Get comfortable with video and photo editing
As the social media director is responsible for reviewing all content before it’s posted online, you’re more likely to land this role if you can demonstrate great content editing skills. You should demonstrate your ability to edit within social platforms, such as Instagram and Tiktok. To stand out, showcase any experience using a photo editor like Photoshop to catch a hiring manager's eye. You can even get certificates in Photoshop and other editors.