

Utilized Nielsen, MRI-Simmons and WARC data to analyze target audience trends and uncover key insights to inform brand positioning

Some tools and skills to consider including are:

Nielsen, MRI-Simmons, Kantar, Gartner, WARC
Brand health tracking (awareness, perception, equity)
Consumer segmentation and persona development
Competitive analysis and brand benchmarking
Brand messaging frameworks

Avoid simply listing out tools and skills without context of how you've applied them, as that doesn't give insight into your abilities.

Tailor the specific tools and skills you highlight based on those mentioned in the job description. To check how well your resume is matching the job, try our Targeted Resume tool to see what skills and keywords the job calls for and get suggestions to fill in any gaps.

Education

The education section of your resume is important for brand strategists, especially if you're new to the field. It's a chance to show that you have the knowledge and skills to succeed in this role. Here are some tips for writing a strong education section on your brand strategist resume.

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1. Highlight relevant coursework

If you're a recent graduate or have taken courses related to brand strategy, marketing, or business, highlight them in your education section. This shows employers that you have a strong foundation in the field.

Here's an example of how to list relevant coursework:

Bachelor of Science in Marketing, XYZ University, Graduated 2020
Relevant Coursework: Brand Management, Consumer Behavior, Digital Marketing, Market Research

Avoid listing coursework that isn't directly related to brand strategy, like this:

Courses: Intro to Psychology, World History, Basic Accounting

Recent grads: If you did a major project or thesis related to branding, consider mentioning it in your education section as well.

2. Include academic achievements

Did you graduate with honors, win any awards, or participate in relevant extracurricular activities? Including these achievements in your education section can help you stand out to employers.

Good examples:

Graduated Summa Cum Laude
Dean's List, Fall 2018 - Spring 2020
President, Student Marketing Association

Leave off minor achievements or activities that aren't relevant, like:

Participated in intramural volleyball
Volunteer, local animal shelter

Only include your GPA if it's 3.5 or higher. Employers don't need to know if you had a lower GPA.

3. Keep it concise for senior roles

If you're a senior-level brand strategist, your education section should be short and to the point. Employers are more interested in your work experience at this stage. Just list your degree, university, and graduation year.

MBA, Marketing Concentration, ABC University

There's no need to list graduation years, as this can lead to age discrimination:

Bachelor of Arts in Communications, XYZ College, 1995

Consider leaving off the year if your degree is more than 10-15 years old. Employers are more interested in your recent experience.

4. Add certifications

Certifications show employers that you have specialized knowledge and skills. If you have any certifications related to brand strategy, include them in your education section or in a separate certifications section.

Relevant certifications might include:

Certified Brand Strategist (CBS)
Professional Certified Marketer (PCM)
Google Analytics Individual Qualification (GAIQ)

Avoid listing certifications that aren't relevant or well-known in the industry, such as:

Online course certificate in social media marketing
CPR certification

If you have many relevant certifications, you may want to list them in a separate section to avoid cluttering your education section.

Action Verbs For Brand Strategist Resumes

When writing a resume, you want to use action verbs to describe your experiences and skill sets. The action verb should come first, followed by the achievement you are trying to highlight. Branding strategists need strong collaboration, design, and analytical skills, so the action words you use should relate to these skills.

Below, you’ll find several examples of action verbs that can be used to relate to the role of a brand strategist. You should always use these verbs at the beginning of a sentence or bullet point and avoid overusing them. Be sure to use the action verb that most closely aligns with the experience you are highlighting.

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Collaborated
Directed
Developed
Designed
Researched
Analyzed
Spearheaded
Improved
Optimized
Organized
Led
Created
Identified
Managed
Presented
Orchestrated

For a full list of effective resume action verbs, visit Resume Action Verbs.

Skills For Brand Strategist Resumes

When applying for brand strategist jobs, you’ll want to make sure your resume stands out among the crowd. After all, marketing is a popular industry and there is sure to be competition. To get past applicant tracking software, highlight relevant skills to the role of the brand strategist on your resume. The easiest way to do this is to add a skills section where you list off relevant skills in a bulleted format. Or, you can work these skills into your previous job descriptions and how you utilized them.

If you’re stuck on what skills to include, don’t worry! You can browse our brand strategist skills section to see the most popular ones for this role. Also, you can visit the company’s job posting and review the skills they list in the job description. Some skills most often sought after for brand strategist roles can be found below.

Brand Management
Marketing Strategy
Marketing
Digital Marketing
Market Analysis
Fast-Moving Consumer Goods (FMCG)
Marketing Management
Market Research
Strategy
Brand Development
Brand Marketing
Business Strategy
Brand Strategy
International Marketing
Trade Marketing
Social Media
Management
Product Launch
Advertising
Branding
Integrated Marketing
Social Media Marketing
Public Relations
Strategic Planning
Event Planning
Project Management

For more skills, visit Brand Strategist Skills & Keywords.

How To Write Your Skills Section On a Brand Strategist Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

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Skills Word Cloud For Brand Strategist Resumes

This word cloud highlights the important keywords that appear on Brand Strategist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

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